{"id":7084,"date":"2021-05-11T09:30:00","date_gmt":"2021-05-11T04:00:00","guid":{"rendered":"https:\/\/kylas.io\/?p=7084"},"modified":"2023-04-24T10:12:59","modified_gmt":"2023-04-24T04:42:59","slug":"common-small-business-challenges-resolve","status":"publish","type":"post","link":"https:\/\/kylas.io\/en\/business-growth\/common-small-business-challenges-resolve","title":{"rendered":"Common Small Business Challenges &#038; How to Resolve Them"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<style>\n@media only screen and (max-width: 700px){\n.img-full-mob{\nwidth:100% !important;\nheight:100% !important;\n}\n}\n<\/style>\n\n\n\n<p class=\"has-medium-font-size\">Getting a small business up and running isn\u2019t difficult when you have a couple of people with an idea and the will to succeed. However, when you speak to any other small business owner, you\u2019ll realize that trouble surfaces as you grow.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-spacer\" style=\"height: 30px;\" aria-hidden=\"true\">&nbsp;<\/div>\n\n\n\n<p class=\"has-medium-font-size\">It\u2019s almost ironic that the easiest time you\u2019ll have running a business is when it\u2019s just you and a desk. When you\u2019re a small business owner&nbsp;seeing the demand&nbsp;flood&nbsp;in and are trying to grow the company,&nbsp;in both size &amp; revenue,&nbsp;is when you\u2019ll be faced with the real small business challenges.<\/p>\n\n\n\n<div class=\"wp-block-spacer\" style=\"height: 30px;\" aria-hidden=\"true\">&nbsp;<\/div>\n\n\n\n<div class=\"wp-block-ht-block-toc  is-style-outline htoc htoc--position-wide toc-list-style-plain\" data-htoc-state=\"expanded\"><span class=\"htoc__title\"><span class=\"ht_toc_title\">Table of Contents<\/span><span class=\"htoc__toggle\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\"><g fill=\"#444\"><path d=\"M15 7H1c-.6 0-1 .4-1 1s.4 1 1 1h14c.6 0 1-.4 1-1s-.4-1-1-1z\"><\/path><path d=\"M15 1H1c-.6 0-1 .4-1 1s.4 1 1 1h14c.6 0 1-.4 1-1s-.4-1-1-1zM15 13H1c-.6 0-1 .4-1 1s.4 1 1 1h14c.6 0 1-.4 1-1s-.4-1-1-1z\"><\/path><\/g><\/svg><\/span><\/span><div class=\"htoc__itemswrap\"><ul class=\"ht_toc_list\"><li class=\"\"><a href=\"#htoc-1-cash-flow-problems\">1. Cash&nbsp;Flow&nbsp;Problems<\/a><ul class=\"ht_toc_child_list\"><li class=\"\"><a href=\"#htoc-the-problem\">The Problem<\/a><ul class=\"ht_toc_child_list\"><li class=\"\"><a href=\"#htoc-a-slow-cash-flow\">a. Slow Cash Flow<\/a><\/li><li class=\"\"><a href=\"#htoc-b-increased-expenses\">b. Increased Expenses<\/a><\/li><\/ul><\/li><li class=\"\"><a href=\"#htoc-the-solution\">The&nbsp;Solution<\/a><\/li><\/ul><\/li><li class=\"\"><a href=\"#htoc-2-drawing-in-new-customers\">2. Drawing in&nbsp;New&nbsp;Customers<\/a><ul class=\"ht_toc_child_list\"><li class=\"\"><a href=\"#htoc-the-problem1\">The Problem<\/a><\/li><li class=\"\"><a href=\"#htoc-the-solution1\">The Solution<\/a><ul class=\"ht_toc_child_list\"><li class=\"\"><a href=\"#htoc-a-marketing-and-advertising-campaigns\">a. Marketing and Advertising Campaigns<\/a><\/li><li class=\"\"><a href=\"#htoc-b-content-marketing\">b. Content Marketing<\/a><\/li><li class=\"\"><a href=\"#htoc-c-lead-generation\">c. Lead Generation<\/a><\/li><li class=\"\"><a href=\"#htoc-d-positive-word-of-mouth\">d. Positive Word of Mouth<\/a><\/li><\/ul><\/li><\/ul><\/li><li class=\"\"><a href=\"#htoc-3-high-attrition-or-churn-rates\">3. &nbsp;High&nbsp;Attrition or&nbsp;Churn&nbsp;Rates<\/a><ul class=\"ht_toc_child_list\"><li class=\"\"><a href=\"#htoc-the-problem11\">The Problem<\/a><\/li><li class=\"\"><a href=\"#htoc-the-solution11\">The Solution<\/a><ul class=\"ht_toc_child_list\"><li class=\"\"><a href=\"#htoc-a-build-a-strong-customer-service-team\">a. Build a Strong Customer Service Team<\/a><\/li><li class=\"\"><a href=\"#htoc-b-make-it-easy-for-the-customer-to-reach-you\">b. Make it Easy for&nbsp;the&nbsp;Customer to Reach You<\/a><\/li><li class=\"\"><a href=\"#htoc-c-bring-in-the-right-customers\">c. Bring in the Right Customers<\/a><\/li><li class=\"\"><a href=\"#htoc-d-analyze-trends-in-churn\">d. Analyze Trends in Churn<\/a><\/li><li class=\"\"><a href=\"#htoc-e-add-value\">e. Add Value<\/a><\/li><\/ul><\/li><\/ul><\/li><li class=\"\"><a href=\"#htoc-4-increasing-brand-awareness\">4. Increasing&nbsp;Brand&nbsp;Awareness<\/a><ul class=\"ht_toc_child_list\"><li class=\"\"><a href=\"#htoc-the-problem111\">The Problem<\/a><\/li><li class=\"\"><a href=\"#htoc-the-solution111\">The Solution<\/a><ul class=\"ht_toc_child_list\"><li class=\"\"><a href=\"#htoc-a-run-ads-on-social-media\">a. Run Ads on Social Media<\/a><\/li><li class=\"\"><a href=\"#htoc-b-collaborate-with-influencers-to-talk-about-your-company\">b. Collaborate with Influencers to Talk About Your Company<\/a><\/li><li class=\"\"><a href=\"#htoc-c-target-decision-influencer\">c. Target Decision Influencer<\/a><\/li><\/ul><\/li><\/ul><\/li><li class=\"\"><a href=\"#htoc-5-hiring-the-right-people\">5. Hiring the&nbsp;Right&nbsp;People<\/a><ul class=\"ht_toc_child_list\"><li class=\"\"><a href=\"#htoc-the-problem1111\">The Problem<\/a><ul class=\"ht_toc_child_list\"><li class=\"\"><a href=\"#htoc-rush-to-hire\">a. Rush to Hire<\/a><\/li><li class=\"\"><a href=\"#htoc-b-low-hiring-budget\">b. Low Hiring Budget<\/a><\/li><\/ul><\/li><li class=\"\"><a href=\"#htoc-the-solution1111\">The Solution<\/a><\/li><\/ul><\/li><li class=\"\"><a href=\"#htoc-6-effective-scaling\">6. Effective&nbsp;Scaling<\/a><ul class=\"ht_toc_child_list\"><li class=\"\"><a href=\"#htoc-the-problem11111\">The Problem<\/a><\/li><li class=\"\"><a