{"id":13053,"date":"2022-09-23T09:00:00","date_gmt":"2022-09-23T03:30:00","guid":{"rendered":"https:\/\/kylas.io\/?p=13053"},"modified":"2023-04-14T12:49:56","modified_gmt":"2023-04-14T07:19:56","slug":"understanding-the-b2b-sales-funnel","status":"publish","type":"post","link":"https:\/\/kylas.io\/en\/sales-crm\/understanding-the-b2b-sales-funnel-and-how-it-is-different-from-b2c","title":{"rendered":"B2C Vs B2B Sales Funnel: How it is different and Things You Need to Know"},"content":{"rendered":"\n<style>\n@media only screen and (max-width: 700px){\n.img-full-mob{\nwidth:100% !important;\nheight:100% !important;\n}\n}\n<\/style>\n\n\n\n<p style=\"font-size:18px\">After facing significant disruptions, B2B businesses have started growing again steadily. But shifting customer preferences are forcing them to innovate again as many widely held assumptions about B2B sales are being busted daily. The average buyer now uses&nbsp;<a href=\"https:\/\/www.mckinsey.com\/capabilities\/growth-marketing-and-sales\/our-insights\/the-new-b2b-growth-equation\" target=\"_blank\" rel=\"noreferrer noopener\">more than ten channels<\/a>&nbsp;throughout their buying cycle. Further B2B organizations with the highest growth rates are reaching out to prospects&nbsp;<a href=\"https:\/\/www.mckinsey.com\/capabilities\/growth-marketing-and-sales\/our-insights\/by-the-numbers-what-drives-sales-growth-outperformance\" target=\"_blank\" rel=\"noreferrer noopener\">much earlier in the buying cycle<\/a>.&nbsp;&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:18px\">Customer loyalty has gone for a toss as they were willing to switch in search of an omnichannel experience. So, how can businesses optimize their B2B sales funnel to take advantage of this trend? And how does the B2B sales funnel differ from B2C? We will explain all this and more in the following article.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"ub-styled-box ub-notification-box\" id=\"ub-styled-box-0dd34029-69aa-4173-af83-7927c0476fc5\">\n\n\n<p>Are you already aware of the B2B Sales Funnel and want to optimize it to drive your business growth? Find out how a Sales CRM, like&nbsp;<a href=\"https:\/\/kylas.io\/\" target=\"_blank\" rel=\"noreferrer noopener\">Kylas<\/a>, can fuel your dreams.&nbsp;<\/p>\n\n\n<\/div>\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-ht-block-toc  is-style-outline htoc htoc--position-wide toc-list-style-plain\" data-htoc-state=\"expanded\"><span class=\"htoc__title\"><span class=\"ht_toc_title\">Table of Contents<\/span><span class=\"htoc__toggle\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\"><g fill=\"#444\"><path d=\"M15 7H1c-.6 0-1 .4-1 1s.4 1 1 1h14c.6 0 1-.4 1-1s-.4-1-1-1z\"><\/path><path d=\"M15 1H1c-.6 0-1 .4-1 1s.4 1 1 1h14c.6 0 1-.4 1-1s-.4-1-1-1zM15 13H1c-.6 0-1 .4-1 1s.4 1 1 1h14c.6 0 1-.4 1-1s-.4-1-1-1z\"><\/path><\/g><\/svg><\/span><\/span><div class=\"htoc__itemswrap\"><ul class=\"ht_toc_list\"><li class=\"\"><a href=\"#htoc-what-is-a-b2b-sales-funnel\">What is a B2B Sales Funnel?<\/a><\/li><li class=\"\"><a href=\"#htoc-what-s-the-difference-between-a-b2b-and-a-b2c-sales-funnel\">What\u2019s the Difference Between a B2B and a B2C Sales Funnel?<\/a><\/li><li class=\"\"><a href=\"#htoc-what-are-the-advantages-of-a-sales-funnel-for-b2b-organizations\">What are the advantages of a Sales Funnel for B2B organizations?<\/a><\/li><li class=\"\"><a href=\"#htoc-what-are-the-stages-of-a-b2b-sales-funnel\">What are the stages of a B2B Sales Funnel?<\/a><\/li><li class=\"\"><a href=\"#htoc-3-preference\">3. Preference<\/a><\/li><li class=\"\"><a href=\"#htoc-how-to-create-a-b2b-sales-funnel\">How to Create a Sales Funnel?<\/a><\/li><li class=\"\"><a href=\"#htoc-future-proofing-your-sales-funnel\">Future-proofing Your Business<\/a><\/li><\/ul><\/div><\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"htoc-what-is-a-b2b-sales-funnel\"><strong>What is a B2B Sales Funnel?<\/strong><\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-photo is-provider-giphy wp-block-embed-giphy\"><div class=\"wp-block-embed__wrapper\">\n<img loading=\"lazy\" class=\"lazy img-full-mob\" data-src=\"https:\/\/media2.giphy.com\/media\/XAZXdtskTiFVIpGpJV\/giphy.gif\" alt=\"Confused What Is It GIF by Kim's Convenience - Find &amp; Share on GIPHY\" width=\"480\" height=\"270\">\n<\/div><figcaption>What is a B2B Sales Funnel?