{"id":3398,"date":"2020-12-24T09:30:00","date_gmt":"2020-12-24T09:30:00","guid":{"rendered":"https:\/\/blog.kylas.io\/?p=3398"},"modified":"2023-05-19T11:08:39","modified_gmt":"2023-05-19T05:38:39","slug":"lead-generation-small-businesses","status":"publish","type":"post","link":"https:\/\/kylas.io\/en\/sales-effectiveness\/lead-generation-small-businesses","title":{"rendered":"Lead Generation: How to Generate Leads for Your Small Business?"},"content":{"rendered":"\n<p><style>\n@media only screen and (max-width: 700px){\n.img-full-mob{\nwidth:100% !important;\nheight:100% !important;\n}\n}\n<\/style><\/p>\n\n\n\n<p class=\"has-medium-font-size\" style=\"line-height:1.6\">Lead generation always seems trickier for small businesses. <\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\" style=\"line-height:1.6\">With limited budgets, minimal brand awareness, and a close-knit customer base, small businesses often feel like they\u2019re in a catch-22 situation when it comes to generating leads and drumming up business.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\" style=\"line-height:1.6\">If you\u2019ve found yourself wondering how to go about generating leads for your small business, allow us to help. This blog post will guide you through the what, the how, and the why of successful lead generation for <a href=\"https:\/\/kylas.io\/leadership-growth\/small-business-marketing-building-a-brand\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"text-decoration: underline;\"><span class=\"has-inline-color has-vivid-cyan-blue-color\">small businesses<\/span><\/span><\/a>.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-ht-block-toc  is-style-outline htoc htoc--position-wide toc-list-style-bulleted\" data-htoc-state=\"expanded\"><span class=\"htoc__title\"><span class=\"ht_toc_title\"><strong>How to Generate Leads for Your Small Business<\/strong><\/span><span class=\"htoc__toggle\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\"><g fill=\"#444\"><path d=\"M15 7H1c-.6 0-1 .4-1 1s.4 1 1 1h14c.6 0 1-.4 1-1s-.4-1-1-1z\"><\/path><path d=\"M15 1H1c-.6 0-1 .4-1 1s.4 1 1 1h14c.6 0 1-.4 1-1s-.4-1-1-1zM15 13H1c-.6 0-1 .4-1 1s.4 1 1 1h14c.6 0 1-.4 1-1s-.4-1-1-1z\"><\/path><\/g><\/svg><\/span><\/span><div class=\"htoc__itemswrap\"><ul class=\"ht_toc_list\"><li class=\"\"><a href=\"#htoc-what-is-a-lead\">What is a Lead?&nbsp;<\/a><\/li><li class=\"\"><a href=\"#htoc-types-of-leads\">Types of Leads&nbsp;<\/a><ul class=\"ht_toc_child_list\"><\/ul><\/li><li class=\"\"><a href=\"#htoc-what-exactly-is-lead-generation\">What Exactly is Lead Generation?<\/a><\/li><li class=\"\"><a href=\"#htoc-how-can-small-businesses-generate-leads\">How Can Small Businesses Generate Leads?&nbsp;<\/a><ul class=\"ht_toc_child_list\"><\/ul><\/li><li class=\"\"><a href=\"#htoc-pulling-in-leads-with-content-marketing\">Pulling in Leads with Content Marketing&nbsp;<\/a><ul class=\"ht_toc_child_list\"><\/ul><\/li><li class=\"\"><a href=\"#htoc-maximizing-leads-with-landing-pages\">Maximizing&nbsp;Leads&nbsp;with Landing Pages&nbsp;<\/a><ul class=\"ht_toc_child_list\"><\/ul><\/li><li class=\"\"><a href=\"#htoc-going-boutique-with-offline-events\">Going Boutique with Offline Events<\/a><ul class=\"ht_toc_child_list\"><\/ul><\/li><li class=\"\"><a href=\"#htoc-online-events\">Online Events<\/a><ul class=\"ht_toc_child_list\"><\/ul><\/li><li class=\"\"><a href=\"#htoc-riding-the-millennial-wave-with-influencer-marketing\">Riding the Millennial Wave with Influencer Marketing<\/a><ul class=\"ht_toc_child_list\"><\/ul><\/li><li class=\"\"><a href=\"#htoc-make-your-money-work-for-you-with-referral-marketing\">Make Your Money Work for You With Referral Marketing<\/a><ul class=\"ht_toc_child_list\"><\/ul><\/li><li class=\"\"><a href=\"#htoc-wrapping-up\">Wrapping Up<\/a><\/li><\/ul><\/div><\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\" style=\"line-height:1.6\">Let\u2019s start with the&nbsp;<em>what<\/em>.&nbsp;<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"htoc-what-is-a-lead\" style=\"line-height:1.6\"><strong>What is a Lead?<\/strong>&nbsp;<\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\" style=\"line-height:1.6\">A lead is basically a person who expresses interest in knowing more about your product. If you\u2019re at an event selling your product and someone&nbsp;logs&nbsp;their information in your visitors\u2019 book, that person becomes&nbsp;your&nbsp;lead. <\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\" style=\"line-height:1.6\">If someone signs up for a quote on your website, that person becomes&nbsp;your&nbsp;lead.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\" style=\"line-height:1.6\">Any person that is a customer usually first starts off as a lead, getting in touch with you for information about your product\/service.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"htoc-types-of-leads\" style=\"line-height:1.6\"><strong>Types of Leads<\/strong>&nbsp;<\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\" style=\"line-height:1.6\">As a very broad classification, you have&nbsp;qualified leads and unqualified leads.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\" style=\"line-height:1.6\">People who fill out your web form but&nbsp;cannot&nbsp;afford&nbsp;your product&nbsp;become unqualified leads because they&nbsp;cannot&nbsp;turn into&nbsp;your&nbsp;customer. These are the leads&nbsp;with which&nbsp;you&nbsp;don\u2019t&nbsp;spend too much time&nbsp;following&nbsp;up.