{"id":8344,"date":"2021-07-16T09:30:00","date_gmt":"2021-07-16T04:00:00","guid":{"rendered":"https:\/\/kylas.io\/?p=8344"},"modified":"2023-09-26T14:21:07","modified_gmt":"2023-09-26T08:51:07","slug":"whatsapp-as-an-effective-small-business-marketing-tool","status":"publish","type":"post","link":"https:\/\/kylas.io\/en\/marketing\/whatsapp-as-an-effective-small-business-marketing-tool","title":{"rendered":"How to Use WhatsApp as an Effective Small Business Marketing Tool?"},"content":{"rendered":"\n<p class=\"has-medium-font-size\">2 billion. That\u2019s the number of users on the popular messaging app WhatsApp, as of 2020.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">In 2021, especially with the pandemic still raging on, the app has become a popular platform for&nbsp;<a href=\"https:\/\/kylas.io\/sales-effectiveness\/small-business-sales-strategy\" target=\"_blank\" rel=\"noreferrer noopener\"><u>small business<\/u><\/a>&nbsp;marketing and generally reaching out to customers, especially for homegrown small businesses.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">But,&nbsp;in&nbsp;case you\u2019re still not on board with the idea, allow us&nbsp;to start with&nbsp;<em>why&nbsp;<\/em>you need to use WhatsApp as a&nbsp;small business&nbsp;marketing tool.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-ht-block-toc  is-style-outline htoc htoc--position-wide toc-list-style-plain\" data-htoc-state=\"expanded\"><span class=\"htoc__title\"><span class=\"ht_toc_title\">Table of Contents<\/span><span class=\"htoc__toggle\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\"><g fill=\"#444\"><path d=\"M15 7H1c-.6 0-1 .4-1 1s.4 1 1 1h14c.6 0 1-.4 1-1s-.4-1-1-1z\"><\/path><path d=\"M15 1H1c-.6 0-1 .4-1 1s.4 1 1 1h14c.6 0 1-.4 1-1s-.4-1-1-1zM15 13H1c-.6 0-1 .4-1 1s.4 1 1 1h14c.6 0 1-.4 1-1s-.4-1-1-1z\"><\/path><\/g><\/svg><\/span><\/span><div class=\"htoc__itemswrap\"><ul class=\"ht_toc_list\"><li class=\"\"><a href=\"#htoc-why-you-need-to-use-whatsapp-as-a-small-business-marketing-tool\">Why: You Need to Use Whatsapp as a Small Business Marketing Tool<\/a><ul class=\"ht_toc_child_list\"><li class=\"\"><a href=\"#htoc-security\">1. Security&nbsp;<\/a><\/li><li class=\"\"><a href=\"#htoc-2-convenience\">2. Convenience<\/a><\/li><li class=\"\"><a href=\"#htoc-3-low-cost\">3. Low Cost<\/a><\/li><li class=\"\"><a href=\"#htoc-4-branded-experiences\">4. Branded Experiences<\/a><\/li><li class=\"\"><a href=\"#htoc-5-better-customer-connect\">5. Better Customer&nbsp;Connect<\/a><\/li><\/ul><\/li><li class=\"\"><a href=\"#htoc-what-you-should-be-using-whatsapp-for-in-small-business-marketing\">What: You Should Be Using Whatsapp for Small Business Marketing<\/a><ul class=\"ht_toc_child_list\"><li class=\"\"><a href=\"#htoc-1-customer-service-for-increased-conversions\">1. Customer Service for Increased Conversions<\/a><\/li><li class=\"\"><a href=\"#htoc-2-sending-out-multimedia-communication\">2. Sending Out Multimedia Communication<\/a><\/li><li class=\"\"><a href=\"#htoc-3-creating-goodwill\">3.&nbsp;Creating Goodwill&nbsp;<\/a><\/li><li class=\"\"><a href=\"#htoc-4-conducting-research\">4. Conducting Research&nbsp;<\/a><\/li><li class=\"\"><a href=\"#htoc-5-hold-direct-conversations-over-phone\">5. Hold Direct Conversations Over the Phone<\/a><\/li><\/ul><\/li><li class=\"\"><a href=\"#htoc-how-to-get-started-with-whatsapp-business-for-your-marketing\">How: To Get Started With Whatsapp Business for Your Small Business Marketing<\/a><ul class=\"ht_toc_child_list\"><li class=\"\"><a href=\"#htoc-step-1-download-the-app\">1. Download the app&nbsp;<\/a><\/li><li class=\"\"><a href=\"#htoc-step-2-review-the-t-amp-c\">2. Review the T&amp;C&nbsp;<\/a><\/li><li class=\"\"><a href=\"#htoc-step-3-insert-your-phone-number\">3. Insert Your Phone Number<\/a><\/li><li class=\"\"><a href=\"#htoc-step-4-set-up-your-profile\">4. Set Up Your Profile&nbsp;<\/a><\/li><li class=\"\"><a href=\"#htoc-step-5-allow-access-to-your-contacts\">5. Allow Access to Your Contacts<\/a><\/li><li class=\"\"><a href=\"#htoc-step-6-complete-settings\">6. Complete Settings&nbsp;<\/a><\/li><li class=\"\"><a href=\"#htoc-step-7-start-a-chat\">7.