{"id":7717,"date":"2021-06-11T09:30:00","date_gmt":"2021-06-11T04:00:00","guid":{"rendered":"https:\/\/kylas.io\/?p=7717"},"modified":"2023-08-09T19:08:33","modified_gmt":"2023-08-09T13:38:33","slug":"sales-enablement-growing-business-startup","status":"publish","type":"post","link":"https:\/\/kylas.io\/en\/sales-effectiveness\/sales-enablement-growing-business-startup","title":{"rendered":"Why Should Growing Businesses &#038; Startups Care About Sales Enablement?"},"content":{"rendered":"\n<p class=\"has-medium-font-size\">If you\u2019re wondering whether sales enablement is something you should think about, you\u2019ve come to the right place. Every once in a while, a term becomes the hottest new thing as sales techniques and best practices are always advancing. Today, this is happening for the term \u2018sales enablement&#8217;.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">This is probably what leads you to the question, \u201c<em>Is this something I should&nbsp;think&nbsp;about? As a growing business, is it worth our focus &amp; investment?<\/em>\u201d&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">Well, let\u2019s answer that question the short way before we get into the specifics of it-&nbsp;Your sales team is what stands behind your growth and pushes to meet your revenue targets, month on month. Sales enablement is basically like an investment in your sales team, so they can perform better and generate&nbsp;higher revenues.&nbsp;&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">So, it goes without saying that you should make the time and revenue investment in sales enablement!&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">Confused? Let\u2019s&nbsp;rewind&nbsp;a bit&nbsp;and&nbsp;start with the basics.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-ht-block-toc  is-style-outline htoc htoc--position-wide toc-list-style-plain\" data-htoc-state=\"expanded\"><span class=\"htoc__title\"><span class=\"ht_toc_title\">Table of Contents<\/span><span class=\"htoc__toggle\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\"><g fill=\"#444\"><path d=\"M15 7H1c-.6 0-1 .4-1 1s.4 1 1 1h14c.6 0 1-.4 1-1s-.4-1-1-1z\"><\/path><path d=\"M15 1H1c-.6 0-1 .4-1 1s.4 1 1 1h14c.6 0 1-.4 1-1s-.4-1-1-1zM15 13H1c-.6 0-1 .4-1 1s.4 1 1 1h14c.6 0 1-.4 1-1s-.4-1-1-1z\"><\/path><\/g><\/svg><\/span><\/span><div class=\"htoc__itemswrap\"><ul class=\"ht_toc_list\"><li class=\"\"><a href=\"#htoc-what-is-sales-enablement\">What&nbsp;is&nbsp;Sales&nbsp;Enablement?<\/a><\/li><li class=\"\"><a href=\"#htoc-benefits-of-sales-enablement\">Benefits of&nbsp;Sales&nbsp;Enablement<\/a><ul class=\"ht_toc_child_list\"><li class=\"\"><a href=\"#htoc-1-it-equips-your-sales-team-with-knowledge\">1. It Equips Your Sales Team&nbsp;With&nbsp;Knowledge&nbsp;<\/a><\/li><li class=\"\"><a href=\"#htoc-2-it-takes-a-proactive-approach-to-empowering-your-sales-team\">2. It Takes a Proactive Approach&nbsp;to&nbsp;Empower Your Sales Team&nbsp;<\/a><\/li><li class=\"\"><a href=\"#htoc-3-it-makes-a-direct-impact-on-your-conversions\">3. It Makes a Direct Impact on Your Conversions&nbsp;&nbsp;<\/a><\/li><\/ul><\/li><li class=\"\"><a href=\"#htoc-why-should-growing-businesses-care-about-sales-enablement\">Why Should Growing Businesses Care About Sales Enablement?&nbsp;<\/a><ul class=\"ht_toc_child_list\"><li class=\"\"><a href=\"#htoc-1-sales-is-one-of-the-strongest-functions-determining-growth\">1.&nbsp;Sales Is One of the Strongest Functions Determining Growth<\/a><\/li><li class=\"\"><a href=\"#htoc-2-enablement-is-a-great-way-for-growing-businesses-to-be-future-ready\">2.&nbsp;Enablement Is a Great Way for Growing Businesses&nbsp;to&nbsp;Be Future-Ready<\/a><\/li><li class=\"\"><a href=\"#htoc-3-enablement-helps-sales-teams-develop-better-customer-relationships\">3.&nbsp;Enablement Helps Sales Teams Develop Better Customer Relationships<\/a><\/li><li class=\"\"><a href=\"#htoc-4-tool-adoption-and-technological-savvy-gets-a-leg-up\">4.&nbsp;Tool Adoption and Technological Savvy Gets a Leg up<\/a><\/li><\/ul><\/li><li class=\"\"><a href=\"#htoc-sales-enablement-tools-for-growing-businesses\">Sales Enablement Tools for Growing Businesses<\/a><ul class=\"ht_toc_child_list\"><li class=\"\"><a href=\"#htoc-i-data-amp-insights\">I.