{"id":19186,"date":"2023-10-05T15:17:10","date_gmt":"2023-10-05T09:47:10","guid":{"rendered":"https:\/\/kylas.io\/?p=19186"},"modified":"2023-10-05T15:17:12","modified_gmt":"2023-10-05T09:47:12","slug":"kylas-and-whatsapp-business","status":"publish","type":"post","link":"https:\/\/kylas.io\/en\/blog\/kylas-and-whatsapp-business","title":{"rendered":"Chats to Closures- Exploring the Winning Duo of Kylas &#038; WhatsApp\u00a0Business"},"content":{"rendered":"\n<p>WhatsApp started out its journey as a free messaging app, helping us keep in touch by easily sending conversational text, video, and audio messages. However, the boundaries of what it is used for have now greatly expanded. It is now the leading platform for businesses to circulate transactional, promotional, and informative messages. &nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>It has been a very gradual, yet startling transition from&nbsp;using WhatsApp to stay connected with your family, to using it to stay connected with brands, products, and services that you\u2019re interested in.<\/p><cite>Sonam Biswal, Chief Revenue Officer- Kylas&nbsp;<\/cite><\/blockquote><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>The platform\u2019s popularity has increased to such an extent that if you\u2019re not leveraging WhatsApp for your business, you\u2019re not doing it right. It is one of the most effective&nbsp;platforms to <a href=\"https:\/\/kylas.io\/marketing\/whatsapp-as-an-effective-small-business-marketing-tool\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"text-decoration: underline;\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">reach customers<\/mark><\/span><\/a>, since it commands a <a href=\"https:\/\/www.bankmycell.com\/blog\/number-of-whatsapp-users\/#:~:text=It's%20estimated%20that%20there%20are,leading%20mobile%20messaging%20app%20globally.\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"text-decoration: underline;\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">userbase of 2.7 billion<\/mark><\/span><\/a>. Besides marketing, it also holds tremendous potential to optimize your nurturing, and deal closure efforts. It even benefits customers, since <a href=\"https:\/\/trengo.com\/blog\/whatsapp-business-statistics\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"text-decoration: underline;\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">68% consider it the simplest<\/mark><\/span><\/a> and most preferable platform to reach businesses. &nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Now picture this: You combine the umpteen benefits of WhatsApp Business with those of a CRM. The result? Exponential sales growth, since every chat can be capitalized on and taken to the closure line. Read on to explore why&nbsp;Kylas + WhatsApp Business is the winning duo you need to never miss a deal!&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"ub-styled-box ub-notification-box\" id=\"ub-styled-box-40022051-b148-49bd-aad4-73af9745b8b5\">\n\n\n<p>Kylas Sales CRM is uniquely designed to help&nbsp;growing businesses scale with expertise. It comes with a rich feature set, intuitive interface, and integrations with the most popular apps including WhatsApp Business service providers. <a href=\"https:\/\/kylas.io\/?ref=demo\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"text-decoration: underline;\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">Schedule a demo<\/mark><\/span><\/a> to learn more!<\/p>\n\n\n<\/div>\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-ht-block-toc  is-style-outline htoc htoc--position-wide toc-list-style-plain\" data-htoc-state=\"expanded\"><span class=\"htoc__title\"><span class=\"ht_toc_title\">Table of Contents<\/span><span class=\"htoc__toggle\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\"><g fill=\"#444\"><path d=\"M15 7H1c-.6 0-1 .4-1 1s.4 1 1 1h14c.6 0 1-.4 1-1s-.4-1-1-1z\"><\/path><path d=\"M15 1H1c-.6 0-1 .4-1 1s.4 1 1 1h14c.6 0 1-.4 1-1s-.4-1-1-1zM15 13H1c-.6 0-1 .4-1 1s.4 1 1 1h14c.6 0 1-.4 1-1s-.4-1-1-1z\"><\/path><\/g><\/svg><\/span><\/span><div class=\"htoc__itemswrap\"><ul class=\"ht_toc_list\"><li class=\"\"><a href=\"#htoc-integrating-kylas-amp-whatsapp-business-the-how-and-the-why\">Integrating Kylas &amp; WhatsApp Business: The \u2018How\u2019 and the \u2018Why\u2019&nbsp;<\/a><ul class=\"ht_toc_child_list\"><\/ul><\/li><li class=\"\"><a href=\"#htoc-making-the-most-of-kylas-whatsapp-business\">Making the Most of Kylas +&nbsp;WhatsApp Business&nbsp;<\/a><ul class=\"ht_toc_child_list\"><\/ul><\/li><li class=\"\"><a href=\"#htoc-in-a-nutshell\">In Closing&nbsp;<\/a><\/li><\/ul><\/div><\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"htoc-integrating-kylas-amp-whatsapp-business-the-how-and-the-why\">Integrating Kylas &amp; WhatsApp Business: The \u2018How\u2019 and the \u2018Why\u2019&nbsp;<\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><a href=\"https:\/\/kylas.io\/blog\/crm-system-integration\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"text-decoration: underline;\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">CRM integrations<\/mark><\/span><\/a> expand the functionality of the system. You can bring your most crucial operations such as lead generation, ticketing, invoicing, etc. to a unified platform and streamline tasks for your team. <a href=\"https:\/\/kylas.io\/integrations\/business-whatsapp#categories\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"text-decoration: underline;\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">Kylas integrates with leading WhatsApp Business<\/mark><\/span><\/a> platforms like Interakt, WATI, and&nbsp;Twilio to help you harness the power of the messaging platform from within the CRM. &nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Like everything else on Kylas, the integration process is highly simplified. You simply need to install your chosen software to the Kylas marketplace, enter the Kylas API and proceed to login to your connected account.