&nbsp;Start a Chat&nbsp;<\/a><\/li><\/ul><\/li><li class=\"\"><a href=\"#htoc-whatsapp-business-tools-you-don-t-want-to-miss-out-on\">WhatsApp Business Tools You Don\u2019t Want to Miss Out On<\/a><ul class=\"ht_toc_child_list\"><li class=\"\"><a href=\"#htoc-1-catalogue\">1. Catalogue&nbsp;<\/a><\/li><li class=\"\"><a href=\"#htoc-2-labelling\">2. Labelling&nbsp;<\/a><\/li><li class=\"\"><a href=\"#htoc-3-whatsapp-web\">3. WhatsApp Web&nbsp;<\/a><\/li><li class=\"\"><a href=\"#htoc-4-messaging-tools\">4. Messaging Tools&nbsp;<\/a><\/li><li class=\"\"><a href=\"#htoc-5-short-links\">5. Short Links&nbsp;<\/a><\/li><\/ul><\/li><\/ul><\/div><\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"htoc-why-you-need-to-use-whatsapp-as-a-small-business-marketing-tool\"><strong>Why: You Need to Use Whatsapp as a Small Business Marketing Tool<\/strong><\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-style-large\">\n<p id=\"htoc-whatsapp-business-is-free-to-download-and-was-built-with-the-small-business-owner-in-mind\">\u201cWhatsApp Business is free to download and was built with the small business owner in mind.\u201d&nbsp;<\/p>\n<\/blockquote>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">Visit the <a href=\"https:\/\/www.whatsapp.com\/business\/?lang=en#:~:text=WhatsApp%20Business%20is%20free%20to,small%20business%20owner%20in%20mind.&amp;text=WhatsApp%20can%20also%20help%20medium,more%20about%20WhatsApp%20Business%20API.\" target=\"_blank\" rel=\"noreferrer noopener\"><u>WhatsApp Business website<\/u><\/a> and these words jump out at you.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">To be honest, it isn\u2019t hard to believe either \u2013 with over 2 billion users from all over the world, coming from every possible demographic (right from GenX in rural India to the silent generation in the US) and a purpose that caters to almost any psychographic segment, WhatsApp is the ideal way for small business to reach out to prospects one on one.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-large is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/kylas.io\/wp-content\/uploads\/2021\/07\/1-4-1024x860.png\" alt=\"3 businesspeople discussing\" class=\"wp-image-8353\" style=\"width:250px;height:210px\" width=\"250\" height=\"210\" srcset=\"https:\/\/kylas.io\/en\/wp-content\/uploads\/2021\/07\/1-4-1024x860.png 1024w, https:\/\/kylas.io\/en\/wp-content\/uploads\/2021\/07\/1-4-300x252.png 300w, https:\/\/kylas.io\/en\/wp-content\/uploads\/2021\/07\/1-4-768x645.png 768w, https:\/\/kylas.io\/en\/wp-content\/uploads\/2021\/07\/1-4.png 1500w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/><\/figure><\/div>\n\n\n<p class=\"has-medium-font-size\">Consider the gaps in marketing left by the internet: the strongest marketing tool of our times. You have evolved problems such as ad blindness, and then you have the more basic problems of reach in 3rd world countries\/rural economies.<\/p>\n\n\n\n<p class=\"has-white-color has-text-color\">.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">The fact of the matter with marketing today is that the power is in the hands of the consumers: to be able to market to them effectively, you need to reach them where they are already spending time. <\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">And for over 1\/4<sup>th<\/sup>&nbsp;of the world\u2019s population, a lot of time is spent communicating over WhatsApp.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">Besides global reach, here are a few more benefits of using WhatsApp Business for your small business marketing:&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-security\" style=\"font-size:22px\">1. Security&nbsp;<\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">WhatsApp&nbsp;offers encryption and authentication that ensures conversations are kept private: a big plus and trust factor for customers&nbsp;<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-large is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/kylas.io\/wp-content\/uploads\/2021\/07\/2-4-1024x860.png\" alt=\"man surrounded by customer icons\" class=\"wp-image-8361\" style=\"width:250px;height:210px\" width=\"250\" height=\"210\" srcset=\"https:\/\/kylas.io\/en\/wp-content\/uploads\/2021\/07\/2-4-1024x860.png 1024w, https:\/\/kylas.io\/en\/wp-content\/uploads\/2021\/07\/2-4-300x252.png 300w, https:\/\/kylas.io\/en\/wp-content\/uploads\/2021\/07\/2-4-768x645.png 768w, https:\/\/kylas.io\/en\/wp-content\/uploads\/2021\/07\/2-4.png 1500w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-2-convenience\" style=\"font-size:22px\">2. Convenience<\/h3>\n\n\n\n<p class=\"has-white-color has-text-color has-medium-font-size\">.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">Initiating conversations with consumers is difficult today, but&nbsp;WhatsApp\u2019s high usage rates&nbsp;make&nbsp;it&nbsp;an ideal platform to&nbsp;reach people&nbsp;and for them to reach you.