{"id":10404,"date":"2022-01-11T09:30:00","date_gmt":"2022-01-11T04:00:00","guid":{"rendered":"https:\/\/kylas.io\/?p=10404"},"modified":"2023-04-14T13:50:34","modified_gmt":"2023-04-14T08:20:34","slug":"sales-presentation","status":"publish","type":"post","link":"https:\/\/kylas.io\/en\/sales-techniques\/sales-presentation","title":{"rendered":"Sales Presentation 101: Examples and Ideas That Can Help You Present Like a Pro"},"content":{"rendered":"\n<p class=\"has-medium-font-size\">Your&nbsp;sales presentation&nbsp;can make or break a deal. <\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">No, that is not an exaggeration. While it is true that a customer&#8217;s final decision depends on many other aspects of the product, one cannot deny that an effective sales presentation significantly influence their decision. If done right and at the right moment, your sales presentation can accelerate the buyer&#8217;s decision.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">Making a solid sales presentation requires <a href=\"https:\/\/kylas.io\/sales-techniques\/7-sales-skills-need-highly-productive-sales-rep\" target=\"_blank\" rel=\"noreferrer noopener\"><u>storytelling skills<\/u><\/a>, a robust structure, and some planning. Your presentation has to provide a unique perspective on the product that the customer wouldn&#8217;t have normally thought of.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">Let&#8217;s find out what a good sales presentation should look like. From the structure to the key elements every sales presentation needs, we&#8217;ll cover everything you need to know.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-ht-block-toc  is-style-outline htoc htoc--position-wide toc-list-style-plain\" data-htoc-state=\"closed\"><span class=\"htoc__title\"><span class=\"ht_toc_title\">Table of Contents<\/span><span class=\"htoc__toggle\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\"><g fill=\"#444\"><path d=\"M15 7H1c-.6 0-1 .4-1 1s.4 1 1 1h14c.6 0 1-.4 1-1s-.4-1-1-1z\"><\/path><path d=\"M15 1H1c-.6 0-1 .4-1 1s.4 1 1 1h14c.6 0 1-.4 1-1s-.4-1-1-1zM15 13H1c-.6 0-1 .4-1 1s.4 1 1 1h14c.6 0 1-.4 1-1s-.4-1-1-1z\"><\/path><\/g><\/svg><\/span><\/span><div class=\"htoc__itemswrap\"><ul class=\"ht_toc_list\"><li class=\"\"><a href=\"#htoc-what-are-the-principles-of-an-effective-sales-presentation\">What Are the Principles of An Effective Sales Presentation?<\/a><\/li><li class=\"\"><a href=\"#htoc-how-to-build-a-sales-presentation\">How To Build A Sales Presentation?&nbsp;<\/a><\/li><li class=\"\"><a href=\"#htoc-how-to-deliver-a-sales-presentation\">How To Deliver a Sales Presentation<\/a><\/li><li class=\"\"><a href=\"#htoc-great-sales-presentation-ideas\">Great Sales Presentation Ideas<\/a><\/li><li class=\"\"><a href=\"#htoc-what-to-do-after-a-sales-presentation\">What to Do After a Sales Presentation?<\/a><\/li><li class=\"\"><a href=\"#htoc-conclusion\">Conclusion&nbsp;<\/a><\/li><li class=\"\"><a href=\"#htoc-\">&nbsp;<\/a><\/li><\/ul><\/div><\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"htoc-what-are-the-principles-of-an-effective-sales-presentation\"><strong>What Are the Principles of An Effective Sales Presentation?<\/strong><\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">It is important to understand that a sales presentation is much more than a <a href=\"https:\/\/kylas.io\/sales-techniques\/create-winning-sales-script-pitch-close-deals\" target=\"_blank\" rel=\"noreferrer noopener\"><u>sales pitch<\/u><\/a>. A sales pitch is an attempt to persuade a buyer to consider your product. It is something that your sales team does every day, in every preliminary interaction with a prospect. <\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">Sales pitches are relatively easy because they are mostly one-to-one, over a call or an email. You only need to convince that one person and when that&#8217;s done you successfully close the deal. In a sales presentation though, you have to face more than one decision-maker. <\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">In a nutshell, technically a sales presentation is similar to a sales pitch but far more elaborate and complex.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">Sales presentations are driven by certain principles; they are \u2013&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-personalization\" style=\"font-size:22px\">1. <strong>Personalization<\/strong>&nbsp;<\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">A sales presentation cannot be generic. If you wish to connect with your audience and sell them the idea, you have to personalize your presentation to fit their use case. <\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">To do this effectively, learn about the buyer&#8217;s primary pain points and focus your presentation on these issues. The buyer needs to feel understood to have trust in your pitch.