{"id":16305,"date":"2023-03-24T15:55:20","date_gmt":"2023-03-24T10:25:20","guid":{"rendered":"https:\/\/kylas.io\/?p=16305"},"modified":"2023-04-26T15:08:35","modified_gmt":"2023-04-26T09:38:35","slug":"blog-small-business-choose-easy-crm","status":"publish","type":"post","link":"https:\/\/kylas.io\/en\/blog\/small-business-choose-easy-crm","title":{"rendered":"Reasons Why Your Small Business Needs to Use an Easy CRM"},"content":{"rendered":"\n<p style=\"font-size:18px\">Talking about the modern world, a lot of <a href=\"https:\/\/kylas.io\/business-growth\/why-is-crm-important-for-small-businesses\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"text-decoration: underline;\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">small businesses have realized how important a CRM<\/mark><\/span><\/a> is for their business. But with this, arises another question about the most vital feature that they must consider while making a choice. Undoubtedly, it makes a lot of sense to ask this question as the correct answer could mean taking their business to the next level.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:18px\">Now that every business owner is different and so are their businesses, it\u2019s a common saying that businesses should look for a CRM that fits their particular requirements. Some may be interested in a CRM that offers great analytics features, some may want easy customizations, and some may want a number of integrations.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:18px\">This may be right to some extent but if we consider the broader picture, we believe that the most important feature of a CRM is its ease of use.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:18px\">Yes, it\u2019s a great deal if you get many features in your CRM, but it can be overwhelming if your team can\u2019t make the best use of those features just because it requires a lot of effort to use them. This is evident from the fact that <a href=\"https:\/\/www.nomalys.com\/en\/28-surprising-crm-statistics-about-adoption-features-benefits-and-mobility\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"text-decoration: underline;\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">72% of senior executives<\/mark><\/span><\/a> prefer an easy-to-use CRM over one with more features.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:18px\">It\u2019s obvious that a single feature won\u2019t help you achieve all your goals, but practically, this is the feature that lays the foundation for using a CRM to its maximum potential, making work easier, and reducing frustration.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"ub-styled-box ub-notification-box\" id=\"ub-styled-box-5265c370-fa65-411b-8790-c9c85b2e7660\">\n\n\n<p style=\"font-size:18px\">Meanwhile, you can check <a href=\"https:\/\/kylas.io\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"text-decoration: underline;\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">Kylas<\/mark><\/span><\/a> CRM which is an easy-to-use, feature-rich CRM that has all the features that you need to grow as a small business.<\/p>\n\n\n<\/div>\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-ht-block-toc  is-style-outline htoc htoc--position-wide toc-list-style-plain\" data-htoc-state=\"expanded\"><span class=\"htoc__title\"><span class=\"ht_toc_title\">Table of Contents<\/span><span class=\"htoc__toggle\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\"><g fill=\"#444\"><path d=\"M15 7H1c-.6 0-1 .4-1 1s.4 1 1 1h14c.6 0 1-.4 1-1s-.4-1-1-1z\"><\/path><path d=\"M15 1H1c-.6 0-1 .4-1 1s.4 1 1 1h14c.6 0 1-.4 1-1s-.4-1-1-1zM15 13H1c-.6 0-1 .4-1 1s.4 1 1 1h14c.6 0 1-.4 1-1s-.4-1-1-1z\"><\/path><\/g><\/svg><\/span><\/span><div class=\"htoc__itemswrap\"><ul class=\"ht_toc_list\"><li class=\"\"><a href=\"#htoc-what-do-we-mean-by-an-easy-to-use-crm\">What Do We Mean by an Easy to Use CRM?<\/a><\/li><li class=\"\"><a href=\"#htoc-why-does-your-small-business-need-an-easy-to-use-crm\">Why Does Your Small Business Need an Easy to Use CRM?<\/a><ul class=\"ht_toc_child_list\"><\/ul><\/li><li class=\"\"><a href=\"#htoc-how-to-recognize-an-easy-to-use-crm\">How to Recognize an Easy-to-Use CRM?<\/a><ul class=\"ht_toc_child_list\"><\/ul><\/li><li class=\"\"><a href=\"#htoc-in-a-nutshell\">In a Nutshell<\/a><\/li><\/ul><\/div><\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"htoc-what-do-we-mean-by-an-easy-to-use-crm\"><strong>What Do We Mean by an Easy to Use CRM?<\/strong><\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/kylas.io\/wp-content\/uploads\/2023\/03\/What-Do-We-Mean-by-an-Easy-to-Use-CRM-1024x576.jpg\" alt=\"What Do We Mean by an Easy to Use CRM?