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-3-low-cost\" style=\"font-size:22px\">3. Low Cost<\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">While you can also reach customers via, say SMS, WhatsApp is virtually free to use and to reach people all over the world, without worrying about carrier charges.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-4-branded-experiences\" style=\"font-size:22px\">4. Branded Experiences<\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">WhatsApp Business has what they call Business Profiles,&nbsp;allowing consumers to directly access your brand information, links to your website\/social media, and more.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-5-better-customer-connect\" style=\"font-size:22px\">5. Better Customer&nbsp;Connect<\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">In the end, being a messenger service, WhatsApp helps you create a personal rapport with customers and connect with them in real time, improving customer retention rates and boosting your small business&#8217;s growth.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"htoc-what-you-should-be-using-whatsapp-for-in-small-business-marketing\"><strong>What: You Should Be Using Whatsapp for Small Business Marketing<\/strong><\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">If you haven\u2019t used a messaging service as a marketing platform before, you might find yourself a bit lost when it comes to getting started with WhatsApp \u2013 sure, it\u2019s got great reach, but how can&nbsp;<em>you&nbsp;<\/em>use it for&nbsp;<em>your&nbsp;<\/em>business?&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">Here are a few ideas:&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-1-customer-service-for-increased-conversions\" style=\"font-size:22px\"><strong>1. Customer Service for Increased Conversions<\/strong><\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">In the interest of putting customers first, customer service has become one of the&nbsp;most important business functions&nbsp;and the role of a service team often starts before the sale. <\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">Today\u2019s customers have high expectations from service teams and are impatient about getting them fulfilled \u2013 wait times, red tape, and getting rerouted are no longer acceptable.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-large is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/kylas.io\/wp-content\/uploads\/2021\/07\/3-3-1024x860.png\" alt=\"WhatsApp as an Effective Small Business Marketing Tool\" class=\"wp-image-8362\" style=\"width:250px;height:210px\" width=\"250\" height=\"210\" srcset=\"https:\/\/kylas.io\/en\/wp-content\/uploads\/2021\/07\/3-3-1024x860.png 1024w, https:\/\/kylas.io\/en\/wp-content\/uploads\/2021\/07\/3-3-300x252.png 300w, https:\/\/kylas.io\/en\/wp-content\/uploads\/2021\/07\/3-3-768x645.png 768w, https:\/\/kylas.io\/en\/wp-content\/uploads\/2021\/07\/3-3.png 1500w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/><\/figure><\/div>\n\n\n<p class=\"has-medium-font-size\">WhatsApp brings in much-needed convenience for both you and your customers because it makes it easy to address queries and complaints in real-time.&nbsp;<\/p>\n\n\n\n<p class=\"has-white-color has-text-color\">.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">Here are a&nbsp;couple of&nbsp;ways&nbsp;in which&nbsp;you can use WhatsApp to offer great customer service&nbsp;as part of your marketing:&nbsp;<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ol class=\"has-medium-font-size\">\n<li>Documentation: Sharing&nbsp;business updates, sale updates, etc. is made easy via WhatsApp and also gives customers one place to store all the information (making a great brand experience!)&nbsp;<\/li>\n<\/ol>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ol start=\"2\" class=\"has-medium-font-size\">\n<li>Query addressing: While you can set the hours during which you will be reachable (complete with an autoresponder message in case someone messages you outside those hours), prospects can essentially reach out to you with any questions at their convenience&nbsp;<\/li>\n<\/ol>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ol start=\"3\" class=\"has-medium-font-size\">\n<li>To fulfill orders:&nbsp;Customers having difficulty placing orders on your website can reach out to you via WhatsApp so you can help them through it, increasing your conversion rate&nbsp;<\/li>\n<\/ol>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-2-sending-out-multimedia-communication\" style=\"font-size:22px\"><strong>2. Sending Out Multimedia Communication<\/strong><\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">What\u2019s the first thing you think of doing when you have a great brand video to share? Most marketers&nbsp;for small businesses&nbsp;will think of social media&nbsp;or&nbsp;email.