&nbsp;Data &amp; Insights<\/a><ul class=\"ht_toc_child_list\"><li class=\"\"><a href=\"#htoc-1-customer-insights\">1.&nbsp;Customer&nbsp;Insights&nbsp;<\/a><\/li><li class=\"\"><a href=\"#htoc-2-competition-insights\">2.&nbsp;Competition&nbsp;Insights&nbsp;<\/a><\/li><li class=\"\"><a href=\"#htoc-3-market-insights\">3. Market&nbsp;Insights&nbsp;<\/a><\/li><\/ul><\/li><li class=\"\"><a href=\"#htoc-ii-executionary-tools\">II. Executionary Tools<\/a><ul class=\"ht_toc_child_list\"><li class=\"\"><a href=\"#htoc-1-scripts\">1. Scripts&nbsp;<\/a><\/li><li class=\"\"><a href=\"#htoc-2-branded-content\">2. Branded&nbsp;Content&nbsp;<\/a><\/li><li class=\"\"><a href=\"#htoc-3-case-studies\">3. Case&nbsp;Studies&nbsp;<\/a><\/li><\/ul><\/li><li class=\"\"><a href=\"#htoc-iii-growth-enablers\">III.&nbsp;Growth&nbsp;Enablers<\/a><ul class=\"ht_toc_child_list\"><li class=\"\"><a href=\"#htoc-1-trainings\">1. Training&nbsp;<\/a><\/li><li class=\"\"><a href=\"#htoc-2-workshops\">2. Workshops&nbsp;<\/a><\/li><li class=\"\"><a href=\"#htoc-3-sales-processes\">3. Sales&nbsp;Processes&nbsp;<\/a><\/li><\/ul><\/li><li class=\"\"><a href=\"#htoc-iv-technology\">&nbsp;IV. Technology&nbsp;<\/a><\/li><\/ul><\/li><li class=\"\"><a href=\"#htoc-conclusion\">Conclusion<\/a><\/li><\/ul><\/div><\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"htoc-what-is-sales-enablement\"><strong>What&nbsp;is&nbsp;Sales&nbsp;Enablement?<\/strong><\/h2>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-large is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/kylas.io\/wp-content\/uploads\/2021\/06\/12-1024x860.png\" alt=\"3 business people moving ahead \" class=\"wp-image-7751\" width=\"250\" height=\"210\" srcset=\"https:\/\/kylas.io\/en\/wp-content\/uploads\/2021\/06\/12-1024x860.png 1024w, https:\/\/kylas.io\/en\/wp-content\/uploads\/2021\/06\/12-300x252.png 300w, https:\/\/kylas.io\/en\/wp-content\/uploads\/2021\/06\/12-768x645.png 768w, https:\/\/kylas.io\/en\/wp-content\/uploads\/2021\/06\/12.png 1500w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/><\/figure><\/div>\n\n\n<p class=\"has-medium-font-size\">As the name suggests, sales enablement is the process of enabling your sales team to perform better and close more deals. This is done by means of resources, learning &amp; development, and processes.<\/p>\n\n\n\n<p class=\"has-white-color has-text-color\">.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">This&nbsp;could include sharing content,&nbsp;technology&nbsp;tools, conducting\/facilitating courses, training or workshops,&nbsp;and such. Essentially, any means that help the sales professionals on your team learn, grow and do a better job.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">That said, sales enablement is not the same as a learning &amp; development program \u2013 it functions at a more day-to-day level than an L&amp;D program and acts in a more immediate capacity.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"htoc-benefits-of-sales-enablement\"><strong>Benefits of&nbsp;Sales&nbsp;Enablement<\/strong><\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-1-it-equips-your-sales-team-with-knowledge\" style=\"font-size:22px\"><strong>1. It Equips Your Sales Team&nbsp;With&nbsp;Knowledge&nbsp;<\/strong><\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">Whether you\u2019re sharing insights or product know-how, sales enablement empowers your sales team with knowledge and data that will help them&nbsp;improve&nbsp;decision-making.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">With a thorough consumer understanding report, for example, a sales professional can pitch&nbsp;better&nbsp;to leads&nbsp;and drive them better through the sales funnel. With all the necessary product know-how and collaterals,&nbsp;they&nbsp;can better represent your product&nbsp;by&nbsp;addressing the&nbsp;leads\u2019 pain points.