<\/figcaption><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:18px\"><strong><br><\/strong>A B2B sales funnel is a marketing term and is nothing but the journey a typical B2B customer goes through to purchase a product or service. An effective funnel is judged on its ability to convert prospects into paying customers and increase business RoI. If your sales funnel fails to meet these criteria, you must either change your funnel or optimize the individual stages further to see results.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:18px\">The concept of a sales funnel is commonly attributed to&nbsp;<a href=\"https:\/\/en.wikipedia.org\/wiki\/E._St._Elmo_Lewis\" target=\"_blank\" rel=\"noreferrer noopener\">E. St. Elmo Lewis<\/a>. In an advertising publication of 1898, he highlighted at least three principles to gain customers: attract attention, awaken interest, and create conviction.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:18px\">Over the years, this evolved into the AIDA model, which divides a sales funnel into four steps:<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"has-vivid-cyan-blue-color has-text-color\" style=\"font-size:17px\"><li>Attention \u2013 Make your consumer aware of your product through advertising.<\/li><li>Interest \u2013 Generate interest by teaching consumers how your brand is the right fit for them.<\/li><li>Desire \u2013 Allow the consumer to develop a favorable opinion of your brand.<\/li><li>Action \u2013 Enable the consumer to make a purchase.&nbsp;<\/li><\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:18px\">However, the AIDA model is much better suited to the B2C buying journey than B2B. And while it is widely used in B2C, it has faced several criticisms. <\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:18px\">The chief among them is that it ignores the post-buying journey and aspects such as consumption, satisfaction, repeat purchase, and referrals.&nbsp;Thus, several other variants of this model have emerged over the years. But before we get to them, let\u2019s understand the fundamental differences between a B2B and B2C buying cycle.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"htoc-what-s-the-difference-between-a-b2b-and-a-b2c-sales-funnel\"><strong>What\u2019s the Difference Between a B2B and a B2C Sales Funnel?<\/strong><\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-photo is-provider-giphy wp-block-embed-giphy\"><div class=\"wp-block-embed__wrapper\">\n<img loading=\"lazy\" class=\"lazy img-full-mob\" data-src=\"https:\/\/media3.giphy.com\/media\/gip9I9OAAmN40Tord1\/giphy.gif\" alt=\"Leonardo Dicaprio GIF by Coolidge Corner Theatre - Find &amp; Share on GIPHY\" width=\"550\" height=\"228\">\n<\/div><figcaption>B2B Sales Funnel vs. B2C Sales Funnel<\/figcaption><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:18px\">A B2B sales funnel is considerably longer and more complex than a B2C funnel. While a B2C funnel can be as short as a single day, a B2B funnel can take half a year or longer. <\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:18px\">Also, while customer retention is essential for both types of businesses, B2B businesses place a much higher weight on the consumers&#8217; post-purchase behavior.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:18px\">There are four chief reasons for this:<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul type=\"1\" style=\"font-size:18px\"><li>The ticket size of a B2B product\/service can be much larger than that of a B2C product, and customers take more time to decide.&nbsp;<\/li><\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul type=\"1\" style=\"font-size:18px\"><li>While 1-2 people make a B2C decision in a family, the B2B purchase depends on multiple stakeholders&#8217; approval across hierarchies. This, again, takes time.&nbsp;<\/li><\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul type=\"1\" style=\"font-size:18px\"><li>&nbsp;A B2C sales funnel is linear, where the customers move from one stage to the next over time. On the other hand, a B2B funnel is not linear, and customers move up and down the funnel over time. For B2B organizations, creating an efficient sales funnel can be the key to closing more deals.&nbsp;<\/li><\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul type=\"1\" style=\"font-size:18px\"><li>New customer acquisition costs have increased by 50% over the last few years, and increasing customer retention by just&nbsp;<a href=\"https:\/\/hbswk.hbs.edu\/archive\/the-economics-of-e-loyalty\" target=\"_blank\" rel=\"noreferrer noopener\">5% can increase profits by 25% to 95%.