{"id":10139,"date":"2021-12-14T09:30:00","date_gmt":"2021-12-14T04:00:00","guid":{"rendered":"https:\/\/kylas.io\/?p=10139"},"modified":"2024-06-20T11:03:19","modified_gmt":"2024-06-20T05:33:19","slug":"customer-insights","status":"publish","type":"post","link":"https:\/\/kylas.io\/en\/sales-effectiveness\/customer-insights","title":{"rendered":"How to Leverage Customer Insights to Boost Your Sales?"},"content":{"rendered":"\n<p class=\"has-medium-font-size\">Data is indispensable in business. All kinds of data are important in decision-making and customer insights probably lie closer to the top of the list here. Customer insights play a significant role in sales. <\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">They give you a much deeper understanding of what your prospects may be seeking. If used well, customer insights can help you create a better experience for prospects and customers, <a href=\"https:\/\/kylas.io\/sales-effectiveness\/sales-funnel-small-businesses\" target=\"_blank\" rel=\"noreferrer noopener\"><u>optimize your sales funnel<\/u><\/a>, and shorten the <a href=\"https:\/\/kylas.io\/sales-strategy\/sales-cycle-definition-stages-steps\" target=\"_blank\" rel=\"noreferrer noopener\"><u>sales cycle<\/u><\/a>.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">Getting the pulse of your target audience through consumer insights not only helps get more conversions, but it&nbsp;also opens new sales opportunities for you. You could see which of your products are best received by consumers, which communication channels get the most responses, etc. <\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">In short, leveraging customer insights can be game-changing for your sales strategy.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-ht-block-toc  is-style-outline htoc htoc--position-wide toc-list-style-plain\" data-htoc-state=\"expanded\"><span class=\"htoc__title\"><span class=\"ht_toc_title\">Table of Contents<\/span><span class=\"htoc__toggle\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\"><g fill=\"#444\"><path d=\"M15 7H1c-.6 0-1 .4-1 1s.4 1 1 1h14c.6 0 1-.4 1-1s-.4-1-1-1z\"><\/path><path d=\"M15 1H1c-.6 0-1 .4-1 1s.4 1 1 1h14c.6 0 1-.4 1-1s-.4-1-1-1zM15 13H1c-.6 0-1 .4-1 1s.4 1 1 1h14c.6 0 1-.4 1-1s-.4-1-1-1z\"><\/path><\/g><\/svg><\/span><\/span><div class=\"htoc__itemswrap\"><ul class=\"ht_toc_list\"><li class=\"\"><a href=\"#htoc-how-do-you-identify-and-define-customer-insights\">How Do You Identify and Define Customer Insights?<\/a><\/li><li class=\"\"><a href=\"#htoc-market-research-vs-consumer-insights\">Market Research Vs Consumer Insights<\/a><\/li><li class=\"\"><a href=\"#htoc-types-of-customer-insights\">Types of Customer&nbsp;Insights<\/a><\/li><li class=\"\"><a href=\"#htoc-why-are-consumer-insights-important-for-small-businesses\">Why Are Consumer Insights Important for Growing Businesses?<\/a><\/li><li class=\"\"><a href=\"#htoc-benefits-of-including-customer-insights-in-your-sales-process\">Benefits of Including Customer Insights in Your Sales&nbsp;Process<\/a><\/li><li class=\"\"><a href=\"#htoc-how-to-train-your-sales-team-to-derive-customer-insights\">How to Train Your Sales Team to Derive Customer&nbsp;Insights<\/a><\/li><li class=\"\"><a href=\"#htoc-conclusion\">Conclusion<\/a><\/li><\/ul><\/div><\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"htoc-how-do-you-identify-and-define-customer-insights\">How Do You Identify and Define Customer Insights?<\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">Customer insights are information gathered from your target audience or your current customer base. This information helps you get a better grasp of how your target audience thinks, feels, and behaves.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">For instance, in sales, you would want to know what makes a consumer arrive at a purchase decision faster. So, customer insights on purchasing&nbsp;behavior&nbsp;may help you learn what can convince your prospects to take a decision in your&nbsp;favor&nbsp;faster.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">Not&nbsp;just&nbsp;in <a href=\"https:\/\/kylas.io\/business-growth\/6-ways-increase-small-business-sales\" target=\"_blank\" rel=\"noreferrer noopener\"><u>improving sales<\/u><\/a> or acquiring more opportunities, consumer insights can also help improve the customer\u2019s journey in your growing business. Using these insights, you can communicate better with prospects, build trust, and ultimately, may even influence their decision to buy your products or services. Eventually, these insights can also guide your customer retention strategies to prevent your customers from switching away from your brand. <\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">According to studies, customer experience is&nbsp;one&nbsp;of the top priorities in sales and business as a whole, even&nbsp;surpassing product and pricing. Research shows that&nbsp;<a href=\"https:\/\/www.treasuredata.com\/resources\/forbes-insights-proving-the-value-of-cx\/#:~:text=74%20percent%20of%20consumers%20are,risks%20due%20to%20unimproved%20CX\" target=\"_blank\" rel=\"noreferrer noopener\"><u>74% of consumers<\/u><\/a>&nbsp;are likely to buy from a business based on their customer experience alone.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">So leveraging customer insights the right way, you can&nbsp;actually&nbsp;achieve the sales targets for your business.