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">WhatsApp, however, offers a great platform to&nbsp;bulk message the&nbsp;prospective customers in your lead base with all&nbsp;kinds of branded content: videos, images, webinars, and more.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-large is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/kylas.io\/wp-content\/uploads\/2021\/07\/4-2-1024x860.png\" alt=\"WhatsApp as an Effective Small Business Marketing Tool\" class=\"wp-image-8363\" style=\"width:250px;height:210px\" width=\"250\" height=\"210\" srcset=\"https:\/\/kylas.io\/en\/wp-content\/uploads\/2021\/07\/4-2-1024x860.png 1024w, https:\/\/kylas.io\/en\/wp-content\/uploads\/2021\/07\/4-2-300x252.png 300w, https:\/\/kylas.io\/en\/wp-content\/uploads\/2021\/07\/4-2-768x645.png 768w, https:\/\/kylas.io\/en\/wp-content\/uploads\/2021\/07\/4-2.png 1500w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/><\/figure><\/div>\n\n\n<p class=\"has-white-color has-text-color\">.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">Here are a few ideas across the B2B and B2C spectrum:&nbsp;<\/p>\n\n\n\n<p class=\"has-white-color has-text-color\">.<\/p>\n\n\n\n<ol class=\"has-medium-font-size\">\n<li>Upcoming sale information: Existing customers are highly likely to convert again if you keep them updated with sale information \u2013 a great way to upsell!&nbsp;<\/li>\n<\/ol>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ol start=\"2\" class=\"has-medium-font-size\">\n<li>Product information: Sending out brochures and newly launched product videos works great for both existing customers as well as your lead database. It\u2019s a great way to increase awareness and also cross-sell.&nbsp;<\/li>\n<\/ol>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ol start=\"3\" class=\"has-medium-font-size\">\n<li>Branded videos: Q&amp;As with company leaders, product videos, and testimonial videos, can all work great for increasing conversions.&nbsp;<\/li>\n<\/ol>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ol start=\"4\" class=\"has-medium-font-size\">\n<li>Branded content: A lot of the content you put out on social media and your blog can be repurposed for WhatsApp too! Think about infographics, creatives, and other assets that create brand experiences for your leads.&nbsp;<\/li>\n<\/ol>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-3-creating-goodwill\" style=\"font-size:22px\"><strong>3.&nbsp;Creating Goodwill<\/strong>&nbsp;<\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">One of the biggest benefits of using WhatsApp over something like text messaging or email is that you can truly be there for your leads and create goodwill that will&nbsp;increase the likelihood of their conversion into customers.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">What is goodwill?&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">As a very non-technical definition, Goodwill is the value that applies to your brand and customer experiences. Positive experiences lead to higher goodwill, which&nbsp;directly benefits&nbsp;your sales and brand loyalty&nbsp;&#8211; one of the mainstays of small business growth.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-large is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/kylas.io\/wp-content\/uploads\/2021\/07\/5-3-1024x860.png\" alt=\"WhatsApp as an Effective Small Business Marketing Tool\" class=\"wp-image-8364\" style=\"width:250px;height:210px\" width=\"250\" height=\"210\" srcset=\"https:\/\/kylas.io\/en\/wp-content\/uploads\/2021\/07\/5-3-1024x860.png 1024w, https:\/\/kylas.io\/en\/wp-content\/uploads\/2021\/07\/5-3-300x252.png 300w, https:\/\/kylas.io\/en\/wp-content\/uploads\/2021\/07\/5-3-768x645.png 768w, https:\/\/kylas.io\/en\/wp-content\/uploads\/2021\/07\/5-3.png 1500w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/><\/figure><\/div>\n\n\n<p class=\"has-white-color has-text-color\">.