{"id":8838,"date":"2021-08-17T09:30:00","date_gmt":"2021-08-17T04:00:00","guid":{"rendered":"https:\/\/kylas.io\/?p=8838"},"modified":"2023-04-24T10:10:01","modified_gmt":"2023-04-24T04:40:01","slug":"small-business-lead-generation-strategies","status":"publish","type":"post","link":"https:\/\/kylas.io\/en\/marketing\/small-business-lead-generation-strategies","title":{"rendered":"Best Lead Generation Strategies That Work Wonders for Small Businesses"},"content":{"rendered":"\n<style>\n@media only screen and (max-width: 700px){\n.img-full-mob{\nwidth:100% !important;\nheight:100% !important;\n}\n}\n<\/style>\n\n\n\n<p class=\"has-medium-font-size\">Most small businesses have a tough time kickstarting <a href=\"https:\/\/kylas.io\/sales-effectiveness\/lead-generation-small-businesses\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"text-decoration: underline;\">lead generation<\/span><\/a> strategies, and it\u2019s mainly because of two reasons: limited budget and limited patience.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">When running a small business and having your product set up, you\u2019re all geared up to scale and bring in new business. Unfortunately, having limited resources makes it <a href=\"https:\/\/kylas.io\/business-growth\/common-small-business-challenges-resolve\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"text-decoration: underline;\">challenging for small businesses<\/span><\/a> to bring in the leads and scale as fast as you\u2019d like.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">It often feels like a catch-22 situation and most small business owners struggle with it. So, in this article, we\u2019re going to guide you through some lead generation strategies ideal for small business growth.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-ht-block-toc  is-style-outline htoc htoc--position-wide toc-list-style-plain\" data-htoc-state=\"expanded\"><span class=\"htoc__title\"><span class=\"ht_toc_title\">Table of Contents<\/span><span class=\"htoc__toggle\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\"><g fill=\"#444\"><path d=\"M15 7H1c-.6 0-1 .4-1 1s.4 1 1 1h14c.6 0 1-.4 1-1s-.4-1-1-1z\"><\/path><path d=\"M15 1H1c-.6 0-1 .4-1 1s.4 1 1 1h14c.6 0 1-.4 1-1s-.4-1-1-1zM15 13H1c-.6 0-1 .4-1 1s.4 1 1 1h14c.6 0 1-.4 1-1s-.4-1-1-1z\"><\/path><\/g><\/svg><\/span><\/span><div class=\"htoc__itemswrap\"><ul class=\"ht_toc_list\"><li class=\"\"><a href=\"#htoc-what-small-businesses-need-from-lead-generation-strategies\">What do Small Businesses Need From Lead Generation Strategies?<\/a><\/li><li class=\"\"><a href=\"#htoc-5-lead-generation-strategies-for-small-businesses\">5 Effective Lead Generation Strategies for Small Businesses<\/a><\/li><\/ul><\/div><\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"htoc-what-small-businesses-need-from-lead-generation-strategies\">What do Small Businesses Need From Lead Generation Strategies?<\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img data-src=\"https:\/\/kylas.io\/wp-content\/uploads\/2021\/08\/What-Small-Businesses-Need-from-Lead-Generation-Strategies-1.png\" alt=\"Flowchart-Lead Generation Strategies\" class=\"img-full-mob lazy\" width=\"768\" height=\"356\" title=\"Small Business Requirements from Lead Generation Strategies\"><figcaption>Small Business Requirements from Lead Generation Strategies<\/figcaption><\/figure><\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-1-low-on-budget\" style=\"font-size:22px\">1. Low On Budget<\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">Needless to say, aggressive lead generation strategies used by enterprises are simply not sustainable for small businesses. <\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">For starters, small businesses don\u2019t have the kind of budget required for that scale of lead generation: advertising budgets being the main expenditure.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">In addition, small businesses don\u2019t have the kind of manpower required to address, sort through, and funnel a large lead volume.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">So, the best lead generation strategies, in this case, are those that require a low investment in terms of budget \u2013 organic lead generation strategies being preferable, with some paid marketing to help get the velocity that\u2019s needed.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-2-easy-to-execute\" style=\"font-size:22px\">2. Easy to Execute<\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">Lead generation strategies can get complicated when you consider all the different channels available to you. The more complicated it gets, the more resources and effort you need to invest in executing it. <\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">Small businesses need to consider strategies that are good on a smaller scale and easy to execute.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">That might mean picking up only a handful of advertising channels or focusing only on one high-return strategy.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-3-low-resource-requirement\" style=\"font-size:22px\">3. Low Resource Requirement<\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">As we mentioned earlier, small businesses don\u2019t have the kind of manpower required to handle the large lead volumes of aggressive, high-budget lead generation strategies. <\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">A large lead volume, while it sounds great, typically equates to a lower lead qualification ratio and a higher sales investment: both of which are unaffordable for small business growth.