{"id":17534,"date":"2023-05-29T16:28:00","date_gmt":"2023-05-29T10:58:00","guid":{"rendered":"https:\/\/kylas.io\/?p=17534"},"modified":"2023-09-15T14:21:26","modified_gmt":"2023-09-15T08:51:26","slug":"blog-crm-system-integration","status":"publish","type":"post","link":"https:\/\/kylas.io\/en\/blog\/crm-system-integration","title":{"rendered":"Unlocking New Levels of Sales Success With CRM System Integration"},"content":{"rendered":"\n<p><a href=\"https:\/\/kylas.io\/crm-basics\/introduction-to-crm\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"text-decoration: underline;\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">CRM<\/mark><\/span><\/a> is undoubtedly one of the <a href=\"https:\/\/kylas.io\/sales-effectiveness\/small-businesses-need-sales-crm-software\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"text-decoration: underline;\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">best things for business growth<\/mark><\/span><\/a>. It can turn any business into a powerhouse of sales and productivity by streamlining its end-to-end operations. This is why <a href=\"https:\/\/tech.co\/crm-software\/crm-statistics#usage\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"text-decoration: underline;\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">91% of businesses<\/mark><\/span><\/a> having more than 11 employees have adopted CRM. While such software is extremely crucial, it falls short of managing the multiple facets involved in a business. Social media platforms, payment portals, invoicing systems, ticketing &amp; support software, etc. are also a vital part of operations. Hence, must a business constantly shuffle between these numerous platforms?&nbsp;&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>CRM system integrations offer an easier and more efficient option instead. In simple terms, it means that your CRM can be synced with other third-party applications. All your business operations can be brought on a unified platform and managed easily. Integration is thus a top-requested CRM functionality by <span style=\"text-decoration: underline;\"><a href=\"https:\/\/findstack.com\/resources\/crm-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">16% of users<\/mark><\/a><\/span>.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\u201c<em>Why should I use integrations?<\/em>&#8220;<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><em>\u201cHow can I do so?\u201d<\/em>&nbsp;<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><em>\u201cWhich integrations will help in business growth<\/em>?&#8221;<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>are some of the questions that we\u2019re sure are now racing through your mind. We\u2019re here to answer all these and offer you a complete rundown on how you can use CRM system integrations to unlock new levels of sales success!&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"ub-styled-box ub-notification-box\" id=\"ub-styled-box-fb0d7f81-0ac5-4176-b385-dce7a5b30fbe\">\n\n\n<p>Kylas, an enterprise-grade sales CRM is designed to help growing businesses scale with expertise. It comes with a rich feature set and can be integrated easily with leading third-party applications. To know more about how your business can grow with Kylas,&nbsp;<a href=\"https:\/\/kylas.io\/?ref=demo\" target=\"_blank\" rel=\"noreferrer noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\"><span style=\"text-decoration: underline;\">get in touch with our experts<\/span><\/mark><\/a>!<\/p>\n\n\n<\/div>\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-ht-block-toc  is-style-outline htoc htoc--position-wide toc-list-style-plain\" data-htoc-state=\"expanded\"><span class=\"htoc__title\"><span class=\"ht_toc_title\">Table of Contents<\/span><span class=\"htoc__toggle\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\"><g fill=\"#444\"><path d=\"M15 7H1c-.6 0-1 .4-1 1s.4 1 1 1h14c.6 0 1-.4 1-1s-.4-1-1-1z\"><\/path><path d=\"M15 1H1c-.6 0-1 .4-1 1s.4 1 1 1h14c.6 0 1-.4 1-1s-.4-1-1-1zM15 13H1c-.6 0-1 .4-1 1s.4 1 1 1h14c.6 0 1-.4 1-1s-.4-1-1-1z\"><\/path><\/g><\/svg><\/span><\/span><div class=\"htoc__itemswrap\"><ul class=\"ht_toc_list\"><li class=\"\"><a href=\"#htoc-what-is-crm-system-integration\">What Is CRM System Integration?<\/a><\/li><li class=\"\"><a href=\"#htoc-advantages-of-crm-system-integration\">Advantages of CRM System Integration<\/a><ul class=\"ht_toc_child_list\"><\/ul><\/li><li class=\"\"><a href=\"#htoc-crm-system-integration-strategies\">CRM System Integration Strategies&nbsp;<\/a><ul class=\"ht_toc_child_list\"><\/ul><\/li><li class=\"\"><a href=\"#htoc-key-crm-integrations\">Key CRM Integrations&nbsp;<\/a><ul class=\"ht_toc_child_list\"><\/ul><\/li><li class=\"\"><a href=\"#htoc-ending-note\">Ending Note&nbsp;<\/a><\/li><\/ul><\/div><\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"htoc-what-is-crm-system-integration\">What Is CRM System Integration?