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">How does one build goodwill?&nbsp;<\/p>\n\n\n\n<p class=\"has-white-color has-text-color\">.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">Amongst other things, one of the ways to use marketing to build goodwill is to offer great brand experiences and establish a rapport with your audience and lead base. Customers that truly connect with brands are more likely to buy from them and make repeat purchases.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">Using WhatsApp to build goodwill:&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ol class=\"has-medium-font-size\">\n<li>Immediate response time: As we mentioned earlier, WhatsApp comes with an auto-responder feature that allows you to immediately address any lead communication that comes&nbsp;in even outside your working hours. As a result, the lead at the other end walks away feeling heard and satisfied that their query will be answered at a certain time.&nbsp;<\/li>\n<\/ol>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ol start=\"2\" class=\"has-medium-font-size\">\n<li>One-on-one conversations: WhatsApp allows you to build a personal rapport between the service executive on your side and the customer. Consider a restaurant using WhatsApp to facilitate orders \u2013 the executive can introduce herself\/himself by name, make menu suggestions, answer queries and convert the lead into a customer all while building a great rapport&nbsp;that will create a&nbsp;favorable&nbsp;brand experience.&nbsp;<\/li>\n<\/ol>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ol start=\"3\" class=\"has-medium-font-size\">\n<li>Ease of scheduling: Especially useful for B2B interactions that require demos or meetings,&nbsp;you can use&nbsp;WhatsApp to offer leads the chance to schedule appointments with you. In fact, the platform even sends out reminders that ensure appointments take place, increasing&nbsp;chances of conversion.&nbsp;<\/li>\n<\/ol>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-4-conducting-research\" style=\"font-size:22px\"><strong>4. Conducting Research<\/strong>&nbsp;<\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">You can get as creative as you like with your use of WhatsApp! <\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">The platform offers businesses the chance to use&nbsp;group chats to communicate with multiple people who may have something in common&nbsp;\u2013 belonging to a particular cohort or market segment, for example.&nbsp;<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-large is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/kylas.io\/wp-content\/uploads\/2021\/07\/6-2-1024x860.png\" alt=\"WhatsApp as an Effective Small Business Marketing Tool\" class=\"wp-image-8365\" style=\"width:250px;height:210px\" width=\"250\" height=\"210\" srcset=\"https:\/\/kylas.io\/en\/wp-content\/uploads\/2021\/07\/6-2-1024x860.png 1024w, https:\/\/kylas.io\/en\/wp-content\/uploads\/2021\/07\/6-2-300x252.png 300w, https:\/\/kylas.io\/en\/wp-content\/uploads\/2021\/07\/6-2-768x645.png 768w, https:\/\/kylas.io\/en\/wp-content\/uploads\/2021\/07\/6-2.png 1500w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/><\/figure><\/div>\n\n\n<p class=\"has-medium-font-size\">So, if&nbsp;you\u2019re setting up your marketing strategy, working on your market research, and setting up customer segments, WhatsApp is a great way to&nbsp;send out surveys and gather information from different sets of people&nbsp;with a faster turnaround time.&nbsp;<\/p>\n\n\n\n<p class=\"has-white-color has-text-color\">.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">Of course, keep in mind that messages in a WhatsApp group \u2013 whether from you or from a participant \u2013 are shared with all members of the group, so you may want to restrict using groups to surveys\/research&nbsp;rounds that lend themselves to a group discussion.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">Benefits of using WhatsApp Groups:&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ol class=\"has-medium-font-size\">\n<li>Save time:&nbsp;Running group discussions and research for marketing is a time-consuming affair. With WhatsApp Groups, you significantly cut down on the time and&nbsp;manpower&nbsp;taken to conduct market research.&nbsp;<\/li>\n<\/ol>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ol start=\"2\" class=\"has-medium-font-size\">\n<li>Increased interaction: Groups offer an opportunity for interaction that doesn\u2019t exist outside focus group discussions. To bring the same amount of interaction about remotely without WhatsApp, you\u2019d need to organize and moderate a video conference.