href=\"#htoc-the-solution11111\">The Solution<\/a><ul class=\"ht_toc_child_list\"><li class=\"\"><a href=\"#htoc-a-quality-over-quantity\">a. Quality over Quantity<\/a><\/li><li class=\"\"><a href=\"#htoc-b-templatize\">b. Templatize<\/a><\/li><li class=\"\"><a href=\"#htoc-c-maintain-the-culture\">c. Maintain the Culture<\/a><\/li><\/ul><\/li><\/ul><\/li><li class=\"\"><a href=\"#htoc-7-staying-above-board\">7. Staying&nbsp;Above&nbsp;Board<\/a><ul class=\"ht_toc_child_list\"><li class=\"\"><a href=\"#htoc-the-problem111111\">The Problem<\/a><\/li><li class=\"\"><a href=\"#htoc-the-solution111111\">The Solution<\/a><\/li><\/ul><\/li><\/ul><\/div><\/div>\n\n\n\n<div class=\"wp-block-spacer\" style=\"height: 30px;\" aria-hidden=\"true\">&nbsp;<\/div>\n\n\n\n<p class=\"has-medium-font-size\">Let\u2019s jump right into some&nbsp;small business challenges&nbsp;you\u2019re likely to&nbsp;face, and how&nbsp;you can&nbsp;resolve them.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-spacer\" style=\"height: 40px;\" aria-hidden=\"true\">\u00a0<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"htoc-1-cash-flow-problems\">1. <strong>Cash&nbsp;Flow&nbsp;Problems<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-spacer\" style=\"height: 30px;\" aria-hidden=\"true\">&nbsp;<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-the-problem\" style=\"font-size:22px\"><strong>The Problem<\/strong><\/h3>\n\n\n\n<div class=\"wp-block-spacer\" style=\"height: 30px;\" aria-hidden=\"true\">\u00a0<\/div>\n\n\n\n<p class=\"has-medium-font-size\">When it comes to cash flow problems, you\u2019re likely to have one of (or both of) these two problems&nbsp;&#8211;<\/p>\n\n\n\n<div class=\"wp-block-spacer\" style=\"height: 30px;\" aria-hidden=\"true\">\u00a0<\/div>\n\n\n\n<h4 class=\"has-vivid-cyan-blue-color has-text-color has-medium-font-size wp-block-heading\" id=\"htoc-a-slow-cash-flow\">a. <strong>Slow Cash Flow<\/strong><\/h4>\n\n\n\n<div class=\"wp-block-spacer\" style=\"height: 15px;\" aria-hidden=\"true\">\u00a0<\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright is-resized\"><img data-src=\"https:\/\/kylas.io\/wp-content\/uploads\/2021\/05\/1-2-1024x860.png\" alt=\"calendar and coins\" class=\"img-full-mob lazy\" width=\"250\" height=\"210\"><\/figure><\/div>\n\n\n\n<p class=\"has-medium-font-size\">Sometimes, companies have to deal with high outstanding bills \u2013 invoices that have been raised and sent to clients, but haven\u2019t yet been settled (also known as \u2018accounts receivable\u2019).<\/p>\n\n\n\n<p class=\"has-white-color has-text-color\">.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">This creates a revenue backlog that hurts operations because you\u2019re working on the output and haven\u2019t yet seen the returns.<\/p>\n\n\n\n<div class=\"wp-block-spacer\" style=\"height: 20px;\" aria-hidden=\"true\">\u00a0<\/div>\n\n\n\n<h4 class=\"has-vivid-cyan-blue-color has-text-color has-medium-font-size wp-block-heading\" id=\"htoc-b-increased-expenses\">b.<strong> Increased Expenses<\/strong><\/h4>\n\n\n\n<div class=\"wp-block-spacer\" style=\"height: 20px;\" aria-hidden=\"true\">\u00a0<\/div>\n\n\n\n<p class=\"has-medium-font-size\">With all the noise and competition out there, you might find yourself wanting to run advertising campaigns, or perhaps you need to invest in more resources. Once in a while, small businesses will face the challenge of expenses that haven\u2019t been accounted for.<\/p>\n\n\n\n<div class=\"wp-block-spacer\" style=\"height: 30px;\" aria-hidden=\"true\">\u00a0<\/div>\n\n\n\n<p class=\"has-medium-font-size\">The consequent problems are more troubling \u2013 not being able to pay employee\u2019s salaries, putting cost-cutting measures into place that might hurt culture, and so on.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-spacer\" style=\"height: 30px;\" aria-hidden=\"true\">\u00a0<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-the-solution\" style=\"font-size:22px\"><strong>The&nbsp;Solution<\/strong><\/h3>\n\n\n\n<div class=\"wp-block-spacer\" style=\"height: 30px;\" aria-hidden=\"true\">\u00a0<\/div>\n\n\n\n<p class=\"has-medium-font-size\">A solid&nbsp;<a href=\"https:\/\/kylas.io\/sales-effectiveness\/financial-planning-small-business-owners\/\" target=\"_blank\" rel=\"noreferrer noopener\"><u>financial&nbsp;plan<\/u><\/a>&nbsp;usually takes care of expenses that might show up unexpectedly.&nbsp;Most companies allocate a certain percentage of their budget as a margin, to be used as needed&nbsp;just in case.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-spacer\" style=\"height: 15px;\" aria-hidden=\"true\">\u00a0<\/div>\n\n\n\n\n\n<p class=\"has-medium-font-size\">Employee hiring and salary cuts are non-negotiable \u2013 that&#8217;s an investment you need to be able to account for in your yearly budget because not doing so harms your company\u2019s human resources and indirectly affects revenue.<\/p>\n\n\n\n<p class=\"has-white-color has-text-color\">.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">To ensure you\u2019re getting all the income you\u2019re due, you need to create the right policies and contracts that clearly state&nbsp;how much credit you can offer,&nbsp;and&nbsp;late payment policies&nbsp;if any. Then, also make sure that&nbsp;you refuse any new or additional business from clients that have outstanding payments against their name.