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"htoc-market-research-vs-consumer-insights\">Market Research Vs Consumer Insights<\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">Market research and customer insights are often confused and even used interchangeably at times. The reason is that the purpose that both of these research tools serve is nearly the same. However, there are some vital differences between the two that sets them apart.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">The main difference is that market research only gives you information but customer insights can give you an overview of the psychology of the buyers, and the trends that are observed by the consumers, which leads you to an action plan as well. <\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">Market research is the process of gathering data and information from your target market or customers such as statistics on market demands, market size, competitors, etc.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https:\/\/kylas.io\/wp-content\/uploads\/2023\/06\/Market-Research-vs-Customer-Insights-1024x576.jpg\" alt=\"Market Research vs Customer Insights\" class=\"wp-image-17818\" style=\"width:768px;height:432px\" srcset=\"https:\/\/kylas.io\/en\/wp-content\/uploads\/2023\/06\/Market-Research-vs-Customer-Insights-1024x576.jpg 1024w, https:\/\/kylas.io\/en\/wp-content\/uploads\/2023\/06\/Market-Research-vs-Customer-Insights-300x169.jpg 300w, https:\/\/kylas.io\/en\/wp-content\/uploads\/2023\/06\/Market-Research-vs-Customer-Insights-768x432.jpg 768w, https:\/\/kylas.io\/en\/wp-content\/uploads\/2023\/06\/Market-Research-vs-Customer-Insights-150x84.jpg 150w, https:\/\/kylas.io\/en\/wp-content\/uploads\/2023\/06\/Market-Research-vs-Customer-Insights.jpg 1200w\" sizes=\"(max-width: 767px) 89vw, (max-width: 1000px) 54vw, (max-width: 1071px) 543px, 580px\" \/><\/figure><\/div>\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">Customer insights, on the other hand, give you the consumer\u2019s narrative of what they expect from a brand.&nbsp;Basically, from market research, you learn what is happening and from customer insights, you get to know why these trends or shifts occur.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">Customer insights can recommend what you need to do next to improve your bottom line.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"htoc-types-of-customer-insights\">Types of Customer&nbsp;Insights<\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">A business can gather a variety of consumer insights to learn more about various aspects of its operations, processes, products, and customer service. There are different types of customer insights and the ones you choose to gather will depend on your unique goals as a sales manager or your business-wide goals.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https:\/\/kylas.io\/wp-content\/uploads\/2023\/06\/Customer-insight-types-1024x576.jpg\" alt=\"Customer insight types\" class=\"wp-image-17816\" style=\"width:768px;height:432px\" srcset=\"https:\/\/kylas.io\/en\/wp-content\/uploads\/2023\/06\/Customer-insight-types-1024x576.jpg 1024w, https:\/\/kylas.io\/en\/wp-content\/uploads\/2023\/06\/Customer-insight-types-300x169.jpg 300w, https:\/\/kylas.io\/en\/wp-content\/uploads\/2023\/06\/Customer-insight-types-768x432.jpg 768w, https:\/\/kylas.io\/en\/wp-content\/uploads\/2023\/06\/Customer-insight-types-150x84.jpg 150w, https:\/\/kylas.io\/en\/wp-content\/uploads\/2023\/06\/Customer-insight-types.jpg 1200w\" sizes=\"(max-width: 767px) 89vw, (max-width: 1000px) 54vw, (max-width: 1071px) 543px, 580px\" \/><figcaption class=\"wp-element-caption\">Types of Customer Insights<\/figcaption><\/figure><\/div>\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">Some common types of customer insights that most businesses usually collect include the following:<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-1-sales-trends\" style=\"font-size:22px\">1. Sales&nbsp;Trends<\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">This is&nbsp;one&nbsp;of the most important customer insights for a sales team. During interactions between your sales team and prospects\/ customers, they may receive certain queries or complaints indicating what consumers want from you. Gathering this data and compiling it into a comprehensive <a href=\"https:\/\/kylas.io\/sales-effectiveness\/sales-reporting-maintain-line-of-sight-sales-crm-software\" target=\"_blank\" rel=\"noreferrer noopener\"><u>report <\/u><\/a>may be able to give you some clarity on how sales can be improved.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">For example, there are certain products that consumers inquire about more frequently or there are certain inquiries that come only during a particular season. These insights will tell you which products can bring more revenue or when to push sales for a particular product. <\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">With insights into sales trends, you can make predictions for the future, forecast your sales, and improve your strategy to achieve better outcomes.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-2-product-development\" style=\"font-size:22px\">2. Product&nbsp;Development<\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">Customer insights can also tell what new sales opportunities you can create with new products. Product development insight can also be gathered from consumer interactions.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">If you are receiving numerous queries about a particular product not already available in your lineup, or a feature you have not yet introduced, this could be a chance. You can learn from these customer queries what new products your prospects\/ customers would be willing to buy.