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"ub-styled-box ub-notification-box\" id=\"ub-styled-box-b49a3096-3140-4c6e-a48b-3cc607170067\">\n\n\n<p class=\"has-medium-font-size\">For example when we pitch Kylas to our potential buyers, instead of focusing on our features we rather convey how the tool will benefit their business and fit their use case. This helps user understand in what ways the product\/service can help them.<\/p>\n\n\n<\/div>\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-simple-and-to-the-point\" style=\"font-size:22px\">2. <strong>Simple and To-The-Point<\/strong><\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">Time is valuable. Both yours and your audience&#8217;s. So your sales presentation has to cut straight to the point. Of course, you would need to give them a brief introduction and context. But don&#8217;t beat around the bush or bore your audience with too many industry statistics, jargons or your company history. Grab their attention in as little time as you can.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-focus-on-the-problem\" style=\"font-size:22px\">3. <strong>Focus On the Problem<\/strong><\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">The sales presentation needs to focus on the problem and not skip to the solution. Through the sales presentation, you need to help the buyer understand their problem even better. When the buyer sees that you know the problem better than they do, they assume that you probably have the best solution too.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-differentiators-are-best-left-for-the-end\" style=\"font-size:22px\">4. <strong>Differentiators Are Best Left for the End<\/strong><\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">A common tendency of <a href=\"https:\/\/kylas.io\/leadership-culture\/sales-manager\" target=\"_blank\" rel=\"noreferrer noopener\"><u>sales leaders<\/u> <\/a>is to highlight the differentiators from the very start of the sales presentation. This only comes across as desperate and pushing to make a sale. Differentiators should not lead your sales presentations. Your buyer should themselves see how you are different from your competitors.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">Once the buyer gains an insight into the key problems they face, they can be led to the differentiators. At this point, feel free to show them how your product can address the problem that your competitors can&#8217;t.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-connect-with-the-decision-makers\" style=\"font-size:22px\">5. <strong>Connect With the Decision-Makers<\/strong>&nbsp;<\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">If you talk like a sales rep, you will automatically be directed to interact with an equivalent position in the buyer&#8217;s company. If you really want to make an impression on the decision-makers, you have to talk in a language that executives would relate to. <\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">Product specs and features are best left to the end-users or IT teams. Decision-makers need to hear how the product will impact the business as a whole.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-conversational\" style=\"font-size:22px\">6. <strong>Conversational<\/strong>&nbsp;<\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">Don&#8217;t make the sales presentation sound like a sales pitch. Presentations need to be more conversational and flow more naturally. Encourage questions and engage in a two-way conversation to ensure that the buyer is equally invested in the presentation.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/kylas.io\/wp-content\/uploads\/2022\/01\/LinkedIn-Posts-3-1024x535.png\" alt=\"inforgraphic on principles of an effective sales presentation\" class=\"wp-image-10412\" width=\"653\" height=\"341\" title=\"Principles of an effective sales presentation\" srcset=\"https:\/\/kylas.io\/en\/wp-content\/uploads\/2022\/01\/LinkedIn-Posts-3-1024x535.png 1024w, https:\/\/kylas.io\/en\/wp-content\/uploads\/2022\/01\/LinkedIn-Posts-3-300x157.png 300w, https:\/\/kylas.io\/en\/wp-content\/uploads\/2022\/01\/LinkedIn-Posts-3-768x401.png 768w, https:\/\/kylas.io\/en\/wp-content\/uploads\/2022\/01\/LinkedIn-Posts-3.png 1200w\" sizes=\"(max-width: 653px) 100vw, 653px\" \/><\/figure><\/div>\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"htoc-how-to-build-a-sales-presentation\"><strong>How To Build A Sales Presentation?<\/strong>&nbsp;<\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">Now that you know the underlying principles of a good sales presentation, you need to know how to build one. Every sales presentation needs to have a structure to it. How you open the presentation, what you talk about in the body of the presentation, and how you close it are crucial.