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\" style=\"line-height:1.6\">Leads that have a genuine need for your product, can afford it, and require it sooner rather than later make for <a href=\"https:\/\/kylas.io\/sales-techniques\/how-to-qualify-sales-prospects\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"text-decoration: underline;\"><span class=\"has-inline-color has-vivid-cyan-blue-color\">great qualified leads<\/span><\/span><\/a> \u2013 your sales team will put a higher focus on such leads and <a href=\"https:\/\/kylas.io\/sales-techniques\/sales-closing-techniques\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"text-decoration: underline;\"><span class=\"has-inline-color has-vivid-cyan-blue-color\">close them&nbsp;for&nbsp;sales<\/span><\/span><\/a>.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-vivid-cyan-blue-color has-text-color\" id=\"htoc-marketing-qualified-leads-mql-and-sales-qualified-leads-sql\" style=\"font-size:22px;line-height:1.6\"><strong><span class=\"has-inline-color has-black-color\">Marketing Qualified Leads (MQL) and Sales Qualified Leads (SQL)<\/span><\/strong><\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright is-resized\"><img data-src=\"https:\/\/kylas.io\/wp-content\/uploads\/2021\/04\/What-Is-an-Agile-Mindset-and-How-to-Develop-One-Inblog-1-2-e1612262046393-1024x993-1.png\" alt=\"A typical 5 stage sales and marketing funnel to understand Lead Generation\" class=\"img-full-mob lazy\" width=\"303\" height=\"301\"><\/figure><\/div>\n\n\n\n<p class=\"has-medium-font-size\" style=\"line-height:1.6\">A Marketing Qualified Lead is someone who has engaged with your marketing collateral and expressed interest but may not turn into a paying customer. The lead qualification team spends some time sorting through&nbsp;MQLs and identifying those ready to move into a buying cycle.&nbsp;<\/p>\n\n\n\n<p class=\"has-white-color has-text-color\">.<\/p>\n\n\n\n<p class=\"has-medium-font-size\" style=\"line-height:1.6\">A Sales Qualified Lead is someone who is further along in the buying journey, fits your ideal buyer persona,&nbsp;and&nbsp;is sales-ready.&nbsp;&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\" style=\"line-height:1.6\">The key difference between&nbsp;MQL and SQL is their level of readiness to purchase your offering.&nbsp;An MQL&nbsp;may not be&nbsp;ready to buy your product today, but an SQL is a qualified lead&nbsp;who can&nbsp;be approached by your sales team&nbsp;right away.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"htoc-what-exactly-is-lead-generation\" style=\"font-size:29px\">What Exactly is Lead Generation?<\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\" style=\"line-height:1.6\">Lead generation doesn\u2019t have to be a paid activity or an advertising goal. It\u2019s basically any activity that results in the end outcome of lead information being gathered.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"htoc-how-can-small-businesses-generate-leads\" style=\"font-size:29px;line-height:1.6\">How Can Small Businesses Generate Leads?&nbsp;<\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\" style=\"line-height:1.6\">As we mentioned earlier, a small business&nbsp;might not have&nbsp;had&nbsp;vast resources at its disposal when it comes to lead generation. But that\u2019s not the end of the road for you. <\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\" style=\"line-height:1.6\">Most consumers&nbsp;are prone to ad blindness today anyway, so lead&nbsp;generation is best&nbsp;done smartly with ads being only&nbsp;a small&nbsp;<em>part&nbsp;<\/em>of the strategy mix.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\" id=\"htoc-here-are-a-few-lead-generation-strategies-and-ideas-that-are-perfect-for-small-businesses\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\"><em>Here are a few lead-generation\u00a0strategies\u00a0and ideas that are perfect for small businesses<\/em>:<\/mark><\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n\n\n<ul style=\"font-size:20px\"><li>Content marketing<ul><li>Blogging<\/li><li>eBooks, Guides &amp; Whitepapers<\/li><li>Infographics<\/li><li>Social media<\/li><li>Email marketing and more<\/li><\/ul><\/li><li>Landing pages<\/li><li>Offline events<\/li><li>Online events<\/li><li>Influencer marketing<\/li><li>Referral marketing<\/li><\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\" style=\"line-height:1.6\">Usually, companies use a mix of these ideas and&nbsp;lead generation&nbsp;strategies rather than relying on one completely. <\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\" style=\"line-height:1.6\">When it comes to lead generation, you want to cast your net as wide as possible so you can bring in the maximum possible leads at the top of your funnel.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\" style=\"line-height:1.6\">Let\u2019s look at each&nbsp;lead generation&nbsp;strategy&nbsp;in detail.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-vivid-cyan-blue-color has-text-color\" id=\"htoc-pulling-in-leads-with-content-marketing\" style=\"font-size:27px;line-height:1.6\"><strong>Pulling in Leads with Content Marketing<\/strong>&nbsp;<\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\" style=\"line-height:1.6\">Content marketing is a form of inbound marketing \u2013 marketing that pulls in potential customers rather than pushing your brand out to them as you do in&nbsp;advertisements. <\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\" style=\"line-height:1.6\">It\u2019s considered one of the most effective strategies today because it draws in people who are genuinely interested in&nbsp;the benefits your product\/service has to offer and hence are more likely to turn into long-term customers.