<\/p>\n\n\n\n<div class=\"wp-block-spacer\" style=\"height: 30px;\" aria-hidden=\"true\">\u00a0<\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div class=\"wp-block-spacer\" style=\"height: 30px;\" aria-hidden=\"true\">\u00a0<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"htoc-2-drawing-in-new-customers\">2. <strong>Drawing in&nbsp;New&nbsp;Customers<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-spacer\" style=\"height: 30px;\" aria-hidden=\"true\">\u00a0<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-the-problem1\" style=\"font-size:22px\"><strong>The Problem<\/strong><\/h3>\n\n\n\n<div class=\"wp-block-spacer\" style=\"height: 15px;\" aria-hidden=\"true\">\u00a0<\/div>\n\n\n\n\n\n<p class=\"has-medium-font-size\">This is the classic problem all small business owners expect to have: how do we bring in more customers?<\/p>\n\n\n\n<p class=\"has-white-color has-text-color\">.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">Almost always,&nbsp;even though it\u2019s a challenge that\u2019s expected, people underestimate how difficult it will be \u2013 either they are more&nbsp;focused&nbsp;on the product they want to build, or on the competition.&nbsp;<\/p>\n\n\n\n<p class=\"has-white-color has-text-color\">.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">Small business marketing&nbsp;challenges&nbsp;tend to step into the picture later and sometimes, almost too late.<\/p>\n\n\n\n<div class=\"wp-block-spacer\" style=\"height: 30px;\" aria-hidden=\"true\">\u00a0<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-the-solution1\" style=\"font-size:22px\"><strong>The Solution<\/strong><\/h3>\n\n\n\n<div class=\"wp-block-spacer\" style=\"height: 30px;\" aria-hidden=\"true\">\u00a0<\/div>\n\n\n\n<p class=\"has-medium-font-size\">Focus on the customer!&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-spacer\" style=\"height: 30px;\" aria-hidden=\"true\">\u00a0<\/div>\n\n\n\n<h4 class=\"has-vivid-cyan-blue-color has-text-color has-medium-font-size wp-block-heading\" id=\"htoc-a-marketing-and-advertising-campaigns\">a. Marketing and Advertising Campaigns<\/h4>\n\n\n\n<div class=\"wp-block-spacer\" style=\"height: 20px;\" aria-hidden=\"true\">\u00a0<\/div>\n\n\n\n<p class=\"has-medium-font-size\">Running marketing and advertising campaigns is no longer an option or a competitive edge \u2013 they are the norm. But you need to know exactly where to reach your customers and constantly analyze the effectiveness of each platform, so you can optimize spends.<\/p>\n\n\n\n<div class=\"wp-block-spacer\" style=\"height: 30px;\" aria-hidden=\"true\">\u00a0<\/div>\n\n\n\n<h4 class=\"has-vivid-cyan-blue-color has-text-color has-medium-font-size wp-block-heading\" id=\"htoc-b-content-marketing\">b. Content Marketing<\/h4>\n\n\n\n<div class=\"wp-block-spacer\" style=\"height: 20px;\" aria-hidden=\"true\">\u00a0<\/div>\n\n\n\n<p class=\"has-medium-font-size\">Content marketing is the most popular long-term solution to bringing in new business today.&nbsp;What&nbsp;you need to do is consistently publish good quality content on all the online channels where your audience is present \u2013&nbsp;such as&nbsp;social media channels and blog posts for search engines.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-spacer\" style=\"height: 30px;\" aria-hidden=\"true\">\u00a0<\/div>\n\n\n\n<p class=\"has-medium-font-size\">The more valuable content you create, the more likely it is to pay off, but don\u2019t be impatient; it takes&nbsp;several&nbsp;months for content marketing to start showing returns, unlike lead generation which is immediate but not guaranteed.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-spacer\" style=\"height: 30px;\" aria-hidden=\"true\">\u00a0<\/div>\n\n\n\n<h4 class=\"has-vivid-cyan-blue-color has-text-color has-medium-font-size wp-block-heading\" id=\"htoc-c-lead-generation\">c. Lead Generation<\/h4>\n\n\n\n<div class=\"wp-block-spacer\" style=\"height: 20px;\" aria-hidden=\"true\">\u00a0<\/div>\n\n\n\n<p class=\"has-medium-font-size\">Speaking of&nbsp;<a href=\"https:\/\/kylas.io\/sales-effectiveness\/lead-generation-small-businesses\/\" target=\"_blank\" rel=\"noreferrer noopener\"><u>lead generation<\/u><\/a>, it&nbsp;is almost insignificant without good quality leads.&nbsp;So, what you need to focus on is&nbsp;who&nbsp;you\u2019re selling to,&nbsp;what&nbsp;they need,&nbsp;how&nbsp;you will fulfill&nbsp;that need, and&nbsp;why&nbsp;they should choose&nbsp;<em>your&nbsp;<\/em>product.&nbsp;&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-spacer\" style=\"height: 30px;\" aria-hidden=\"true\">\u00a0<\/div>\n\n\n\n<h4 class=\"has-vivid-cyan-blue-color has-text-color has-medium-font-size wp-block-heading\" id=\"htoc-d-positive-word-of-mouth\">d. Positive Word of Mouth<\/h4>\n\n\n\n<p class=\"has-medium-font-size\">Your&nbsp;sales team is your biggest asset here, especially for B2B companies, and positive word of mouth will be your easiest way to increase sales with minimum investment.<\/p>\n\n\n\n<div class=\"wp-block-spacer\" style=\"height: 30px;\" aria-hidden=\"true\">\u00a0<\/div>\n\n\n\n<p class=\"has-medium-font-size\">Depending on your industry, some common sales channels include:<\/p>\n\n\n\n<div class=\"wp-block-spacer\" style=\"height: 15px;\" aria-hidden=\"true\">\u00a0<\/div>\n\n\n\n\n\n<ol class=\"has-medium-font-size\"><li>Websites\/e-commerce sites<\/li><li>Social media<\/li><li>Channel partners<\/li><li>Referrals from existing customers&nbsp;<\/li><li>Events (though these may be online events at the moment)&nbsp;<\/li><\/ol>\n\n\n\n<p class=\"has-white-color has-text-color\">.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">Now, you might be thinking \u2013 that doesn\u2019t sound too tough! But when you factor in competition and the difficulty of engaging people who don\u2019t want to be sold to, you might be in for a surprise.