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\"> Instead, small businesses need lead generation strategies that require them to make optimum use of the resources (vis manpower) that they have at hand.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-4-high-quality-returns\" style=\"font-size:22px\">4. High-Quality Returns<\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">Because of constraints in budget, time, and effort, every lead generation strategy used by a small business needs to be carefully analyzed for optimum returns.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">Which strategy is bringing in the most high-quality leads? Can a strategy be better optimized to bring in higher-quality leads? Which strategy is simply not delivering as well as we expected it to?<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">These are all questions that need to be put forth and answered periodically, to ensure that resources are being put to the best use possible.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-5-long-term-impact\" style=\"font-size:22px\">5. Long-Term Impact<\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">For sustainable small business growth, lead generation strategies that bring in long-term impact \u2013 or have a compounding effect, for that matter \u2013 are the need of the day. <\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">Because of the sheer competition and noise in every market today, consumers are being bombarded by brands and solutions from every direction. <\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">Small businesses can\u2019t afford to be just another voice in that mix; it\u2019s much more rewarding to capture leads that will bring in more business, long-term business, or additional business.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">So, without further ado, let\u2019s get into the deep end and look at some lead-generation strategies.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"htoc-5-lead-generation-strategies-for-small-businesses\">5 Effective Lead Generation Strategies for Small Businesses<\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img data-src=\"https:\/\/kylas.io\/wp-content\/uploads\/2021\/08\/2-2.png\" alt=\"chart showing 5 lead gen strategies\" class=\"img-full-mob lazy\" width=\"768\" height=\"356\" title=\"5 Best Lead Generation Strategies For Small Business\"><figcaption>5 Best Lead Generation Strategies For Small Business<\/figcaption><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-1-social-media-marketing\" style=\"font-size:22px\">1. Social Media Marketing<\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">Whether you\u2019re a B2B business or a B2C business, social media is where it\u2019s at. All brands everywhere \u2013 from homegrown boutique businesses to large multinationals \u2013 are leveraging social media in different ways.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">For B2C brands, social media is much more than branding, engagement, and networking.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\"><a href=\"https:\/\/www.statista.com\/statistics\/973404\/internet-users-interest-purchasing-products-social-media-usa\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"text-decoration: underline;\">Statista reports<\/span><\/a> that 37% of internet users in the US between 18-34 years had purchased something via social media. <\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright is-resized\"><img data-src=\"https:\/\/kylas.io\/wp-content\/uploads\/2021\/08\/LI-Carousels-4.png\" alt=\"Man with a speak and social media icon\" class=\"img-full-mob lazy\" width=\"200\" height=\"200\" title=\"social media marketing\"><\/figure><\/div>\n\n\n\n<p class=\"has-medium-font-size\">With the disruption, the pandemic brought with it, and the rise of online businesses, that number was only set to rise. Social media, then, becomes a viable and strong channel for actual sales for B2C brands.<\/p>\n\n\n\n<p class=\"has-white-color has-text-color\">.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">For<strong> B2B brands,<\/strong> social media has become a viable channel to reach decision-makers. <a href=\"https:\/\/www.idg.com\/5-statistics-will-change-view-b2b-buyers-journey\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><span style=\"text-decoration: underline;\">According to IDG<\/span><\/a>, a whole 84% of C-level VP-level buyers use social media in decision-making \u2013 that makes it a marketing channel that can no longer be ignored by any brand, in any vertical.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\" id=\"htoc-the-question-then-is-how-best-to-use-social-media-channels-as-a-lead-generation-strategy-here-are-some-suggestions\">The question then is how best to use social media channels as a lead generation strategy. Here are some suggestions:<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"has-vivid-cyan-blue-color has-text-color has-medium-font-size wp-block-heading\" id=\"htoc-social-media-channels-for-lead-generation\">Social Media Channels for Lead Generation<\/h4>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"has-medium-font-size\"><li>Use platforms such as LinkedIn to penetrate networks in which your buyers are present. Connect with potential buyers or executives in potential client companies; consistently post updates that potential buyers will find interesting; share content and comment on posts from the right people in the network; and so on. Then, once the connection has been made, reach out with your offering via personal message \u2013 ideally from one of your leaders or company decision-makers.