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\" style=\"line-height:1.6\">To define it, we\u2019d say content marketing is the art of using any piece of content to attract and engage your target audience with your brand. It includes:&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\" id=\"htoc-social-media\" style=\"font-size:22px;line-height:1.6\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">1. Social Media<\/mark><\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n\n\n<p class=\"has-medium-font-size\" style=\"line-height:1.6\"><em>Think about it:<\/em> The content you put out on Instagram, <a href=\"https:\/\/kylas.io\/crm-productivity\/sales-crm\/kylas-facebook-integration\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"text-decoration: underline;\"><span class=\"has-inline-color has-vivid-cyan-blue-color\">Facebook<\/span><\/span><\/a>, Twitter, and LinkedIn all help you reach out to people who have similar interests and are likely to be your target audience. <\/p>\n\n\n\n<p class=\"has-white-color has-text-color\">.<\/p>\n\n\n\n<p class=\"has-medium-font-size\" style=\"line-height:1.6\">When your audience engages with your posts, they go through a discovery phase \u2013 first discovering your content, then discovering your products and services. <\/p>\n\n\n\n<p class=\"has-white-color has-text-color\">.<\/p>\n\n\n\n<p class=\"has-medium-font-size\" style=\"line-height:1.6\">Linking your website or landing page to each post (or in the case of Instagram, to your profile) helps direct that discovery onto your website.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-medium-font-size\" id=\"htoc-social-media-best-practices\"><em><span class=\"has-inline-color has-vivid-cyan-blue-color\">Social media best practices:<\/span><\/em><\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul style=\"font-size:20px\"><li>Have different content for different channels \u2013 don&#8217;t use the same content for LinkedIn and Instagram, because your audiences differ on different channels.<\/li><\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul style=\"font-size:20px\"><li>Create a content plan and create your posts in advance.<\/li><\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul style=\"font-size:20px\"><li>Use video marketing like your life depends on it. Videos of all kinds, from long-format to shorter snackable bytes.<\/li><\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul style=\"font-size:20px\"><li>Keep an eye on competitors and leads in your industry; analyze what your audience is engaging with in their day-to-day lives.<\/li><\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul style=\"font-size:20px\"><li>Keep analyzing what\u2019s working and what people are engaging with when it comes to your page as well, then optimize your content plan accordingly.<\/li><\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul style=\"font-size:20px\"><li>Promote when you can \u2013 especially on platforms such as Facebook; organic engagement is at an all-time high.<\/li><\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color\" id=\"htoc-email-marketing\" style=\"font-size:27px;line-height:1.6\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">2. Email Marketing<\/mark><\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n\n\n<p class=\"has-medium-font-size\" style=\"line-height:1.6\">Email continues to be one of the most effective ways of connecting with audiences, but cold emailing has always had a bit of debate around it.<\/p>\n\n\n\n<p class=\"has-white-color has-text-color\">.<\/p>\n\n\n\n<p class=\"has-medium-font-size\" style=\"line-height:1.6\">When it comes to sending out emails to unknown recipients in the hope of drumming up interest, we\u2019d recommend you proceed with a bit of caution; most of them go unnoticed and some of them can annoy audiences, an outcome you definitely don\u2019t want.<\/p>\n\n\n\n<p class=\"has-white-color has-text-color\">.<\/p>\n\n\n\n<p class=\"has-medium-font-size\" style=\"line-height:1.6\">When sending out a cold email, we suggest content that sounds as personalized as possible so it doesn\u2019t look spammy. <\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\" style=\"line-height:1.6\">Lead with a problem statement, or a piece of information that might attract attention, and try to add value to the recipient\u2019s day with your email.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-email-marketing-best-practices\" style=\"font-size:22px\"><em><span class=\"has-inline-color has-vivid-cyan-blue-color\">Email marketing best practices:<\/span><\/em><\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul style=\"font-size:20px\"><li>Know your audience \u2013 know who you\u2019re sending your email to; what industry they are in, at what level and what their pain points are likely to be.<\/li><\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul style=\"font-size:20px\"><li>Make your email sound as personalized as you can. In fact, address it as a personal email from the CEO (or a relevant leader) of your company.<\/li><\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul style=\"font-size:20px\"><li>Experiment with different subject lines, with and without attachments and different calls to action, you might be surprised with the difference in results.<\/li><\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul style=\"font-size:20px\"><li>Keep tracking the open rate to know which subject lines are working best, and the click rate to know who is actually engaging with your emailer.<\/li><\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul style=\"font-size:20px\"><li>Plan an email workflow \u2013 send a follow up email to people who don\u2019t open your email at all, a different one for those who open your email but don\u2019t respond\/engage and a 3rd kind for those who do respond\/engage. <\/li><\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul style=\"font-size:20px\"><li>You can set a cap on the number of emails you want to send someone before you mark them as uninterested, and plan your workflow accordingly!