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">For example, say you are an auto manufacturer receiving numerous queries about sunroofs available on any of your car models. Your cars are already selling well, but if you introduced sunroofs in your upcoming models, you could sell more and maybe prevent losing prospects to competitors. This is how product development insights can help <a href=\"https:\/\/kylas.io\/business-growth\/6-ways-increase-small-business-sales\" target=\"_blank\" rel=\"noreferrer noopener\"><u>improve your sales<\/u><\/a>.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">These insights can help you solve product issues, introduce new features and functionalities, and make the most out of an existing target audience who are already asking for these upgrades.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-3-customer-feedback\" style=\"font-size:22px\">3. Customer&nbsp;Feedback<\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">Customers are everything for a growing business and customer feedback is&nbsp;one&nbsp;of the most common types of insights that businesses gather. Even in the face of changing client expectations, sales teams can make customer retention a priority to keep business sustenance in place.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">Irrespective of whether you receive positive or negative feedback, you can gain some valuable information on customer satisfaction. Customer feedback can help you improve customer experiences, build good customer relationships, focus on <a href=\"https:\/\/kylas.io\/sales-effectiveness\/customer-retention-sales-crm-software\" target=\"_blank\" rel=\"noreferrer noopener\"><u>customer retention<\/u><\/a>, and in turn, improve sales.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">There may be various ways of gathering customer feedback, including online surveys, ratings on your websites, feedback boxes on your office premises, and more.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">According to a&nbsp;<a href=\"http:\/\/info.microsoft.com\/rs\/157-GQE-382\/images\/EN-CNTNT-Report-DynService-2017-global-state-customer-service-en-au.pdf\" target=\"_blank\" rel=\"noreferrer noopener\"><u>survey by Microsoft<\/u><\/a>, 77% of customers prefer brands that ask for and accept customer feedback. So, leveraging insights from customer feedback can not only help you improve sales but can also enhance your brand image.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-4-communication\" style=\"font-size:22px\">4. Communication<\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">Customer insights on communication with your business is important information&nbsp;for the sales tool too. Your sales team must know whether your prospects and customers are aware of the various touchpoints your business offers them.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">This can also help your sales team learn where your prospects would be easier to reach.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">Knowing when messages are not getting through to customers or which updates they missed during their busy hours can be helpful. Based on this info, you can build a better communication strategy. You can decide which channels to use, what time of the day or which day of the week should you reach out, etc.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-5-lifestyle-and-interests\" style=\"font-size:22px\">5. Lifestyle and Interests<\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">Another important customer insight that you can gather is the personal background of your customers and prospects. A lot of people\u2019s purchase decisions and product preferences depend on their lifestyle or career.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">Having some visibility into their personal interests may tell you whether they would be interested in buying your product. It will help you in targeting the right people and generating high-quality leads. Gathering information through social listening is&nbsp;one&nbsp;of the most effective ways here.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">For instance, say a large percentage of your past or existing customers are from a banking and finance background. You can then assume that leads from this industry will be valuable. Or say, a large percentage of your customers show interest in art pages on social media. You can target other prospects with similar interests.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-6-customer-loyalty-and-referrals\" style=\"font-size:22px\">6. Customer Loyalty and Referrals<\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">Customer insights on brand loyalty are important to sales as well. This helps you predict what percentage of repeat customers you can expect. Or whether it is of any use in pursuing your existing customers.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">A quick survey asking each customer how likely they are to recommend your brand to others can help. You can calculate the Net Promoter Score (NPS) from this and measure<a href=\"https:\/\/kylas.io\/sales-effectiveness\/customer-retention-sales-crm-software\" target=\"_blank\" rel=\"noreferrer noopener\"> <u>customer loyalty<\/u><\/a> to your business.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"htoc-why-are-consumer-insights-important-for-small-businesses\">Why Are Consumer Insights Important for Growing Businesses?