<\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Before we proceed further into the nuances of CRM integrations, it is essential to understand the concept on a deeper level. Let us use an example of a business that is operating without any integration. All its customer data is stored in the CRM. Before making any calls to the customer or sending emails, its sales reps must first check the details from the CRM and shuffle to the calling\/emailing platform to execute the action. Similarly, if a <span style=\"text-decoration: underline;\"><a href=\"https:\/\/kylas.io\/business-growth\/media-plan-and-why-is-it-important-for-small-business-marketing\" target=\"_blank\" rel=\"noreferrer noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">social media campaign<\/mark><\/a><\/span> is being run and there\u2019s an incoming lead, the sales reps must first check the data from the social media platform and then switch to the CRM to record the lead. This is bound to result in a loss of productivity and high scope for errors. &nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Integrations enable you to sync your CRM with the rest of your technology stack. It creates an all-in-one platform for your business instead of having your operations scattered across numerous channels. If we revisit the example above, integrations would allow the sales teams to access customer data, make calls and send emails, track the status of campaigns, and capture incoming social media leads from a single platform. Hence, a seamless network is formed between all software and applications used for your business. It expands the functionality of your CRM system too since all operations can be conducted from it. &nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>If you are still on the fence about whether you need integration, we have a lot of convincing facts for you. Besides easing your operations, there is a plethora of other benefits associated with it.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"htoc-advantages-of-crm-system-integration\">Advantages of CRM System Integration<\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/kylas.io\/wp-content\/uploads\/2023\/05\/Integration-advantages-1024x576.jpg\" alt=\"Advantages of CRM System Integration\" class=\"wp-image-17535\" style=\"width:768px;height:432px\" width=\"768\" height=\"432\" srcset=\"https:\/\/kylas.io\/en\/wp-content\/uploads\/2023\/05\/Integration-advantages-1024x576.jpg 1024w, https:\/\/kylas.io\/en\/wp-content\/uploads\/2023\/05\/Integration-advantages-300x169.jpg 300w, https:\/\/kylas.io\/en\/wp-content\/uploads\/2023\/05\/Integration-advantages-768x432.jpg 768w, https:\/\/kylas.io\/en\/wp-content\/uploads\/2023\/05\/Integration-advantages-150x84.jpg 150w, https:\/\/kylas.io\/en\/wp-content\/uploads\/2023\/05\/Integration-advantages.jpg 1200w\" sizes=\"(max-width: 767px) 89vw, (max-width: 1000px) 54vw, (max-width: 1071px) 543px, 580px\" \/><\/figure><\/div>\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>If CRM by itself is a powerful asset for your business, CRM system integrations make it a superpower! Let us explore all the advantages it brings to your business:&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-drives-up-efficiency\" style=\"font-size:22px\">1. Drives up Efficiency<\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Efficient teams are more likely to produce successful outcomes. Managing multiple tasks from various platforms takes up a lot of time and effort and also creates room for errors. This will compromise your teams\u2019 efficiency. &nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Instead, integration allows them to focus fully on the task at hand without having to go back and forth between systems. They can plan, manage and implement their work better since they can operate from&nbsp;a single platform. Additionally, their output quality is also enhanced since there is lesser scope for manual errors and inaccuracies. &nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-enables-seamless-collaboration\" style=\"font-size:22px\">2. Enables Seamless Collaboration<\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Your organization\u2019s overall productivity is influenced by how well your teams collaborate. For collaboration, it is essential that your teams are aware of each other\u2019s work and progress. Integration allows inter-department transparency to be maintained since every team uses a&nbsp;unified platform. &nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>If your marketing, sales, customer support, accounting, etc. teams all used different platforms, it would be difficult for them to coordinate and share details. This lack of coordination would eventually lead to your sales taking a hit, and integration helps prevent it. &nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-creates-a-centralized-database\" style=\"font-size:22px\">3. Creates a Centralized Database<\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>One of the biggest advantages of CRM system integration is the free flow of data across