<\/p>\n\n\n\n<div class=\"wp-block-spacer\" style=\"height: 30px;\" aria-hidden=\"true\">\u00a0<\/div>\n\n\n\n<p class=\"has-medium-font-size\">Our advice: work with the experts \u2013 invest in people who truly know small business marketing and small business sales, and understand your industry and product. Because getting new customers won\u2019t be your biggest customer problem \u2013 that will be to retain them.<\/p>\n\n\n\n<div class=\"wp-block-spacer\" style=\"height: 30px;\" aria-hidden=\"true\">\u00a0<\/div>\n\n\n\n<p class=\"has-medium-font-size\">To get you started, you can start by creating a&nbsp;high-performing sales team.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-spacer\" style=\"height: 30px;\" aria-hidden=\"true\">\u00a0<\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div class=\"wp-block-spacer\" style=\"height: 30px;\" aria-hidden=\"true\">\u00a0<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"htoc-3-high-attrition-or-churn-rates\">3. <strong>&nbsp;High&nbsp;Attrition or&nbsp;Churn&nbsp;Rates<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-spacer\" style=\"height: 30px;\" aria-hidden=\"true\">\u00a0<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-the-problem11\" style=\"font-size:22px\"><strong>The Problem<\/strong><\/h3>\n\n\n\n<div class=\"wp-block-spacer\" style=\"height: 30px;\" aria-hidden=\"true\">\u00a0<\/div>\n\n\n\n<p class=\"has-medium-font-size\">According to&nbsp;<a href=\"https:\/\/learning.callminer.com\/l\/all?contentType=Whitepaper\" target=\"_blank\" rel=\"noreferrer noopener\"><u>CallMiner<\/u><\/a>, companies in the United States lose $136.8 Billion&nbsp;in a year&nbsp;thanks&nbsp;to avoidable consumer&nbsp;churn.&nbsp;This is&nbsp;one of the&nbsp;common&nbsp;small business challenges,&nbsp;especially&nbsp;for technology companies.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-spacer\" style=\"height: 15px;\" aria-hidden=\"true\">\u00a0<\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright is-resized\"><img data-src=\"https:\/\/kylas.io\/wp-content\/uploads\/2021\/05\/6-1024x860.png\" alt=\"contract hire\" class=\"img-full-mob lazy\" width=\"250\" height=\"210\"><\/figure><\/div>\n\n\n\n<p class=\"has-medium-font-size\">So common a problem, in fact, that a lot of sales teams have a retention clause factored into their contracts \u2013 they only get incentives if the customer sticks around for a stipulated amount of time.&nbsp;<\/p>\n\n\n\n<p class=\"has-white-color has-text-color\">.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">As a small business owner, the biggest learning from this problem is: if you don\u2019t propagate a culture of customer service, you\u2019re going to lose the sales you\u2019ve invested a lot of time and money to get in the first place.<\/p>\n\n\n\n<div class=\"wp-block-spacer\" style=\"height: 15px;\" aria-hidden=\"true\">\u00a0<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-the-solution11\" style=\"font-size:22px\"><strong>The Solution<\/strong><\/h3>\n\n\n\n<div class=\"wp-block-spacer\" style=\"height: 30px;\" aria-hidden=\"true\">\u00a0<\/div>\n\n\n\n<p class=\"has-medium-font-size\">Put your customers first. It\u2019s not as simple as you think, because it is a thought process that needs to be imbibed at the cultural&nbsp;level. Enterprises such as Amazon do as well as they do because they always, always put their customer first \u2013 it&#8217;s literally a part of their&nbsp;employee\u2019s guidelines, to the level of being a doctrine.<\/p>\n\n\n\n<div class=\"wp-block-spacer\" style=\"height: 30px;\" aria-hidden=\"true\">\u00a0<\/div>\n\n\n\n<p class=\"has-medium-font-size\">As a small business, you have an advantage \u2013 your customers choose you because of the personal touch and boutique experience you bring to the table, and that ties right in with warm, friendly customer relationships.<\/p>\n\n\n\n<div class=\"wp-block-spacer\" style=\"height: 30px;\" aria-hidden=\"true\">\u00a0<\/div>\n\n\n\n<p class=\"has-medium-font-size\">That is to say, unlike with an enterprise, your customers usually aren\u2019t out to get you, won\u2019t easily lose patience with you,&nbsp;and will&nbsp;likely&nbsp;be more patient with you.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-spacer\" style=\"height: 30px;\" aria-hidden=\"true\">\u00a0<\/div>\n\n\n\n<p class=\"has-medium-font-size\">All you have to do is:<\/p>\n\n\n\n<div class=\"wp-block-spacer\" style=\"height: 30px;\" aria-hidden=\"true\">\u00a0<\/div>\n\n\n\n<h4 class=\"has-vivid-cyan-blue-color has-text-color has-medium-font-size wp-block-heading\" id=\"htoc-a-build-a-strong-customer-service-team\">a. <strong>Build a Strong Customer Service Team<\/strong><\/h4>\n\n\n\n<div class=\"wp-block-spacer\" style=\"height: 30px;\" aria-hidden=\"true\">\u00a0<\/div>\n\n\n\n<p class=\"has-medium-font-size\">This team needs to have documented SLAs, scripts,&nbsp;and any other resources they may need to keep customers happy<\/p>\n\n\n\n<div class=\"wp-block-spacer\" style=\"height: 30px;\" aria-hidden=\"true\">\u00a0<\/div>\n\n\n\n<h4 class=\"has-vivid-cyan-blue-color has-text-color has-medium-font-size wp-block-heading\" id=\"htoc-b-make-it-easy-for-the-customer-to-reach-you\">b. <strong>Make it Easy for&nbsp;the&nbsp;Customer to Reach You<\/strong><\/h4>\n\n\n\n<div class=\"wp-block-spacer\" style=\"height: 20px;\" aria-hidden=\"true\">\u00a0<\/div>\n\n\n\n<p class=\"has-medium-font-size\">Email IDs, contact numbers, chatbots \u2013 choose the right channels for customer service based on who your customers are likely to be. If you\u2019re likely to have a 40+ year buyer reaching out to you on behalf of his manufacturing company, perhaps a chatbot is not the ideal channel.