<\/a>&nbsp;Given the large ticket size per purchase, it\u2019s much more critical for B2B companies to retain customers.&nbsp;<\/li><\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"htoc-what-are-the-advantages-of-a-sales-funnel-for-b2b-organizations\"><strong>What are the advantages of a Sales Funnel for B2B organizations?<\/strong><\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-photo is-provider-giphy wp-block-embed-giphy\"><div class=\"wp-block-embed__wrapper\">\n<img loading=\"lazy\" class=\"lazy img-full-mob\" data-src=\"https:\/\/media4.giphy.com\/media\/S8HG3YqBLQRNNhazsz\/giphy.gif\" alt=\"Snowfall GIF - Find &amp; Share on GIPHY\" width=\"480\" height=\"270\">\n<\/div><figcaption>Advantages of a B2B Sales Funnel<\/figcaption><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:18px\">As discussed earlier, the most crucial advantage of a B2B sales funnel is that it vastly improves sales and RoI. But here are some of the other benefits that can help you grow your business:<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-1-simplified-buying-journey\" style=\"font-size:22px\">1. <strong>Simplified Buying Journey<\/strong><\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:18px\">More than&nbsp;<a href=\"https:\/\/www.gartner.com\/en\/sales\/insights\/b2b-buying-journey\" target=\"_blank\" rel=\"noreferrer noopener\">77%<\/a>&nbsp;of B2B buyers rate their buying experience as complex or challenging. This is due to the involvement of 6-10 decision-makers and the ever-expanding list of options and solutions. Your customers buying journey starts when they identify a problem. <\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:18px\">They then proceed to explore solutions, build requirements, and shortlist suppliers. Next comes self-validation and consensus creation. Only then can they make a purchase. If you can ease the process for your customer, you can easily make the sale and retain them for longer.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-2-gain-visibility-of-your-sales-process\" style=\"font-size:22px\">2. <strong>Gain Visibility of Your Sales Process<\/strong><\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:18px\">Gaining visibility into your sales process helps you identify and rectify the pain points stopping you from closing more deals. It gives you an idea of which stage of the buying journey your prospects lie in and allows you to prioritize the ones that are about to finalize the purchase. It also gives you insights into how your customers move through the funnel and how much time they spend at the top of the funnel vs. the middle and bottom.&nbsp;&nbsp;It\u2019s an efficient way of prospecting and converting your customers.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-3-optimize-customer-experience\" style=\"font-size:22px\">3. <strong>Optimize Customer Experience<\/strong><\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:18px\">Optimizing your customer\u2019s experience even after making the sale helps you promote loyalty, retain customers, and improve brand advocacy. You gain a leg-up over your competition and opportunities to cross-sell\/up-sell your add-ons or additional services.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-4-automate-your-business-operations\" style=\"font-size:22px\">4. <strong>Automate Your Business Operations<\/strong><\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:18px\">Understanding your pain points and challenges allows you to overcome them by incorporating the right-fit digital tools into your sales process. It also allows you to minimize redundant tasks by creating automation workflows and free your sales team to focus on the most critical tasks \u2013 closing deals.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-5-improve-intra-team-collaboration\" style=\"font-size:22px\">5.<strong> Improve Intra-Team Collaboration<\/strong><\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:18px\">The sales and marketing teams must collaborate seamlessly for an effective sales strategy. The marketing teams manage the top-of-the-funnel processes, and the sales team works in the middle of the funnel. The customer support team handles the bottom of the funnel. Creating a sales funnel allows your sales, marketing, and support teams to trust and understand each other. It further fosters communication and collaboration between them. All this helps you optimize your processes.