systems. <span style=\"text-decoration: underline;\"><a href=\"https:\/\/webinarcare.com\/best-crm-software\/crm-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">30% of marketers<\/mark><\/a><\/span> say that disparate sources prevent them from gaining useful data insights. Integration creates a centralized database for you by pulling in data from every application and software used by you. This will help you <a href=\"https:\/\/kylas.io\/crm-productivity\/crm-data\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"text-decoration: underline;\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">leverage the CRM data<\/mark><\/span><\/a> to make informed business decisions. &nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Such data organization will also help your teams to perform better. They will have all the data at their fingertips, which will help them work faster. CRMs like Kylas also offer data filtration using smart lists through which your teams can always access the relevant information and serve your customers better.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-enhances-customer-experience\" style=\"font-size:22px\">4. Enhances Customer Experience<\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Lasting customer relations are crucial for business success. To achieve this, you must provide them with an enhanced customer experience. &nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Integration helps in this respect. Right from <span style=\"text-decoration: underline;\"><a href=\"https:\/\/kylas.io\/sales-effectiveness\/lead-nurturing\" target=\"_blank\" rel=\"noreferrer noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">lead nurturing<\/mark><\/a><\/span>, to maintaining timely contact with customers post-sales; integrating your CRM system with call management and communication software will help you strengthen your relationships. <span style=\"text-decoration: underline;\"><a href=\"https:\/\/kylas.io\/kylas-myoperator-integration\" target=\"_blank\" rel=\"noreferrer noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">Kylas\u2019s integration with My Operator<\/mark><\/a><\/span> is a fine example of such an integration. It can help you reach customers at the right touchpoints, offer customized services, and respond to queries in a timely manner. &nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-boosts-sales\" style=\"font-size:22px\">5. Boosts Sales&nbsp;<\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>If your teams work efficiently and collaborate well, your data management is streamlined, and you are offering top-notch customer experience, your sales will surely boost.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Integration optimizes almost every crucial business operation. It helps you build a strong sales process and empowers your teams to perform their best. It has the potential to increase your sales multifold. &nbsp;<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>These outcomes brought about by CRM&nbsp;integration are what most business desire. They surely make a very compelling case about why you must consider integration. The next step now is to identify the strategy that will suit your requirements. &nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"htoc-crm-system-integration-strategies\">CRM System Integration Strategies&nbsp;<\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/kylas.io\/wp-content\/uploads\/2023\/05\/Integration-strategies-1024x576.jpg\" alt=\"CRM system integration strategies\" class=\"wp-image-17536\" style=\"width:768px;height:432px\" width=\"768\" height=\"432\" srcset=\"https:\/\/kylas.io\/en\/wp-content\/uploads\/2023\/05\/Integration-strategies-1024x576.jpg 1024w, https:\/\/kylas.io\/en\/wp-content\/uploads\/2023\/05\/Integration-strategies-300x169.jpg 300w, https:\/\/kylas.io\/en\/wp-content\/uploads\/2023\/05\/Integration-strategies-768x432.jpg 768w, https:\/\/kylas.io\/en\/wp-content\/uploads\/2023\/05\/Integration-strategies-150x84.jpg 150w, https:\/\/kylas.io\/en\/wp-content\/uploads\/2023\/05\/Integration-strategies.jpg 1200w\" sizes=\"(max-width: 767px) 89vw, (max-width: 1000px) 54vw, (max-width: 1071px) 543px, 580px\" \/><\/figure><\/div>\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Theoretically, integration is as simple as \u2018connecting your CRM with third-party applications.\u2019 But how can it be implemented practically? How can one actually integrate&nbsp;a software with another?&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Turns out, there is more than one way to do this. There are three primary strategies that you can adopt for your CRM system integration:&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-adopt-inbuilt-integrations\" style=\"font-size:22px\">1. Adopt Inbuilt Integrations<\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>The easiest way to achieve integration is by using products and services from the same vendor. Such systems will have automatic connections and can&nbsp;communicate seamlessly. While this approach is the simplest, it is not the most realistic. It is rare for a single vendor to be able to offer all the application solutions that your business requires. Hence, you can adopt a modified version of this strategy, which suggests using built-in connections.