\" class=\"wp-image-16307\" width=\"768\" height=\"432\" title=\"What Do We Mean by an Easy to Use CRM?\" srcset=\"https:\/\/kylas.io\/en\/wp-content\/uploads\/2023\/03\/What-Do-We-Mean-by-an-Easy-to-Use-CRM-1024x576.jpg 1024w, https:\/\/kylas.io\/en\/wp-content\/uploads\/2023\/03\/What-Do-We-Mean-by-an-Easy-to-Use-CRM-300x169.jpg 300w, https:\/\/kylas.io\/en\/wp-content\/uploads\/2023\/03\/What-Do-We-Mean-by-an-Easy-to-Use-CRM-768x432.jpg 768w, https:\/\/kylas.io\/en\/wp-content\/uploads\/2023\/03\/What-Do-We-Mean-by-an-Easy-to-Use-CRM.jpg 1200w\" sizes=\"(max-width: 767px) 89vw, (max-width: 1000px) 54vw, (max-width: 1071px) 543px, 580px\" \/><\/figure><\/div>\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:18px\">A lot of CRM characteristics could define the ease of use like a simple interface, ease of integration, high speed, lack of interruptions, and errors. A simple interface is about how easy the interface is to use. You should be able to integrate the CRM with as many apps and tools as your <a href=\"https:\/\/kylas.io\/crm-basics\/cloud-crm-software\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"text-decoration: underline;\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">business needs<\/mark><\/span><\/a> and uses without any hassle. The software must be fast enough to save time on redundant operations. No operations should take unnecessary time and there should not be any disruptions that cause trouble in working.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"htoc-why-does-your-small-business-need-an-easy-to-use-crm\"><strong>Why Does Your Small Business Need an Easy to Use CRM?<\/strong><\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/kylas.io\/wp-content\/uploads\/2023\/03\/Why-Does-Your-Small-Business-Need-an-Easy-to-Use-CRM-1024x576.jpg\" alt=\"What Do We Mean by an Easy to Use CRM?\" class=\"wp-image-16308\" width=\"768\" height=\"432\" title=\"What Do We Mean by an Easy to Use CRM?\" srcset=\"https:\/\/kylas.io\/en\/wp-content\/uploads\/2023\/03\/Why-Does-Your-Small-Business-Need-an-Easy-to-Use-CRM-1024x576.jpg 1024w, https:\/\/kylas.io\/en\/wp-content\/uploads\/2023\/03\/Why-Does-Your-Small-Business-Need-an-Easy-to-Use-CRM-300x169.jpg 300w, https:\/\/kylas.io\/en\/wp-content\/uploads\/2023\/03\/Why-Does-Your-Small-Business-Need-an-Easy-to-Use-CRM-768x432.jpg 768w, https:\/\/kylas.io\/en\/wp-content\/uploads\/2023\/03\/Why-Does-Your-Small-Business-Need-an-Easy-to-Use-CRM.jpg 1200w\" sizes=\"(max-width: 767px) 89vw, (max-width: 1000px) 54vw, (max-width: 1071px) 543px, 580px\" \/><\/figure><\/div>\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:18px\">If the CRM is not easy to use, not many people would be interested in using it. As per the statistics, <a href=\"https:\/\/tech.co\/crm-software\/crm-statistics\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"text-decoration: underline;\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">43% of CRM users<\/mark><\/span><\/a> only use less than half the features of their CRM system. For sure, there are plenty of benefits of a simple CRM. So, let\u2019s take a look at the reasons why you must invest in an easy CRM and why usability is an important aspect of any CRM.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-1-spend-less-time-learning-how-to-use-it\" style=\"font-size:22px\">1. <strong>Spend Less Time Learning How to Use It<\/strong><\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:18px\">When you get a new CRM for your team, it\u2019s obvious that they would need some time to learn to use it. If the features are hard and the interface is not user-friendly, it would take a lot of time for your team to start using it.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:18px\">But when the CRM is easy to use, it will result in a quicker learning curve. This would also mean that you can get down to business quickly.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-2-free-up-your-time\" style=\"font-size:22px\">2. <strong>Free Up Your Time<\/strong><\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:18px\">As a business, you and your team perform a lot of activities on a daily basis. But not all tasks are interesting because of the additional manual efforts that take up a lot of your team\u2019s bandwidth. Making manual entries is tedious and often takes most of your team\u2019s time.