{"id":19501,"date":"2023-11-22T16:15:47","date_gmt":"2023-11-22T10:45:47","guid":{"rendered":"https:\/\/kylas.io\/?p=19501"},"modified":"2024-06-26T12:35:20","modified_gmt":"2024-06-26T07:05:20","slug":"blog-lead-generation-ideas-growing-businesses","status":"publish","type":"post","link":"https:\/\/kylas.io\/en\/blog\/lead-generation-ideas-growing-businesses","title":{"rendered":"Thinking Outside the Box: Unconventional Lead Generation Ideas for Growing Businesses"},"content":{"rendered":"\n<p>Setting up a business is not enough. There is a constant need for innovation that keeps you going. One area that shows this is how <a href=\"https:\/\/kylas.io\/marketing\/small-business-lead-generation-strategies\"><span style=\"text-decoration: underline;\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">lead generation<\/mark><\/span><\/a> has changed over the years. The traditional methods of lead generation don\u2019t seem to give the expected results.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>As per a <a href=\"https:\/\/www.hubspot.com\/state-of-marketing\"><span style=\"text-decoration: underline;\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">HubSpot 2023 State of Marketing Report<\/mark><\/span><\/a>, businesses that use unconventional lead generation techniques are 18% more likely to achieve their sales goals. This is probably the time when salespeople should think out of the box to propel their businesses forward. Let\u2019s take a look at a few unconventional lead-generation ideas that any growing business can benefit from.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"ub-styled-box ub-notification-box\" id=\"ub-styled-box-784252ec-267d-449f-8972-dc694bfd4116\">\n\n\n<p>While we explore the methods of lead generation, let\u2019s not forget how CRMs like Kylas Sales CRM help businesses with lead management. <a href=\"https:\/\/kylas.io\/features\/lead-management\"><span style=\"text-decoration: underline;\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">Click here<\/mark><\/span><\/a> to read more about it.<\/p>\n\n\n<\/div>\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-ht-block-toc  is-style-outline htoc htoc--position-wide toc-list-style-plain\" data-htoc-state=\"expanded\"><span class=\"htoc__title\"><span class=\"ht_toc_title\">Table of Contents<\/span><span class=\"htoc__toggle\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\"><g fill=\"#444\"><path d=\"M15 7H1c-.6 0-1 .4-1 1s.4 1 1 1h14c.6 0 1-.4 1-1s-.4-1-1-1z\"><\/path><path d=\"M15 1H1c-.6 0-1 .4-1 1s.4 1 1 1h14c.6 0 1-.4 1-1s-.4-1-1-1zM15 13H1c-.6 0-1 .4-1 1s.4 1 1 1h14c.6 0 1-.4 1-1s-.4-1-1-1z\"><\/path><\/g><\/svg><\/span><\/span><div class=\"htoc__itemswrap\"><ul class=\"ht_toc_list\"><li class=\"\"><a href=\"#htoc-top-lead-generation-ideas-that-may-help-your-growing-business\">1. Top Lead Generation Ideas that May Help Your Growing Business<\/a><ul class=\"ht_toc_child_list\"><li class=\"\"><a href=\"#htoc-1-ai-powered-chatbots\">1.1. AI-Powered Chatbots<\/a><ul class=\"ht_toc_child_list\"><\/ul><\/li><li class=\"\"><a href=\"#htoc-2-sponsored-content-on-unconventional-platforms\">1.2. Sponsored Content on Unconventional Platforms<\/a><ul class=\"ht_toc_child_list\"><\/ul><\/li><li class=\"\"><a href=\"#htoc-3-geo-fencing-and-location-based-marketing\">1.3. Geo-fencing and Location-Based Marketing<\/a><\/li><li class=\"\"><a href=\"#htoc-4-storytelling-campaigns\">1.4. Storytelling Campaigns<\/a><ul class=\"ht_toc_child_list\"><\/ul><\/li><li class=\"\"><a href=\"#htoc-5-strategic-bartering-and-trade\">1.5. Strategic Bartering and Trade<\/a><ul class=\"ht_toc_child_list\"><\/ul><\/li><\/ul><\/li><li class=\"\"><a href=\"#htoc-wrapping-up\">2. Wrapping Up<\/a><\/li><\/ul><\/div><\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"htoc-top-lead-generation-ideas-that-may-help-your-growing-business\">1. <strong>Top Lead Generation Ideas that May Help Your Growing Business<\/strong><\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"800\" height=\"450\" src=\"https:\/\/kylas.io\/en\/wp-content\/uploads\/2023\/11\/Thinking-Outside-the-Box_-Unconventional-Lead-Generation-Ideas-for-Growing-Businesses-2.jpg\" alt=\"Top Lead Generation Ideas that May Help Your Growing Business\" class=\"wp-image-19503\" title=\"Top Lead Generation Ideas that May Help Your Growing Business\" srcset=\"https:\/\/kylas.io\/en\/wp-content\/uploads\/2023\/11\/Thinking-Outside-the-Box_-Unconventional-Lead-Generation-Ideas-for-Growing-Businesses-2.jpg 800w, https:\/\/kylas.io\/en\/wp-content\/uploads\/2023\/11\/Thinking-Outside-the-Box_-Unconventional-Lead-Generation-Ideas-for-Growing-Businesses-2-300x169.jpg 300w, https:\/\/kylas.io\/en\/wp-content\/uploads\/2023\/11\/Thinking-Outside-the-Box_-Unconventional-Lead-Generation-Ideas-for-Growing-Businesses-2-768x432.jpg 