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>CRM tools come with certain&nbsp;built-in connections that can be easily integrated. These include the most commonly used applications such as Outlook &amp; Gmail for emailing, LinkedIn &amp; Facebook for social media integration, etc. An example of this is the <span style=\"text-decoration: underline;\"><a href=\"https:\/\/kylas.io\/features\/integrations\" target=\"_blank\" rel=\"noreferrer noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">Kylas Marketplace<\/mark><\/a><\/span> which&nbsp;offers an ever-expanding selection of applications.&nbsp;You can choose the software you wish to integrate&nbsp;from among these inbuilt options, and easily implement it through the CRM. &nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-2-create-custom-codes\" style=\"font-size:22px\">2. Create Custom Codes&nbsp;<\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>The first strategy focuses on making the best of the easily available options. In contrast, the second strategy focuses on creating and developing a custom code that will integrate applications as per your requirements. &nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>The plus point here is that you can sync all the applications you need without the limitation of choosing from a fixed set, and you can get your entire tech stack to work exactly the way you want. However, it is not easy or cost-effective to do so. You will need to hire IT experts, and the code will require frequent updates, both of which will take up a lot of time and resources.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-leverage-apis\" style=\"font-size:22px\">3. Leverage APIs&nbsp;<\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>The third strategy recommends using an Application Programming Interface. For a layman explanation of the term API, think of it as a language translator who helps people talk. It works as an&nbsp;intermediary between applications that allows them to communicate. CRM systems like <span style=\"text-decoration: underline;\"><a href=\"https:\/\/documenter.getpostman.com\/view\/3365774\/UzBiQ8vJ\" target=\"_blank\" rel=\"noreferrer noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">Kylas offer open API<\/mark><\/a><\/span><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">s<\/mark>, through which you can integrate any software or application. &nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>APIs are a cost-effective, easy-to-implement, and readily accessible option. They work well for integration by allowing applications to interact well and share data. &nbsp;<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Now that you are aware of the various integration methods, you can find one that&nbsp;aligns well with your needs. You must consider the available resources, the expected outcome from integration, and the types of integration you are using. These will serve as solid grounds&nbsp;for&nbsp;choosing the right strategy. &nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"htoc-key-crm-integrations\">Key CRM Integrations&nbsp;<\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/kylas.io\/wp-content\/uploads\/2023\/05\/Key-integrations-1024x576.jpg\" alt=\"Key CRM integrations\" class=\"wp-image-17537\" style=\"width:768px;height:432px\" width=\"768\" height=\"432\" srcset=\"https:\/\/kylas.io\/en\/wp-content\/uploads\/2023\/05\/Key-integrations-1024x576.jpg 1024w, https:\/\/kylas.io\/en\/wp-content\/uploads\/2023\/05\/Key-integrations-300x169.jpg 300w, https:\/\/kylas.io\/en\/wp-content\/uploads\/2023\/05\/Key-integrations-768x432.jpg 768w, https:\/\/kylas.io\/en\/wp-content\/uploads\/2023\/05\/Key-integrations-150x84.jpg 150w, https:\/\/kylas.io\/en\/wp-content\/uploads\/2023\/05\/Key-integrations.jpg 1200w\" sizes=\"(max-width: 767px) 89vw, (max-width: 1000px) 54vw, (max-width: 1071px) 543px, 580px\" \/><\/figure><\/div>\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Once you decide on the strategy, the next stage is deciding the types of integration that you need. With the right approach, you can integrate any and all types of applications to your CRM system. The primary deciding factor for this decision is the outcome you desire from the integration, and there is no straitjacket formula to choosing the types of integrations. &nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>That being said, there are some&nbsp;integrations that you must surely adopt as they can be very beneficial for your business. Let us explore these key CRM integrations:&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-email-marketing\" style=\"font-size:22px\">1. Email Marketing&nbsp;<\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Email