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:18px\">Your business can gain massive advantages by making small tweaks to your sales funnel, but to do that, you must understand the funnel in-depth. So, what are the stages of a B2B sales funnel? Let\u2019s discuss that next.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"htoc-what-are-the-stages-of-a-b2b-sales-funnel\"><strong>What are the stages of a B2B Sales Funnel?<\/strong><\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-photo is-provider-giphy wp-block-embed-giphy\"><div class=\"wp-block-embed__wrapper\">\n<img loading=\"lazy\" class=\"lazy img-full-mob\" data-src=\"https:\/\/media0.giphy.com\/media\/3o7btNAICguyAg30S4\/giphy.gif\" alt=\"Conniving Jacqueline White GIF by Unbreakable Kimmy Schmidt - Find &amp; Share on GIPHY\" width=\"480\" height=\"270\">\n<\/div><figcaption>Stages of a B2B Sales Funnel<\/figcaption><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:18px\">Every business is unique, and so is its sales funnel. But most funnels are a variation of the AIDA model with a few additional steps. So, what are the standard B2B sales funnel stages?<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>1.<strong> Awareness<\/strong><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:18px\">A top-of-the-funnel stage, where your potential customers become aware of their pain points and look for a solution that matches their needs. It\u2019s here that your prospects can notice your business either organically or through your marketing campaigns such as&nbsp;<a href=\"https:\/\/kylas.io\/sales-effectiveness\/what-is-account-based-marketing-and-does-it-work-for-small-businesses\" target=\"_blank\" rel=\"noreferrer noopener\">ABMs<\/a>, paid advertisements, etc.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:18px\">Consumers can also discover your business while searching for a related article or content that leads them to your website or blog page. So, it&#8217;s essential that you create relevant, helpful, and thoughtful content on not just your products but also on related topics that your prospects might have an interest in.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:18px\">This stage is managed mainly by the marketing team, and the targets for this stage are prospects who might have discovered a need or might not yet be aware of it. Either way, being present on as many channels as possible with helpful content is the key to strengthening your top of the funnel and getting the most leads.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:18px\">Assets used during this stage:<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul style=\"font-size:18px\"><li>Digital marketing tools like Google, Facebook, and YouTube<\/li><li>Social Media Channels<\/li><li>Website\/Landing pages&nbsp;<\/li><li>Podcasts<\/li><li>Quora\/Reddit answers<\/li><\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>2. <strong>Consideration<\/strong><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:18px\">The consideration stage is where the customer is aware of their pain points and begins to search for solutions to their problems actively. Here they first become aware of their pain points, look for solutions to these challenges, and then look at specific products that meet these needs.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:18px\">Their searches will begin with questions like \u2018how to\u2019 and \u2018why should I\u2019 and move to \u2018how can\u2019 and \u2018what are.\u2019<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:18px\">At this stage, they have identified your product\/service as a potential solution but are also evaluating other options. They want to know more about your product, and at this point, you can get them in touch with your sales team.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:18px\">Creating a relationship with the prospects at this stage helps you speed run through the remaining stages. You must clearly communicate with them to understand their needs, allay any concerns, create trust, and gain credibility.