<\/li><\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color\" id=\"htoc-blogging\" style=\"font-size:27px;line-height:1.6\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">3. Blogging<\/mark><\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\" style=\"line-height:1.6\">Blogging picked up in the early 2000s \u2013 much later in India \u2013 and blogs were first used to write down personal thoughts. <\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\" style=\"line-height:1.6\">So why did they turn into the marketing tool they are today?<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\" style=\"line-height:1.6\">As audiences began to distrust marketing and advertising, they started to look towards the internet as a means for gathering information and arming themselves with knowledge. <\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n\n\n<p class=\"has-medium-font-size\" style=\"line-height:1.6\">At the same time, they began trusting the voices of thought leaders more than what brands had to say. Blogs, thus, became a means for brands to draw in audiences with helpful content and engage them. <\/p>\n\n\n\n<p class=\"has-white-color has-text-color\">.<\/p>\n\n\n\n<p class=\"has-medium-font-size\" style=\"line-height:1.6\">While blogs won\u2019t help you directly sell your products, they\u2019ll work to build trust and recall \u2013 so when it comes to buying the product and choosing a brand, the audience will choose you.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-using-it-as-a-lead-generation-tool\" style=\"font-size:22px\"><em><span class=\"has-inline-color has-vivid-cyan-blue-color\">Using it as a lead generation tool:<\/span><\/em><\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\" style=\"line-height:1.6\">Ensure you have a call to action with each blog post, an option to sign up for a newsletter, and an option to drop a comment (for which registration is necessary) &#8211; all of these will get you Marketing Qualified Leads.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\" style=\"line-height:1.6\">You can also ensure that your product pages are within easy reach, for readers who want to move from reading your post to viewing your products.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-medium-font-size\" id=\"htoc-blogging-best-practices\"><em><span class=\"has-inline-color has-vivid-cyan-blue-color\">Blogging best practices:<\/span><\/em><\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul style=\"font-size:20px\"><li>Make your blog SEO friendly. Writing content is only the first part of blogging \u2013 if people don\u2019t come across that content, it\u2019s not serving its purpose. Optimizing each blog post and pushing it out across 3rd party websites helps increase its SEO rankings.<\/li><\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul style=\"font-size:20px\"><li>Have a blog content plan \u2013 plan out your topics in advance, have keywords ready, and create a calendar to ensure you\u2019re consistent.<\/li><\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul style=\"font-size:20px\"><li>Be consistent \u2013 for blogging to work for you there needs to be content regularly churned out.<\/li><\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul style=\"font-size:20px\"><li>Be visual and try different formats. You can write long form or short form content, but breaking it up into smaller paragraphs, bulleted lists and adding plenty of visuals makes them that much more digestible for readers.<\/li><\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul style=\"font-size:20px\"><li>Analyze which blog posts are drawing in the most traffic (CTR) and which ones are seeing the most engagement (time on page).<\/li><\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color\" id=\"htoc-ebooks-guides-amp-whitepapers\" style=\"font-size:27px;line-height:1.6\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">4. eBooks, Guides &amp; Whitepapers<\/mark><\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\" style=\"line-height:1.6\">You&#8217;ve probably come across gated content or gated research when you\u2019ve looked for some answers online. <\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n\n\n<p class=\"has-medium-font-size\" style=\"line-height:1.6\">A lot of companies publish eBooks or guides and then gate that content \u2013 which means readers need to provide their information to be able to see it. <\/p>\n\n\n\n<p class=\"has-white-color has-text-color\">.<\/p>\n\n\n\n<p class=\"has-medium-font-size\" style=\"line-height:1.6\">Because the content is usually quite valuable and actionable, readers are willing to provide their information in return.<\/p>\n\n\n\n<p class=\"has-white-color has-text-color\">.<\/p>\n\n\n\n<p class=\"has-medium-font-size\" style=\"line-height:1.6\">Writing an eBook, guide or whitepaper isn\u2019t difficult \u2013 it just needs a 10-page write-up on a subject that you know will interests your audience, in your area of expertise. <\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\" style=\"line-height:1.6\">You can also bring in 3rd party experts or interviewees to increase its value, or insert free downloadable templates that readers can have for their own use.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\" style=\"line-height:1.6\">This is one of the most commonly used and valuable ways to drive genuinely interested Marketing Qualified Leads today.