is often the primary channel of communication between a business and its customers. Hence, <span style=\"text-decoration: underline;\"><a href=\"https:\/\/kylas.io\/marketing\/blog\/email-marketing-fuel-inbound-strategy\" target=\"_blank\" rel=\"noreferrer noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">email marketing<\/mark><\/a><\/span> is a crucial component of your inbound strategy as it helps you reach your target audience in a cost-effective and timely manner. &nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Integrating CRM with email marketing platforms like<span style=\"text-decoration: underline;\"> <a href=\"https:\/\/kylas.io\/integrations\/email-marketing#categories\" target=\"_blank\" rel=\"noreferrer noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">Gmail, Outlook, or Mailchimp<\/mark><\/a><\/span> creates a seamless process for customized and efficient emailing. You can enhance your engagement efforts and leverage emails to increase your revenue. &nbsp;&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-sms-amp-whatsapp\" style=\"font-size:22px\">2. SMS &amp; WhatsApp&nbsp;<\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>This type of integration will provide you with two additional channels through which you can reach and engage with your customers. You can send contextual and informative messages to your customers at the right touchpoints using SMS integrations with leading platforms like <span style=\"text-decoration: underline;\"><a href=\"https:\/\/kylas.io\/integrations\/sms#categories\" target=\"_blank\" rel=\"noreferrer noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">Gupshup, and Sakari<\/mark><\/a><\/span><a href=\"https:\/\/kylas.io\/integrations\/sms#categories\" target=\"_blank\" rel=\"noreferrer noopener\">.<\/a>&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>WhatsApp messages have the <span style=\"text-decoration: underline;\"><a href=\"https:\/\/m.aisensy.com\/blog\/whatsapp-statistics-for-businesses\/\" target=\"_blank\" rel=\"noreferrer noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">highest open rate of 98%<\/mark><\/a> <\/span>and hence they are vital for your marketing success. You can send, receive and respond to WhatsApp messages from your customers through the CRM itself through integrations with <a href=\"https:\/\/kylas.io\/integrations\/business-whatsapp#categories\" target=\"_blank\" rel=\"noreferrer noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\"><span style=\"text-decoration: underline;\">WATI, Interakt<\/span><\/mark><\/a>, etc. &nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-call-management\" style=\"font-size:22px\">3. Call Management<\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Calling is another powerful medium of marketing, lead nurturing, and sales. Integrating with software like <span style=\"text-decoration: underline;\"><a href=\"https:\/\/kylas.io\/integrations\/calling#categories\" target=\"_blank\" rel=\"noreferrer noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">My Operator or Ozonetel<\/mark><\/a><\/span> will enable you to make calls from within the CRM. &nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>It will drive up the efficiency of your teams and enhance their output since customer data from within the CRM can be leveraged while making calls. Another advantage is that you can record and audit the calls and make informed decisions to strengthen your efforts. &nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-lead-generation\" style=\"font-size:22px\">4. Lead Generation<\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><span style=\"text-decoration: underline;\"><a href=\"https:\/\/kylas.io\/integrations\/leadgeneration#categories\" target=\"_blank\" rel=\"noreferrer noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">Facebook, Google Ads, or Just Dial<\/mark><\/a><\/span> are some of the best lead-generation platforms. You can sync these apps with your CRM to manage your lead generation efforts. &nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>You can track the status of your campaigns on these platforms and create reports within the CRM system. These will help you make data-driven decisions on campaign optimization. Besides, all the generated leads are directly captured by the CRM. This saves your teams the effort of having to manually capture and input every lead.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-social-media\" style=\"font-size:22px\">5. Social Media&nbsp;<\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><span style=\"text-decoration: underline;\"><a href=\"https:\/\/nealschaffer.com\/social-media-marketing-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">93% of brands<\/mark><\/a><\/span> win new customers through social media platforms. Integrating these with CRM allows you to share content, interact with the audience, and track engagement metrics. Instead of navigating between numerous&nbsp;platforms like Instagram, LinkedIn, or Twitter, you can manage everything from a single platform.