<\/li><\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"has-medium-font-size\"><li>Where relevant, find groups on channels such as LinkedIn and Facebook that you can be a part of. Be aware though, that these groups usually frown upon promotional posting \u2013 the idea is to add value to the community while plugging in your product\/service as a response to their needs and generate leads from there.<\/li><\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"has-medium-font-size\"><li>Use chatbots and messaging apps offered by social media channels to set up conversation flows that will answer user queries, turning those queries into leads \u2013 this works especially well for B2C brands where user queries are aplenty.<\/li><\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"has-medium-font-size\"><li>Remember to track all the engagement and leads you get from social media \u2013 which channels in particular, what is the quality of those leads, and so on!<\/li><\/ul>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-2-email-marketing\" style=\"font-size:22px\">2. Email Marketing<\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\"><span style=\"text-decoration: underline;\">According to research by Mailigen<\/span>, 89% of marketers use email as a primary channel for lead generation.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright is-resized\"><img data-src=\"https:\/\/kylas.io\/wp-content\/uploads\/2021\/08\/LI-Carousels-2.png\" alt=\"computer with email flying\" class=\"img-full-mob lazy\" width=\"200\" height=\"200\" title=\"Email Marketing\"><\/figure><\/div>\n\n\n\n<p class=\"has-medium-font-size\">However, gone are the days of blasting cold emails to bought subscriber lists. <\/p>\n\n\n\n<p class=\"has-white-color has-text-color has-medium-font-size\">.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">Today, an email lead generation strategy means the use of an email opt-in form or touchpoint to generate leads \u2013 usually on your website or a landing page of some sort.<\/p>\n\n\n\n<p class=\"has-white-color has-text-color has-medium-font-size\">.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">However, the true value of email marketing lies in the relationship you create after generating a subscriber \u2013 also known as lead nurturing.<\/p>\n\n\n\n<p class=\"has-white-color has-text-color has-medium-font-size\">.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"has-vivid-cyan-blue-color has-text-color has-medium-font-size wp-block-heading\" id=\"htoc-here-s-why-email-marketing-is-an-effective-tool-for-lead-generation-and-lead-nurturing\">Here\u2019s why email marketing is an effective tool for lead generation and leads nurturing:<\/h4>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"has-medium-font-size\"><li><strong>It\u2019s basically free:<\/strong> It\u2019s a form of free communication that helps you turn leads into sales, and in bulk.<\/li><\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"has-medium-font-size\"><li><strong>It\u2019s personalized:<\/strong> Personalized communication is the need of the hour today \u2013 consumers like to feel a connection with brands. Email lets you create that connection and make each recipient feel like they\u2019re being spoken to personally.<\/li><\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"has-medium-font-size\"><li><strong>Targeted: <\/strong>Even with an email subscriber list that runs in the several hundred, you can segment your recipients based on certain common factors, and then reach out to them to increase relatability and rapport.<\/li><\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"has-medium-font-size\"><li><strong>Time-saving: <\/strong>So many tools help you set up automatic email drip campaigns, nurturing campaigns, and workflows with templates, so you can save time without compromising on effectiveness.<\/li><\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"has-medium-font-size\"><li>B<strong>randed:<\/strong> In this day and age, you can\u2019t create enough branded content. Email marketing is a great way to add to the brand experience you create to help convert your potential customers.<\/li><\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"has-vivid-cyan-blue-color has-text-color has-medium-font-size wp-block-heading\" id=\"htoc-here-are-some-places-in-your-lead-generation-strategy-where-you-should-employ-email-marketing\">Here are some places in your lead generation strategy where you should employ email marketing:<\/h4>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"has-medium-font-size\"><li>On your website, as an opt-in for users to subscribe to your newsletter or weekly email.<\/li><\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"has-medium-font-size\"><li>For B2C brands, follow up with potential customers who only reach the check-out page but don\u2019t complete the purchase (having given you their email ID in the process).<\/li><\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"has-medium-font-size\"><li>On your website and in your marketing collateral, as a help\/contact channel for potential customers to reach out through (and a surprising number of people do).<\/li><\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"has-medium-font-size\"><li>As a quick sign-up option (instead of an inquiry form or sign-up process, offer users the option to sign up for your service\/product simply by leaving their email and having you get back to them).<\/li><\/ul>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-3-referral-marketing\" style=\"font-size:22px\">3. Referral Marketing<\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">According to research by Nielsen, people are 4X more likely to buy a product when referred by a friend.