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:18px\">Assets used in the consideration stage:<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul style=\"font-size:18px\"><li>Product pages\/documentation<\/li><li>Pricing Pages<\/li><li>FAQs<\/li><li>Whitepapers\/thought leadership articles<\/li><li>Product reviews\/Testimonials<\/li><li>Customer logos<\/li><li>Awards\/Badges<\/li><li>Webinars<\/li><\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https:\/\/kylas.io\/wp-content\/uploads\/2022\/09\/5-Stages-Sales-Funnel-Diagram-Brainstorm-1200-\u00d7-675px-1024x576.png\" alt=\"\" class=\"wp-image-13082\" srcset=\"https:\/\/kylas.io\/en\/wp-content\/uploads\/2022\/09\/5-Stages-Sales-Funnel-Diagram-Brainstorm-1200-\u00d7-675px-1024x576.png 1024w, https:\/\/kylas.io\/en\/wp-content\/uploads\/2022\/09\/5-Stages-Sales-Funnel-Diagram-Brainstorm-1200-\u00d7-675px-300x169.png 300w, https:\/\/kylas.io\/en\/wp-content\/uploads\/2022\/09\/5-Stages-Sales-Funnel-Diagram-Brainstorm-1200-\u00d7-675px-768x432.png 768w, https:\/\/kylas.io\/en\/wp-content\/uploads\/2022\/09\/5-Stages-Sales-Funnel-Diagram-Brainstorm-1200-\u00d7-675px.png 1200w\" sizes=\"(max-width: 767px) 89vw, (max-width: 1000px) 54vw, (max-width: 1071px) 543px, 580px\" \/><figcaption>5 Stages of a B2B Sales Funnel<\/figcaption><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"htoc-3-preference\" style=\"font-size:22px\">3.<strong> Preference<\/strong><\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:18px\">At this stage, the customer is leaning towards your product but is not ready to commit yet. Here all the client stakeholders will come together to make the final decision.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:18px\">Here, your sales team needs to increase their contact with the client team and guide them to make the right decision \u2013 choosing you.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:18px\">This stage might take some time and test the patience of your sales teams as the multiple stakeholders might have different questions, needs, and wants that they want your product to address. The best way to move to the next stage is to let them experience the product on their own so that they can arrive at a decision.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:18px\">Assets used in this stage:<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul style=\"font-size:18px\"><li>Product tour\/demo<\/li><li>Educational content<\/li><li>Newsletter<\/li><li>Onboarding<\/li><li>Special discounts<\/li><li>Comparison pages<\/li><\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-4-purchase\" style=\"font-size:22px\">4. <strong>Purchase<\/strong><\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:18px\">This stage is the culmination of months of effort from your sales team, and it\u2019s a straightforward process.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:18px\">However, it\u2019s not the time to rest easy. Customers have been known to drop off during the purchase stage, and you must make sure that the payment process is easy and convenient. <\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:18px\">Here the time it takes for your website to load can also affect the conversion rates. In fact, websites that load in 1 second have a&nbsp;<a href=\"https:\/\/www.portent.com\/blog\/analytics\/research-site-speed-hurting-everyones-revenue.htm\" target=\"_blank\" rel=\"noreferrer noopener\">3x higher conversion rate<\/a>&nbsp;than a site that loads in 5 seconds.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:18px\">Once the prospect makes the purchase, they finally become your clients.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:18px\">Assets used in this stage:<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul style=\"font-size:18px\"><li>Contact us page<\/li><li>Cart<\/li><li>Retargeting mail for cart abandonment<\/li><li>Payment page<\/li><li>Thank you, page<\/li><li>Thank you mail<\/li><\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-5-loyalty\" style=\"font-size:22px\">5. <strong>Loyalty<\/strong><\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:18px\">As discussed earlier, this is the most critical stage for a B2B organization. Focusing on customer experience can help businesses considerably improve customer retention. It also creates additional business opportunities in the form of up-selling\/cross-selling to happy customers.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:18px\">These happy customers act as brand advocates who not only refer other clients to your business but also improve your reputation with genuine testimonials and online reviews.