{"id":10632,"date":"2022-02-01T09:30:00","date_gmt":"2022-02-01T04:00:00","guid":{"rendered":"https:\/\/kylas.io\/?p=10632"},"modified":"2023-08-09T17:01:44","modified_gmt":"2023-08-09T11:31:44","slug":"kylas-facebook-integration","status":"publish","type":"post","link":"https:\/\/kylas.io\/en\/crm-productivity\/sales-crm\/kylas-facebook-integration","title":{"rendered":"Facebook Lead Ad Integration in Kylas- Everything You Need to Know"},"content":{"rendered":"\n<p class=\"has-medium-font-size\">Facebook Lead Ad has proven to be a powerful marketing tool for growing businesses around the globe. With Facebook having the biggest reach so far and over <a href=\"https:\/\/www.statista.com\/statistics\/264810\/number-of-monthly-active-facebook-users-worldwide\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><u>2.91 billion monthly active users<\/u><\/a>, the ability to advertise on the platform has given growing businesses the opportunity to reach out to a larger audience.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">If you use Facebook Lead Ads for generating leads, then you should definitely consider integrating it with Kylas to seamlessly transition your leads into your sales process. Don&#8217;t know how to do it? Don&#8217;t worry, here is everything you need to know about integrating Facebook with Kylas.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-ht-block-toc  is-style-outline htoc htoc--position-wide toc-list-style-plain\" data-htoc-state=\"expanded\"><span class=\"htoc__title\"><span class=\"ht_toc_title\">Table of Contents<\/span><span class=\"htoc__toggle\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\"><g fill=\"#444\"><path d=\"M15 7H1c-.6 0-1 .4-1 1s.4 1 1 1h14c.6 0 1-.4 1-1s-.4-1-1-1z\"><\/path><path d=\"M15 1H1c-.6 0-1 .4-1 1s.4 1 1 1h14c.6 0 1-.4 1-1s-.4-1-1-1zM15 13H1c-.6 0-1 .4-1 1s.4 1 1 1h14c.6 0 1-.4 1-1s-.4-1-1-1z\"><\/path><\/g><\/svg><\/span><\/span><div class=\"htoc__itemswrap\"><ul class=\"ht_toc_list\"><li class=\"\"><a href=\"#htoc-how-to-integrate-facebook-lead-generation-campaign-with-kylas\">How to Integrate Facebook Lead Generation Campaign With Kylas?&nbsp;<\/a><\/li><li class=\"\"><a href=\"#htoc-what-are-facebook-lead-ads\">Why Do You Need a CRM for Facebook Lead Ads?<\/a><\/li><li class=\"\"><a href=\"#htoc-benefits-of-integrating-your-crm-system-with-facebook\">Benefits of Integrating Kylas With Facebook<\/a><\/li><\/ul><\/div><\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"htoc-how-to-integrate-facebook-lead-generation-campaign-with-kylas\">How to Integrate Facebook Lead Generation Campaign With Kylas?&nbsp;<\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">Integrating your Facebook account with <span style=\"text-decoration: underline;\"><strong><a href=\"https:\/\/app.kylas.io\/marketplace\" target=\"_blank\" rel=\"noreferrer noopener\">Kylas Marketplace<\/a><\/strong> <\/span>is very simple.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-vivid-cyan-blue-color has-text-color has-medium-font-size\" id=\"htoc-step-1\"> Step 1: Install Facebook App on Kylas Marketplace<\/h4>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/kylas.io\/wp-content\/uploads\/2022\/02\/image-1024x471.png\" alt=\"Facebook Lead Integration Tab on Kylas Marketplace\" class=\"wp-image-10736\" width=\"768\" height=\"353\" title=\"Facebook Lead Integration Tab on Kylas Marketplace\" srcset=\"https:\/\/kylas.io\/en\/wp-content\/uploads\/2022\/02\/image-1024x471.png 1024w, https:\/\/kylas.io\/en\/wp-content\/uploads\/2022\/02\/image-300x138.png 300w, https:\/\/kylas.io\/en\/wp-content\/uploads\/2022\/02\/image-768x353.png 768w, https:\/\/kylas.io\/en\/wp-content\/uploads\/2022\/02\/image.png 1366w\" sizes=\"(max-width: 767px) 89vw, (max-width: 1000px) 54vw, (max-width: 1071px) 543px, 580px\" \/><figcaption class=\"wp-element-caption\">Facebook Lead Integration Tab on Kylas Marketplace<\/figcaption><\/figure><\/div>\n\n\n<p class=\"has-medium-font-size\">Log into your Kylas app and install <strong>Facebook Lead Integration app<\/strong> from Kylas Marketplace.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-vivid-cyan-blue-color has-text-color has-medium-font-size\" id=\"htoc-step-2-connecting-kylas-with-facebook1\"><strong>Step 2: Connecting Kylas with Facebook <\/strong><\/h4>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">Click on <strong>\u2018View Details\u2019<\/strong> on the Facebook Lead Integration app (under installed apps in Kylas Marketplace). Now, to connect to your Facebook account, go to the tab that says <strong>Facebook Settings<\/strong>. <\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">Use the<strong> &#8216;Connect to Facebook&#8217;<\/strong> button to connect your Facebook account with Kylas.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">This Facebook account should be the one with all the pages and campaigns associated with it.&nbsp;Ensure that you give all relevant permissions on the forms tab to not miss out on any details.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">Now go to the Forms section to add, edit or remove lead forms that you want to get captured in Kylas<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-vivid-cyan-blue-color has-text-color has-medium-font-size\" id=\"htoc-step-2-connecting-kylas-with-facebook\"><strong>Step 3: <\/strong>Select the Campaign\/Forms From Which You Would Want to Capture Lead\/Contacts<\/h4>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/kylas.io\/wp-content\/uploads\/2022\/01\/fb2-1024x405.png\" alt=\"screenshot of adding Facebook campaigns in Kylas app.