{"id":18881,"date":"2023-09-13T19:13:04","date_gmt":"2023-09-13T13:43:04","guid":{"rendered":"https:\/\/kylas.io\/?p=18881"},"modified":"2024-06-28T15:59:20","modified_gmt":"2024-06-28T10:29:20","slug":"ecommerce-crm","status":"publish","type":"post","link":"https:\/\/kylas.io\/en\/blog\/ecommerce-crm","title":{"rendered":"What Is an Ecommerce CRM and Why Does Your Growing Business Need One?\u00a0"},"content":{"rendered":"\n<p>The <a href=\"https:\/\/kylas.io\/business-growth\/buyers-journey\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"text-decoration: underline;\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">buyer\u2019s journey<\/mark><\/span><\/a> has drastically evolved. Purchasing no longer requires scouring multiple stores for the best products &amp; deals. It can instead be done from the comfort of one\u2019s home and with just the click of a button. This landscape presents limitless opportunities for E-commerce businesses to scale. After all, <a href=\"https:\/\/www.forbes.com\/advisor\/business\/ecommerce-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"text-decoration: underline;\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">79% of customers<\/mark><\/span><\/a> now shop online at least once a month. &nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>But tapping into this potential revenue source is no easy feat. One of the leading <a href=\"https:\/\/vue.ai\/blog\/ai-in-retail\/ecommerce-challenges-in-2021\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"text-decoration: underline;\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">E-commerce challenges<\/mark><\/span><\/a> is the cut-throat competition. The slightest error can give competitors the chance to take away your customers, which mandates a higher&nbsp;<a href=\"https:\/\/kylas.io\/blog\/customer-retention-growing-businesses\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"text-decoration: underline;\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">focus on retention<\/mark><\/span><\/a>. Additionally, the shorter <a href=\"https:\/\/kylas.io\/blog\/managing-customer-lifecycle-in-crm\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"text-decoration: underline;\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">customer lifecycle<\/mark><\/span><\/a> leaves you with a brief time window to make a lasting positive impact.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>That\u2019s where E-commerce CRM emerges as a game-changer! It helps you read your customers like an open book and delight them every step of the way. It can be likened to an information goldmine that can be leveraged to make smart decisions for exponential sales. &nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-ht-block-toc  is-style-outline htoc htoc--position-wide toc-list-style-plain\" data-htoc-state=\"expanded\"><span class=\"htoc__title\"><span class=\"ht_toc_title\">Table of Contents<\/span><span class=\"htoc__toggle\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\"><g fill=\"#444\"><path d=\"M15 7H1c-.6 0-1 .4-1 1s.4 1 1 1h14c.6 0 1-.4 1-1s-.4-1-1-1z\"><\/path><path d=\"M15 1H1c-.6 0-1 .4-1 1s.4 1 1 1h14c.6 0 1-.4 1-1s-.4-1-1-1zM15 13H1c-.6 0-1 .4-1 1s.4 1 1 1h14c.6 0 1-.4 1-1s-.4-1-1-1z\"><\/path><\/g><\/svg><\/span><\/span><div class=\"htoc__itemswrap\"><ul class=\"ht_toc_list\"><li class=\"\"><a href=\"#htoc-understanding-e-commerce-crm-systems\">Understanding E-Commerce CRM Systems&nbsp;<\/a><ul class=\"ht_toc_child_list\"><\/ul><\/li><li class=\"\"><a href=\"#htoc-common-business-challenges-that-e-commerce-crm-solves\">Common Business Challenges That E-Commerce CRM Solves&nbsp;<\/a><ul class=\"ht_toc_child_list\"><\/ul><\/li><li class=\"\"><a href=\"#htoc-best-e-commerce-crm-tools-of-2023\">Best E-Commerce CRM Tools of 2023&nbsp;<\/a><ul class=\"ht_toc_child_list\"><\/ul><\/li><li class=\"\"><a href=\"#htoc-ending-note\">Ending Note&nbsp;<\/a><\/li><\/ul><\/div><\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"htoc-understanding-e-commerce-crm-systems\">Understanding E-Commerce CRM Systems&nbsp;<\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Let\u2019s start with a scenario. You\u2019re attempting to optimize your marketing efforts, but you don\u2019t know the channels which are bringing you the most website visitors. You might end up neglecting the best-performing platforms and pour money into campaigns on those channels that aren\u2019t working as well for you. Alternatively, you have many visitors abandoning their carts, but you can\u2019t identify or reach out to them. A lack of clear information in such situations equals lost sales.