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:18px\">This is especially important in an ever-connected and social world, where a peer review holds more weight than any sales document.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:18px\">Assets used in this stage:<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul style=\"font-size:18px\"><li>Nurture campaigns<\/li><li>Up-sell\/Cross-sell proposals<\/li><li>User Interviews<\/li><li>Feedback Forms<\/li><li>Feature webinars<\/li><li>Customer events<\/li><li>Product updates<\/li><\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"ub-styled-box ub-notification-box\" id=\"ub-styled-box-e4cf2600-9421-41fe-90fa-a2fa08e8530c\">\n\n\n<p><a href=\"https:\/\/kylas.io\/features\/pipeline-management\" target=\"_blank\" rel=\"noreferrer noopener\">Get in touch with us<\/a>&nbsp;to discover how you can create and manage a B2B sales funnel that meets your business needs.&nbsp;<a href=\"https:\/\/kylas.io\/sales-strategy\/content-for-sales-funnel-stage\" target=\"_blank\" rel=\"noreferrer noopener\">Click here<\/a>&nbsp;to read about the benefits of using powerful content to strengthen your sales funnel.<\/p>\n\n\n<\/div>\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"htoc-how-to-create-a-b2b-sales-funnel\"><strong>How to Create a Sales Funnel?<\/strong><\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-photo is-provider-giphy wp-block-embed-giphy\"><div class=\"wp-block-embed__wrapper\">\n<img loading=\"lazy\" class=\"lazy img-full-mob\" data-src=\"https:\/\/media4.giphy.com\/media\/H7rPe2vxtmKgBkLwTV\/giphy.gif\" alt=\"Adam Sandler GIF by A24 - Find &amp; Share on GIPHY\" width=\"480\" height=\"240\">\n<\/div><figcaption>How to create a B2B Sales Funnel?<\/figcaption><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:18px\">To build a future-proof sales funnel, you must continually analyze and optimize its every stage. Here\u2019s how you can do that:<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-1-set-your-kpis\" style=\"font-size:22px\">1.<strong> Set your KPIs<\/strong><\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Before creating a sales funnel, you must outline the goals and objectives for your business. You must also decide which metrics you will track to determine the success of your sales strategy. You may choose to track one or multiple metrics and use different funnels for different products or services. All of this will depend on your individual business needs.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-2-create-buyer-personas\">2. <strong>Create Buyer Personas<\/strong><\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>&nbsp;<\/strong>To create an ideal buyer persona, you must first understand the typical journey of your customer by creating a&nbsp;<a href=\"https:\/\/kylas.io\/sales-strategy\/customer-journey-map\" target=\"_blank\" rel=\"noreferrer noopener\">customer journey<\/a> map. Once you have created this, you\u2019ll be easily able to understand your target audience and build a detailed buyer persona.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-3-choose-the-best-fit-channels\" style=\"font-size:22px\">3. <strong>Choose the Best-Fit Channels<\/strong><\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Once you have figured out your buyer persona, you can then start looking for channels where they are present. This depends greatly on the buyer demographic, and&nbsp;<a href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/how-to-identify-the-right-digital-marketing-channels-for-your-business\/\">here\u2019s how<\/a>&nbsp;you can choose the right channel for your target audience.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-4-create-assets-for-each-stage\" style=\"font-size:22px\">4.Create Assets for Each Stage<\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>&nbsp;<\/strong>Once you have your KPIs, personas, and channels figured out, you can proceed to create high-quality content for each stage of the B2B funnel. You can use the asset list mentioned above to create the content but make sure that every piece you create is relevant to the buyer\u2019s journey and has insights they won\u2019t be able to find anywhere else.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-5-monitor-your-progress\" style=\"font-size:22px\">5. <strong>Monitor Your Progress<\/strong><\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Consistently monitor the progress of your sales funnel by tracking the KPIs you\u2019ve set for yourself. Make sure you tweak the funnel regularly to see a performance improvement. At the end of the day, you know your business and processes and need to do the work. A sales funnel can only help you in your journey.