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">So what goes into creating a killer <a href=\"https:\/\/www.storydoc.com\/blog\/make-a-sales-deck\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"text-decoration: underline;\">sales deck<\/span><\/a>? Let&#8217;s look at the structure of a perfect sales presentation step-by-step.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-here-is-how-you-should-begin-your-sales-presentation\" style=\"font-size:22px\">1. <strong>Here Is How You Should Begin Your Sales Presentation<\/strong><\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">You always start with a brief introduction of yourself and your company. Once the pleasantries are out of the way, go on to the important part.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"has-vivid-cyan-blue-color has-text-color has-medium-font-size wp-block-heading\" id=\"htoc-highlight-the-problem\"><strong><em>Highlight the Problem<\/em><\/strong>&nbsp;<\/h4>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">Every sales presentation needs to have a problem statement. It is the problem that you aim to solve with your product. So without much ado, get to explaining the problem you want to address. It could be a change in the industry that needs organizations to catch up or a specific problem at the buyer&#8217;s end that you have identified and can help solve.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">The customer may not be aware that they have a pain point that needs to be addressed. It is your job to make them see where they are lacking. Also, show them what they could achieve if these issues are taken care of.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">Use numbers and figures to quantify the problem. It helps drive home the point better. Say things like, &#8220;you are losing X amount in revenue each year&#8221; or &#8220;Y number of your customers are slipping through the cracks because of this&#8221;.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">This helps them understand the scale of the problem. It also creates a sense of urgency as the buyer surely doesn&#8217;t want more damage done. Tell the buyer how much more they could lose if they didn&#8217;t apply a solution right away.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-2-body-of-sales-presentation\" style=\"font-size:22px\"><strong>2. Body of Sales Presentation<\/strong>&nbsp;<\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">Now that the buyer is aware they have a problem, it is time to offer a solution.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"has-vivid-cyan-blue-color has-text-color has-medium-font-size wp-block-heading\" id=\"htoc-2-1-present-the-solution\"><strong><em>2.1 Present the Solution<\/em><\/strong>&nbsp;<\/h4>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">At this stage, you need to talk about the product you are offering and how it can help them. Your product could cater to many different users. So you should be careful that the positives you highlight are meaningful and relevant to the current buyer in question. Discuss more on how it helps them solve their specific problem instead of discussing common features.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">But words alone can&#8217;t do a good enough job of convincing your buyer. You need to back it up with data.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"has-vivid-cyan-blue-color has-text-color has-medium-font-size wp-block-heading\" id=\"htoc-2-2-how-to-present-sales-data-and-performance\"><strong><em>2.2 How to Present Sales Data and Performance<\/em><\/strong>?<\/h4>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">Presenting sales data and performance reports at a sales presentation is a tricky job. You don&#8217;t want your audience dozing off at the sight of all those numbers and figures. But you definitely want them to see what you have achieved so far.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">The golden path here is to only show what is relevant and rely on visual representations. Create charts, graphs, and infographics to support your presentation. Present the results of case studies that show what your customers have gained from using your product.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">Use data from customers who have a similar profile as the current buyer. This helps the buyer relate better and see your solution as truly useful.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">For instance, if you are pitching to a startup, you cannot show them what an MNC has gained using your product. The scale and priorities of the two businesses are very different. So, the buyer may not see this as an ideal solution for themselves.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">Use social proof wherever it fits. Share a few customer testimonials or reviews. Again the customer reviews you are sharing should be from companies in the same space as the buyer.