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"ub-styled-box ub-notification-box\" id=\"ub-styled-box-c348a6bd-5806-41b9-bdaf-869cdd0c0160\">\n\n\n<p>Here\u2019s a detailed rundown of how <a href=\"https:\/\/kylas.io\/features\/integrations\/interakt\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"text-decoration: underline;\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">Kylas can be synced with Interakt<\/mark><\/span><\/a>, a leading, full-stack WhatsApp solution.<\/p>\n\n\n<\/div>\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>After knowing the \u2018how\u2019, let us explore why it is beneficial for you to integrate Kylas with Business WhatsApp:&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"1200\" height=\"675\" src=\"https:\/\/kylas.io\/wp-content\/uploads\/2023\/10\/Benefits-of-Kylas-WhatsApp-Business.jpg\" alt=\"Benefits of Kylas + WhatsApp Business\" class=\"wp-image-19187\" title=\"Benefits of Kylas + WhatsApp Business\" srcset=\"https:\/\/kylas.io\/en\/wp-content\/uploads\/2023\/10\/Benefits-of-Kylas-WhatsApp-Business.jpg 1200w, https:\/\/kylas.io\/en\/wp-content\/uploads\/2023\/10\/Benefits-of-Kylas-WhatsApp-Business-300x169.jpg 300w, https:\/\/kylas.io\/en\/wp-content\/uploads\/2023\/10\/Benefits-of-Kylas-WhatsApp-Business-1024x576.jpg 1024w, https:\/\/kylas.io\/en\/wp-content\/uploads\/2023\/10\/Benefits-of-Kylas-WhatsApp-Business-768x432.jpg 768w, https:\/\/kylas.io\/en\/wp-content\/uploads\/2023\/10\/Benefits-of-Kylas-WhatsApp-Business-150x84.jpg 150w\" sizes=\"(max-width: 767px) 89vw, (max-width: 1000px) 54vw, (max-width: 1071px) 543px, 580px\" \/><\/figure><\/div>\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-forms-a-single-source-of-truth\">1. Forms a Single Source of Truth&nbsp;<\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><a href=\"https:\/\/www.talend.com\/resources\/single-source-truth\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"text-decoration: underline;\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">Single Source of Truth<\/mark><\/span><\/a> refers to a practice of data aggregation wherein multiple data points from multiple sources are brought to a centralized repository. Your data can become your biggest asset if it is managed well. Having an SSOT ensures that every information accessible from a unified location and your teams have the relevant details at their fingertips.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Multiple members of your organization&nbsp;use WhatsApp. Some respond to inquiries from leads, while some respond to complaints from your existing customers. Every such communication holds crucial data that needs to be collated. Furthermore, it is possible that more than one team member may be interacting with a client. If all these details are stored in separate locations, it will hamper the productivity and efficiency of your team. Hence, you need Kylas + Business WhatsApp to form a top-notch and easily accessible database. &nbsp;<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-ensures-timely-actions-after-every-interaction\">2. Ensures Timely Actions After Every Interaction&nbsp;<\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Imagine one of your team members interact with a promising lead. The lead asks for some material to be shared and says they will revert after a few days. Almost immediately, your team member moves onto another task and the communication with the lead stays incomplete. You lose your chance at a potential sale because of a simple human error.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Instead, you can leverage your CRM to automate tasks after every WhatsApp interaction. The material requested by the prospect could have been immediately shared, and a follow up text\/email could also have been scheduled. You can use <span style=\"text-decoration: underline;\"><a href=\"https:\/\/kylas.io\/features\/sales-automation\" target=\"_blank\" rel=\"noreferrer noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">Kylas\u2019s automation features<\/mark><\/a><\/span> to create easy workflows and capitalize on every chat. &nbsp;<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-enhances-the-customer-experience\">3. Enhances the Customer Experience&nbsp;<\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>New age customers have evolved to expect nothing but the best from brands. Your best shot at <span style=\"text-decoration: underline;\"><a href=\"https:\/\/kylas.io\/blog\/customer-retention-and-its-importance\" target=\"_blank\" rel=\"noreferrer noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">retaining them<\/mark><\/a><\/span> and creating a loyal customer base is meeting their demands. But what do customers really expect? <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.forbes.com\/sites\/blakemorgan\/2023\/06\/26\/100-customer-experience-stats-for-2023\/?sh=481862a17e6e\" target=\"_blank\" rel=\"noreferrer noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">83% of customers<\/mark><\/a><\/span> desire to interact with someone immediately after contact, while another <a href=\"https:\/\/www.zendesk.com\/in\/blog\/customer-experience-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"text-decoration: underline;\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">70% expect<\/mark><\/span><\/a> to only interact with people who have full context of their history with the brand. The bottom line is you must be there for your customers and communicate fast and effectively.