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>CRM analytics can provide useful insights that can be used to optimize your social media strategy. You can also run and manage campaigns using CRM-Social Media integration.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-inventory-management\" style=\"font-size:22px\">6. Inventory Management&nbsp;<\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Staying well-informed about&nbsp;inventory is crucial for sales. Integrating CRM with <span style=\"text-decoration: underline;\"><a href=\"https:\/\/kylas.io\/integrations\/inventory-management#categories\" target=\"_blank\" rel=\"noreferrer noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">software like Arka<\/mark><\/a><\/span> will help you stay on top of all aspects of your inventory. You can identify your top-selling products\/services and align your inventory with the needs of your customers based on CRM data.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>You can also leverage this data and segmentation features of CRM to identify the right inventory fit for your customers. This will increase your chances of closing sales since you can pitch a product that will truly add value to your customers. &nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-e-commerce\" style=\"font-size:22px\">7. E-Commerce<\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>This type of integration is a <span style=\"text-decoration: underline;\"><a href=\"https:\/\/crm.org\/crmland\/crm-statistics\" target=\"_blank\" rel=\"noreferrer noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">desired feature for 16%<\/mark><\/a><\/span> of CRM users. E-commerce has transformed the way in which sales are conducted and it can help a business scale exponentially.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>CRM integration with platforms like Shopify, or India Mart will help you create a seamless sales process and reach wider audiences. You can manage all your customers, order status and payments of E-commerce sales through a unified platform.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-payment-amp-invoicing\" style=\"font-size:22px\">8. Payment &amp; Invoicing&nbsp;<\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>CRM system integration with platforms like <span style=\"text-decoration: underline;\"><a href=\"https:\/\/kylas.io\/integrations\/payment-and-invoicing#categories\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">Razorpay, or Stripe<\/mark><\/a><\/span> enables you to store all transactional data in a secure platform. You can monitor all payments and create a simplified purchase process for customers. &nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>You can also create personalized invoices using the CRM data. These can be easily sent from the software itself and you can track the status of every invoice sent. &nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-ticketing-amp-desking\" style=\"font-size:22px\">9. Ticketing &amp; Desking&nbsp;<\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Customer support is a vital part of a business\u2019s operations. When you integrate your CRM with apps <span style=\"text-decoration: underline;\"><a href=\"https:\/\/kylas.io\/integrations\/desking-software#categories\" target=\"_blank\" rel=\"noreferrer noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">such as Zendesk<\/mark><\/a><\/span>, you can resolve your customers\u2019 queries efficiently and provide them with an enhanced experience.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>The integration enables you to view and work on support tickets through your CRM system. You can also monitor the status of resolution and set specific reminders or actions against each ticket.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>These are the broad categories of integrations that can help in your daily operations. With these in place, almost every vital operation is taken care of and brought to a single&nbsp;platform.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"htoc-ending-note\">Ending Note&nbsp;<\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Integrations enable you to make the most of CRM. Your CRM system can hence become a one-stop shop for all your business requirements. With this unified approach, the efficiency and productivity of your teams can greatly increase. This will positively impact your sales too.