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">Keep your data engaging, meaningful, and limited.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"has-vivid-cyan-blue-color has-text-color has-medium-font-size wp-block-heading\" id=\"htoc-2-3-what-makes-a-good-sales-presentation\"><strong><em>2.3 What Makes a Good Sales Presentation?<\/em><\/strong><\/h4>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">A good sales presentation should be short but impactful. Many thought leaders in the industry suggest that your sales presentation&nbsp;<a href=\"https:\/\/www.linkedin.com\/pulse\/great-salespeople-never-pitch-more-than-9-minutes-heres-chris-orlob\/\" target=\"_blank\" rel=\"noreferrer noopener\"><u>should not be longer than 10 minutes<\/u><\/a>. Within these 10 minutes, you have to cover everything that the buyer can find useful in making a purchase decision.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">Maintain consistency throughout your presentation. Everything from the images you use to the brand colours and logos should be coherent. Make sure you have researched the buyer well enough. Wherever you need to use their brand assets, ensure that you are using the right ones.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-3-how-to-end-a-sales-presentation\" style=\"font-size:22px\"><strong>3.  How to End a Sales Presentation<\/strong>&nbsp;<\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">After you have said all that needed to be said, it is time to close your presentation. You can add a final slide highlighting the next steps. This should be more like a call to action. If the buyer decides to move forward with the purchase, what do they need to do? Finally, leave the floor open for questions from the audience.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">Let the buyer come up with their queries and concerns. The answers that you provide at this stage are going to be very crucial to the deal.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/kylas.io\/wp-content\/uploads\/2022\/01\/LinkedIn-Posts-3-1-1024x535.png\" alt=\"infographic on the structure of an effective sales presentation\" class=\"wp-image-10415\" width=\"653\" height=\"341\" title=\"How to structure an Effective Sales Presentation\" srcset=\"https:\/\/kylas.io\/en\/wp-content\/uploads\/2022\/01\/LinkedIn-Posts-3-1-1024x535.png 1024w, https:\/\/kylas.io\/en\/wp-content\/uploads\/2022\/01\/LinkedIn-Posts-3-1-300x157.png 300w, https:\/\/kylas.io\/en\/wp-content\/uploads\/2022\/01\/LinkedIn-Posts-3-1-768x401.png 768w, https:\/\/kylas.io\/en\/wp-content\/uploads\/2022\/01\/LinkedIn-Posts-3-1.png 1200w\" sizes=\"(max-width: 653px) 100vw, 653px\" \/><\/figure><\/div>\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"htoc-how-to-deliver-a-sales-presentation\"><strong>How To Deliver a Sales Presentation<\/strong><\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">Building a good sales presentation is only the first part of this complex job. How you deliver the presentation plays an even more crucial role in this. Presentation skills are going to matter a lot in how you influence the buyer.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">Here are a few quick tips for the presenter.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\" id=\"htoc-be-confident-inside-and-outside\" style=\"font-size:22px\">1. <strong>Be Confident Inside and Outside<\/strong><\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">The first thing your audience is going to notice is how confident you are about the whole situation. Your confidence has to reflect in your speech and your body language. If you can deliver the presentation even without the slides, it shows that you know what you are talking about. Avoid looking at the slides every second.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">Stand\/ sit straight and be careful about the hand gestures you make. Keep them minimal if you are not sure what to do. Try to look optimistic and in control of the situation.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\" id=\"htoc-modulate-your-tone\" style=\"font-size:22px\">2. <strong>Modulate your Tone<\/strong>&nbsp;<\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">The last thing anyone wants from a sales presentation is a boring, monotonous voice just reading out the slides. A lot of your charisma exudes from the way you talk. So use your voice well. Modulate where necessary. Know which points to stress on and where to use a lighter tone. This also helps direct the attention of the audience to the right points.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"has-black-color has-text-color wp-block-heading\" id=\"htoc-look-involved\" style=\"font-size:22px\">3. <strong>Look Involved<\/strong>&nbsp;<\/h4>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">If you want your audience to be invested in the presentation, you have to look involved yourself. For instance, if your audience consists of C-suite executives and you are selling a software solution, you need to be dressed for the occasion.