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:18px\">If you give your team a CRM that is difficult to use, they will waste even more time navigating the features and then, put the blame on the tool you got for them. But a simple CRM will help your team spend most of their time with their leads as they will know how to use each CRM feature best to their advantage. &nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-3-satisfaction\" style=\"font-size:22px\">3. <strong>Satisfaction<\/strong><\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:18px\">It goes without saying that a CRM should make the life of your team easier. It should not become a task that makes your team reluctant to use it. When you give your team an easy-to-use CRM, they won\u2019t feel frustrated but rather be thankful that the tool is helping them by making their job easier.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:18px\">When they won\u2019t spend a lot of time understanding the system, they will be able to finish their tasks on time and focus on other things that keep piling up because of the lack of time.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-4-better-alignment\" style=\"font-size:22px\">4. <strong>Better Alignment<\/strong><\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:18px\">Your sales and marketing teams might be using plenty of tools to streamline their processes. Unlike those tools, CRM is the only tool that both your marketing team and <a href=\"https:\/\/kylas.io\/business-growth\/create-high-performing-small-business-sales-team\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"text-decoration: underline;\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">sales team<\/mark><\/span><\/a> can use together and focus on your single business strategy. It helps align marketing and sales teams and when marketing and sales teams are aligned, it results in <a href=\"https:\/\/pipeline.zoominfo.com\/sales\/sales-and-marketing-alignment-statistics\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><span style=\"text-decoration: underline;\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">36% higher customer retention<\/mark><\/span><\/a>.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:18px\">From generating <a href=\"https:\/\/kylas.io\/marketing\/blog\/email-marketing-fuel-inbound-strategy\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"text-decoration: underline;\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">email marketing<\/mark><\/span><\/a> campaigns to <a href=\"https:\/\/kylas.io\/sales-effectiveness\/lead-nurturing\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"text-decoration: underline;\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">nurturing leads<\/mark><\/span><\/a>, all can be done from a single platform. When the CRM software is easy to use, both teams can take the advantage of marketing automation, <a href=\"https:\/\/kylas.io\/marketing\/small-business-lead-generation-strategies\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"text-decoration: underline;\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">lead generation<\/mark><\/span><\/a>, email marketing, social media monitoring, sales forecasting, and much more.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-5-contact-management\" style=\"font-size:22px\">5. <strong>Contact Management<\/strong><\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:18px\">When you are in a business, you can\u2019t afford to mess up your records. You want to make sure that all your contact records are easy to find, yet safe. But if some of them are stored in the email system, and the other ones are with the marketing team, no sales rep would be able to reach his\/her full productivity. This may even make some contacts fall through the cracks.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:18px\">To help your <a href=\"https:\/\/kylas.io\/sales-techniques\/how-to-improve-sales-reps-performance\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"text-decoration: underline;\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">sales reps<\/mark><\/span><\/a> overcome the hassle of shuffling between software to fetch the required contacts, an easy CRM keeps all the contacts in one place with all the details. This helps reps customize their conversations in accordance with different customer profiles.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-6-improved-productivity\" style=\"font-size:22px\">6. <strong>Improved Productivity<\/strong><\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:18px\">It\u2019s a common saying that when your employees are happy, they will keep your customers happy. And who doesn\u2019t know that happy customers have a positive impact on a business\u2019s revenue? A simple CRM improves team productivity with amazing automation tools.