<\/p>\n\n\n\n<div class=\"wp-block-spacer\" style=\"height: 30px;\" aria-hidden=\"true\">\u00a0<\/div>\n\n\n\n<p class=\"has-medium-font-size\">Either way, make sure all the channels are&nbsp;clearly&nbsp;and easily&nbsp;visible.<\/p>\n\n\n\n<div class=\"wp-block-spacer\" style=\"height: 15px;\" aria-hidden=\"true\">\u00a0<\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright is-resized\"><img data-src=\"https:\/\/kylas.io\/wp-content\/uploads\/2021\/05\/7-1-1024x860.png\" alt=\"Men handshaking\" class=\"img-full-mob lazy\" width=\"250\" height=\"210\"><\/figure><\/div>\n\n\n\n<h4 class=\"has-vivid-cyan-blue-color has-text-color has-medium-font-size wp-block-heading\" id=\"htoc-c-bring-in-the-right-customers\">c. <strong>Bring in the Right Customers<\/strong><\/h4>\n\n\n\n<p class=\"has-white-color has-text-color\">.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">Ensure your sales team knows the kind of customers that will be the right fit for your business and your culture \u2013 if there\u2019s a mismatch in&nbsp;expectations, it\u2019s&nbsp;not worth the new revenue because it will backfire in the long run5<\/p>\n\n\n\n<div class=\"wp-block-spacer\" style=\"height: 15px;\" aria-hidden=\"true\">\u00a0<\/div>\n\n\n\n<h4 class=\"has-vivid-cyan-blue-color has-text-color has-medium-font-size wp-block-heading\" id=\"htoc-d-analyze-trends-in-churn\">d. <strong>Analyze Trends in Churn<\/strong><\/h4>\n\n\n\n<div class=\"wp-block-spacer\" style=\"height: 20px;\" aria-hidden=\"true\">\u00a0<\/div>\n\n\n\n<p class=\"has-medium-font-size\">Is there a particular reason due to which businesses are leaving? Or perhaps a certain amount of time? Analyze why the businesses that left you did, so you can take corrective actions.&nbsp;If the reason is not immediately apparent, feel free to take feedback.<\/p>\n\n\n\n<div class=\"wp-block-spacer\" style=\"height: 20px;\" aria-hidden=\"true\">\u00a0<\/div>\n\n\n\n<h4 class=\"has-vivid-cyan-blue-color has-text-color has-medium-font-size wp-block-heading\" id=\"htoc-e-add-value\">e. <strong>Add Value<\/strong><\/h4>\n\n\n\n<div class=\"wp-block-spacer\" style=\"height: 30px;\" aria-hidden=\"true\">\u00a0<\/div>\n\n\n\n<p class=\"has-medium-font-size\">Customers choose small businesses for the personal touch, so make sure they feel the warmth of a great customer relationship. One way to do that is to regularly check in with them, make sure their needs are being met,&nbsp;and that they have no problems with your product.<\/p>\n\n\n\n<div class=\"wp-block-spacer\" style=\"height: 30px;\" aria-hidden=\"true\">\u00a0<\/div>\n\n\n\n<p class=\"has-medium-font-size\">You can also go the extra mile to add value \u2013 a certain&nbsp;number&nbsp;of freebies for long-time customers, free service for a year for a new customer,&nbsp;a loyalty program if appropriate,&nbsp;etc.<\/p>\n\n\n\n<div class=\"wp-block-spacer\" style=\"height: 30px;\" aria-hidden=\"true\">\u00a0<\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div class=\"wp-block-spacer\" style=\"height: 30px;\" aria-hidden=\"true\">\u00a0<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"htoc-4-increasing-brand-awareness\">4. <strong>Increasing&nbsp;Brand&nbsp;Awareness<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-spacer\" style=\"height: 30px;\" aria-hidden=\"true\">\u00a0<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-the-problem111\" style=\"font-size:22px\"><strong>The Problem<\/strong><\/h3>\n\n\n\n<div class=\"wp-block-spacer\" style=\"height: 15px;\" aria-hidden=\"true\">\u00a0<\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright is-resized\"><img data-src=\"https:\/\/kylas.io\/wp-content\/uploads\/2021\/05\/8-1024x860.png\" alt=\"man with graph\" class=\"img-full-mob lazy\" width=\"250\" height=\"210\"><\/figure><\/div>\n\n\n\n<p class=\"has-medium-font-size\">Small businesses often feel like all their problems would be solved if more people simply knew about their existence and the amazing products they make. Does that apply to you? You may well be right to wish that more people knew about your product, but there\u2019s good and bad news for you.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-spacer\" style=\"height: 10px;\" aria-hidden=\"true\">\u00a0<\/div>\n\n\n\n<p class=\"has-medium-font-size\">The good news is that you can solve the problem quite quickly, the bad news is that the faster you want to build brand awareness the more marketing money it will cost.<\/p>\n\n\n\n<div class=\"wp-block-spacer\" style=\"height: 30px;\" aria-hidden=\"true\">\u00a0<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-the-solution111\" style=\"font-size:22px\"><strong>The Solution<\/strong><\/h3>\n\n\n\n<div class=\"wp-block-spacer\" style=\"height: 30px;\" aria-hidden=\"true\">\u00a0<\/div>\n\n\n\n<p class=\"has-medium-font-size\">What you need to focus on is putting your brand out there in front of as many relevant people as possible&nbsp;by focusing on creating a strong&nbsp;<a href=\"https:\/\/kylas.io\/leadership-growth\/digital-marketing-for-small-businesses\/\" target=\"_blank\" rel=\"noreferrer noopener\"><u>digital presence<\/u><\/a>&nbsp;&#8211; to speak in digital marketing metric terms, you need to&nbsp;<em>maximize impressions.