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>E-commerce CRM ensures that you have every relevant bit of data at your fingertips. Such systems are specially curated for E-commerce businesses, where providing a good customer experience is of paramount importance. It harnesses your collated data to provide rich insights into customer behavior, purchasing history, and their interactions with your brand. Access to such meaningful customer data can <a href=\"https:\/\/theecommmanager.com\/ecommerce\/benefits-of-ecommerce-crms\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"text-decoration: underline;\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">shorten the sales cycle by 8-14%<\/mark><\/span><\/a>. &nbsp;&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Such platforms are also beneficial towards optimizing your customers\u2019 experience of purchasing from your brand. You can level up your customer support and tackle all the problems they are facing during the purchase process. It even empowers you to maintain consistent, customized, and contextual communication with customers. You can provide them regular updates on their order status, new releases, <a href=\"https:\/\/kylas.io\/sales-techniques\/sales-promotion-techniques\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"text-decoration: underline;\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">sales promotions<\/mark><\/span><\/a> that you may be running, etc. &nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"1200\" height=\"675\" src=\"https:\/\/kylas.io\/wp-content\/uploads\/2023\/09\/What-is-an-E-commerce-CRM.jpg\" alt=\"What is an E-commerce CRM?\" class=\"wp-image-18882\" title=\"What is an E-commerce CRM?\" srcset=\"https:\/\/kylas.io\/en\/wp-content\/uploads\/2023\/09\/What-is-an-E-commerce-CRM.jpg 1200w, https:\/\/kylas.io\/en\/wp-content\/uploads\/2023\/09\/What-is-an-E-commerce-CRM-300x169.jpg 300w, https:\/\/kylas.io\/en\/wp-content\/uploads\/2023\/09\/What-is-an-E-commerce-CRM-1024x576.jpg 1024w, https:\/\/kylas.io\/en\/wp-content\/uploads\/2023\/09\/What-is-an-E-commerce-CRM-768x432.jpg 768w, https:\/\/kylas.io\/en\/wp-content\/uploads\/2023\/09\/What-is-an-E-commerce-CRM-150x84.jpg 150w\" sizes=\"(max-width: 767px) 89vw, (max-width: 1000px) 54vw, (max-width: 1071px) 543px, 580px\" \/><\/figure><\/div>\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>However, these benefits are linked to almost every <a href=\"https:\/\/kylas.io\/sales-effectiveness\/small-businesses-need-sales-crm-software\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"text-decoration: underline;\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">sales CRM<\/mark><\/span><\/a> tool. What then is the distinguishing mark of an E-commerce CRM? There are a few crucial elements that can guide you to choose the right system for your growing business:&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-seamless-integrations\" style=\"font-size:22px\">Seamless Integrations&nbsp;<\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><a href=\"https:\/\/kylas.io\/blog\/crm-system-integration\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"text-decoration: underline;\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">CRM integration<\/mark><\/span><\/a> is the ability of the software to sync with the rest of your technology stack. Customer data flows in from numerous sources, including marketing channels, support platforms, subscription forms, website visitor\u2019s journey, etc. A good E-commerce CRM should integrate with multiple tools and platforms to gather information from diverse sources and maintain it in a centralized repository.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"ub-styled-box ub-notification-box\" id=\"ub-styled-box-88d92336-fa14-4b82-944d-d8a088795292\">\n\n\n<p>Kylas Sales CRM has a wide range of <a href=\"https:\/\/kylas.io\/features\/integrations\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"text-decoration: underline;\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">Marketplace Apps<\/mark><\/span><\/a> that can be seamlessly integrated. Every operational aspect, right from lead generation to invoicing can be brought to a unified platform.