&nbsp;<\/li>\n<\/ol>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ol start=\"3\" class=\"has-medium-font-size\">\n<li>Reduced budget: Since WhatsApp is basically free to use, you are able to run group discussions and focus group surveys without needing to invest the kind of money you would need otherwise!&nbsp;<\/li>\n<\/ol>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-5-hold-direct-conversations-over-phone\" style=\"font-size:22px\"><strong>5. Hold Direct Conversations Over the Phone<\/strong><\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">Most people today prefer not to hear from brands \u2013 hence the increased popularity of chatbots and messenger services. Gone are the days of being able to cold call people and have them respond to you \u2013 in fact, even most leads tend to avoid calls unless they\u2019re ready to talk to you.&nbsp;<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-large is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/kylas.io\/wp-content\/uploads\/2021\/07\/7-1-1024x860.png\" alt=\"WhatsApp as an Effective Small Business Marketing Tool\" class=\"wp-image-8366\" style=\"width:250px;height:210px\" width=\"250\" height=\"210\" srcset=\"https:\/\/kylas.io\/en\/wp-content\/uploads\/2021\/07\/7-1-1024x860.png 1024w, https:\/\/kylas.io\/en\/wp-content\/uploads\/2021\/07\/7-1-300x252.png 300w, https:\/\/kylas.io\/en\/wp-content\/uploads\/2021\/07\/7-1-768x645.png 768w, https:\/\/kylas.io\/en\/wp-content\/uploads\/2021\/07\/7-1.png 1500w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/><\/figure><\/div>\n\n\n<p class=\"has-medium-font-size\">That\u2019s where WhatsApp call plays an important role: It acts as an additional, as-needed layer on top of the messaging service.<\/p>\n\n\n\n<p class=\"has-white-color has-text-color has-medium-font-size\">.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">Users will be more open and likely to interact with your brand over messages, ask you questions, and&nbsp;respond to your outreach.<\/p>\n\n\n\n<p class=\"has-white-color has-text-color\">.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">For those that have queries better explained on the call, you can quickly request one and hit the dial button for an instant connection.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">Bringing together both mediums \u2013 text messaging (more convenient &amp; less intrusive for your prospects) and calling (for convenience and with a quick turnaround time for you), you\u2019re able to form a better real-time bond that\u2019s likely to boost conversions.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"htoc-how-to-get-started-with-whatsapp-business-for-your-marketing\"><strong>How: To Get Started With Whatsapp Business for Your Small Business Marketing<\/strong><\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">So,&nbsp;you\u2019re convinced you to need to use WhatsApp for your small business marketing but unsure where to get started? Allow us to guide you.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-step-1-download-the-app\" style=\"font-size:22px\">1.<strong> Download the app&nbsp;<\/strong><\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">Download the WhatsApp Business app via the Google Play Store, Apple App Store, or the WhatsApp website.&nbsp;&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-step-2-review-the-t-amp-c\" style=\"font-size:22px\">2.<strong> Review the T&amp;C&nbsp;<\/strong><\/h3>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-large is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/kylas.io\/wp-content\/uploads\/2021\/07\/10-1024x860.png\" alt=\"Whatsapp Business for Your Small Business Marketing\" class=\"wp-image-8371\" style=\"width:250px;height:210px\" width=\"250\" height=\"210\" srcset=\"https:\/\/kylas.io\/en\/wp-content\/uploads\/2021\/07\/10-1024x860.png 1024w, https:\/\/kylas.io\/en\/wp-content\/uploads\/2021\/07\/10-300x252.png 300w, https:\/\/kylas.io\/en\/wp-content\/uploads\/2021\/07\/10-768x645.png 768w, https:\/\/kylas.io\/en\/wp-content\/uploads\/2021\/07\/10.png 1500w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/><\/figure><\/div>\n\n\n<p class=\"has-medium-font-size\">You\u2019re going to need to agree to WhatsApp\u2019s terms &amp; conditions before you can continue and get started \u2013 we always recommend reading any T&amp;C before you go ahead!