A business is a flourishing business only until it has a regular inflow of customers. Traditionally, shotgun marketing was enough for companies to find new customers.<\/p>\n\n\n\n
But the time has changed now.<\/p>\n\n\n\n
Companies use highly targeted marketing campaigns to reach new customers every day. They use their best resources to track their leads as they progress through the sales funnels<\/mark><\/span><\/a> to become loyal customers.<\/p>\n\n\n\n However, it comes at a price. There is a customer acquisition cost associated with it. Any company\u2019s target is to have lower customer acquisition cost (CAC) and high customer lifetime value (CLV) to operate optimally. In fact, companies with lower CAC than customer lifetime value<\/mark><\/span><\/a> are more profitable.<\/p>\n\n\n\n Let’s discuss CAC in detail and the ways to reduce it.<\/p>\n\n\n\n