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-gated-content-best-practices\" style=\"font-size:22px\"><em><span class=\"has-inline-color has-vivid-cyan-blue-color\">Gated content best practices:<\/span><\/em><\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul style=\"font-size:20px\"><li>Make sure that the content you\u2019re putting into the resource is genuinely useful and informative for readers. You don\u2019t want to fool audiences into thinking you have something good for them \u2013 it&#8217;ll end up reflecting badly on your brand.<\/li><\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul style=\"font-size:20px\"><li>Get it professionally designed \u2013 don&#8217;t just make it a word document exported into PDF. Make it look professional with an index, designed template and relevant visuals and layouts.<\/li><\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul style=\"font-size:20px\"><li>Propagate it well, don\u2019t simply publish it on your website. Promote it on social media, send an email promoting it (with a link to download) and have your employees talk about it online \u2013 if you\u2019ve spent a lot of time &amp; effort building it, you can also consider running ads on it.<\/li><\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\" style=\"line-height:1.6\">The only real challenge with content marketing is that you need to be patient; it doesn\u2019t help you generate leads overnight.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\" style=\"line-height:1.6\">As you\u2019ll be able to tell this far, content marketing will help build trust and interest in your brand, so you generate more engaged leads over the long term.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-vivid-cyan-blue-color has-text-color\" id=\"htoc-maximizing-leads-with-landing-pages\" style=\"font-size:27px;line-height:1.6\"><strong>Maximizing&nbsp;Leads&nbsp;with Landing Pages<\/strong>&nbsp;<\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\" style=\"line-height:1.6\">A landing page is a web page where you \u2018land\u2019 users after they click on a campaign ad, social post, or email. <\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n\n\n<p class=\"has-medium-font-size\" style=\"line-height:1.6\">It\u2019s called a \u2018landing page\u2019 rather than a website because it isn\u2019t visibly connected to the rest of the site \u2013 users can navigate from it to another of your website\u2019s pages \u2013 and because it is being used specifically as a page to land traffic for&nbsp;the campaign.&nbsp;<\/p>\n\n\n\n<p class=\"has-white-color has-text-color\">.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-here-s-how-it-works\" style=\"font-size:22px\"><em><span class=\"has-inline-color has-vivid-cyan-blue-color\">Here\u2019s how it works:&nbsp;<\/span><\/em><\/h3>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul style=\"font-size:20px\"><li>You decide to run a new launch campaign.<\/li><\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul style=\"font-size:20px\"><li>You publish ads about it, put out social posts about it, send emailers about it.<\/li><\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul style=\"font-size:20px\"><li>When people click on those collaterals, you need to land them somewhere.<\/li><\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul style=\"font-size:20px\"><li>You land them on your landing page, where you\u2019ve provided further details about your products or services and have plenty of Calls To Action (CTAs) to generate leads.<\/li><\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul style=\"font-size:20px\"><li>Customers register their interest and get registered as a lead with you in the back end, so your sales team can pick up their information from the sales CRM and move them into the sales funnel for nurturing and closing.<\/li><\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\" id=\"htoc-why-do-landing-pages-help-in-generating-more-qualified-leads\" style=\"line-height:1.6\"><em>Why do Landing Pages help&nbsp;in generating&nbsp;more&nbsp;Qualified Leads?<\/em>&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\" style=\"line-height:1.6\">Because landing pages are used with very targeted campaigns,&nbsp;the leads that are generated tend to be more interested in the&nbsp;purchase or the service, rather than in simply engaging with your brand.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-medium-font-size\" id=\"htoc-landing-page-best-practices\"><em><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">Landing page best practices:<\/mark><\/em><\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul style=\"font-size:20px\"><li>Don\u2019t have any outbound links on the page \u2013 you don\u2019t want to lead users away from it.<\/li><\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul style=\"font-size:20px\"><li>Have enough CTAs in all the right places; not necessarily the same CTA.<\/li><\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul style=\"font-size:20px\"><li>Ensure that your messaging is clear, users should immediately understand your offering and what step they need to take next.<\/li><\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul style=\"font-size:20px\"><li>Ensure that there\u2019s a clear visual and messaging sync between your ads (or other collaterals) and your landing page.<\/li><\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul style=\"font-size:20px\"><li>Keep your landing page in line with your <a href=\"https:\/\/kylas.io\/leadership-growth\/small-business-marketing-building-a-brand\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"text-decoration: underline;\">brand colors, font and tonality<\/span><\/a>.