<\/p>\n\n\n<\/div>\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-data-reporting-amp-analytics\" style=\"font-size:22px\">Data Reporting &amp; Analytics&nbsp;<\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>A lot of secrets are hidden within your data that can be uncovered with reporting and analytics functionalities. Valuable insights such as order histories, customer behavior, conversion rates, best-selling products etc. can be derived. You can hence make informed decisions, forecast your sales more accurately, and plan resource allocations.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"ub-styled-box ub-notification-box\" id=\"ub-styled-box-3fa137db-7da1-4f4e-9150-b2a5d5e51e43\">\n\n\n<p>Make the most of your data with <a href=\"https:\/\/kylas.io\/features\/reports\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"text-decoration: underline;\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">Kylas reports and dashboards<\/mark><\/span><\/a>. You can gain actionable insights into your business health for informed and data-backed decision making.<\/p>\n\n\n<\/div>\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-remote-accessibility\" style=\"font-size:22px\">Remote Accessibility&nbsp;<\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>As previously established, the E-commerce <a href=\"https:\/\/kylas.io\/sales-strategy\/sales-cycle-definition-stages-steps\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"text-decoration: underline;\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">sales cycle<\/mark><\/span><\/a> is fast. You hence need to access your CRM on the go, and not be restrained to your computer screens. This empowers you to connect with prospects, and document &amp;&nbsp;access data wherever you are. Such mobile solutions have been linked to a 14.6% increase in <a href=\"https:\/\/thrivemyway.com\/crm-stats\/#:~:text=Mobile%20CRM%20Statistics,only%2022%25%20of%20sales%20quotas.\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"text-decoration: underline;\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">sales productivity<\/mark><\/span><\/a>. &nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"ub-styled-box ub-notification-box\" id=\"ub-styled-box-43072f4b-ac86-41c3-98c5-70074b5e8b61\">\n\n\n<p>The full extent of Kylas\u2019s robust functionalities are available in the <a href=\"https:\/\/kylas.io\/features\/mobile-app\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"text-decoration: underline;\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">Mobile CRM app<\/mark><\/span><\/a>. Access all relevant functions with a single click to scale your business from anywhere and everywhere. &nbsp;<\/p>\n\n\n<\/div>\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-rich-feature-set\" style=\"font-size:22px\">Rich Feature Set&nbsp;<\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>It is essential for your E-commerce CRM to have features that support customer data management, customer segregation, effective deal management, customization &amp; automation of communication, sales tracking, etc. These features are vital to gain the full extent of benefits that the system has to offer.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"ub-styled-box ub-notification-box\" id=\"ub-styled-box-8bcbe4d1-6860-4b28-b7c2-09201cef7be9\">\n\n\n<p><a href=\"https:\/\/kylas.io\/features\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"text-decoration: underline;\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">Kylas\u2019s Feature Set<\/mark><\/span><\/a> includes all these functionalities. It is useful for&nbsp;both salespersons and sales managers, thereby holistically improving your operations.<\/p>\n\n\n<\/div>\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"htoc-common-business-challenges-that-e-commerce-crm-solves\">Common Business Challenges That E-Commerce CRM Solves&nbsp;<\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>The E-commerce CRM adoption rate, <a href=\"https:\/\/www.bitrix24.com\/resources\/insights-into-crm-sales-tools-key-statistics-to-guide-your-sales-strategy-in-2023.php\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"text-decoration: underline;\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">at 24.7%<\/mark><\/span><\/a>, is higher than that of other sectors. This is not surprising, considering the immense advantages it has for such businesses. &nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>If you are still on the fence about whether you need to adopt this tool, let us consider some of the common challenges you may be facing and analyze how E-commerce CRM combats these:&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"1200\" height=\"675\" src=\"https:\/\/kylas.io\/wp-content\/uploads\/2023\/09\/Business-Challenges-That-E-commerce-CRM-Solves.jpg\" alt=\"Business