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>And for that, you need Kylas and Business WhatsApp. As previously discussed, you can set workflows to reach customers at the right touchpoints. You can also use the customer data stored in the CRM to send personalized messages to different segments of your audience. You can circulate regular updates of the customer\u2019s purchase, and even explore opportunities to upsell or cross sell. &nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"htoc-making-the-most-of-kylas-whatsapp-business\">Making the Most of Kylas +&nbsp;WhatsApp Business&nbsp;<\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>We\u2019re sure that the benefits of CRM &amp;&nbsp;WhatsApp Business integration as explained above have convinced you of the need for it. It can be a game-changer for your nurturing, customer engagement, and overall sales efforts. &nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Let us now explore how you can go a step above and make the most of the winning duo- Kylas + WhatsApp Business:&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"1200\" height=\"675\" src=\"https:\/\/kylas.io\/wp-content\/uploads\/2023\/10\/Making-the-Most-of-Kylas-WhatsApp-Business.jpg\" alt=\"Making the Most of Kylas + WhatsApp Business\" class=\"wp-image-19188\" title=\"Making the Most of Kylas + WhatsApp Business\" srcset=\"https:\/\/kylas.io\/en\/wp-content\/uploads\/2023\/10\/Making-the-Most-of-Kylas-WhatsApp-Business.jpg 1200w, https:\/\/kylas.io\/en\/wp-content\/uploads\/2023\/10\/Making-the-Most-of-Kylas-WhatsApp-Business-300x169.jpg 300w, https:\/\/kylas.io\/en\/wp-content\/uploads\/2023\/10\/Making-the-Most-of-Kylas-WhatsApp-Business-1024x576.jpg 1024w, https:\/\/kylas.io\/en\/wp-content\/uploads\/2023\/10\/Making-the-Most-of-Kylas-WhatsApp-Business-768x432.jpg 768w, https:\/\/kylas.io\/en\/wp-content\/uploads\/2023\/10\/Making-the-Most-of-Kylas-WhatsApp-Business-150x84.jpg 150w\" sizes=\"(max-width: 767px) 89vw, (max-width: 1000px) 54vw, (max-width: 1071px) 543px, 580px\" \/><\/figure><\/div>\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-expand-your-audience-pool\">1. Expand Your Audience Pool&nbsp;<\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><a href=\"https:\/\/meetanshi.com\/blog\/whatsapp-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"text-decoration: underline;\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">175 million people<\/mark><\/span><\/a> use WhatsApp for brand interactions daily. Integrating your CRM with this powerful platform gives you a chance to tap into a larger audience pool. Your business can witness unprecedented growth and you can make sales to interested customers in any corner of the world.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Kylas empowers you to do so with its <a href=\"https:\/\/app.kylas.io\/setup\/account-management\/currencies\/list\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"text-decoration: underline;\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">multiple currency management<\/mark><\/span><\/a> feature. You can set&nbsp;foreign&nbsp;exchange (forex) rates manually and easily deal with international clients. The currency converter on deals and quotations helps to view and send quotations on in the selected currency as per the pre-set exchange rate. These quotes can be easily shared through WhatsApp using workflows. &nbsp;<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-utilize-pre-built-templates\">2. Utilize Pre-built Templates&nbsp;<\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Pre-defined responses save valuable time of your teams and enhance customer engagement. These&nbsp;responses serve as quick and standardized replies for common scenarios, such as greetings, thank-you notes, and other frequently encountered messages.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>With Kylas + WhatsApp Business, you can seamlessly utilize&nbsp;pre-approved messages, ensuring consistency in communication and saving time on repetitive tasks. Whether it&#8217;s initiating a conversation with a personalized greeting or expressing gratitude with a thank-you note,&nbsp;your team can handle every customer interaction with speed and professionalism.&nbsp;<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-make-informed-decisions-with-reports\">3. Make Informed Decisions With Reports&nbsp;<\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Integrating WhatsApp Business with your Kylas&nbsp;system provides valuable insights through <a href=\"https:\/\/kylas.io\/features\/reports\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"text-decoration: underline;\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">comprehensive reports<\/mark><\/span><\/a> tailored for your business needs. You can access detailed analytics, including the number&nbsp;of queries received on WhatsApp, the number of successfully resolved queries, feedback summaries, and customer satisfaction reports sourced from the channel.