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"htoc-future-proofing-your-sales-funnel\"><strong>Future-proofing Your <\/strong>Business<\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-photo is-provider-giphy wp-block-embed-giphy\"><div class=\"wp-block-embed__wrapper\">\n<img loading=\"lazy\" class=\"lazy img-full-mob\" data-src=\"https:\/\/media0.giphy.com\/media\/YOvOkaS5ZKfimDIgwJ\/giphy.gif\" alt=\"Will Smith Yes GIF by Bad Boys For Life - Find &amp; Share on GIPHY\" width=\"480\" height=\"245\">\n<\/div><figcaption>How to future-proof your B2B Sales Funnel<\/figcaption><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:18px\">A growing B2B organization needs all the help it can get, and a Sales Funnel is a step in that direction. Using a sales funnel can allow businesses to continually make small improvements to their sales strategy and hold their own in a highly competitive market.&nbsp;&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:18px\">Digitizing your sales funnel can help you continually monitor and improve it. Using digital tools, such as CRM or a customer relationship management tool, can help you qualify leads, convert them into deals, and close more sales. It also allows you to improve customer experiences and optimize sales operations.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"ub-styled-box ub-notification-box\" id=\"ub-styled-box-b4b7afee-07c6-4ece-b7f6-9545e128b6d3\">\n\n\n<p>A CRM can help the marketing, sales, and support teams collaborate effectively, thus managing all the stages of a B2B Sales Funnel.&nbsp;&nbsp;<a href=\"https:\/\/kylas.io\/\" target=\"_blank\" rel=\"noreferrer noopener\">Click here<\/a>&nbsp;to learn more about how a sales CRM like Kylas can optimize your sales processes.&nbsp;<\/p>\n\n\n<\/div>\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>After facing significant disruptions, B2B businesses have started growing again steadily. But shifting customer preferences are forcing them to innovate again as many widely held assumptions about B2B sales are being busted daily. The average buyer now uses&nbsp;more than ten channels&nbsp;throughout their buying cycle. Further B2B organizations with the highest growth rates are reaching out &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/kylas.io\/en\/sales-crm\/understanding-the-b2b-sales-funnel-and-how-it-is-different-from-b2c\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;B2C Vs B2B Sales Funnel: How it is different and Things You Need to Know&#8221;<\/span><\/a><\/p>\n","protected":false},"author":23,"featured_media":13086,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"ub_ctt_via":"","footnotes":""},"categories":[34,36,159],"tags":[58,199,201],"acf":[],"featured_image_src":"https:\/\/kylas.io\/en\/wp-content\/uploads\/2022\/09\/Blue-and-Black-Funnel-Chart-Presentation-150-\u00d7-150px.png","author_info":{"display_name":"Shagun Sharma","author_link":"https:\/\/kylas.io\/en\/author\/shagun"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>B2C Vs B2B Sales Funnel: How it is different and Things You Need to Know -<\/title>\n<meta name=\"description\" content=\"B2C and B2B Sales Funnel has stark differences. Learn about B2B funnel in details and how to create it yourself here.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kylas.io\/en\/sales-crm\/understanding-the-b2b-sales-funnel-and-how-it-is-different-from-b2c\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"B2C Vs B2B Sales Funnel: How it is different and Things You Need to Know -\" \/>\n<meta property=\"og:description\" content=\"B2C and B2B Sales Funnel has stark differences. Learn about B2B funnel in details and how to create it yourself here.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/kylas.io\/en\/sales-crm\/understanding-the-b2b-sales-funnel-and-how-it-is-different-from-b2c\" \/>\n<meta property=\"og:site_name\" content=\"Kylas Growth Engine | Sales CRM Software for Small businesses\" \/>\n<meta property=\"og:image\" content=\"https:\/\/kylas.io\/en\/wp-content\/uploads\/2022\/09\/Blue-and-Black-Funnel-Chart-Presentation-150-\u00d7-150px.png\" \/>\n\t<meta property=\"og:image:width\" content=\"150\" \/>\n\t<meta property=\"og:image:height\" content=\"150\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Shagun Sharma\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Shagun Sharma\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"12 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"B2C Vs B2B Sales Funnel: How it is different and Things You Need to Know -","description":"B2C and B2B Sales Funnel has stark differences. Learn about B2B funnel in details and how to create it yourself here.