Challenges that E-commerce CRM Solves\" class=\"wp-image-18884\" title=\"Business Challenges that E-commerce CRM Solves\" srcset=\"https:\/\/kylas.io\/en\/wp-content\/uploads\/2023\/09\/Business-Challenges-That-E-commerce-CRM-Solves.jpg 1200w, https:\/\/kylas.io\/en\/wp-content\/uploads\/2023\/09\/Business-Challenges-That-E-commerce-CRM-Solves-300x169.jpg 300w, https:\/\/kylas.io\/en\/wp-content\/uploads\/2023\/09\/Business-Challenges-That-E-commerce-CRM-Solves-1024x576.jpg 1024w, https:\/\/kylas.io\/en\/wp-content\/uploads\/2023\/09\/Business-Challenges-That-E-commerce-CRM-Solves-768x432.jpg 768w, https:\/\/kylas.io\/en\/wp-content\/uploads\/2023\/09\/Business-Challenges-That-E-commerce-CRM-Solves-150x84.jpg 150w\" sizes=\"(max-width: 767px) 89vw, (max-width: 1000px) 54vw, (max-width: 1071px) 543px, 580px\" \/><\/figure><\/div>\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-disorganized-data-amp-records\" style=\"font-size:22px\">Disorganized Data &amp; Records&nbsp;<\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>E-commerce sales have the interplay of a number of tools and platforms. There are multiple marketing and lead generation channels involved, quotation and invoicing software, ticketing platforms, etc. Each of these platforms collect valuable data, but it is in silos. This impacts your understanding of your business\u2019s performance and creates obstacles for your teams to&nbsp;find the right data at the right time. &nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>The ability to store all records in one place is one of the leading advantages of using an E-commerce CRM. Every bit of data from numerous platforms&nbsp;can be synced. This assumes greater importance as your operations expand and the number of aspects to keep track of increases. Additionally, it eliminates the need for manual logging and recording, since information can be automatically captured by the system. &nbsp;<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-generic-marketing-campaigns\" style=\"font-size:22px\">Generic Marketing Campaigns&nbsp;<\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><a href=\"https:\/\/www.hostinger.in\/tutorials\/ecommerce-statistics\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"text-decoration: underline;\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">89% of E-commerce businesses<\/mark><\/span><\/a> have started investing in personalization because that is what new-age customers are seeking. They don\u2019t want to feel like just another number or email on your broadcast list. Your marketing efforts should be specifically curated for specific types of customers. Simply bombarding every prospect with the same marketing material will not produce optimum results.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Thus, you need an E-commerce CRM that tells you the best approach to woo your prospects. It tells you everything you need to know about them, right from their requirements, preferences, budget constraints, and purchasing behavior. CRMs such as <a href=\"https:\/\/kylas.io\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"text-decoration: underline;\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">Kylas<\/mark><\/span><\/a> even enable you to segregate customers using smart lists so that every segment receives relevant and meaningful content. &nbsp;<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-inaccurate-inventory-management\" style=\"font-size:22px\">Inaccurate Inventory Management&nbsp;<\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>You can only make sales once you have the ready inventory to sell. It is easy to see which items are being maximally picked off the racks in a physical store, and they can be restocked ahead of time. But it is difficult to do so for online sales, and your inventory management might suffer.