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-2-it-takes-a-proactive-approach-to-empowering-your-sales-team\" style=\"font-size:22px\">2. <strong>It Takes a Proactive Approach&nbsp;to&nbsp;Empower Your Sales Team&nbsp;<\/strong><\/h3>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-large is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/kylas.io\/wp-content\/uploads\/2021\/06\/2-2-1024x860.png\" alt=\"sales team in discussion\" class=\"wp-image-7729\" width=\"250\" height=\"210\" srcset=\"https:\/\/kylas.io\/en\/wp-content\/uploads\/2021\/06\/2-2-1024x860.png 1024w, https:\/\/kylas.io\/en\/wp-content\/uploads\/2021\/06\/2-2-300x252.png 300w, https:\/\/kylas.io\/en\/wp-content\/uploads\/2021\/06\/2-2-768x645.png 768w, https:\/\/kylas.io\/en\/wp-content\/uploads\/2021\/06\/2-2.png 1500w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/><\/figure><\/div>\n\n\n<p class=\"has-medium-font-size\">Why wait for something to go wrong? If you wait to analyze your pipeline, listen in on sales calls and monitor your team to figure out what they need to do a better job, you\u2019re wasting valuable time.&nbsp;<\/p>\n\n\n\n<p class=\"has-white-color has-text-color\">.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">Instead,&nbsp;sales enablement&nbsp;takes&nbsp;a proactive approach to understanding what your team needs and equipping them with it.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-3-it-makes-a-direct-impact-on-your-conversions\" style=\"font-size:22px\">3. <strong>It Makes a Direct Impact on Your Conversions&nbsp;<\/strong>&nbsp;<\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">&nbsp;Equipping your sales team with data, insights, or training means giving them information for the next time they\u2019re talking to a lead, or even just qualifying one. With enough targeted sales enablement, you\u2019ll notice a direct difference in the method and speed behind which your sales team can bring closures to fruition.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"htoc-why-should-growing-businesses-care-about-sales-enablement\"><strong>Why Should Growing Businesses Care About Sales Enablement?<\/strong>&nbsp;<\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">Most growing businesses look at sales enablement as a luxury that only larger organizations can indulge in. This comes from the perception that because larger organizations have larger sales teams and bigger budgets, and can afford to invest the time, effort, and costs that sales enablement requires.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">This isn\u2019t&nbsp;a given. It all comes down to prioritizing&nbsp;your sales team and what it needs \u2013 it&#8217;s an investment that will keep giving back.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">So, let\u2019s get into it.&nbsp;Here\u2019s why&nbsp;growing businesses&nbsp;should&nbsp;care about sales enablement-&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-1-sales-is-one-of-the-strongest-functions-determining-growth\" style=\"font-size:22px\"><strong>1.&nbsp;Sales Is One of the Strongest Functions Determining Growth<\/strong><\/h3>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-large is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/kylas.io\/wp-content\/uploads\/2021\/06\/3-3-1024x860.png\" alt=\"Man reaching for his target\" class=\"wp-image-7730\" width=\"250\" height=\"210\" srcset=\"https:\/\/kylas.io\/en\/wp-content\/uploads\/2021\/06\/3-3-1024x860.png 1024w, https:\/\/kylas.io\/en\/wp-content\/uploads\/2021\/06\/3-3-300x252.png 300w, https:\/\/kylas.io\/en\/wp-content\/uploads\/2021\/06\/3-3-768x645.png 768w, https:\/\/kylas.io\/en\/wp-content\/uploads\/2021\/06\/3-3.png 1500w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/><\/figure><\/div>\n\n\n<p class=\"has-medium-font-size\">Growing businesses have one objective-&nbsp;<em>to scale, as quickly and efficiently as possible<\/em>. Sales are the function that&nbsp;is positioned&nbsp;between&nbsp;your business&nbsp;and customers, which is why it needs to be the strongest function in the company.&nbsp;<\/p>\n\n\n\n<p class=\"has-white-color has-text-color\">.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">When you enable the sales team to do their job better, you\u2019ll be able to&nbsp;meet and push your revenue targets quarter on quarter.&nbsp;This is&nbsp;the raison d&#8217;etre&nbsp;why most companies invest in sales enablement, whether they\u2019re just starting out or are well-established.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-2-enablement-is-a-great-way-for-growing-businesses-to-be-future-ready\" style=\"font-size:22px\"><strong>2.