&nbsp;<\/p>\n\n\n\n<p class=\"has-white-color has-text-color\">.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-step-3-insert-your-phone-number\" style=\"font-size:22px\">3. Insert Your Phone Number<\/h3>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">This is where you add in the phone number you want to be associated with your business. You will have to enter your country code followed by your phone number, and then verify it by having WhatsApp send a confirmation SMS&nbsp;with the required 6-digit code&nbsp;to your phone.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-step-4-set-up-your-profile\" style=\"font-size:22px\">4. Set Up Your Profile&nbsp;<\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">Once your phone number is successfully registered, you\u2019ll be taken to your profile screen where you can set up essential details like your&nbsp;business&nbsp;name, profile picture,&nbsp;and&nbsp;business&nbsp;type.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-step-5-allow-access-to-your-contacts\" style=\"font-size:22px\">5. Allow Access to Your Contacts<\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">You can give WhatsApp access to your phone\u2019s contacts&nbsp;and multimedia files such as photos and videos \u2013 we&#8217;d recommend sharing this access so you can easily attach your branded content within messages.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-step-6-complete-settings\" style=\"font-size:22px\">6. Complete Settings&nbsp;<\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">You\u2019re almost set up! Finish building out your business\u2019 profile with details such as your address,&nbsp;a business description,&nbsp;hours of operation, links to your website\/social media, and more.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-step-7-start-a-chat\" style=\"font-size:22px\">7.&nbsp;Start a Chat&nbsp;<\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">You\u2019re all set to go! Hit the \u201cNew message\u201d button and select a contact with which to start a new conversation.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"htoc-whatsapp-business-tools-you-don-t-want-to-miss-out-on\"><strong>WhatsApp Business Tools You Don\u2019t Want to Miss Out On<\/strong><\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">WhatsApp Business comes with a number of tools that intend to make life easier and more organized for&nbsp;better&nbsp;small business&nbsp;growth. As your business grows, you\u2019ll find it harder to keep track of leads, and conversations and stay organized \u2013 WhatsApp helps you do just that.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-1-catalogue\" style=\"font-size:22px\">1. <strong>Catalogue&nbsp;<\/strong><\/h3>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-large is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/kylas.io\/wp-content\/uploads\/2021\/07\/11-1024x860.png\" alt=\"man with a catalogue\" class=\"wp-image-8370\" style=\"width:250px;height:210px\" width=\"250\" height=\"210\" srcset=\"https:\/\/kylas.io\/en\/wp-content\/uploads\/2021\/07\/11-1024x860.png 1024w, https:\/\/kylas.io\/en\/wp-content\/uploads\/2021\/07\/11-300x252.png 300w, https:\/\/kylas.io\/en\/wp-content\/uploads\/2021\/07\/11-768x645.png 768w, https:\/\/kylas.io\/en\/wp-content\/uploads\/2021\/07\/11.png 1500w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/><\/figure><\/div>\n\n\n<p class=\"has-medium-font-size\">WhatsApp Business comes with a cataloging tool where you can add your products, price lists, etc., and make it easier for prospective customers to know what you have on offer without needing to personally engage them.<\/p>\n\n\n\n<p class=\"has-white-color has-text-color has-medium-font-size\">.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">It saves you time and it gives them answers without brand interactions, which they love!&nbsp;Of course, they can go ahead and message you with any further questions they may have.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-2-labelling\" style=\"font-size:22px\">2. <strong>Labelling&nbsp;<\/strong><\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">You can use labels for your conversations \u2013 such as \u2018New Lead\u2019, \u2018Cold Lead\u2019, \u2018Payment Pending\u2019, etc. &#8211; or even specific messages within your conversations, so you can more easily sort through and find (and follow up with!) prospective customers. This is especially useful for small business owners,&nbsp;who tend to get overwhelmed with the&nbsp;many&nbsp;responsibilities of a growing brand.