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>But an E-commerce CRM can help you here. It offers detailed insights into your sales, including the hot-selling products and customer demand trends. You can remain informed about which sales channels are performing well for which type of products, and accordingly plan ahead. It even helps you better allocate the budgets needed for inventory management. &nbsp;<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-poor-customer-support-amp-service\" style=\"font-size:22px\">Poor Customer Support &amp; Service&nbsp;<\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><a href=\"https:\/\/www.forbes.com\/sites\/blakemorgan\/2023\/06\/26\/100-customer-experience-stats-for-2023\/?sh=1b7891867e6e\" target=\"_blank\" rel=\"noreferrer noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\"><span style=\"text-decoration: underline;\">81% of customers<\/span><\/mark><\/a> will consider making <a href=\"https:\/\/kylas.io\/blog\/repeat-customers\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"text-decoration: underline;\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">repeat purchases<\/mark><\/span><\/a> if they get positive customer service. Most businesses put their heart and soul into creating a good product, but support &amp; service gets neglected. This is one of the leading causes of <a href=\"https:\/\/kylas.io\/blog\/what-is-customer-churn-and-how-to-prevent-it\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"text-decoration: underline;\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">customer churn<\/mark><\/span><\/a>, which is sure to make your customers turn to your competitors instead. &nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>You can convert every prospect and customer into a staunch brand loyalist using an E-commerce CRM. It helps you understand your customers better, gives easy access to the entire interaction and purchase history to enable prompt and effective resolution of their concerns. Automation functionalities can be leveraged to reach customers without fail at the right touchpoints and foster healthy relations. &nbsp;<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-unawareness-about-business-health\" style=\"font-size:22px\">Unawareness About Business Health&nbsp;<\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>You may have set up the best marketing, sales, and support process. But your job does not end there. You also need to routinely track these workstreams, monitor your teams\u2019 performance, and stay fully aware of your business health. This is essential to identify the bottlenecks in your processes and the reasons for lost opportunities. &nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>E-commerce CRMs can generate&nbsp;in-depth reports of every business facet. You can track your website visitors, customer engagements, sales metrics like deal size or closure rates, and even see how your teams are performing. Effectively, it provides a&nbsp;bird\u2019s eye view of everything going on with your business. Armed with this knowledge, you can make strategic decisions to optimize your processes. &nbsp;<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-lack-of-team-collaboration\" style=\"font-size:22px\">Lack of Team Collaboration &nbsp;<\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Ultimately, the success of your business relies on how well your different teams work together. Every department should have defined aspects to handle, but that can fast give way to organizational silos. This has 3 distinct disadvantages. It will lead to lower productivity, disjointed customer service, and lesser or slower deal closures. &nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>You can drive up <a href=\"https:\/\/kylas.io\/blog\/crm-collaboration-enhances-customer-relationships\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"text-decoration: underline;\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">team collaboration<\/mark><\/span><\/a> with an E-commerce CRM. Every member can access a common database so there are no internal barriers, and customers can always receive a seamless experience. You can also assign tasks directly through the system that can help you and your teams track their progress. &nbsp;<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Hence, E-commerce CRM is a single tool to combat multiple business challenges. It targets every pain point of growing businesses in this sector. If you\u2019re now looking to adopt this tool to scale your operations, we have a list of some of the best options you can consider!