&nbsp;Enablement Is a Great Way for Growing Businesses&nbsp;to&nbsp;Be Future-Ready<\/strong><\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">A growing business needs to put in the extra effort to stay on top of the game and capture the market. When you enable your sales team with data and insights, you\u2019re ensuring that each sales professional is at the top of their game and knowledgeable about your&nbsp;products, industry, and market.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">Without a doubt, this helps you raise the caliber of the team and have them be future-ready. Importantly, it also helps them come across as future-ready to clients&nbsp;and stay agile&nbsp;\u2013 extremely important, especially in B2B&nbsp;functions.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-3-enablement-helps-sales-teams-develop-better-customer-relationships\" style=\"font-size:22px\"><strong>3.&nbsp;Enablement Helps Sales Teams Develop Better Customer Relationships<\/strong><\/h3>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-large is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/kylas.io\/wp-content\/uploads\/2021\/06\/4-3-1024x860.png\" alt=\"customers and insights\" class=\"wp-image-7731\" width=\"250\" height=\"210\" srcset=\"https:\/\/kylas.io\/en\/wp-content\/uploads\/2021\/06\/4-3-1024x860.png 1024w, https:\/\/kylas.io\/en\/wp-content\/uploads\/2021\/06\/4-3-300x252.png 300w, https:\/\/kylas.io\/en\/wp-content\/uploads\/2021\/06\/4-3-768x645.png 768w, https:\/\/kylas.io\/en\/wp-content\/uploads\/2021\/06\/4-3.png 1500w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/><\/figure><\/div>\n\n\n<p class=\"has-medium-font-size\">The ability to form customer relationships is the essence of a good sales team \u2013 especially today when customer experience dictates the success of a company.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"has-white-color has-text-color\">.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">Data and insights are key to developing great customer relationships. <\/p>\n\n\n\n<div style=\"height:5px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">The data and knowledge shared during sales enablement initiatives equip salespersons to better understand customers, their pain points, how your product and your competitors\u2019 products stand as&nbsp;the solution&#8230;.and how they can better pitch your product to maximize sales.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-4-tool-adoption-and-technological-savvy-gets-a-leg-up\" style=\"font-size:22px\"><strong>4.&nbsp;Tool Adoption and Technological Savvy Gets a Leg up<\/strong><\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">Tools &amp; platforms\u00a0like\u00a0<a href=\"https:\/\/kylas.io\/\" target=\"_blank\" rel=\"noreferrer noopener\"><u>growing\u00a0business CRM software<\/u><\/a>\u00a0are a large part of sales enablement \u2013 these are the resources that improve the competency of your sales team and the quality of your sales data.\u00a0<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">Equipping your team with the right tools and giving them the training they need helps increase adoption and helps them properly leverage the technology to do a better job. While you could adopt technology and make them a mandate, looking at it as a sales enablement initiative helps maximize adoption by the team.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"htoc-sales-enablement-tools-for-growing-businesses\"><strong>Sales Enablement Tools for Growing Businesses<\/strong><\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">So now you know why you should care about sales enablement as a growing business, you\u2019re probably wondering where you should get started. <\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">Allow us to guide you.&nbsp;Sales enablement isn\u2019t just about the sharing of data and content, it starts with understanding&nbsp;the area in which your sales team needs to be better equipped.