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-3-whatsapp-web\" style=\"font-size:22px\">3. <strong>WhatsApp Web&nbsp;<\/strong><\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">You don\u2019t need to rely on your mobile app to use WhatsApp \u2013 if you\u2019re busy working away on your laptop or in the middle of a meeting, you can switch to using WhatsApp Web. This helps you stay connected no matter what device you\u2019re on, so you&nbsp;don\u2019t miss an important query or conversation.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-4-messaging-tools\" style=\"font-size:22px\">4. <strong>Messaging Tools&nbsp;<\/strong><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-large is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/kylas.io\/wp-content\/uploads\/2021\/07\/9-2-1024x860.png\" alt=\"mobile messaging laptop\" class=\"wp-image-8367\" style=\"width:250px;height:210px\" width=\"250\" height=\"210\" srcset=\"https:\/\/kylas.io\/en\/wp-content\/uploads\/2021\/07\/9-2-1024x860.png 1024w, https:\/\/kylas.io\/en\/wp-content\/uploads\/2021\/07\/9-2-300x252.png 300w, https:\/\/kylas.io\/en\/wp-content\/uploads\/2021\/07\/9-2-768x645.png 768w, https:\/\/kylas.io\/en\/wp-content\/uploads\/2021\/07\/9-2.png 1500w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/><\/figure><\/div>\n\n\n<p class=\"has-white-color has-text-color\">.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">We\u2019ve mentioned these before, but automated messaging tools such as automatic greetings, replies, or away messages help you stay prompt and responsive with your potential customers.&nbsp;<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-5-short-links\" style=\"font-size:22px\">5. <strong>Short Links&nbsp;<\/strong><\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">Your WhatsApp Business account comes with a short link (you can find this under Settings &gt; Business Tools) that you can share with potential customers&nbsp;via other channels they might have reached out to you on. The short link&nbsp;allows customers to click and instantly start messaging you on WhatsApp via your Business account.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\"><em>We hope you\u2019re now well-equipped to use WhatsApp as a growing business marketing tool! It\u2019s easy to set up and use to help navigate the usually-disorganized, busy world of growing businesses. If you have any questions, we\u2019d be happy to answer them \u2013 simply reach out in the comments section below.&nbsp;<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>2 billion. That\u2019s the number of users on the popular messaging app WhatsApp, as of 2020. In 2021, especially with the pandemic still raging on, the app has become a popular platform for&nbsp;small business&nbsp;marketing and generally reaching out to customers, especially for homegrown small businesses. But,&nbsp;in&nbsp;case you\u2019re still not on board with the idea, allow &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/kylas.io\/en\/marketing\/whatsapp-as-an-effective-small-business-marketing-tool\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;How to Use WhatsApp as an Effective Small Business Marketing Tool?&#8221;<\/span><\/a><\/p>\n","protected":false},"author":23,"featured_media":14681,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"ub_ctt_via":"","footnotes":""},"categories":[16,40],"tags":[53,147],"acf":[],"featured_image_src":"https:\/\/kylas.io\/en\/wp-content\/uploads\/2021\/07\/PB-Banner-Guide-Images-ONLY-12.jpg","author_info":{"display_name":"Shagun Sharma","author_link":"https:\/\/kylas.io\/en\/author\/shagun"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Use WhatsApp as an Effective Small Business Marketing Tool?<\/title>\n<meta name=\"description\" content=\"WhatsApp Business arm is a great asset for small business marketing. Read to learn how to use Whatsapp as an effective marketing tool.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kylas.io\/en\/marketing\/whatsapp-as-an-effective-small-business-marketing-tool\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Use WhatsApp as an Effective Small Business Marketing Tool?\" \/>\n<meta property=\"og:description\" content=\"WhatsApp Business arm is a great asset for small business marketing. 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