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">If you are presenting to an audience of young, energetic entrepreneurs running a startup, you will need to exude the same kind of energy.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">When you look involved, your audience automatically trusts you.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\" id=\"htoc-do-not-assume-that-the-audience-cares-about-your-product\" style=\"font-size:22px\">4. <strong>Do Not Assume That the Audience Cares About Your Product<\/strong><\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">The audience does not care about the product you are selling. They only care about the problem they face. So don&#8217;t assume that they would be familiar with your product. You need to ensure that everyone is on board when you start your presentation. Look for their reactions during the presentation and see if they are following.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">Change your pace accordingly and let them ask questions mid-way if they need to.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/kylas.io\/wp-content\/uploads\/2022\/01\/LinkedIn-Posts-1-1-1024x535.png\" alt=\"Infographic on How to Deliver a Sales Presentation\" class=\"wp-image-10413\" width=\"768\" height=\"401\" srcset=\"https:\/\/kylas.io\/en\/wp-content\/uploads\/2022\/01\/LinkedIn-Posts-1-1-1024x535.png 1024w, https:\/\/kylas.io\/en\/wp-content\/uploads\/2022\/01\/LinkedIn-Posts-1-1-300x157.png 300w, https:\/\/kylas.io\/en\/wp-content\/uploads\/2022\/01\/LinkedIn-Posts-1-1-768x401.png 768w, https:\/\/kylas.io\/en\/wp-content\/uploads\/2022\/01\/LinkedIn-Posts-1-1.png 1200w\" sizes=\"(max-width: 767px) 89vw, (max-width: 1000px) 54vw, (max-width: 1071px) 543px, 580px\" \/><figcaption>How to Deliver a Sales Presentation<\/figcaption><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"htoc-great-sales-presentation-ideas\"><strong>Great Sales Presentation Ideas<\/strong><\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">There are some common sales presentation examples that you can learn from. These templates can help you build on and create a solid sales pitch.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-the-product-demo\" style=\"font-size:22px\">1. <strong>The Product Demo<\/strong>&nbsp;<\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">One way of going about your sales presentation is by giving a <a href=\"https:\/\/kylas.io\/\" target=\"_blank\" rel=\"noreferrer noopener\"><u>demo of the product<\/u><\/a> you are selling. In this case, you don&#8217;t even need those slides. You can give your prospects a taste of what your product offers first-hand. If this is a feasible option, then you should definitely go for it.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">It can be far more engaging than a slideshow. But it may also be a little time-consuming, so you will need to plan well.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-the-data-backed-sales-presentation\" style=\"font-size:22px\">2. <strong>The Data-Backed Sales Presentation<\/strong>&nbsp;<\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">Another very convincing template is the data-driven presentation that offers proof that your solution works. The idea here is not to stuff the presentation with numbers but to show your buyers what you can provide in an engaging way. Create infographics, videos, graphs, and handouts that will keep your audience engaged and informed.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-the-minimalistic-but-confident-sales-presentation\" style=\"font-size:22px\">3. <strong>The Minimalistic but Confident Sales Presentation<\/strong><\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">If you are confident about the product you are selling, you don&#8217;t need much, really. You can even present without a slide deck or a demo. Just prepare your pitch well, invite questions from the audience, and offer convincing answers. If you are doing it right, it should be enough to take them further down the <a href=\"https:\/\/kylas.io\/sales-effectiveness\/sales-funnel-small-businesses\" target=\"_blank\" rel=\"noreferrer noopener\"><u>sales funnel<\/u><\/a>. This kind of confidence only comes from experience though, so tread very carefully.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"htoc-what-to-do-after-a-sales-presentation\"><strong>What to Do After a Sales Presentation?<\/strong><\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">The job does not end with delivering a good sales presentation. You have work even after the presentation is over. Your audience will likely have some questions they want to ask. Also, they won&#8217;t be making a purchase decision immediately after your presentation.