&nbsp;<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-large is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/kylas.io\/wp-content\/uploads\/2021\/06\/5-2-1024x860.png\" alt=\"One on one sales meeting\" class=\"wp-image-7732\" width=\"250\" height=\"210\" srcset=\"https:\/\/kylas.io\/en\/wp-content\/uploads\/2021\/06\/5-2-1024x860.png 1024w, https:\/\/kylas.io\/en\/wp-content\/uploads\/2021\/06\/5-2-300x252.png 300w, https:\/\/kylas.io\/en\/wp-content\/uploads\/2021\/06\/5-2-768x645.png 768w, https:\/\/kylas.io\/en\/wp-content\/uploads\/2021\/06\/5-2.png 1500w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/><\/figure><\/div>\n\n\n<p class=\"has-medium-font-size\">A great way to do this is to run a performance analysis, hold one-on-one meetings, and even simply ask for what they think they need to do a better job!<\/p>\n\n\n\n<p class=\"has-white-color has-text-color has-medium-font-size\">.<\/p>\n\n\n\n<p class=\"has-medium-font-size\"> Once you\u2019ve done that, you\u2019ll have a handle on what they need \u2013 as a team and at an individual level \u2013 to up their game&nbsp;on a daily basis.&nbsp;<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">We\u2019ve mentioned a few in passing earlier in this post, but here\u2019s a comprehensive list of&nbsp;sales enablement tools you need to know about:&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-i-data-amp-insights\" style=\"font-size:22px\"><strong>I.&nbsp;Data &amp; Insights<\/strong><\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-vivid-cyan-blue-color has-text-color has-medium-font-size\" id=\"htoc-1-customer-insights\"><strong>1.&nbsp;Customer&nbsp;Insights<\/strong>&nbsp;<\/h4>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">Insight and sales reports compiled by research or by historical customer data add great value to your sales team, by helping them better understand your audience and how to sell to them.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">This includes demographic and psychographic insights that cover the primary buyer, influencing buyer, their paint points, needs, aspirations, barriers to purchase, and the like. In the case of B2B companies, this also covers details on the standard buying process and stakeholders involved.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-vivid-cyan-blue-color has-text-color has-medium-font-size\" id=\"htoc-2-competition-insights\"><strong>2.&nbsp;Competition&nbsp;Insights<\/strong>&nbsp;<\/h4>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-large is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/kylas.io\/wp-content\/uploads\/2021\/06\/6-3-1024x860.png\" alt=\"women researching\" class=\"wp-image-7733\" width=\"250\" height=\"210\" srcset=\"https:\/\/kylas.io\/en\/wp-content\/uploads\/2021\/06\/6-3-1024x860.png 1024w, https:\/\/kylas.io\/en\/wp-content\/uploads\/2021\/06\/6-3-300x252.png 300w, https:\/\/kylas.io\/en\/wp-content\/uploads\/2021\/06\/6-3-768x645.png 768w, https:\/\/kylas.io\/en\/wp-content\/uploads\/2021\/06\/6-3.png 1500w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/><\/figure><\/div>\n\n\n<p class=\"has-medium-font-size\">Understanding your competitors is as important as understanding your audience.<\/p>\n\n\n\n<p class=\"has-white-color has-text-color has-medium-font-size\">.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">Competitor research&nbsp;must cover&nbsp;competing companies, products, their clientele and why their clientele chooses them, and of course what sets you apart from them. <\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">This will equip your sales team to pitch your product in a way that sets it apart from competitors, whether they are openly in consideration or not, and give you a better chance at closure.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-vivid-cyan-blue-color has-text-color has-medium-font-size\" id=\"htoc-3-market-insights\"><strong>3. Market&nbsp;Insights<\/strong>&nbsp;<\/h4>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">Monthly or quarterly insights on the market,&nbsp;as pertaining to your industry and industries relevant to your company, might be a bit drab for your team to stomach but are important nonetheless. <\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">Not too many executives (except the top 2%, maybe) actually have the dedication to constantly read up and stay aware of what\u2019s happening on the outside, so this is something that can be given to them on a platter for the sake of selling better.