&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"htoc-best-e-commerce-crm-tools-of-2023\">Best E-Commerce CRM Tools of 2023&nbsp;<\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-kylas\" style=\"font-size:22px\">1. Kylas &nbsp;<\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"1200\" height=\"675\" src=\"https:\/\/kylas.io\/wp-content\/uploads\/2023\/09\/Kylas-Dashboard.jpg\" alt=\"Kylas Dashboard\" class=\"wp-image-18885\" title=\"Kylas Dashboard\" srcset=\"https:\/\/kylas.io\/en\/wp-content\/uploads\/2023\/09\/Kylas-Dashboard.jpg 1200w, https:\/\/kylas.io\/en\/wp-content\/uploads\/2023\/09\/Kylas-Dashboard-300x169.jpg 300w, https:\/\/kylas.io\/en\/wp-content\/uploads\/2023\/09\/Kylas-Dashboard-1024x576.jpg 1024w, https:\/\/kylas.io\/en\/wp-content\/uploads\/2023\/09\/Kylas-Dashboard-768x432.jpg 768w, https:\/\/kylas.io\/en\/wp-content\/uploads\/2023\/09\/Kylas-Dashboard-150x84.jpg 150w\" sizes=\"(max-width: 767px) 89vw, (max-width: 1000px) 54vw, (max-width: 1071px) 543px, 580px\" \/><\/figure><\/div>\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>We\u2019ve already established how Kylas satisfies each of the main requirements of an E-commerce CRM, thereby bringing it to the top of our list! It is a sales-centric tool that can help you manage your pipelines, track ongoing and completed deals, and make sense of your sales data. It <a href=\"https:\/\/kylas.io\/features\/integrations\/integration-shopify\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"text-decoration: underline;\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">integrates with Shopify<\/mark><\/span><\/a>, one of the leading e-commerce portals, so your entire business can be managed through a unified platform.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Kylas is also highly customizable and can be fully aligned with your unique processes. It comes with a simple and intuitive interface, and unlimited users can be onboarded for a flat price of $ 250\/month (Elevate Plan) (Unlimited users).\u00a0<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"htoc-key-features-for-e-commerce\" style=\"font-size:20px\">Key Features for E-Commerce&nbsp;<\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul>\n<li>Lead, Deal &amp; Contact Management&nbsp;<\/li>\n\n\n\n<li>Smart Lists for Segregation&nbsp;<\/li>\n\n\n\n<li>Workflow Automation&nbsp;<\/li>\n\n\n\n<li>Data Analytics &amp; Reporting&nbsp;<\/li>\n\n\n\n<li>Omni-channel Customer Engagement&nbsp;<\/li>\n\n\n\n<li>Quotation &amp; Multiple Currency Management&nbsp;<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"ub-styled-box ub-notification-box\" id=\"ub-styled-box-d438d0ed-0d9a-4073-928c-ee7e2a6729a6\">\n\n\n<p>Witness firsthand how Kylas can transform your E-commerce business. <a href=\"https:\/\/kylas.io\/?ref=demo\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"text-decoration: underline;\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">Schedule a demo now<\/mark><\/span><\/a>!<\/p>\n\n\n<\/div>\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-pipedrive\" style=\"font-size:22px\">2. Pipedrive&nbsp;<\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"1200\" height=\"675\" src=\"https:\/\/kylas.io\/wp-content\/uploads\/2023\/09\/Pipedrive-Dashboard.jpg\" alt=\"Pipedrive Dashboard\" class=\"wp-image-18887\" title=\"Pipedrive Dashboard\" srcset=\"https:\/\/kylas.io\/en\/wp-content\/uploads\/2023\/09\/Pipedrive-Dashboard.jpg 1200w, https:\/\/kylas.io\/en\/wp-content\/uploads\/2023\/09\/Pipedrive-Dashboard-300x169.jpg 300w, https:\/\/kylas.io\/en\/wp-content\/uploads\/2023\/09\/Pipedrive-Dashboard-1024x576.jpg 1024w, https:\/\/kylas.io\/en\/wp-content\/uploads\/2023\/09\/Pipedrive-Dashboard-768x432.jpg 768w, https:\/\/kylas.io\/en\/wp-content\/uploads\/2023\/09\/Pipedrive-Dashboard-150x84.jpg 150w\" sizes=\"(max-width: 767px) 89vw, (max-width: 1000px) 54vw, (max-width: 1071px) 543px, 580px\" \/><\/figure><\/div>\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>It is a sales and emailing software that can work well as an E-commerce CRM for growing businesses. <a href=\"https:\/\/www.pipedrive.com\/en\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><span style=\"text-decoration: underline;\">Pipedriv<\/span><\/a><a href=\"https:\/\/www.pipedrive.com\/en\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"text-decoration: underline;\">e<\/span><\/a> has a comprehensive feature set and can be integrated with 400+ third-party apps. You can easily oversee and manage all sales operations and create a seamless buyer experience. \u00a0<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>It is suitable for businesses of all sizes and has pricing plans ranging from $12 per user per month (billed annually) to $79 per user per month (billed annually). It can be tailored to your business requirements and is easy to use.