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/kylas.io\/en\/sales-crm\/understanding-the-b2b-sales-funnel-and-how-it-is-different-from-b2c","og_locale":"en_US","og_type":"article","og_title":"B2C Vs B2B Sales Funnel: How it is different and Things You Need to Know -","og_description":"B2C and B2B Sales Funnel has stark differences. Learn about B2B funnel in details and how to create it yourself here.","og_url":"https:\/\/kylas.io\/en\/sales-crm\/understanding-the-b2b-sales-funnel-and-how-it-is-different-from-b2c","og_site_name":"Kylas Growth Engine | Sales CRM Software for Small businesses","og_image":[{"width":150,"height":150,"url":"https:\/\/kylas.io\/en\/wp-content\/uploads\/2022\/09\/Blue-and-Black-Funnel-Chart-Presentation-150-\u00d7-150px.png","type":"image\/png"}],"author":"Shagun Sharma","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Shagun Sharma","Est. reading time":"12 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/kylas.io\/en\/sales-crm\/understanding-the-b2b-sales-funnel-and-how-it-is-different-from-b2c","url":"https:\/\/kylas.io\/en\/sales-crm\/understanding-the-b2b-sales-funnel-and-how-it-is-different-from-b2c","name":"B2C Vs B2B Sales Funnel: How it is different and Things You Need to Know -","isPartOf":{"@id":"https:\/\/kylas.io\/en\/#website"},"datePublished":"2022-09-23T03:30:00+00:00","dateModified":"2023-04-14T07:19:56+00:00","author":{"@id":"https:\/\/kylas.io\/en\/#\/schema\/person\/58914992bfe5c67716dfe2e8863250a3"},"description":"B2C and B2B Sales Funnel has stark differences. Learn about B2B funnel in details and how to create it yourself here.","breadcrumb":{"@id":"https:\/\/kylas.io\/en\/sales-crm\/understanding-the-b2b-sales-funnel-and-how-it-is-different-from-b2c#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/kylas.io\/en\/sales-crm\/understanding-the-b2b-sales-funnel-and-how-it-is-different-from-b2c"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/kylas.io\/en\/sales-crm\/understanding-the-b2b-sales-funnel-and-how-it-is-different-from-b2c#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/kylas.io\/en\/"},{"@type":"ListItem","position":2,"name":"B2C Vs B2B Sales Funnel: How it is different and Things You Need to Know"}]},{"@type":"WebSite","@id":"https:\/\/kylas.io\/en\/#website","url":"https:\/\/kylas.io\/en\/","name":"Kylas Growth Engine | Sales CRM Software for Small businesses","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/kylas.io\/en\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/kylas.io\/en\/#\/schema\/person\/58914992bfe5c67716dfe2e8863250a3","name":"Shagun Sharma","description":"Shagun is a content marketer at Kylas, extremely well-versed in all things Marketing. She works closely with the sales team to create best-in-class content for our readers. Her experience combined with her thorough research skills makes all her blogs very in-depth and insightful. In her leisure time, Shagun enjoys hiking, gardening, and immersing herself in music."}]}},"_links":{"self":[{"href":"https:\/\/kylas.io\/en\/wp-json\/wp\/v2\/posts\/13053"}],"collection":[{"href":"https:\/\/kylas.io\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kylas.io\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kylas.io\/en\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/kylas.io\/en\/wp-json\/wp\/v2\/comments?post=13053"}],"version-history":[{"count":68,"href":"https:\/\/kylas.io\/en\/wp-json\/wp\/v2\/posts\/13053\/revisions"}],"predecessor-version":[{"id":18399,"href":"https:\/\/kylas.io\/en\/wp-json\/wp\/v2\/posts\/13053\/revisions\/18399"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kylas.io\/en\/wp-json\/wp\/v2\/media\/13086"}],"wp:attachment":[{"href":"https:\/\/kylas.io\/en\/wp-json\/wp\/v2\/media?parent=13053"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kylas.io\/en\/wp-json\/wp\/v2\/categories?post=13053"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kylas.io\/en\/wp-json\/wp\/v2\/tags?post=13053"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}