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-ii-executionary-tools\" style=\"font-size:22px\"><strong>II. Executionary Tools<\/strong><\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-vivid-cyan-blue-color has-text-color has-medium-font-size\" id=\"htoc-1-scripts\"><strong>1. Scripts<\/strong>&nbsp;<\/h4>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\"><a href=\"https:\/\/kylas.io\/sales-techniques\/create-winning-sales-script-pitch-close-deals\/\" target=\"_blank\" rel=\"noreferrer noopener\"><u>Sales scripts<\/u><\/a>&nbsp;have been used by companies since times immemorial. While it would be great to have&nbsp;salespersons,&nbsp;who can pitch your product&nbsp;organically&nbsp;and smoothly, a sales script gives everyone a starting point. <\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">Scripts aren\u2019t restricted to the sales pitch either;&nbsp;think onboarding call script, lead qualification call script, customer support scripts, etc. These ensure that every interaction a lead or customer has with your company is standardized and up to scratch, and gives your sales team a reassuring tool on which to rely.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-vivid-cyan-blue-color has-text-color has-medium-font-size\" id=\"htoc-2-branded-content\"><strong>2. Branded&nbsp;Content<\/strong>&nbsp;<\/h4>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-large is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/kylas.io\/wp-content\/uploads\/2021\/06\/7-3-1024x860.png\" alt=\"sales person sharing collaterals online\" class=\"wp-image-7734\" width=\"250\" height=\"210\" srcset=\"https:\/\/kylas.io\/en\/wp-content\/uploads\/2021\/06\/7-3-1024x860.png 1024w, https:\/\/kylas.io\/en\/wp-content\/uploads\/2021\/06\/7-3-300x252.png 300w, https:\/\/kylas.io\/en\/wp-content\/uploads\/2021\/06\/7-3-768x645.png 768w, https:\/\/kylas.io\/en\/wp-content\/uploads\/2021\/06\/7-3.png 1500w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/><\/figure><\/div>\n\n\n<p class=\"has-medium-font-size\">This might include brochures, <a href=\"https:\/\/www.youtube.com\/watch?v=nDkqrZGaAvw\" target=\"_blank\" rel=\"noreferrer noopener\"><u>product videos<\/u><\/a>, and other marketing collaterals for your sales team to share with leads.<\/p>\n\n\n\n<p class=\"has-white-color has-text-color has-medium-font-size\">.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">However, you can also go into detail and hand them email templates, SMS templates and so on that can make their communication with leads easier and more standardized to&nbsp;the brand.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">While most people think of branded content as playing a role in marketing only, it\u2019s important to remember that while the consumer experience may start with marketing,&nbsp;the same experience&nbsp;must continue through the sales cycle too. Branded content is a great way to equip your sales team to offer that continued experience.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-vivid-cyan-blue-color has-text-color has-medium-font-size\" id=\"htoc-3-case-studies\"><strong>3. Case&nbsp;Studies<\/strong>&nbsp;<\/h4>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">Research by Nielsen states that&nbsp;<a href=\"https:\/\/www.nielsen.com\/in\/en\/insights\/article\/2012\/consumer-trust-in-online-social-and-mobile-advertising-grows\/\" target=\"_blank\" rel=\"nofollow noreferrer noopener\"><u>70%<\/u><\/a>&nbsp;of people trust reviews &amp; recommendations from strangers. So,&nbsp;what better way to pitch your product than to showcase how it solved the problem of other customers, along with some testimonials from them? <\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">You can easily compile these case studies with the help of your customer success team, and hand them to your sales team to share with clients that are on the fence \u2013 in most cases, it will be the step that makes the difference.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-iii-growth-enablers\" style=\"font-size:22px\"><strong>III.