&nbsp;<\/em>Some of the ways to do that include:<\/p>\n\n\n\n<div class=\"wp-block-spacer\" style=\"height: 30px;\" aria-hidden=\"true\">\u00a0<\/div>\n\n\n\n<h4 class=\"has-vivid-cyan-blue-color has-text-color has-medium-font-size wp-block-heading\" id=\"htoc-a-run-ads-on-social-media\">a. Run Ads on Social Media<\/h4>\n\n\n\n<div class=\"wp-block-spacer\" style=\"height: 20px;\" aria-hidden=\"true\">\u00a0<\/div>\n\n\n\n<p class=\"has-medium-font-size\">Run ads on Google, LinkedIn, Facebook, 3<sup>rd<\/sup>&nbsp;party websites \u2013 wherever your audience may be found online and&nbsp;<em>set the frequency cap high.<\/em>&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-spacer\" style=\"height: 15px;\" aria-hidden=\"true\">\u00a0<\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright is-resized\"><img data-src=\"https:\/\/kylas.io\/wp-content\/uploads\/2021\/05\/9-1024x860.png\" alt=\"influencer\" class=\"img-full-mob lazy\" width=\"250\" height=\"210\"><\/figure><\/div>\n\n\n\n<h4 class=\"has-vivid-cyan-blue-color has-text-color has-medium-font-size wp-block-heading\" id=\"htoc-b-collaborate-with-influencers-to-talk-about-your-company\">b. Collaborate with Influencers to Talk About Your Company<\/h4>\n\n\n\n<p class=\"has-white-color has-text-color\">.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">Influencers aren\u2019t necessarily social media celebrities that work with fashion brands;&nbsp;an influencer is anyone that\u2019s well-known enough in your industry that people value their opinion.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-spacer\" style=\"height: 15px;\" aria-hidden=\"true\">\u00a0<\/div>\n\n\n\n<h4 class=\"has-vivid-cyan-blue-color has-text-color has-medium-font-size wp-block-heading\" id=\"htoc-c-target-decision-influencer\">c. Target Decision Influencer<\/h4>\n\n\n\n<div class=\"wp-block-spacer\" style=\"height: 20px;\" aria-hidden=\"true\">\u00a0<\/div>\n\n\n\n<p class=\"has-medium-font-size\">Don\u2019t just target your immediate audience with your ads &amp; content, target their decision influencers too. For example, most homebuyers today may be male, but their decision influencers include their wives and families.<\/p>\n\n\n\n<div class=\"wp-block-spacer\" style=\"height: 30px;\" aria-hidden=\"true\">\u00a0<\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div class=\"wp-block-spacer\" style=\"height: 30px;\" aria-hidden=\"true\">\u00a0<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"htoc-5-hiring-the-right-people\">5. <strong>Hiring the&nbsp;Right&nbsp;People<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-spacer\" style=\"height: 30px;\" aria-hidden=\"true\">\u00a0<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-the-problem1111\" style=\"font-size:22px\"><strong>The Problem<\/strong><\/h3>\n\n\n\n<div class=\"wp-block-spacer\" style=\"height: 30px;\" aria-hidden=\"true\">\u00a0<\/div>\n\n\n\n<h4 class=\"has-vivid-cyan-blue-color has-text-color has-medium-font-size wp-block-heading\" id=\"htoc-rush-to-hire\">a. Rush to Hire<\/h4>\n\n\n\n<div class=\"wp-block-spacer\" style=\"height: 20px;\" aria-hidden=\"true\">\u00a0<\/div>\n\n\n\n<p class=\"has-medium-font-size\">This is, again, one of those very common small business challenges. As soon as small businesses start seeing demand coming in, they&nbsp;tend to&nbsp;rush to hire \u2013 and in the rush to bring more&nbsp;resources&nbsp;on board, they often bring the&nbsp;wrong people for the culture.<\/p>\n\n\n\n<div class=\"wp-block-spacer\" style=\"height: 15px;\" aria-hidden=\"true\">\u00a0<\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright is-resized\"><img data-src=\"https:\/\/kylas.io\/wp-content\/uploads\/2021\/05\/10-1024x860.png\" alt=\"Man in front of CV\" class=\"img-full-mob lazy\" width=\"250\" height=\"210\"><\/figure><\/div>\n\n\n\n<h4 class=\"has-vivid-cyan-blue-color has-text-color has-medium-font-size wp-block-heading\" id=\"htoc-b-low-hiring-budget\">b. Low Hiring Budget<\/h4>\n\n\n\n<p class=\"has-white-color has-text-color\">.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">Not making an informed decision in terms of whom you\u2019re hiring&nbsp;affects the rest of the workforce, the culture,&nbsp;and ultimately, the revenue.&nbsp;<\/p>\n\n\n\n<p class=\"has-white-color has-text-color\">.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">The other problem that small businesses face is in procuring the sort of talent&nbsp;they want&nbsp;(with a high level of expertise) without the necessary hiring budget \u2013 unless&nbsp;it&#8217;s a&nbsp;funded&nbsp;company.<\/p>\n\n\n\n<div class=\"wp-block-spacer\" style=\"height: 30px;\" aria-hidden=\"true\">\u00a0<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-the-solution1111\" style=\"font-size:22px\"><strong>The Solution<\/strong><\/h3>\n\n\n\n<div class=\"wp-block-spacer\" style=\"height: 30px;\" aria-hidden=\"true\">\u00a0<\/div>\n\n\n\n<p class=\"has-medium-font-size\">Keep in mind that there\u2019s nothing as important as hiring the right candidate; an employee that\u2019s the wrong fit for your company is&nbsp;not going to work out in the long term and many times&nbsp;in the short term too. In fact, hiring people who don\u2019t fit into your culture can negatively impact other employees.<\/p>\n\n\n\n<div class=\"wp-block-spacer\" style=\"height: 30px;\" aria-hidden=\"true\">\u00a0<\/div>\n\n\n\n<p class=\"has-medium-font-size\">You also need to remember that you don\u2019t necessarily need the high fliers of your field \u2013 keep your eyes and mind open and&nbsp;<a href=\"https:\/\/kylas.io\/sales-effectiveness\/how-small-businesses-can-attract-and-hire-the-right-talent\/\" target=\"_blank\" rel=\"noreferrer noopener\"><u>hire&nbsp;the right people<\/u><\/a>&nbsp;for your company, regardless of&nbsp;whether he\/she checks every single box you may have.