768w, https:\/\/kylas.io\/en\/wp-content\/uploads\/2023\/11\/Thinking-Outside-the-Box_-Unconventional-Lead-Generation-Ideas-for-Growing-Businesses-2-150x84.jpg 150w\" sizes=\"(max-width: 767px) 89vw, (max-width: 1000px) 54vw, (max-width: 1071px) 543px, 580px\" \/><\/figure><\/div>\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-1-ai-powered-chatbots\" style=\"font-size:22px\">1.1. <strong>AI-Powered Chatbots<\/strong><\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Gone are the days when <a href=\"https:\/\/kylas.io\/sales-crm\/indiamart-integration\"><span style=\"text-decoration: underline;\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">capturing leads<\/mark><\/span><\/a> was limited to traditional working hours. The customers can search for your services and products at any time they want. This also means that your brand must be able to help them with their queries whenever they want. This is why you need AI-powered chatbots.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>These virtual assistants are more than just for answering frequently asked questions or directing visitors to the correct webpage. They can prove to be powerful lead-generation tools that can help you expand your customer base.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"800\" height=\"450\" src=\"https:\/\/kylas.io\/wp-content\/uploads\/2024\/04\/AI-Powered-Chatbots.jpg\" alt=\"How AI Chatbots Help in Lead Generation?\" class=\"wp-image-20918\" title=\"How AI Chatbots Help in Lead Generation?\" srcset=\"https:\/\/kylas.io\/en\/wp-content\/uploads\/2024\/04\/AI-Powered-Chatbots.jpg 800w, https:\/\/kylas.io\/en\/wp-content\/uploads\/2024\/04\/AI-Powered-Chatbots-300x169.jpg 300w, https:\/\/kylas.io\/en\/wp-content\/uploads\/2024\/04\/AI-Powered-Chatbots-768x432.jpg 768w, https:\/\/kylas.io\/en\/wp-content\/uploads\/2024\/04\/AI-Powered-Chatbots-150x84.jpg 150w\" sizes=\"(max-width: 767px) 89vw, (max-width: 1000px) 54vw, (max-width: 1071px) 543px, 580px\" \/><\/figure><\/div>\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>While assisting your website visitors, they can engage with them through personalized interactions and gather important lead information for you.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Let\u2019s take a look at how AI-powered chatbots help you with lead generation.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"htoc-make-interactive-products-recommendations\" style=\"font-size:20px\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">1.1.1. <\/mark><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">Make Interactive Products Recommendations<\/mark><\/strong><\/h4>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>If you are into an ecommerce business, you can get your AI chatbot to send personalized product recommendations through emails on the basis of the data gathered on customer preferences.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"htoc-help-navigate-webinar-registrations-and-send-reminders\" style=\"font-size:20px\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">1.1.2. <\/mark><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">Help Navigate Webinar Registrations and Send Reminders<\/mark><\/strong><\/h4>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Chatbots can assist your website visitors in navigating the registration processes for upcoming webinars. They can also send timely reminders to increase webinar attendance and capture interested leads data.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"htoc-automate-lead-qualification\" style=\"font-size:20px\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">1.1.3. <\/mark><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">Automate Lead Qualification<\/mark><\/strong><\/h4>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Using a concise survey, the chatbots can collect responses for evaluation and categorization of leads as per their answers. This can get your sales team to direct their sales efforts toward the most promising leads.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-2-sponsored-content-on-unconventional-platforms\" style=\"font-size:22px\">1.2. <strong>Sponsored Content on Unconventional Platforms<\/strong><\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Most businesses use Google and <a href=\"https:\/\/kylas.io\/crm-productivity\/sales-crm\/kylas-facebook-integration\"><span style=\"text-decoration: underline;\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">Facebook for lead generation<\/mark><\/span><\/a>. But there are a lot more options that are not used quite often. Platforms such as Reddit, niche industry forums, etc. can offer great opportunities for businesses to find the customers they have been looking for.