&nbsp;Growth&nbsp;Enablers<\/strong><\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-vivid-cyan-blue-color has-text-color has-medium-font-size\" id=\"htoc-1-trainings\"><strong>1. Training<\/strong>&nbsp;<\/h4>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-large is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/kylas.io\/wp-content\/uploads\/2021\/06\/8-1-1024x860.png\" alt=\"3 people in training\" class=\"wp-image-7735\" width=\"250\" height=\"210\" srcset=\"https:\/\/kylas.io\/en\/wp-content\/uploads\/2021\/06\/8-1-1024x860.png 1024w, https:\/\/kylas.io\/en\/wp-content\/uploads\/2021\/06\/8-1-300x252.png 300w, https:\/\/kylas.io\/en\/wp-content\/uploads\/2021\/06\/8-1-768x645.png 768w, https:\/\/kylas.io\/en\/wp-content\/uploads\/2021\/06\/8-1.png 1500w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/><\/figure><\/div>\n\n\n<p class=\"has-medium-font-size\">Training doesn\u2019t simply come down to competency.&nbsp;<\/p>\n\n\n\n<p class=\"has-white-color has-text-color has-medium-font-size\">.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">One part of it is identifying gaps in skills and organizing training sessions to address those \u2013 these should be held on a monthly, quarterly or as-needed basis. But you will also need to train your sales team on your product.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">This is a practice quite common in most companies and comes under the purview of sales enablement. It\u2019s one of the most important parts&nbsp;of any sales enablement program, and usually the first training to be held for any new salesperson.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-vivid-cyan-blue-color has-text-color has-medium-font-size\" id=\"htoc-2-workshops\"><strong>2. Workshops<\/strong>&nbsp;<\/h4>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">Workshops are usually organized entirely for the purpose of acquainting your sales team with certain sales skills, techniques and approaches. This can be especially helpful with a new team (often the case with growing businesses), that need experience handling the company\u2019s target clientele.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-vivid-cyan-blue-color has-text-color has-medium-font-size\" id=\"htoc-3-sales-processes\"><strong>3. Sales&nbsp;Processes<\/strong>&nbsp;<\/h4>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-large is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/kylas.io\/wp-content\/uploads\/2021\/06\/9-1-1024x860.png\" alt=\"sales team in discussion\" class=\"wp-image-7737\" width=\"250\" height=\"210\" srcset=\"https:\/\/kylas.io\/en\/wp-content\/uploads\/2021\/06\/9-1-1024x860.png 1024w, https:\/\/kylas.io\/en\/wp-content\/uploads\/2021\/06\/9-1-300x252.png 300w, https:\/\/kylas.io\/en\/wp-content\/uploads\/2021\/06\/9-1-768x645.png 768w, https:\/\/kylas.io\/en\/wp-content\/uploads\/2021\/06\/9-1.png 1500w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/><\/figure><\/div>\n\n\n<p class=\"has-medium-font-size\">Every function in a sales team runs on certain processes. <\/p>\n\n\n\n<p class=\"has-white-color has-text-color has-medium-font-size\">.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">A lead qualification sales representative, for example, needs to know which collaterals to share at which point, and what parameters a lead needs to match to be marked as qualified.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">A customer service representative, on the other hand, will need to know how to address every possible scenario that can be predicted and mapped out. <\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">Such processes, and the many more that form the basis of every sales team\u2019s functioning, need to be mapped out so the team can function at its most efficient &amp; effective.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-iv-technology\" style=\"font-size:22px\"><strong>&nbsp;IV. Technology<\/strong>&nbsp;<\/h3>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-large is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/kylas.io\/wp-content\/uploads\/2021\/06\/10-1024x860.png\" alt=\"2 people working on technology\" class=\"wp-image-7736\" width=\"250\" height=\"210\" srcset=\"https:\/\/kylas.io\/en\/wp-content\/uploads\/2021\/06\/10-1024x860.png 1024w, https:\/\/kylas.io\/en\/wp-content\/uploads\/2021\/06\/10-300x252.png 300w, https:\/\/kylas.io\/en\/wp-content\/uploads\/2021\/06\/10-768x645.png 768w, https:\/\/kylas.io\/en\/wp-content\/uploads\/2021\/06\/10.png 1500w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/><\/figure><\/div>\n\n\n<p class=\"has-medium-font-size\">When it comes to sales enablement tools, you\u2019re most likely going to be looking at a sales CRM that functions at a much broader level than simple lead management. <\/p>\n\n\n\n<p class=\"has-white-color has-text-color has-medium-font-size\">.