&nbsp;Let\u2019s face it, you probably have too many boxes for one person to check.<\/p>\n\n\n\n<div class=\"wp-block-spacer\" style=\"height: 30px;\" aria-hidden=\"true\">\u00a0<\/div>\n\n\n\n<p class=\"has-medium-font-size\">A few touchpoints you can use to hire talent include-<\/p>\n\n\n\n<div class=\"wp-block-spacer\" style=\"height: 15px;\" aria-hidden=\"true\">\u00a0<\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright is-resized\"><img data-src=\"https:\/\/kylas.io\/wp-content\/uploads\/2021\/05\/11-1024x860.png\" alt=\"college\" class=\"img-full-mob lazy\" width=\"239\" height=\"201\"><\/figure><\/div>\n\n\n\n<ol class=\"has-medium-font-size\"><li>Job portals&nbsp;<\/li><\/ol>\n\n\n\n<ol start=\"2\" class=\"has-medium-font-size\"><li>Social media&nbsp;<\/li><\/ol>\n\n\n\n<ol start=\"3\" class=\"has-medium-font-size\"><li>Word of mouth&nbsp;<\/li><\/ol>\n\n\n\n<ol start=\"4\" class=\"has-medium-font-size\"><li>Educational institutes&nbsp;<\/li><\/ol>\n\n\n\n<ol start=\"5\" class=\"has-medium-font-size\"><li>Your website<\/li><\/ol>\n\n\n\n<div class=\"wp-block-spacer\" style=\"height: 15px;\" aria-hidden=\"true\">\u00a0<\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div class=\"wp-block-spacer\" style=\"height: 30px;\" aria-hidden=\"true\">\u00a0<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"htoc-6-effective-scaling\">6. <strong>Effective&nbsp;Scaling<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-spacer\" style=\"height: 30px;\" aria-hidden=\"true\">\u00a0<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-the-problem11111\" style=\"font-size:22px\">The Problem<\/h3>\n\n\n\n<div class=\"wp-block-spacer\" style=\"height: 30px;\" aria-hidden=\"true\">\u00a0<\/div>\n\n\n\n<p class=\"has-medium-font-size\">As small companies see higher demand for their products, it sets off a pretty standard chain of motion: frantic hiring of resources (which we\u2019ve addressed above), larger production capabilities,&nbsp;and a larger&nbsp;number of products delivered.<\/p>\n\n\n\n<div class=\"wp-block-spacer\" style=\"height: 15px;\" aria-hidden=\"true\">\u00a0<\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright is-resized\"><img data-src=\"https:\/\/kylas.io\/wp-content\/uploads\/2021\/05\/12-1024x860.png\" alt=\"effective scaling\" class=\"img-full-mob lazy\" width=\"250\" height=\"210\"><\/figure><\/div>\n\n\n\n<p class=\"has-medium-font-size\">The question is, are all the quality control processes still being met along the way, or being waylaid in the name of quantity?<\/p>\n\n\n\n<p class=\"has-white-color has-text-color\">.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">Is the culture of the company still intact, or is resentment building among the ranks?&nbsp;Is there an organized approach being taken to the growth, both in people and in delivery?&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-spacer\" style=\"height: 30px;\" aria-hidden=\"true\">\u00a0<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-the-solution11111\" style=\"font-size:22px\">The Solution<\/h3>\n\n\n\n<div class=\"wp-block-spacer\" style=\"height: 30px;\" aria-hidden=\"true\">\u00a0<\/div>\n\n\n\n<p class=\"has-medium-font-size\">To scale a small business with minimal challenges, you need to:<\/p>\n\n\n\n<div class=\"wp-block-spacer\" style=\"height: 30px;\" aria-hidden=\"true\">\u00a0<\/div>\n\n\n\n<h4 class=\"has-vivid-cyan-blue-color has-text-color has-medium-font-size wp-block-heading\" id=\"htoc-a-quality-over-quantity\">a. Quality over Quantity<\/h4>\n\n\n\n<div class=\"wp-block-spacer\" style=\"height: 20px;\" aria-hidden=\"true\">\u00a0<\/div>\n\n\n\n<p class=\"has-medium-font-size\">Focus on quality over quantity&nbsp;of&nbsp;business&nbsp;(and that won\u2019t be an easy decision to make when you think about all the additional revenue&nbsp;that higher quantities can make you).&nbsp;&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-spacer\" style=\"height: 15px;\" aria-hidden=\"true\">\u00a0<\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright is-resized\"><img data-src=\"https:\/\/kylas.io\/wp-content\/uploads\/2021\/05\/13-1024x860.png\" alt=\"quality\" class=\"img-full-mob lazy\" width=\"236\" height=\"197\"><\/figure><\/div>\n\n\n\n<h4 class=\"has-vivid-cyan-blue-color has-text-color has-medium-font-size wp-block-heading\" id=\"htoc-b-templatize\">b. Templatize<\/h4>\n\n\n\n<p class=\"has-white-color has-text-color\">.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">Have processes in place that will templatize and foolproof the way things work \u2013 when you can templatize, you can replicate and scale no matter how many people are working on the task.<\/p>\n\n\n\n<p class=\"has-white-color has-text-color has-medium-font-size\">.&nbsp;<\/p>\n\n\n\n<p class=\"has-medium-font-size\">For example, manufacturing companies&nbsp;templatize safety guidelines that must be met even when&nbsp;bandwidth is running low&nbsp;and employees are rushed.<\/p>\n\n\n\n<div class=\"wp-block-spacer\" style=\"height: 30px;\" aria-hidden=\"true\">\u00a0<\/div>\n\n\n\n<h4 class=\"has-vivid-cyan-blue-color has-text-color has-medium-font-size wp-block-heading\" id=\"htoc-c-maintain-the-culture\">c. Maintain the Culture<\/h4>\n\n\n\n<div class=\"wp-block-spacer\" style=\"height: 20px;\" aria-hidden=\"true\">\u00a0<\/div>\n\n\n\n<p class=\"has-medium-font-size\">If you have an open, honest culture, make it a point to maintain it no matter the company size. People are working with you because they believe in you and enjoy the culture&#8230;when you hire more people, they need to blend into the&nbsp;same&nbsp;culture too, for you to scale without a hitch.