<\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">A sales strategy cannot rely on guesswork. Without customer insights, that is exactly what you would have to do. You would be left guessing what customers prefer or what triggers their purchases.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">Customer insights help you understand what consumers want. You can also learn what your competitors are doing right and what you can do to attract and retain customers.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">Customer insights also help you identify trends and changes in the industry. Following your prospects&#8217; activities on social media or the queries that they bring forward with your sales team can tell you a lot.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">You can detect patterns and predict market trends, allowing your business to grab these opportunities with both hands.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">Gathering customer insights also help you personalize your sales messages for them to make a bigger impact. Knowing what your prospects are looking for will help you recommend products they need or reach out at the right moment. This increases your chances of conversion.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"htoc-benefits-of-including-customer-insights-in-your-sales-process\">Benefits of Including Customer Insights in Your Sales&nbsp;Process<\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">Sales and marketing teams benefit the most from customer insights gathered by a business.&nbsp;Some of the&nbsp;major benefits for your sales process are the ones mentioned below:<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https:\/\/kylas.io\/wp-content\/uploads\/2023\/06\/Benefits-of-Customer-Insights-1024x576.jpg\" alt=\"Benefits of Customer Insights\" class=\"wp-image-17815\" style=\"width:768px;height:432px\" srcset=\"https:\/\/kylas.io\/en\/wp-content\/uploads\/2023\/06\/Benefits-of-Customer-Insights-1024x576.jpg 1024w, https:\/\/kylas.io\/en\/wp-content\/uploads\/2023\/06\/Benefits-of-Customer-Insights-300x169.jpg 300w, https:\/\/kylas.io\/en\/wp-content\/uploads\/2023\/06\/Benefits-of-Customer-Insights-768x432.jpg 768w, https:\/\/kylas.io\/en\/wp-content\/uploads\/2023\/06\/Benefits-of-Customer-Insights-150x84.jpg 150w, https:\/\/kylas.io\/en\/wp-content\/uploads\/2023\/06\/Benefits-of-Customer-Insights.jpg 1200w\" sizes=\"(max-width: 767px) 89vw, (max-width: 1000px) 54vw, (max-width: 1071px) 543px, 580px\" \/><\/figure><\/div>\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-1-direct-first-hand-account-of-customer-needs\" style=\"font-size:22px\">1. Direct, First-Hand Account of Customer Needs<\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">The biggest benefit is that your sales team gets to hear what customers need, from the horse\u2019s mouth. It gives your sales team more confidence to interact with prospects. It also helps them build trust by showing prospects they understand their needs.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-2-closing-the-gap-between-marketing-and-sales\" style=\"font-size:22px\">2. Closing the Gap Between Marketing and Sales<\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">Marketing and sales teams in an organization have to work together to ensure better reach. Customer insights can be valuable to both marketing and sales.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">Marketing can create more targeted campaigns to reach the right leads from the customer data at their disposal. While sales can nurture these leads and push them through the sales funnel with the help of customer insights. The combined effort of both teams can help increase conversions and revenue.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-3-improving-the-customer-journey\" style=\"font-size:22px\">3. Improving the Customer Journey<\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">Customer insights can help the sales team identify gaps in a customer\u2019s journey with the business. They can assess the user experience, and identify what is working best and what needs to be improved.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-4-makes-processes-more-efficient\" style=\"font-size:22px\">4. Makes Processes More Efficient<\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">Leveraging customer insights can make your sales process more efficient as you can make optimum use of resources. You know what needs to be prioritized to win over prospects and get more conversions.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">This allows you to allocate an optimum amount of resources and time to various sales activities. It makes the overall sales process more effective and your team more productive.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-5-building-realistic-expectations-around-your-products\">5. Building Realistic Expectations Around Your Products<\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">When&nbsp;you are aware of customer expectations you know how to present your products to prospects. It helps in setting expectations around your products from the very first interaction.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"htoc-how-to-train-your-sales-team-to-derive-customer-insights\">How to Train Your Sales Team to Derive Customer&nbsp;Insights<\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">Your customer insights will only be useful if your sales team knows how and what to gather.