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">An&nbsp;all-encompassing&nbsp;<a href=\"https:\/\/kylas.io\/sales-effectiveness\/small-businesses-need-sales-crm-software\" target=\"_blank\" rel=\"noreferrer noopener\"><u>sales&nbsp;CRM<\/u><\/a>&nbsp;automates and digitizes almost every part of the sales process.&nbsp;&nbsp;<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">For example, the branded content you equip the team with can be turned into an email that is automated to be sent at a particular trigger.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">The sales CRM will also have features that you can use to enable the team\u2013call recording, for example, where you can use the recordings to hold trainings&nbsp;with the&nbsp;particular&nbsp;sales representative.&nbsp;&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"htoc-conclusion\">Conclusion<\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">When it comes to choosing the best&nbsp;sales CRM,&nbsp;you might feel like you\u2019ve got your work cut out for you, but we\u2019ve got the&nbsp;complete guide to&nbsp;<a href=\"https:\/\/kylas.io\/sales-effectiveness\/choose-best-sales-crm-software-small-business\/\" target=\"_blank\" rel=\"noreferrer noopener\"><u>choosing the best sales CRM for your business<\/u><\/a>.&nbsp;&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">Allow us to make a case for our product at this point- if you\u2019re looking for a sales CRM, Kylas sales CRM is designed particularly for growing businesses. It comes with all the possible features you might need, but also with expert support so you can make the most of it.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">And you can try it for free for 30 days \u2013 no added costs, support &amp; onboarding, and training by CRM experts! All you have to do is fill one short form &amp; you\u2019re signed up for free.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">We hope, with this guide, that you\u2019re not only convinced of incorporating a sales enablement program for your growing business but also well-equipped to get right to it! <\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">If you have any questions, we\u2019d be happy to answer them with our own vast experience in the sales field. Simply drop a line in the comments below.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you\u2019re wondering whether sales enablement is something you should think about, you\u2019ve come to the right place. Every once in a while, a term becomes the hottest new thing as sales techniques and best practices are always advancing. Today, this is happening for the term \u2018sales enablement&#8217;. This is probably what leads you to &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/kylas.io\/en\/sales-effectiveness\/sales-enablement-growing-business-startup\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Why Should Growing Businesses &#038; Startups Care About Sales Enablement?&#8221;<\/span><\/a><\/p>\n","protected":false},"author":23,"featured_media":14789,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"ub_ctt_via":"","footnotes":""},"categories":[12,34],"tags":[9,27,59],"acf":[],"featured_image_src":"https:\/\/kylas.io\/en\/wp-content\/uploads\/2021\/06\/PB-Banner-Guide-Images-ONLY-1.jpg","author_info":{"display_name":"Shagun Sharma","author_link":"https:\/\/kylas.io\/en\/author\/shagun"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why Should Growing Businesses Care About Sales Enablement?<\/title>\n<meta name=\"description\" content=\"If you\u2019re wondering whether sales enablement is important for your growing business, we\u2019ve got you covered. 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