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:18px\">A CRM reduces the amount of effort that exhausts reps mentally and physically. This results in them working more efficiently for longer hours and thereby, increasing their overall productivity. As per the stats, CRM software can boost sales by 29%, <a href=\"https:\/\/tech.co\/crm-software\/crm-statistics#:~:text=CRM%20software%20can%20boost%20sales,%248.71%20for%20every%20dollar%20spent.\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><span style=\"text-decoration: underline;\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">productivity by 34%<\/mark><\/span><\/a>, and forecast accuracy by 42%.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-7-activity-logging\" style=\"font-size:22px\">7. <strong>Activity Logging<\/strong><\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:18px\">When the leads move through the <a href=\"https:\/\/kylas.io\/sales-effectiveness\/sales-funnel-small-businesses\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"text-decoration: underline;\">sales funnel<\/span><\/a>, it\u2019s important to keep a log of notes, emails and calls with every potential customer. Sales and marketing teams review this information data and use it while engaging with the leads. It becomes crucial to keep this information safe and know where it can be found.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:18px\">It happens many times that emails vanish, notes get lost, and you can\u2019t find the required information at the time of need.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:18px\">With a CRM, you can compile and manage all your data conveniently and digitally. Also, as everything gets done automatically, you don\u2019t have to worry about manual errors. As there will be more free time, your team can use it to win new customers.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-8-user-adoption\" style=\"font-size:22px\">8. <strong>User Adoption<\/strong><\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:18px\">An easy CRM does its own marketing. When you decide to empower your team with a tool that makes their tasks easier, it\u2019s your point of view and not theirs. They won\u2019t trust your words until they are sure about it.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:18px\">When your team will find out that the CRM is helping them by making their job easier, you won\u2019t even have to use tactics to convince them. They would look forward to using it without you having to worry about user adoption.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-9-ease-of-scheduling-meetings\" style=\"font-size:22px\">9. <strong>Ease of Scheduling Meetings<\/strong><\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:18px\">As a business, meetings are a daily chore for you. This needs you to schedule meetings with your clients every now and then. This also means that you will have to keep shuffling between apps to determine at what time your client is available to avoid any clashes.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:18px\">But when you are using a CRM that lets you integrate its own calendar with Google Calendar and Outlook Calendar, you can easily see the slots that are free and schedule your meetings accordingly. You and your customers can keep track of the meetings and can also get reminders so that the meetings happen on time.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"htoc-how-to-recognize-an-easy-to-use-crm\"><strong>How to Recognize an Easy-to-Use CRM?<\/strong><\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/kylas.io\/wp-content\/uploads\/2023\/03\/How-to-Recognize-an-Easy-to-Use-CRM-1024x576.jpg\" alt=\"How to Recognize an Easy-to-Use CRM?\" class=\"wp-image-16309\" width=\"768\" height=\"432\" title=\"How to Recognize an Easy-to-Use CRM?\" srcset=\"https:\/\/kylas.io\/en\/wp-content\/uploads\/2023\/03\/How-to-Recognize-an-Easy-to-Use-CRM-1024x576.jpg 1024w, https:\/\/kylas.io\/en\/wp-content\/uploads\/2023\/03\/How-to-Recognize-an-Easy-to-Use-CRM-300x169.jpg 300w, https:\/\/kylas.io\/en\/wp-content\/uploads\/2023\/03\/How-to-Recognize-an-Easy-to-Use-CRM-768x432.jpg 768w, https:\/\/kylas.io\/en\/wp-content\/uploads\/2023\/03\/How-to-Recognize-an-Easy-to-Use-CRM.jpg 1200w\" sizes=\"(max-width: 767px) 89vw, (max-width: 1000px) 54vw, (max-width: 1071px) 543px, 580px\" \/><\/figure><\/div>\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:18px\">By now, you would have surely understood how important it is to work with an easy CRM. But it\u2019s not that easy to find the one for you.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:18px\">When you search online, you will see that nearly every CRM vendor advertises offering simple software. But in reality, it takes some effort to find the right one for your needs.