<\/li><\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul style=\"font-size:20px\"><li>Don\u2019t have large chunks of content anywhere on your landing page \u2013 users take about 3 seconds to decide whether they\u2019re interested in going further or if they don\u2019t want to read a lot of content.<\/li><\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul style=\"font-size:20px\"><li>Make your lead generation touchpoint smooth and quick; don\u2019t have too many fields in the lead form.<\/li><\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-vivid-cyan-blue-color has-text-color\" id=\"htoc-going-boutique-with-offline-events\" style=\"font-size:27px;line-height:1.6\"><strong>Going Boutique with Offline Events<\/strong><\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\" style=\"line-height:1.6\">While large conferences and exhibitions are too big an investment for small businesses, offline pop-ups and collaborations can be a great way to generate leads and even sales. <\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n\n\n<p class=\"has-medium-font-size\" style=\"line-height:1.6\">Events that give back to the community (in a responsible manner) or provide education to relevant audiences help draw in an interested crowd that is ready to engage with your brand.<\/p>\n\n\n\n<p class=\"has-white-color has-text-color\">.<\/p>\n\n\n\n<p class=\"has-medium-font-size\" style=\"line-height:1.6\">Plus, you can feed the lead information you pick up straight into your sales CRM software for your team to weed out sales qualified leads!<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-offline-event-best-practices\" style=\"font-size:22px\"><em><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\"><strong>Offline event best practices<\/strong>:<\/mark><\/em><\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul style=\"font-size:20px\"><li>Require attendees to register as leads (even create a landing page for registration), so your event runs as a lead generation touchpoint first and foremost.<\/li><\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul style=\"font-size:20px\"><li>Ensure you promote the event plenty among relevant circles to maximize awareness.<\/li><\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul style=\"font-size:20px\"><li>Allow only limited number of people \u2013 this ensures more engaged audiences.<\/li><\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul style=\"font-size:20px\"><li>Ensure there\u2019s plenty of information shared and knowledge imparted, so your guests feel more empowered.<\/li><\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul style=\"font-size:20px\"><li>Provide guests with goodies and information packs, and ensure they have a great time so they leave feeling positive about your brand.<\/li><\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-vivid-cyan-blue-color has-text-color\" id=\"htoc-online-events\" style=\"font-size:27px;line-height:1.6\"><strong>Online Events<\/strong><\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\" style=\"line-height:1.6\">Online events such as webinars&nbsp;have become&nbsp;extremely popular&nbsp;due&nbsp;to COVID-19. <\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n\n\n<p class=\"has-medium-font-size\" style=\"line-height:1.6\">A lot of offline conferences and events went live online, and a lot of courses, interviews, and knowledge-sharing sessions were turned into webinars for the greater public.&nbsp;<\/p>\n\n\n\n<p class=\"has-white-color has-text-color\">.<\/p>\n\n\n\n<p class=\"has-medium-font-size\" style=\"line-height:1.6\"><em>Do webinars really help and are they worth the effort?&nbsp;<\/em><\/p>\n\n\n\n<p class=\"has-white-color has-text-color\">.<\/p>\n\n\n\n<p class=\"has-medium-font-size\" style=\"line-height:1.6\">Absolutely! <\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\" style=\"line-height:1.6\">We know that holding a webinar means a lot of effort in terms of planning and execution on your part \u2013 that is exactly why you should leverage it as a tentpole event that generates a lot of leads for you.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\" id=\"htoc-webinar-best-practices\"><em><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">Webinar best practices<\/mark><\/strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">:<\/mark><\/em><\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul style=\"font-size:20px\"><li>Choose a topic that\u2019s in demand, one where you\u2019re uniquely positioned to provide information and advice \u2013 that&#8217;s why viewers will choose to register for it, because they believe you will have valuable knowledge to add to their lives.<\/li><\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul style=\"font-size:20px\"><li>Collaborate with industry veterans, industry practitioners or even some of your clients to feature in your webinar. Rarely is it enough to have one person talking into the camera.<\/li><\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul style=\"font-size:20px\"><li>Start promoting your webinar well in advance and create a landing page where interested audiences can come and register.<\/li><\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul style=\"font-size:20px\"><li>Be clear about the details: if \u2013 and how much \u2013 you&#8217;re charging for attending, what day and time and in which time zone it is, what kind of subjects will be touched upon and by whom.<\/li><\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul style=\"font-size:20px\"><li>Try and gather questions from your audience in advance and address them in the webinar.