{"id":17705,"date":"2023-06-14T18:59:47","date_gmt":"2023-06-14T13:29:47","guid":{"rendered":"https:\/\/kylas.io\/?post_type=casestudy&#038;p=17705"},"modified":"2023-06-14T19:05:23","modified_gmt":"2023-06-14T13:35:23","slug":"omega-financial-case-study","status":"publish","type":"casestudy","link":"https:\/\/kylas.io\/en\/casestudy\/omega-financial-case-study","title":{"rendered":"How a Financial and Investment-Advisory Firm Achieved a Sales Escalation of 45% With Kylas"},"content":{"rendered":"\n<p class=\"has-medium-font-size\"><strong>Yogendra. S&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"has-medium-font-size\">Director of Sales, Omega Financial&nbsp;<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>About Omega Financial<\/strong><\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">Omega Financial has been a prominent player in financial distribution since 2010, with a primary focus on investment, particularly in mutual funds. Their goal is to deliver top-notch wealth management services by combining science, data, and technology with human expertise.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Challenges<\/strong><\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">Working in the finserv sector, Omega Financial had to execute bulk, daily transactions and processes. Each of these transactions has its own unique trajectory and goes through different customer touchpoints. Besides, the transactions occur at a global level and through online as well as offline channels. The primary challenge was monitoring the status of these multiple operations to ensure that no task was missed, and to determine the overall health of the business.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-pullquote has-medium-font-size\"><blockquote><p><em>In finance, we have a lot of daily daily sales, purchases, redemptions, and withdrawals going through all over the systems, whether physically or digitally, around the world. So, we had to figure out what position we, Omega Financial, are in<\/em>.\u00a0<\/p><\/blockquote><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">They also needed a centralized platform to streamline all operational facets and enable better team collaboration.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Why Kylas?<\/strong><\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">Omega Financials was actively searching for a solution for the overall management of their various teams\u2019 work and strengthening of their sales process. Kylas was discovered online by one of the company\u2019s partners.&nbsp;<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">The final decision to adopt it was made after interacting with Kylas\u2019s team. They gave clarity to Omega Financials regarding what the product entails and how they can benefit from CRM.&nbsp;&nbsp;<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-pullquote has-medium-font-size\"><blockquote><p><em>One of my partners, Jay Sonchhatra, he was the one who introduced Kylas to Omega Financial. He was searching over the internet and got to find Kylas. He started talking to the team. Finally, they made us understand what CRM all is about and what Kylas is all about<\/em>.\u00a0<\/p><\/blockquote><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Kylas Features Used<\/strong><\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/kylas.io\/wp-content\/uploads\/2023\/06\/Omega-case-Study-1024x576.jpg\" alt=\"\" class=\"wp-image-17706\" width=\"768\" height=\"432\" srcset=\"https:\/\/kylas.io\/en\/wp-content\/uploads\/2023\/06\/Omega-case-Study-1024x576.jpg 1024w, https:\/\/kylas.io\/en\/wp-content\/uploads\/2023\/06\/Omega-case-Study-300x169.jpg 300w, https:\/\/kylas.io\/en\/wp-content\/uploads\/2023\/06\/Omega-case-Study-768x432.jpg 768w, https:\/\/kylas.io\/en\/wp-content\/uploads\/2023\/06\/Omega-case-Study-150x84.jpg 150w, https:\/\/kylas.io\/en\/wp-content\/uploads\/2023\/06\/Omega-case-Study.jpg 1200w\" sizes=\"(max-width: 767px) 89vw, (max-width: 1000px) 54vw, (max-width: 1071px) 543px, 580px\" \/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\" style=\"font-size:22px\"><strong>Reports &amp; Analytics&nbsp;<\/strong><\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">Omega Financials&#8217; management and managers now have access to comprehensive and real-time insights through Kylas Reports and Analytics. This has eliminated the challenge of dealing with scattered data, allowing for seamless monitoring of operations. The reports have also aided in identifying bottlenecks on a daily basis and improving the team&#8217;s performance.&nbsp;<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"font-size:22px\"><strong>Automation<\/strong>&nbsp;<\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">Automation through Kylas has helped Omega Financial synchronize the work of all their departments and ensure that no deal falls through the cracks. Manual and repetitive tasks can be easily performed by the system, and teams can direct their sole focus towards sales. Email automation has ensured that relevant emails are sent at every touchpoint of the customer\u2019s journey. This has helped them build stronger relations.&nbsp;<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"font-size:22px\"><strong>Custom Fields<\/strong>&nbsp;<\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">Every team of Omega Financial uses Kylas for their work functions. Custom fields have proved very beneficial for them, because separate forms and processes can be set up for every department as per the specific needs.&nbsp;Kylas has thus become a one-stop-solution to streamline and optimize the operations of every team, instead of resorting to different software for different functions. <\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How Kylas Helped?&nbsp;<\/strong><\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">Omega Financial has greatly improved its operational efficiency by utilizing Kylas. The streamlined processes have allowed teams to work more effectively and collaborate seamlessly. Consequently, productivity across the entire organization has significantly increased.&nbsp;<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">They have witnessed a sharp growth of 45% in their sales. To track and quantify sales, the company assigns weightage points to every deal closed by a salesperson. Prior to Kylas, sales executives were struggling to attain 500-600 points and could not meet their target of 1500 points. However, Kylas has now enabled the average executive to ace this target and score higher than 1500 points.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-pullquote has-medium-font-size\"><blockquote><p><em>We have given certain weightage points to every sale. The target was 1500 points, so let us take a benchmark of 1500 points. My executives struggled a lot to acquire 500-600 points. Now after using Kylas, my average executive is actually scoring more than 1500 points. 30% to 75% is the escalation because of the use of Kylas.<\/em>\u00a0<\/p><\/blockquote><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Closing Statement About the Experience With Kylas&nbsp;<\/strong><\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">Mr. Yogendra expressed his satisfaction with his experience of using Kylas. The simplified and intuitive software, and the value addition that Kylas made to their operations contributed to this. The customer support team of Kylas was hands-on, and worked tirelessly to ensure that their queries were quickly resolved for seamless usage of the software. <\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-pullquote has-medium-font-size\"><blockquote><p><em>More use of Kylas will make us more smart, from hard work to smart work.<\/em><\/p><\/blockquote><\/figure>\n","protected":false},"template":"","acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Omega Financial Case Study<\/title>\n<meta name=\"description\" content=\"Omega Financial increased its revenue and sales with Kylas. 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