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright is-resized\"><img data-src=\"https:\/\/kylas.io\/wp-content\/uploads\/2021\/08\/LI-Carousels-1.png\" alt=\"\" class=\"img-full-mob lazy\" width=\"200\" height=\"200\"><\/figure><\/div>\n\n\n\n<p class=\"has-medium-font-size\">For most fast-growing small businesses, this statistic is like a mantra. Referral marketing is basically the use of referrals \u2013 from your current users to their peers, friends, family, etc. &#8211; to bring you more leads.<\/p>\n\n\n\n<p class=\"has-white-color has-text-color has-medium-font-size\">.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">Lead generation strategies can take a lot of effort, money, and time before they\u2019re successful \u2013 referral marketing is one such strategy that only requires you to have a stellar product and a likable team.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"has-vivid-cyan-blue-color has-text-color has-medium-font-size wp-block-heading\" id=\"htoc-let-s-look-at-some-of-the-benefits-of-referral-marketing\">Let\u2019s look at some of the benefits of referral marketing:<\/h4>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"has-medium-font-size\"><li>Unlike most other lead generation strategies, it doesn\u2019t need tall budgets.<\/li><\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"has-medium-font-size\"><li>It leverages one of the strongest assets you already have \u2013 satisfied customers.<\/li><\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"has-medium-font-size\"><li>The leads you generate from a referral are likely to be of a much higher quality than other channels.<\/li><\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"has-medium-font-size\"><li>Leads from referrals tend to come in already interested \u2013 you don\u2019t have to do much convincing, to begin with.<\/li><\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"has-medium-font-size\"><li>It brings in long-term returns \u2013 you also stand to gain from referrals of referrals.<\/li><\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"has-vivid-cyan-blue-color has-text-color has-medium-font-size wp-block-heading\" id=\"htoc-how-to-executive-a-referral-lead-generation-strategy\">How to executive a referral lead generation strategy:<\/h4>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"has-medium-font-size\"><li><strong>Establish a referral program:<\/strong> What do your clients get in return for referring their peers\/friends\/family?<\/li><\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"has-medium-font-size\"><li><strong>Train your sales team to ask for the lead:<\/strong> most salespersons tend to be shy in bringing it up.<\/li><\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"has-medium-font-size\"><li><strong>Ask for the lead early: <\/strong>Instinct will tell you to wait until your customer has used your product for a while, but the best time to ask for a referral is when they\u2019ve just been sold \u2013 that&#8217;s when they\u2019re most excited about your product.<\/li><\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"has-medium-font-size\"><li><strong>Use email marketing:<\/strong> If you\u2019re launching a referral program and already have a lot of happy customers, group them into a segment and send out a warm email letting them know about the program and asking for referrals.<\/li><\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"has-medium-font-size\"><li><strong>Follow-up<\/strong>: Most salespersons are also shy about repeatedly asking customers if they would like to refer anyone, but it usually takes a couple of follow-ups to start generating leads.<\/li><\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-4-content-marketing\" style=\"font-size:22px\">4. Content Marketing<\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright is-resized\"><img data-src=\"https:\/\/kylas.io\/wp-content\/uploads\/2021\/08\/LI-Carousels-5.png\" alt=\"man writing on computer\" class=\"img-full-mob lazy\" width=\"200\" height=\"200\" title=\"Content Marketing \"><\/figure><\/div>\n\n\n\n<p class=\"has-medium-font-size\">Most small businesses hesitate to look at content marketing as a lead generation strategy because it works over the long term. Whether you\u2019re B2C, B2B, or just an individual selling a service, though, content marketing is one of the most effective lead generation strategies you could employ.<\/p>\n\n\n\n<p class=\"has-white-color has-text-color has-medium-font-size\">.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">That is because even though it may take a while, the rewards come to you manifold in the long term \u2013 think of it as the compounding effect of investment, similar to SIPs used in financial investment.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"has-vivid-cyan-blue-color has-text-color has-medium-font-size wp-block-heading\" id=\"htoc-what-exactly-is-content-marketing\"><strong>What exactly is content marketing?<\/strong><\/h4>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">Content marketing is the use of any content format \u2013 including email and social media \u2013 to create experiences, add value &amp; knowledge, and pull in potential customers. You may be using content marketing without even knowing it! <\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">If you write a blog, send out newsletters, constantly update and interact with your network on social media, share relevant and useful content from 3rd parties, etc., you\u2019re using content marketing.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"has-vivid-cyan-blue-color has-text-color has-medium-font-size wp-block-heading\" id=\"htoc-what-channels-does-content-marketing-involve\">What channels does content marketing involve?