<\/li><\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-vivid-cyan-blue-color has-text-color\" id=\"htoc-riding-the-millennial-wave-with-influencer-marketing\" style=\"font-size:27px;line-height:1.6\"><strong>Riding the Millennial Wave with Influencer Marketing<\/strong><\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\" style=\"line-height:1.6\">Influencers&nbsp;don\u2019t&nbsp;need to be celebrities; they just need to be leaders or people whose opinion is respected in the fraternity to which they belong. <\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\" style=\"line-height:1.6\">Influencer marketing is hugely successful today and with good reason&#8230;people would rather trust someone whose advice, expertise, or lifestyle they look up to rather than brands.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\" style=\"line-height:1.6\"><em>There are many channels and many types of content you can leverage with influencer marketing, such as:&nbsp;<\/em><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n\n\n<ul style=\"font-size:20px\"><li>Social media posts<\/li><li>Blog posts<\/li><li>Videos<\/li><li>Limited edition collaborations\/product lines<\/li><\/ul>\n\n\n\n<p class=\"has-white-color has-text-color\">.<\/p>\n\n\n\n<p class=\"has-medium-font-size\" style=\"line-height:1.6\">What\u2019s important is that you choose the right influencer for your audience. <\/p>\n\n\n\n<p class=\"has-white-color has-text-color\">.<\/p>\n\n\n\n<p class=\"has-medium-font-size\" style=\"line-height:1.6\">It needs to be someone your audience is acquainted with, someone who is well-respected and well-liked by the community. <\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\" style=\"line-height:1.6\">Most importantly, it needs to be someone whose values are aligned with your brand\u2019s values.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\" id=\"htoc-wondering-how-influencers-help-in-generating-leads\" style=\"font-size:22px;line-height:1.6\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">Wondering How Influencers Help in Generating Leads?<\/mark><\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\" style=\"line-height:1.6\">Influencers help generate mainly Marketing Qualified Leads, by:&nbsp;<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul style=\"font-size:20px\"><li>Widening your top of the funnel audience by reaching out to all their \u2018followers\u2019.<\/li><\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul style=\"font-size:20px\"><li>Directing that target audience towards your website.<\/li><\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul style=\"font-size:20px\"><li>Generate more buzz by talking about your brand.<\/li><\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\" style=\"line-height:1.6\">Plus, when you cross-promote the content they\u2019re publishing, you can leverage it to get a leg up for your brand \u2013 publish it on your website to highlight their advocacy.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-medium-font-size\" id=\"htoc-influencer-marketing-best-practices\"><em><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">Influencer marketing best practices:&nbsp;<\/mark><\/strong><\/em><\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul style=\"font-size:20px\"><li>Choose the right influencer for your brand (well-liked by your audience, in line with your brand beliefs &amp; values).<\/li><\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul style=\"font-size:20px\"><li>Choose the right platforms to leverage.<\/li><\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul style=\"font-size:20px\"><li>Keep the content as authentic and genuine as possible \u2013 their follower base doesn\u2019t want promotions.<\/li><\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul style=\"font-size:20px\"><li>Leverage their popularity by cross-promoting the content they publish.<\/li><\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul style=\"font-size:20px\"><li>Keep measuring the success of the content by the traffic you get to your site and the leads you generate.<\/li><\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-vivid-cyan-blue-color has-text-color\" id=\"htoc-make-your-money-work-for-you-with-referral-marketing\" style=\"font-size:27px;line-height:1.6\"><strong>Make Your Money Work for You With Referral Marketing<\/strong><\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\" style=\"line-height:1.6\">Did you know <a href=\"https:\/\/www.nielsen.com\/us\/en\/press-releases\/2013\/global-consumers-more-likely-to-buy-new-products-from-familiar-b0\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"text-decoration: underline;\">77% of customers<\/span><\/a> are more likely to buy a product if it\u2019s recommended by friends\/family?<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright is-resized\"><img data-src=\"https:\/\/kylas.io\/wp-content\/uploads\/2021\/04\/What-Is-an-Agile-Mindset-and-How-to-Develop-One-Inblog-11-e1612266968371-1024x907-1.png\" alt=\"Businessmen shaking hands\" class=\"img-full-mob lazy\" width=\"262\" height=\"258\"><\/figure><\/div>\n\n\n\n<p class=\"has-medium-font-size\" style=\"line-height:1.6\">Customers that come in from a referral are also&nbsp;customers you haven\u2019t spent any money acquiring \u2013 no marketing, no advertising spends. That means you\u2019re getting maximum returns on the marketing investment you made converting your original customer. It also shows just how effective it is to keep customers happy and turn them into advocates!&nbsp;<\/p>\n\n\n\n<p class=\"has-white-color has-text-color\">.