<\/p>\n\n\n\n<div class=\"wp-block-spacer\" style=\"height: 30px;\" aria-hidden=\"true\">\u00a0<\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div class=\"wp-block-spacer\" style=\"height: 30px;\" aria-hidden=\"true\">\u00a0<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"htoc-7-staying-above-board\">7. <strong>Staying&nbsp;Above&nbsp;Board<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-spacer\" style=\"height: 15px;\" aria-hidden=\"true\">\u00a0<\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright is-resized\"><img data-src=\"https:\/\/kylas.io\/wp-content\/uploads\/2021\/05\/15001260-Inblog-Experimentation-1024x860.png\" alt=\"\" class=\"img-full-mob lazy\" width=\"250\" height=\"210\"><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-the-problem111111\" style=\"font-size:22px\"><strong>The Problem<\/strong><\/h3>\n\n\n\n<p class=\"has-white-color has-text-color\">.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">As small businesses&nbsp;(and challenges)&nbsp;grow, they come under various government regulations that need addressing. Unfortunately, it can all be a bit daunting, and difficult to keep up with and ensure your organization is constantly above board.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-spacer\" style=\"height: 30px;\" aria-hidden=\"true\">\u00a0<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-the-solution111111\" style=\"font-size:22px\"><strong>The Solution<\/strong><\/h3>\n\n\n\n<div class=\"wp-block-spacer\" style=\"height: 30px;\" aria-hidden=\"true\">\u00a0<\/div>\n\n\n\n<p class=\"has-medium-font-size\">Hire an expert!<\/p>\n\n\n\n<div class=\"wp-block-spacer\" style=\"height: 30px;\" aria-hidden=\"true\">\u00a0<\/div>\n\n\n\n<p class=\"has-medium-font-size\">Small business owners don\u2019t need to do everything themselves\u2026this is definitely one thing that should be delegated to the experts. Talk to a lawyer about-<\/p>\n\n\n\n<div class=\"wp-block-spacer\" style=\"height: 15px;\" aria-hidden=\"true\">\u00a0<\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright is-resized\"><img data-src=\"https:\/\/kylas.io\/wp-content\/uploads\/2021\/05\/15-1024x860.png\" alt=\"\" class=\"img-full-mob lazy\" width=\"250\" height=\"210\"><\/figure><\/div>\n\n\n\n<ol class=\"has-medium-font-size\"><li>Keeping you updated on any changes in any relevant policy&nbsp;<\/li><\/ol>\n\n\n\n<ol start=\"2\" class=\"has-medium-font-size\"><li>Getting you the rights,&nbsp;trademarks,&nbsp;and brands for your products&nbsp;<\/li><\/ol>\n\n\n\n<ol start=\"3\" class=\"has-medium-font-size\"><li>Obtaining the right&nbsp;licenses&nbsp;to operate in&nbsp;your&nbsp;area&nbsp;<\/li><\/ol>\n\n\n\n<ol start=\"4\" class=\"has-medium-font-size\"><li>Any other best practices that ensure you\u2019re within your legal rights&nbsp;<\/li><\/ol>\n\n\n\n<div class=\"wp-block-spacer\" style=\"height: 30px;\" aria-hidden=\"true\">\u00a0<\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div class=\"wp-block-spacer\" style=\"height: 30px;\" aria-hidden=\"true\">\u00a0<\/div>\n\n\n\n<p class=\"has-medium-font-size\">We hope you feel more confident now in taking the bull by the horns and facing any problems you might have, head on!<\/p>\n\n\n\n<div class=\"wp-block-spacer\" style=\"height: 30px;\" aria-hidden=\"true\">\u00a0<\/div>\n\n\n\n<p class=\"has-medium-font-size\">And don\u2019t be daunted &#8211; while these are some of the most common small business challenges, you\u2019re not likely to face&nbsp;<em>all&nbsp;<\/em>of them,&nbsp;and \u2013 more importantly \u2013 you can prepare yourself for all of the ones we listed!&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-spacer\" style=\"height: 30px;\" aria-hidden=\"true\">\u00a0<\/div>\n\n\n\n<p class=\"has-medium-font-size\">If you have any questions or any first-hand&nbsp;problems,&nbsp;you\u2019d like to share to help other small businesses in the community, feel free to drop a comment below.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Getting a small business up and running isn\u2019t difficult when you have a couple of people with an idea and the will to succeed. However, when you speak to any other small business owner, you\u2019ll realize that trouble surfaces as you grow.&nbsp; &nbsp; It\u2019s almost ironic that the easiest time you\u2019ll have running a business &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/kylas.io\/en\/business-growth\/common-small-business-challenges-resolve\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Common Small Business Challenges &#038; How to Resolve Them&#8221;<\/span><\/a><\/p>\n","protected":false},"author":23,"featured_media":14829,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"ub_ctt_via":"","footnotes":""},"categories":[14,16],"tags":[50,147],"acf":[],"featured_image_src":"https:\/\/kylas.io\/en\/wp-content\/uploads\/2021\/05\/PB-Banner-Guide-Images-ONLY-3-1.jpg","author_info":{"display_name":"Shagun Sharma","author_link":"https:\/\/kylas.io\/en\/author\/shagun"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Common Small Business Challenges &amp; How to Resolve Them | Kylas<\/title>\n<meta name=\"description\" content=\"Running a small business isn\u2019t easy! 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