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:18px\">Here are a few points that will help you find an easy CRM.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-1-simple-yet-powerful\" style=\"font-size:22px\">1. <strong>Simple Yet Powerful<\/strong><\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:18px\">You need a CRM that offers plenty of tools to help you build your business and take success to another level. An easy CRM comes with all the necessary features that are easy to control and use, unlike other complex CRMs.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-2-understandable-visual-experience\" style=\"font-size:22px\">2. <strong>Understandable Visual Experience<\/strong><\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:18px\">Nearly all CRMs collect and store information for businesses. But what differentiates a simple CRM from the rest is how well the information is represented. If you can see and understand all the needed information easily, you have found a good tool for yourself.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-3-works-consistently\" style=\"font-size:22px\">3. <strong>Works Consistently<\/strong><\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:18px\">In the modern world, businesses are not limited to their buildings. They are working inside and outside equally to maximize their businesses. A CRM must be simple to use on mobile, desktop, and web apps so you need to learn it once only.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-4-integrates-easily-with-email-platforms\" style=\"font-size:22px\">4. <strong>Integrates Easily With Email Platforms<\/strong><\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:18px\">Regardless of whether you are using Gmail or Outlook for your emails, the CRM must be able to integrate easily with apps. This will save you time as you won\u2019t have to switch tabs and programs while working.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"htoc-in-a-nutshell\"><strong>In a Nutshell<\/strong><\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:18px\">A CRM in itself is a blessing that can help you improve your business by manifolds. But when the same CRM is difficult to navigate, user adoption becomes a challenge. This is why you must consider buying a solution that is easy to use and has a lot of features. Consider making use of the free trials that will help you filter different CRMs and make the right choice.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"ub-styled-box ub-notification-box\" id=\"ub-styled-box-e5319b7d-cf4a-4ea8-ad77-23502304d2ef\">\n\n\n<p>Kylas is an easy CRM with features like pipeline management, contact management, and reporting. Schedule your appointment with us to know more.<\/p>\n\n\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Talking about the modern world, a lot of small businesses have realized how important a CRM is for their business. But with this, arises another question about the most vital feature that they must consider while making a choice. Undoubtedly, it makes a lot of sense to ask this question as the correct answer could &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/kylas.io\/en\/blog\/small-business-choose-easy-crm\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Reasons Why Your Small Business Needs to Use an Easy CRM&#8221;<\/span><\/a><\/p>\n","protected":false},"author":23,"featured_media":16740,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"ub_ctt_via":"","footnotes":""},"categories":[14],"tags":[147,309],"acf":[],"featured_image_src":"https:\/\/kylas.io\/en\/wp-content\/uploads\/2023\/03\/Reasons-Why-Your-Small-Business-Needs-to-Use-an-Easy-CRM-1-1.jpg","author_info":{"display_name":"Shagun Sharma","author_link":"https:\/\/kylas.io\/en\/author\/shagun"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ 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Sharma","Est. reading time":"9 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/kylas.io\/en\/blog\/small-business-choose-easy-crm","url":"https:\/\/kylas.io\/en\/blog\/small-business-choose-easy-crm","name":"Reasons Why Your Small Business Needs to Use an Easy CRM","isPartOf":{"@id":"https:\/\/kylas.io\/en\/#website"},"datePublished":"2023-03-24T10:25:20+00:00","dateModified":"2023-04-26T09:38:35+00:00","author":{"@id":"https:\/\/kylas.io\/en\/#\/schema\/person\/58914992bfe5c67716dfe2e8863250a3"},"description":"An easy CRM can help businesses in a number of ways. read our blog to find out why you must choose and easy CRM for your 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