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>As modern consumers seek new, captivating experiences, it\u2019s time that businesses explore unconventional platforms and connect with their customers.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Let\u2019s find out how businesses can use these unconventional platforms to generate leads.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"htoc-reddit-s-subreddit-sponsorship\" style=\"font-size:20px\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">1.2.1. <\/mark><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">Reddit&#8217;s Subreddit Sponsorship<\/mark><\/strong><\/h4>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Sponsoring a subreddit can be a game changer for businesses trying to explore the expanse of <a href=\"https:\/\/www.reddit.com\/\"><span style=\"text-decoration: underline;\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">Reddit<\/mark><\/span><\/a>. When your target audience gathers in a specific community, you can interact with them in a way you would not have been able to using your traditional methods. You can build a reputation and gain confidence by showing them your real brand and contributing value.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"htoc-industry-specific-forums\" style=\"font-size:20px\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">1.2.3. <\/mark><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">Industry-Specific Forums<\/mark><\/strong><\/h4>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>For B2B businesses, these forums can be a goldmine. There are numerous benefits of engaging in meaningful conversations with your customers and answering their questions. You gain their trust when you help them with your expertise. Rather than a hard sell, if you offer them insights, you become a trusted partner for them. When they are impressed by your knowledge, they are more likely to explore what you have to offer.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-3-geo-fencing-and-location-based-marketing\" style=\"font-size:22px\">1.3. <strong>Geo-fencing and Location-Based Marketing<\/strong><\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>In a world where customers are more into brands that use personalized approaches, geo-fencing is a new feather. Businesses can use this clever strategy to break borders and connect with their potential customers in a location-oriented manner.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"800\" height=\"450\" src=\"https:\/\/kylas.io\/en\/wp-content\/uploads\/2024\/04\/Geo-fencing-and-Location-Based-Marketing.jpg\" alt=\"How Geo-Fencing and Location-Based Marketing Helps in Lead Generation?\" class=\"wp-image-20919\" title=\"How Geo-Fencing and Location-Based Marketing Helps in Lead Generation?\" srcset=\"https:\/\/kylas.io\/en\/wp-content\/uploads\/2024\/04\/Geo-fencing-and-Location-Based-Marketing.jpg 800w, https:\/\/kylas.io\/en\/wp-content\/uploads\/2024\/04\/Geo-fencing-and-Location-Based-Marketing-300x169.jpg 300w, https:\/\/kylas.io\/en\/wp-content\/uploads\/2024\/04\/Geo-fencing-and-Location-Based-Marketing-768x432.jpg 768w, https:\/\/kylas.io\/en\/wp-content\/uploads\/2024\/04\/Geo-fencing-and-Location-Based-Marketing-150x84.jpg 150w\" sizes=\"(max-width: 767px) 89vw, (max-width: 1000px) 54vw, (max-width: 1071px) 543px, 580px\" \/><\/figure><\/div>\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Geo-fencing is the way of defining virtual, <a href=\"https:\/\/comparecamp.com\/how-to-market-a-local-business-on-instagram\/\"><span style=\"text-decoration: underline;\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">local boundaries<\/mark><\/span><\/a> around a physical location before sending out personalized messages and promotions to customers. The method promotes the presence of the brand and helps attract customers both online and physically.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-4-storytelling-campaigns\" style=\"font-size:22px\">1.4. <strong>Storytelling Campaigns<\/strong><\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>A lot of brands these days are utilizing the art of storytelling to attract customers. Storytelling is not just a way of communicating but also connecting with your audience on a personal and emotional level. This is the way of involving your subscribers in a unique journey.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"800\" height=\"450\" src=\"https:\/\/kylas.io\/wp-content\/uploads\/2024\/04\/Storytelling-Campaigns.jpg\" alt=\"How Storytelling Campaigns Help in Lead Generation?\" class=\"wp-image-20920\" title=\"How Storytelling Campaigns Help in Lead Generation?