\" class=\"wp-image-10660\" width=\"768\" height=\"304\" title=\"Add a particular campaign from which you want to capture Leads\/Contacts into your Kylas account\" srcset=\"https:\/\/kylas.io\/en\/wp-content\/uploads\/2022\/01\/fb2-1024x405.png 1024w, https:\/\/kylas.io\/en\/wp-content\/uploads\/2022\/01\/fb2-300x119.png 300w, https:\/\/kylas.io\/en\/wp-content\/uploads\/2022\/01\/fb2-768x303.png 768w, https:\/\/kylas.io\/en\/wp-content\/uploads\/2022\/01\/fb2.png 1364w\" sizes=\"(max-width: 767px) 89vw, (max-width: 1000px) 54vw, (max-width: 1071px) 543px, 580px\" \/><figcaption class=\"wp-element-caption\">Add a particular campaign from which you want to capture Leads\/Contacts into your Kylas account<\/figcaption><\/figure><\/div>\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">In the Form section, select the particular campaign\/campaigns from which you want to capture Leads\/Contacts into your Kylas account. <\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-vivid-cyan-blue-color has-text-color has-medium-font-size\" id=\"htoc-step-4-map-form-fields\"><strong>Step 4: Map Form Fields<\/strong><\/h4>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/kylas.io\/wp-content\/uploads\/2022\/01\/fb3-1024x471.png\" alt=\"Mapping Kylas Fields with Facebook Fields\" class=\"wp-image-10661\" width=\"768\" height=\"353\" title=\"Mapping Kylas Fields with Facebook Fields\" srcset=\"https:\/\/kylas.io\/en\/wp-content\/uploads\/2022\/01\/fb3-1024x471.png 1024w, https:\/\/kylas.io\/en\/wp-content\/uploads\/2022\/01\/fb3-300x138.png 300w, https:\/\/kylas.io\/en\/wp-content\/uploads\/2022\/01\/fb3-768x354.png 768w, https:\/\/kylas.io\/en\/wp-content\/uploads\/2022\/01\/fb3.png 1362w\" sizes=\"(max-width: 767px) 89vw, (max-width: 1000px) 54vw, (max-width: 1071px) 543px, 580px\" \/><figcaption class=\"wp-element-caption\">Mapping Kylas Fields with Facebook Fields<\/figcaption><\/figure><\/div>\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">Once you have added the campaigns, you will need to map Kylas Fields against Facebook Fields.&nbsp;&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">There are two different entity forms available in Kylas &#8211; \u2018Lead Field Mapping\u2019 and \u2018Contact Field Mapping\u2019. You will have to set the fields for both. However, the process will remain the same.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">Set the Campaign and Source according to your parameters. Then, map the Kylas field against the FB field to capture relevant information. For example, suppose you have a FB lead form field as &#8217;email-id&#8217; you need to set this against Kylas field &#8216;Emails&#8217;.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">Follow this process to map all fields from the Facebook form.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">Once you are done mapping the fields, select the Owner who will be responsible for handling the leads\/contacts coming from the Facebook source. Make sure you click on the checkbox \u201cCreate Lead\/Contact\u201d.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"ub-styled-box ub-notification-box\" id=\"ub-styled-box-eefeaf3c-c03c-4f40-9f9a-978486e3ba90\">\n\n\n<p class=\"has-medium-font-size\">Note: To check the Facebook sources, you need to go to the <a href=\"https:\/\/developers.facebook.com\/tools\/lead-ads-testing\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"text-decoration: underline;\">leads ads testing tool<\/span><\/a>. After opening the page in the new tab, log in with your Facebook account. On the leads ads testing tool, you will see two options. One that asks you to choose the Facebook page and the other that asks for the form. Fill both the asked options accordingly.<\/p>\n\n\n<\/div>\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">If the status is successful, you will be able to view the test lead that has been added from the Facebook source on your Kylas account.&nbsp; &nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">Watch this video to better understand how Kylas integrates with Facebook to capture leads automatically from ad campaigns.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" class=\"lazy\" title=\"Facebook Lead Integration on Kylas Marketplace\" width=\"525\" height=\"295\" data-src=\"https:\/\/www.youtube.com\/embed\/BJ77AiBkZrY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\" data-gtm-yt-inspected-4=\"true\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"htoc-what-are-facebook-lead-ads\">Why Do You Need a CRM for Facebook Lead Ads?<\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">Whenever you run a Lead ad on Facebook, the lead information is saved on the platform itself. To source this information, they have to download the CSV file manually from the platform within the window of 90 days. <\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">Now there are potential problems with this equation. Manually downloading the CSV file from Facebook and uploading it on the CRM can be time-consuming and eat up a lot of your team&#8217;s productive time.  <\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">Plus, acting on a hot lead becomes difficult for the sales team if they had to constantly switch between the platforms. As a result, a lot of leads from the campaign gets contacted when they are cold and difficult to convert. <\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"ub-styled-box ub-notification-box\" id=\"ub-styled-box-64f6c98c-7927-4f60-8cde-e5d670a2d3bf\">\n\n\n<p class=\"has-medium-font-size\">The study says that sales reps have only <a href=\"https:\/\/www.vendasta.com\/blog\/lead-response-time\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"text-decoration: underline;\">5 minutes to contact a lead<\/span><\/a>, and about 78% of customers buy from the first responder. Also, \u201cif a lead is called within five minutes it\u2019s submitted, that lead is<a href=\"https:\/\/www.business2community.com\/sales-management\/3-response-time-studies-lead-generation-wasted-sales-leads-01580290\" target=\"_blank\" rel=\"noreferrer noopener\"> <span style=\"text-decoration: underline;\">100 times more likely to be contacted<\/span><\/a> and 21 times more likely to enter the sales cycle.\u201d&nbsp;<\/p>\n\n\n<\/div>\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">In addition to that, Facebook stores all your leads only for 90 days.  So, if you forget to download your leads within this time frame,  you will lose them in the end.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">All these problems can be solved by using&nbsp;<strong>Facebook Lead Ads integration with CRM<\/strong> or in our case <a href=\"https:\/\/kylas.io\" target=\"_blank\" rel=\"noreferrer noopener\"><u>Kylas<\/u><\/a>.&nbsp;&nbsp;<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"htoc-benefits-of-integrating-your-crm-system-with-facebook\">Benefits of Integrating Kylas With Facebook<\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"has-medium-font-size\">\n<li>Integrating Facebook with Kylas will save your sales team from handling leads on multiple platforms. As a result, your sales team will be able to act on the leads while they are hot.  <\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"has-medium-font-size\">\n<li>Facebook Lead Integration also helps connect the Facebook forms from multiple live campaigns. This capability helps growing businesses track which campaigns are converting more leads. <\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"has-medium-font-size\">\n<li>Facebook Lead Ad integration will help prevent manual data entry, which is prone to human error. This will save your sales team from the trouble of manually downloading leads from Facebook and saving them in spreadsheets.&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"has-medium-font-size\">\n<li>By transfering the data of your Lead ads directly to your sales pipeline, the risk of losing interested prospects will no longer exist. Now, they will not only be able to follow-up with these leads in a timely manner but with the help of automation tools in Kylas they will now interact better with the clients in a timely manner  and convert more.  <\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"has-medium-font-size\">\n<li>You can send emails to all the leads you have captured from your CRM. This ensures that the people taking action on your lead ads are interested in your product or service. This can help improve your conversions later.&nbsp;<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"has-medium-font-size\">\n<li>Finally, once integrated with Facebook, you can continue to use that integration across multiple campaigns.&nbsp;This will also help your team track your campaign performance as now you will know<\/li>\n<\/ul>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"ub-buttons align-button-center\"  id=\"ub-button-21562277-55d7-4dfa-930a-7a075b33985a\"><div class=\"ub-button-container\">\n    <a href=\"https:\/\/app.kylas.io\/marketplace\" target=\"_blank\"\n    rel=\"noopener noreferrer nofollow\"\n    class=\"ub-button-block-main ub-button-larger ub-button-flex-larger\" role=\"button\">\n    <div class=\"ub-button-content-holder\"><span class=\"ub-button-block-btn\">Integrate Kylas With Facebook<\/span>\n    <\/div><\/a><\/div><\/div>\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This blog teaches how to integrate facebook lead ads with Kylas CRM. It also talks about the importance of benefits of Facebook CRM Integration and  why would you need one. <\/p>\n","protected":false},"author":23,"featured_media":10663,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"ub_ctt_via":"","footnotes":""},"categories":[159],"tags":[4,157,160],"acf":[],"featured_image_src":"https:\/\/kylas.io\/en\/wp-content\/uploads\/2022\/01\/Kylas-Banner-images.png","author_info":{"display_name":"Shagun Sharma","author_link":"https:\/\/kylas.io\/en\/author\/shagun"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Facebook Lead Ad Integration in Kylas- Everything You Need to Know<\/title>\n<meta name=\"description\" content=\"Through Facebook Lead Integration, you can capture your leads generated via Facebook campaigns automatically in Kylas. Read on to know how.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kylas.io\/en\/crm-productivity\/sales-crm\/kylas-facebook-integration\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Facebook Lead Ad Integration in Kylas- Everything You Need to Know\" \/>\n<meta property=\"og:description\" content=\"Through Facebook Lead Integration, you can capture your leads generated via Facebook campaigns automatically in Kylas. 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