<\/p>\n\n\n\n<p class=\"has-medium-font-size\" style=\"line-height:1.6\"><em>Here\u2019s how to generate referral leads:&nbsp;<\/em><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul style=\"font-size:20px\"><li>Send out emails to your current customers asking them to send in names and contact details of potentially interested friends &amp; family.<\/li><\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul style=\"font-size:20px\"><li>Run a referral marketing campaign, complete with landing page, offering customers incentives in return for nominating their friends\/family via webforms.<\/li><\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul style=\"font-size:20px\"><li>Run an internal referral campaign where you incentivize employees to refer friends\/family.<\/li><\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul style=\"font-size:20px\"><li>Request current customers and employees to drop reviews for you on Google, your website and any other relevant platforms as a long-term lead generation tactic.<\/li><\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-referral-marketing-best-practices\" style=\"font-size:22px\"><em><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">Referral marketing best practices:<\/mark><\/strong><\/em><\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul style=\"font-size:20px\"><li>Consider carefully who you should reach out to.<\/li><\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul style=\"font-size:20px\"><li>Always try to incentivize both parties.<\/li><\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul style=\"font-size:20px\"><li>If you have enough customers, start a referral and rewards program.<\/li><\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul style=\"font-size:20px\"><li>Don\u2019t be shy in following up for referrals!<\/li><\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"htoc-wrapping-up\">Wrapping Up<\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\" style=\"line-height:1.6\">We hope this comprehensive guide was informative enough to give you a few starting points for your lead generation strategy!&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\" style=\"line-height:1.6\">As a small business, while you may feel like you have your work cut out for you, we\u2019ve found that being&nbsp;personalized, community-centric and true to the brand always works when it comes to lead generation.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\" style=\"line-height:1.6\"><em>The next step to lead generation?&nbsp;<\/em><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\" style=\"line-height:1.6\">Having the leads fed (preferably automatically) into your sales CRM for your sales team to&nbsp;pick up, qualify and nurture into customers.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\" style=\"line-height:1.6\">As always, if&nbsp;you have any questions about lead generation, feel free to drop a comment below and we can help you on your way.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lead generation always seems trickier for small businesses. With limited budgets, minimal brand awareness, and a close-knit customer base, small businesses often feel like they\u2019re in a catch-22 situation when it comes to generating leads and drumming up business. If you\u2019ve found yourself wondering how to go about generating leads for your small business, allow &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/kylas.io\/en\/sales-effectiveness\/lead-generation-small-businesses\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Lead Generation: How to Generate Leads for Your Small Business?&#8221;<\/span><\/a><\/p>\n","protected":false},"author":23,"featured_media":3498,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"ub_ctt_via":"","footnotes":""},"categories":[12,16,40],"tags":[30,32,38,53],"acf":[],"featured_image_src":null,"author_info":{"display_name":"Shagun Sharma","author_link":"https:\/\/kylas.io\/en\/author\/shagun"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Lead Generation: How to Generate Leads for Your Small Business?<\/title>\n<meta name=\"description\" content=\"Effective Lead Generation can do wonders for your business! Read this guide to gain valuable insights on lead gen strategies and tactics.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kylas.io\/en\/sales-effectiveness\/lead-generation-small-businesses\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lead Generation: How to Generate Leads for Your Small Business?\" \/>\n<meta property=\"og:description\" content=\"Effective Lead Generation can do wonders for your business! 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Read this guide to gain valuable insights on lead gen strategies and tactics.","og_url":"https:\/\/kylas.io\/en\/sales-effectiveness\/lead-generation-small-businesses","og_site_name":"Kylas Growth Engine | Sales CRM Software for Small businesses","author":"Shagun Sharma","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Shagun Sharma","Est. reading time":"17 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/kylas.io\/en\/sales-effectiveness\/lead-generation-small-businesses","url":"https:\/\/kylas.io\/en\/sales-effectiveness\/lead-generation-small-businesses","name":"Lead Generation: How to Generate Leads for Your Small Business?","isPartOf":{"@id":"https:\/\/kylas.io\/en\/#website"},"datePublished":"2020-12-24T09:30:00+00:00","dateModified":"2023-05-19T05:38:39+00:00","author":{"@id":"https:\/\/kylas.io\/en\/#\/schema\/person\/58914992bfe5c67716dfe2e8863250a3"},"description":"Effective Lead Generation can do wonders for your business! 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