\" srcset=\"https:\/\/kylas.io\/en\/wp-content\/uploads\/2024\/04\/Storytelling-Campaigns.jpg 800w, https:\/\/kylas.io\/en\/wp-content\/uploads\/2024\/04\/Storytelling-Campaigns-300x169.jpg 300w, https:\/\/kylas.io\/en\/wp-content\/uploads\/2024\/04\/Storytelling-Campaigns-768x432.jpg 768w, https:\/\/kylas.io\/en\/wp-content\/uploads\/2024\/04\/Storytelling-Campaigns-150x84.jpg 150w\" sizes=\"(max-width: 767px) 89vw, (max-width: 1000px) 54vw, (max-width: 1071px) 543px, 580px\" \/><\/figure><\/div>\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><a href=\"https:\/\/research.com\/education\/digital-storytelling\"><span style=\"text-decoration: underline;\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">Storytelling<\/mark><\/span><\/a> helps make a brand\u2019s value through factual information combined with emotional and intellectual resonance. It helps make customer experiences more relatable to build real connections. With a continuous narrative experience, businesses can attract customers like never before.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Here\u2019s how you can take advantage of storytelling campaigns to generate new leads.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"htoc-be-authentic\" style=\"font-size:20px\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">1.4.1. <\/mark><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">Be Authentic<\/mark><\/strong><\/h4>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Authenticity is the key to successful storytelling. The truer your story is, the better the connection with your audience will be. When you show your human side, your audience will relate more to your brand.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"htoc-create-interconnected-stories\" style=\"font-size:20px\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">1.4.2. <\/mark><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">Create Interconnected Stories<\/mark><\/strong><\/h4>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Build a connection between each story that you post. Interconnected stories that gradually unfold and progress win more customers. By generating anticipation among your customers, you can keep your customers waiting for the next part of the story. The longing to finish the narrative can be a compelling motivation.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"htoc-interactive-elements\" style=\"font-size:20px\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">1.4.3. <\/mark><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">Interactive Elements<\/mark><\/strong><\/h4>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Incorporating interactive elements into your storytelling campaigns can keep your audience\u2019s eyes glued. Ask them to provide their input, conduct polls, or ask them to influence the story\u2019s course. When they are highly engaged, they will consider your brand to make a purchase as well.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-5-strategic-bartering-and-trade\" style=\"font-size:22px\">1.5. <strong>Strategic Bartering and Trade<\/strong><\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>The barter system may have been a long-forgotten strategy. But if you see its benefits, they can still be utilized in a number of ways especially when you are a growing business. Without a doubt, you can benefit from other <a href=\"https:\/\/kylas.io\/sales-effectiveness\/customer-retention-sales-crm-software\"><span style=\"text-decoration: underline;\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">growing businesses<\/mark><\/span><\/a> around you. You can make use of trade agreements and strategic bartering to exchange leads, products, and services with other businesses without exchanging cash.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>It\u2019s a win-win situation for all the parties involved, who have something the other party needs. The relationship is more valuable than money alone.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>For instance, one company can exchange content marketing services in exchange for leads from another company. This way both of them can enjoy the benefits of what they need at no cost.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Let\u2019s take a look at a few examples of how strategic bartering can help businesses with lead generation.