&nbsp;Just&nbsp;like <a href=\"https:\/\/kylas.io\/sales-effectiveness\/kpis-for-sales\" target=\"_blank\" rel=\"noreferrer noopener\"><u>KPIs and sales metrics<\/u><\/a>, the customer data that you collect should also be relevant to your goals. Customer insights must be able to take you closer to your sales objectives.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">Here\u2019s how you can train your sales teams to extract the right customer insights.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-1-communicate-your-objectives\" style=\"font-size:22px\">1. Communicate Your Objectives<\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">The first thing they\u2019ll need to know before gathering customer insights is the sales objectives you are after. They must know why they are deriving customer insights and what questions must be answered by these insights.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-2-identify-key-insights\" style=\"font-size:22px\">2. Identify Key Insights<\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">The next thing to do is identify a set of key insights your sales team needs to focus on. Depending on the objectives you have set, you may need to collect various insights. These could be customers\u2019 personal data, feedback, calculating NPS, gathering market trends, and so on. <\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">Tell your sales team what they should be emphasizing in their interactions with customers and prospects.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-3-decide-the-data-collection-methods-and-resources\" style=\"font-size:22px\">3. Decide the Data Collection Methods and Resources<\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">You will also need to tell your team which channels to gather customer data from. <a href=\"https:\/\/kylas.io\/sales-effectiveness\/communication-tips-for-making-best-first-impression\" target=\"_blank\" rel=\"noreferrer noopener\"><u>Direct communication<\/u><\/a> over call and chat, surveys, in-person meetings, social listening, online quizzes, and many other methods are available to you. You need to pick a few for your team where the likelihood of getting valuable insights is the most.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">Once these things are communicated to your sales team, they will have much more clarity. They will know how and where to derive consumer insights from. They will also be able to use these insights efficiently.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"htoc-conclusion\">Conclusion<\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">Customer preferences are dynamic, their needs keep changing. Garnering customer insights may be a painstaking task but the returns you get from the effort are invaluable. Like all other areas of business, sales also demands continuous learning and evolution. <\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"ub-styled-box ub-notification-box\" id=\"ub-styled-box-7e1872a9-bcb5-4113-9a17-04c100ddefd9\">\n\n\n<p class=\"has-text-color has-medium-font-size\" style=\"color:#012f43\">Using a <strong>Sales CRM such as <a href=\"https:\/\/kylas.io\/\" target=\"_blank\" rel=\"noreferrer noopener\"><u>Kylas<\/u><\/a><\/strong> helps keep your sales team up-to-date with accurate customer insights and ensures your business stays relevant.<\/p>\n\n\n<\/div>\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\"><em><strong>With features such as report generation and usable performance dashboards in&nbsp;<a href=\"https:\/\/kylas.io\/\" target=\"_blank\" rel=\"noreferrer noopener\"><u>Kylas<\/u><\/a>, you and your sales team can gather important customer insights that will help you to fuel growth, and make essential business decisions.&nbsp;&nbsp;Try&nbsp;Kylas&nbsp;free for 7 days&nbsp;and see how we can help you boost your sales&nbsp;performance!&nbsp;<\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Data is indispensable in business. All kinds of data are important in decision-making and customer insights probably lie closer to the top of the list here. Customer insights play a significant role in sales. They give you a much deeper understanding of what your prospects may be seeking. If used well, customer insights can help &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/kylas.io\/en\/sales-effectiveness\/customer-insights\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;How to Leverage Customer Insights to Boost Your Sales?&#8221;<\/span><\/a><\/p>\n","protected":false},"author":23,"featured_media":17820,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"ub_ctt_via":"","footnotes":""},"categories":[12,14,34],"tags":[5,22,31,55],"acf":[],"featured_image_src":"https:\/\/kylas.io\/en\/wp-content\/uploads\/2021\/12\/How-to-Leverage-Customer-Insights-to-Boost-Your-Sales.jpg","author_info":{"display_name":"Shagun Sharma","author_link":"https:\/\/kylas.io\/en\/author\/shagun"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Leverage Customer Insights to Boost Your Sales?<\/title>\n<meta name=\"description\" content=\"Customer insights helps businesses understand their target audience better to convert deals faster. Read this blog to know more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kylas.io\/en\/sales-effectiveness\/customer-insights\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Leverage Customer Insights to Boost Your Sales?\" \/>\n<meta property=\"og:description\" content=\"Customer insights helps businesses understand their target audience better to convert deals faster. 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