\u00a0<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"htoc-key-features-for-e-commerce1\" style=\"font-size:20px\">Key Features for E-Commerce&nbsp;<\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul>\n<li>Lead &amp; Pipeline Management&nbsp;<\/li>\n\n\n\n<li>Email Creation, Segmentation, &amp; Marketing&nbsp;<\/li>\n\n\n\n<li>Product &amp; Pricing Management&nbsp;<\/li>\n\n\n\n<li>Order &amp; Quote Management&nbsp;<\/li>\n\n\n\n<li>Sales Forecasting&nbsp;<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-zoho\" style=\"font-size:22px\">3. Zoho&nbsp;<\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"1200\" height=\"675\" src=\"https:\/\/kylas.io\/wp-content\/uploads\/2023\/09\/Zoho-Dashboard.jpg\" alt=\"Zoho Dashboard\" class=\"wp-image-18888\" title=\"Zoho Dashboard\" srcset=\"https:\/\/kylas.io\/en\/wp-content\/uploads\/2023\/09\/Zoho-Dashboard.jpg 1200w, https:\/\/kylas.io\/en\/wp-content\/uploads\/2023\/09\/Zoho-Dashboard-300x169.jpg 300w, https:\/\/kylas.io\/en\/wp-content\/uploads\/2023\/09\/Zoho-Dashboard-1024x576.jpg 1024w, https:\/\/kylas.io\/en\/wp-content\/uploads\/2023\/09\/Zoho-Dashboard-768x432.jpg 768w, https:\/\/kylas.io\/en\/wp-content\/uploads\/2023\/09\/Zoho-Dashboard-150x84.jpg 150w\" sizes=\"(max-width: 767px) 89vw, (max-width: 1000px) 54vw, (max-width: 1071px) 543px, 580px\" \/><\/figure><\/div>\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><a href=\"https:\/\/www.zoho.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><span style=\"text-decoration: underline;\">Zoh<\/span><\/a><a href=\"https:\/\/www.zoho.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"text-decoration: underline;\">o<\/span><\/a> is an all-in-one productivity suite that can take care of multiple aspects for an E-commerce brand. It has solutions for marketing, service, etc., but it is best known for its sales automation capabilities. &nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>You can create your own, unique version of the platform by leveraging its customization capabilities. Zoho CRMs pricing ranges between $14 per user per month to $50 per user per month. \u00a0<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"htoc-key-features-for-e-commerce11\" style=\"font-size:20px\">Key Features for E-Commerce&nbsp;<\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul>\n<li>Automated Lead Management &amp; Scoring&nbsp;<\/li>\n\n\n\n<li>Marketing Automation&nbsp;<\/li>\n\n\n\n<li>Sales Enablement&nbsp;<\/li>\n\n\n\n<li>Omni-channel Engagement&nbsp;<\/li>\n\n\n\n<li>Real-time Customer Insights&nbsp;<\/li>\n\n\n\n<li>Inbuilt Inventory, Project, and Customer Support Management Tools&nbsp;<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-hubspot\" style=\"font-size:22px\">4. Hubspot&nbsp;<\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"1200\" height=\"675\" src=\"https:\/\/kylas.io\/wp-content\/uploads\/2023\/09\/Hubspot-Dashboard.jpg\" alt=\"Hubspot Dashboard\" class=\"wp-image-18889\" title=\"Hubspot Dashboard\" srcset=\"https:\/\/kylas.io\/en\/wp-content\/uploads\/2023\/09\/Hubspot-Dashboard.jpg 1200w, https:\/\/kylas.io\/en\/wp-content\/uploads\/2023\/09\/Hubspot-Dashboard-300x169.jpg 300w, https:\/\/kylas.io\/en\/wp-content\/uploads\/2023\/09\/Hubspot-Dashboard-1024x576.jpg 1024w, https:\/\/kylas.io\/en\/wp-content\/uploads\/2023\/09\/Hubspot-Dashboard-768x432.jpg 768w, https:\/\/kylas.io\/en\/wp-content\/uploads\/2023\/09\/Hubspot-Dashboard-150x84.jpg 150w\" sizes=\"(max-width: 767px) 89vw, (max-width: 1000px) 54vw, (max-width: 1071px) 543px, 580px\" \/><\/figure><\/div>\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>The five most crucial aspects of a business- Marketing, Sales, Service, CMS, &amp; Operations- are brought to a single platform by <span style=\"text-decoration: underline;\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\"><a href=\"https:\/\/www.hubspot.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">H<\/a><\/mark><\/span><a href=\"https:\/\/www.hubspot.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"text-decoration: underline;\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">ubspot<\/mark><\/span><\/a>. It has a&nbsp;whole suite of tools and software that includes&nbsp;everything you need to grow your E-commerce business. Each category of the software comes with different pricing plans, for both large enterprises and small businesses. &nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Hubspot\u2019s biggest USP is that it covers every important workstream, but this turns to a disadvantage for interface simplicity. It comes with a steep learning curve.