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>These reports are&nbsp;powerful tools to help you make informed decisions. By delving into the analytics and incorporating customer feedback, you can modify your strategy to understand and address their needs more proactively. You can also use reports on customer engagement with the content circulated on WhatsApp to optimize your marketing strategy and improve the results. &nbsp;<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-segregate-your-audience\">4. Segregate Your Audience&nbsp;<\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>No customer likes being bombarded with irrelevant texts from brands. By doing so, you&nbsp;dilute the potency of WhatsApp as a powerful marketing channel. Instead, you can leverage smart lists on Kylas to segregate your customers and give each segment what they are looking for.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>You can use any metrics of your choice for such segregation. The biggest advantage of this is that all your messages will reach the correct audience, thereby increasing their effectiveness. Customers will keenly pay heed to your WhatsApp texts because they are highly relevant for their needs. This goes a long way towards creating a positive brand image, fostering loyalty, and boosting your sales. &nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"htoc-in-a-nutshell\">In Closing&nbsp;<\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Embrace efficiency and enhance customer relationships with a Kylas + WhatsApp Business&nbsp;integration. It\u2019s a sure shot path towards streamlined communication, insightful analytics, and personalized engagement to redefine your&nbsp;customer experience. It can take your marketing, sales, and customer service to the next level and grow your business multifold!&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"ub-styled-box ub-notification-box\" id=\"ub-styled-box-83acfca3-cd22-414a-ad80-698a912b7fb5\">\n\n\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=3mcsUYPr7XM&amp;t=17s\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"text-decoration: underline;\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">Click here<\/mark><\/span><\/a> to hear the experts of our webinar on \u2018CRM + WhatsApp- The Proven Formula for 2X Revenue Growth\u2019 share their insights on the benefits and best practices for businesses to integrate WhatsApp into their outreach strategies.<\/p>\n\n\n<\/div>","protected":false},"excerpt":{"rendered":"<p>WhatsApp started out its journey as a free messaging app, helping us keep in touch by easily sending conversational text, video, and audio messages. However, the boundaries of what it is used for have now greatly expanded. It is now the leading platform for businesses to circulate transactional, promotional, and informative messages. &nbsp; It has &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/kylas.io\/en\/blog\/kylas-and-whatsapp-business\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Chats to Closures- Exploring the Winning Duo of Kylas &#038; WhatsApp\u00a0Business&#8221;<\/span><\/a><\/p>\n","protected":false},"author":23,"featured_media":19191,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"ub_ctt_via":"","footnotes":""},"categories":[7],"tags":[453,454,455],"acf":[],"featured_image_src":"https:\/\/kylas.io\/en\/wp-content\/uploads\/2023\/10\/Chats-to-Closures-Exploring-the-Winning-Duo-of-Kylas-Business-WhatsApp-1.jpg","author_info":{"display_name":"Shagun Sharma","author_link":"https:\/\/kylas.io\/en\/author\/shagun"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Exploring the Winning Duo of Kylas &amp; WhatsApp Business<\/title>\n<meta name=\"description\" content=\"Kylas + WhatsApp Business is a winning duo for businesses. Here&#039;s how it improves customer engagement &amp; productivity and causes sales growth.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kylas.io\/en\/blog\/kylas-and-whatsapp-business\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Exploring the Winning Duo of Kylas &amp; WhatsApp Business\" \/>\n<meta property=\"og:description\" content=\"Kylas + WhatsApp Business is a winning duo for businesses. Here&#039;s how it improves customer engagement &amp; productivity and causes sales growth.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/kylas.io\/en\/blog\/kylas-and-whatsapp-business\" \/>\n<meta property=\"og:site_name\" content=\"Kylas Growth Engine | Sales CRM Software for Small businesses\" \/>\n<meta property=\"og:image\" content=\"https:\/\/kylas.io\/en\/wp-content\/uploads\/2023\/10\/Chats-to-Closures-Exploring-the-Winning-Duo-of-Kylas-Business-WhatsApp-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"562\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Shagun Sharma\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Shagun Sharma\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Exploring the Winning Duo of Kylas & WhatsApp Business","description":"Kylas + WhatsApp Business is a winning duo for businesses. 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