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"htoc-cross-promotional-partnerships\" style=\"font-size:20px\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">1.5.1. <\/mark><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">Cross-Promotional Partnerships<\/mark><\/strong><\/h4>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>A cross-promotional lead exchange is a partnership where two businesses that complement each other, collaborate to promote each other\u2019s services. For instance, a <a href=\"https:\/\/kylas.io\/crm-productivity\/sales-crm\/what-is-the-best-crm-for-digital-marketing-agencies\"><span style=\"text-decoration: underline;\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">digital marketing<\/mark><\/span><\/a> company promotes a CRM that offers them free services. They share leads with similar target audiences and encourage them to consider the other party\u2019s services or products.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"htoc-referral-partnerships\" style=\"font-size:20px\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">1.5.2. <\/mark><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">Referral Partnerships<\/mark><\/strong><\/h4>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Referral partnerships work great for businesses that are from the same industry but offer different services and products. For instance, a real estate agent can come into a referral partnership with a mortgage broker and share leads with each other.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"htoc-wrapping-up\">2. <strong>Wrapping Up<\/strong><\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>The ever-evolving business landscape poses several challenges when it comes to generating leads. Businesses that use unconventional lead generation techniques are more likely to <a href=\"https:\/\/unbounce.com\/conversion-benchmark-report\/\"><span style=\"text-decoration: underline;\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">build relationships with potential customers<\/mark><\/span><\/a>.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>When the traditional methods don\u2019t seem to offer any benefit, it\u2019s time that businesses move to the unconventional methods that are least explored yet can be highly advantageous. From AI-powered chatbots to strategic bartering, there is so much that you can use for lead generation.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Setting up a business is not enough. There is a constant need for innovation that keeps you going. One area that shows this is how lead generation has changed over the years. The traditional methods of lead generation don\u2019t seem to give the expected results. As per a HubSpot 2023 State of Marketing Report, businesses &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/kylas.io\/en\/blog\/lead-generation-ideas-growing-businesses\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Thinking Outside the Box: Unconventional Lead Generation Ideas for Growing Businesses&#8221;<\/span><\/a><\/p>\n","protected":false},"author":23,"featured_media":19508,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"ub_ctt_via":"","footnotes":""},"categories":[322],"tags":[149,502,503],"acf":[],"featured_image_src":"https:\/\/kylas.io\/en\/wp-content\/uploads\/2023\/11\/Thinking-Outside-the-Box_-Unconventional-Lead-Generation-Ideas-for-Growing-Businesses-1.jpg","author_info":{"display_name":"Shagun Sharma","author_link":"https:\/\/kylas.io\/en\/author\/shagun"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Unconventional Lead Generation Ideas for Growing Businesses<\/title>\n<meta name=\"description\" content=\"Read our blog to take a look at the most unconventional lead generation ideas for growing businesses. Find key tips inside.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kylas.io\/en\/blog\/lead-generation-ideas-growing-businesses\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Unconventional Lead Generation Ideas for Growing Businesses\" \/>\n<meta property=\"og:description\" content=\"Read our blog to take a look at the most unconventional lead generation ideas for growing businesses. Find key tips inside.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/kylas.io\/en\/blog\/lead-generation-ideas-growing-businesses\" \/>\n<meta property=\"og:site_name\" content=\"Kylas Growth Engine | Sales CRM Software for Small businesses\" \/>\n<meta property=\"og:image\" content=\"https:\/\/kylas.io\/en\/wp-content\/uploads\/2023\/11\/Thinking-Outside-the-Box_-Unconventional-Lead-Generation-Ideas-for-Growing-Businesses-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"450\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Shagun Sharma\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Shagun Sharma\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Unconventional Lead Generation Ideas for Growing Businesses","description":"Read our blog to take a look at the most unconventional lead generation ideas for growing businesses. 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