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"htoc-key-features-for-e-commerce111\" style=\"font-size:20px\">Key Features for E-Commerce&nbsp;<\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul>\n<li>Customer Segmentation&nbsp;<\/li>\n\n\n\n<li>Email Marketing &amp; Tracking&nbsp;<\/li>\n\n\n\n<li>Contact Management&nbsp;<\/li>\n\n\n\n<li>Detailed Reports &amp; Analytics&nbsp;<\/li>\n\n\n\n<li>Sales Automation&nbsp;<\/li>\n\n\n\n<li>Call Tracking&nbsp;<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-freshworks\" style=\"font-size:22px\">5. Freshworks&nbsp;<\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"1200\" height=\"675\" src=\"https:\/\/kylas.io\/wp-content\/uploads\/2023\/09\/Freshworks-Dashboard.jpg\" alt=\"Freshworks Dashboard\" class=\"wp-image-18890\" title=\"Freshworks Dashboard\" srcset=\"https:\/\/kylas.io\/en\/wp-content\/uploads\/2023\/09\/Freshworks-Dashboard.jpg 1200w, https:\/\/kylas.io\/en\/wp-content\/uploads\/2023\/09\/Freshworks-Dashboard-300x169.jpg 300w, https:\/\/kylas.io\/en\/wp-content\/uploads\/2023\/09\/Freshworks-Dashboard-1024x576.jpg 1024w, https:\/\/kylas.io\/en\/wp-content\/uploads\/2023\/09\/Freshworks-Dashboard-768x432.jpg 768w, https:\/\/kylas.io\/en\/wp-content\/uploads\/2023\/09\/Freshworks-Dashboard-150x84.jpg 150w\" sizes=\"(max-width: 767px) 89vw, (max-width: 1000px) 54vw, (max-width: 1071px) 543px, 580px\" \/><\/figure><\/div>\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><a href=\"https:\/\/www.freshworks.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><span style=\"text-decoration: underline;\">Fresh<\/span><\/a><a href=\"https:\/\/www.freshworks.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"text-decoration: underline;\">works<\/span><\/a> can be a one-stop shop to optimize your marketing, sales, customer engagement, etc. efforts. If used as an E-commerce CRM for your growing business, it allows easy access to all crucial information and metrics. The pricing varies as per the specific operational module that you choose.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>It has also leveraged the power of AI to study customer trends&nbsp;and predict outcomes with high accuracy. It can be a reliable software to help you provide a top-notch&nbsp;customer experience.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"htoc-key-features-for-e-commerce1111\" style=\"font-size:20px\">Key Features for E-Commerce&nbsp;<\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul>\n<li>Market Segmentation&nbsp;<\/li>\n\n\n\n<li>Behavioral Analytics&nbsp;<\/li>\n\n\n\n<li>Omni-Channel Marketing Automation&nbsp;<\/li>\n\n\n\n<li>Autoresponders &amp; AI Chatbots&nbsp;<\/li>\n\n\n\n<li>Sales Forecasting&nbsp;<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"htoc-ending-note\">Ending Note&nbsp;<\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Implementing the right E-commerce CRM can work wonders for your business growth. It lends clarity to every business decision so that you can capitalize on your strengths and work on the weaknesses. Your data can be turned into your biggest asset to achieve exponential sales and delight your customers. &nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The buyer\u2019s journey has drastically evolved. Purchasing no longer requires scouring multiple stores for the best products &amp; deals. It can instead be done from the comfort of one\u2019s home and with just the click of a button. This landscape presents limitless opportunities for E-commerce businesses to scale. After all, 79% of customers now shop &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/kylas.io\/en\/blog\/ecommerce-crm\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;What Is an Ecommerce CRM and Why Does Your Growing Business Need One?\u00a0&#8220;<\/span><\/a><\/p>\n","protected":false},"author":23,"featured_media":18892,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"ub_ctt_via":"","footnotes":""},"categories":[6],"tags":[437,438],"acf":[],"featured_image_src":"https:\/\/kylas.io\/en\/wp-content\/uploads\/2023\/09\/What-Is-an-Ecommerce-CRM-and-Why-Does-Your-Growing-Business-Need-One.png","author_info":{"display_name":"Shagun Sharma","author_link":"https:\/\/kylas.io\/en\/author\/shagun"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>E-Commerce CRM: What It Is &amp; Why Your Business Needs One<\/title>\n<meta name=\"description\" content=\"Here&#039;s everything you need to know about E-Commerce CRM, its benefits for a growing business, and the best tools to consider.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kylas.io\/en\/blog\/ecommerce-crm\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"E-Commerce CRM: What It Is &amp; 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