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-accept-questions\" style=\"font-size:22px\">1. <strong>Accept Questions<\/strong>&nbsp;<\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">Always encourage your audience to get back to you with more questions if they need to, even after you have left their office. This keeps the door open for communication. It also helps build a stronger relationship with the prospect.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-follow-up\" style=\"font-size:22px\">2. <strong>Follow Up<\/strong>&nbsp;<\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">If the prospect does not get back, you have to follow up yourself. Give them some time to ponder, and then send a follow-up email or make a call. Ask them if they need any further assistance to help finalize their decision.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"htoc-conclusion\"><strong>Conclusion<\/strong>&nbsp;<\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">Though you may think that a sales presentation is just another sales pitch, it is so much more. The power of your sales presentation can only be unleashed if you know how to do it right. The sales presentation gives you the opportunity to share your customers&#8217; stories, highlight your achievements and demonstrate what value you can offer to a prospect. <\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">Letting go of an opportunity like this would be a mistake. So invest some time and effort into making a winning sales presentation and using sales CRM software for your growing business.&nbsp;&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"ub-styled-box ub-notification-box\" id=\"ub-styled-box-3be1cd83-6bec-494e-871e-63b95c5157bc\">\n\n\n<p class=\"has-text-color has-medium-font-size\" style=\"color:#074d6a\">Boost your sales productivity and nail your sales target with <a href=\"https:\/\/kylas.io\" target=\"_blank\" rel=\"noreferrer noopener\"><u>customizable sales CRM software<\/u><\/a>.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-medium-font-size\">If you want your business to scale new heights,&nbsp;<a href=\"https:\/\/kylas.io\/\" target=\"_blank\" rel=\"noreferrer noopener\">Kylas<\/a>&nbsp;is the answer for you. Kylas Sales CRM tool can help you streamline your sales by providing you with Custom Sales Insights and more. Contact us today to know more!<\/p>\n\n\n<\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"htoc-\"><strong>&nbsp;<\/strong><\/h2>\n","protected":false},"excerpt":{"rendered":"<p>Your&nbsp;sales presentation&nbsp;can make or break a deal. No, that is not an exaggeration. While it is true that a customer&#8217;s final decision depends on many other aspects of the product, one cannot deny that an effective sales presentation significantly influence their decision. If done right and at the right moment, your sales presentation can accelerate &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/kylas.io\/en\/sales-techniques\/sales-presentation\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Sales Presentation 101: Examples and Ideas That Can Help You Present Like a Pro&#8221;<\/span><\/a><\/p>\n","protected":false},"author":23,"featured_media":10406,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"ub_ctt_via":"","footnotes":""},"categories":[12,36],"tags":[17,19,55],"acf":[],"featured_image_src":"https:\/\/kylas.io\/en\/wp-content\/uploads\/2022\/01\/Kylas-Banner-Guide-Images-ONLY-3.png","author_info":{"display_name":"Shagun Sharma","author_link":"https:\/\/kylas.io\/en\/author\/shagun"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Sales Presentation 101: Examples and Ideas | Kylas<\/title>\n<meta name=\"description\" content=\"What does a great sales presentation look like? 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Let's look at the tips and examples for creating your own stellar sales presentation.","og_url":"https:\/\/kylas.io\/en\/sales-techniques\/sales-presentation","og_site_name":"Kylas Growth Engine | Sales CRM Software for Small businesses","og_image":[{"width":1024,"height":768,"url":"https:\/\/kylas.io\/en\/wp-content\/uploads\/2022\/01\/Kylas-Banner-Guide-Images-ONLY-3.png","type":"image\/png"}],"author":"Shagun Sharma","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Shagun Sharma","Est. reading time":"12 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/kylas.io\/en\/sales-techniques\/sales-presentation","url":"https:\/\/kylas.io\/en\/sales-techniques\/sales-presentation","name":"Sales Presentation 101: Examples and Ideas | Kylas","isPartOf":{"@id":"https:\/\/kylas.io\/en\/#website"},"datePublished":"2022-01-11T04:00:00+00:00","dateModified":"2023-04-14T08:20:34+00:00","author":{"@id":"https:\/\/kylas.io\/en\/#\/schema\/person\/58914992bfe5c67716dfe2e8863250a3"},"description":"What does a great sales presentation look like? 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