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>With the right integration strategy and applications, you can transform your business. It is also essential to choose the right CRM- one that supports integrations and has a wide selection of inbuilt applications. &nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"ub-styled-box ub-notification-box\" id=\"ub-styled-box-8ee43256-26c2-485a-aa33-448812934889\">\n\n\n<p>With <span style=\"text-decoration: underline;\"><a href=\"https:\/\/kylas.io\/\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">Kylas<\/mark><\/a><\/span>, you can connect to all the leading business applications. The Kylas Marketplace includes applications for varied needs, right from lead generation to call management. Besides, you have the freedom to connect with all your favorite apps by leveraging APIs. &nbsp;<\/p>\n\n\n<\/div>","protected":false},"excerpt":{"rendered":"<p>CRM is undoubtedly one of the best things for business growth. It can turn any business into a powerhouse of sales and productivity by streamlining its end-to-end operations. This is why 91% of businesses having more than 11 employees have adopted CRM. While such software is extremely crucial, it falls short of managing the multiple &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/kylas.io\/en\/blog\/crm-system-integration\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Unlocking New Levels of Sales Success With CRM System Integration&#8221;<\/span><\/a><\/p>\n","protected":false},"author":23,"featured_media":17544,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"ub_ctt_via":"","footnotes":""},"categories":[7],"tags":[366,367,368],"acf":[],"featured_image_src":"https:\/\/kylas.io\/en\/wp-content\/uploads\/2023\/05\/Integrations-blog-cover-1.jpg","author_info":{"display_name":"Shagun Sharma","author_link":"https:\/\/kylas.io\/en\/author\/shagun"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Unlocking Sales Success with CRM System Integration<\/title>\n<meta name=\"description\" content=\"CRM System Integration is a game-changer for businesses. Here&#039;s all you need to know about it, and how to leverage it for increased sales.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kylas.io\/en\/blog\/crm-system-integration\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Unlocking Sales Success with CRM System Integration\" \/>\n<meta property=\"og:description\" content=\"CRM System Integration is a game-changer for businesses. Here&#039;s all you need to know about it, and how to leverage it for increased sales.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/kylas.io\/en\/blog\/crm-system-integration\" \/>\n<meta property=\"og:site_name\" content=\"Kylas Growth Engine | Sales CRM Software for Small businesses\" \/>\n<meta property=\"og:image\" content=\"https:\/\/kylas.io\/en\/wp-content\/uploads\/2023\/05\/Integrations-blog-cover-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Shagun Sharma\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Shagun Sharma\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"12 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Unlocking Sales Success with CRM System Integration","description":"CRM System Integration is a game-changer for businesses. 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Here's all you need to know about it, and how to leverage it for increased sales.","og_url":"https:\/\/kylas.io\/en\/blog\/crm-system-integration","og_site_name":"Kylas Growth Engine | Sales CRM Software for Small businesses","og_image":[{"width":1200,"height":675,"url":"https:\/\/kylas.io\/en\/wp-content\/uploads\/2023\/05\/Integrations-blog-cover-1.jpg","type":"image\/jpeg"}],"author":"Shagun Sharma","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Shagun Sharma","Est. reading time":"12 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/kylas.io\/en\/blog\/crm-system-integration","url":"https:\/\/kylas.io\/en\/blog\/crm-system-integration","name":"Unlocking Sales Success with CRM System Integration","isPartOf":{"@id":"https:\/\/kylas.io\/en\/#website"},"datePublished":"2023-05-29T10:58:00+00:00","dateModified":"2023-09-15T08:51:26+00:00","author":{"@id":"https:\/\/kylas.io\/en\/#\/schema\/person\/58914992bfe5c67716dfe2e8863250a3"},"description":"CRM System Integration is a game-changer for businesses. 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In her leisure time, Shagun enjoys hiking, gardening, and immersing herself in music."}]}},"_links":{"self":[{"href":"https:\/\/kylas.io\/en\/wp-json\/wp\/v2\/posts\/17534"}],"collection":[{"href":"https:\/\/kylas.io\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kylas.io\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kylas.io\/en\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/kylas.io\/en\/wp-json\/wp\/v2\/comments?post=17534"}],"version-history":[{"count":11,"href":"https:\/\/kylas.io\/en\/wp-json\/wp\/v2\/posts\/17534\/revisions"}],"predecessor-version":[{"id":18915,"href":"https:\/\/kylas.io\/en\/wp-json\/wp\/v2\/posts\/17534\/revisions\/18915"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kylas.io\/en\/wp-json\/wp\/v2\/media\/17544"}],"wp:attachment":[{"href":"https:\/\/kylas.io\/en\/wp-json\/wp\/v2\/media?parent=17534"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kylas.io\/en\/wp-json\/wp\/v2\/categories?post=17534"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kylas.io\/en\/wp-json\/wp\/v2\/tags?post=17534"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}