<\/h4>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">Content marketing involves channels such as email, social media, your website, and your marketing collaterals, with formats such as:<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"has-medium-font-size\"><li>Newsletters<\/li><\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"has-medium-font-size\"><li>Emails<\/li><\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"has-medium-font-size\"><li>Infographics<\/li><\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"has-medium-font-size\"><li>Videos<\/li><\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"has-medium-font-size\"><li>Blog posts<\/li><\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"has-medium-font-size\"><li>White papers<\/li><\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"has-medium-font-size\"><li>Guides<\/li><\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"has-medium-font-size\"><li>Case studies<\/li><\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"has-medium-font-size\"><li>Web content<\/li><\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"has-medium-font-size\"><li>Flyers and brochures<\/li><\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"has-medium-font-size\"><li>Inserts and so on<\/li><\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">The content you publish across these and then distribute via the various channels, forms your content marketing strategy.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"has-vivid-cyan-blue-color has-text-color has-medium-font-size wp-block-heading\" id=\"htoc-how-does-content-marketing-help-as-a-lead-generation-strategy\">How does content marketing help as a lead-generation strategy?<\/h4>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">The content you publish and promote across these various channels creates a branded experience for your audience and draws in potential customers. <\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">When you repeatedly publish content, your presence in front of your prospective clients increases and they become more familiar with your brand, establishing a kind of trust and rapport.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">If they\u2019re already in the buying cycle, the content helps create thought leadership for you and convert them into leads.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">If they\u2019re not yet in the buying cycle, the content creates a branded experience that leaves your name top of mind when they\u2019re aware of a need for your product\/service. <\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-5-search-engine-optimization-seo\">5. Search Engine Optimization (SEO)<\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright is-resized\"><img data-src=\"https:\/\/kylas.io\/wp-content\/uploads\/2021\/08\/LI-Carousels.png\" alt=\"woman sitting on a stack of paper and SEO background\" class=\"img-full-mob lazy\" width=\"200\" height=\"200\" title=\"SEO \"><\/figure><\/div>\n\n\n\n<p class=\"has-medium-font-size\">Search Engine Optimization is another one of those long-term lead generation strategies that are best put into place right from the start. While you\u2019re probably aware of SEO, you might think of it only in the context of optimized web pages that show up when a user searches for certain queries on a search portal.<\/p>\n\n\n\n<p class=\"has-white-color has-text-color has-medium-font-size\">.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">There are, however, many other ways in which you can use Search Engine Optimization as a lead generation strategy:<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"has-vivid-cyan-blue-color has-text-color has-medium-font-size wp-block-heading\" id=\"htoc-1-to-create-a-local-business-listing\">1. To create a local business listing:<\/h4>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">Google offers a feature called the Google My Business listing, which means that for the right keywords \u2013 usually your brand keywords \u2013 your business and its details show up in the right column of the Search Engine Results Page (SERP). You\u2019ve probably used this feature yourself when looking for a particular brand, restaurant, or company.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"has-vivid-cyan-blue-color has-text-color has-medium-font-size wp-block-heading\" id=\"htoc-2-to-reach-out-to-promising-consumers-in-the-buying-cycle\">2. To reach out to promising consumers in the buying cycle:<\/h4>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">Users in the awareness stage, still getting acquainted with their needs\/wants, are in a great place to be exposed to solutions from your brand.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">Similarly, users in the consideration stage evaluating different brands are in a great place to be sold on yours. You can do this by identifying consumer forums where you can add value to user queries.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"has-vivid-cyan-blue-color has-text-color has-medium-font-size wp-block-heading\" id=\"htoc-3-to-find-prospective-customers-where-they-re-already-spending-time\">3. To find prospective customers where they\u2019re already spending time<\/h4>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">Guest posting is a big part of off-page SEO. That is where you post content that showcases your expertise on online publications, as a guest author \u2013 plenty of publications offer you the chance to do this and include a link back to your website, which means that you have direct access to their audience. <\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">Needless to say, it\u2019s important to choose publications in your industry frequented by your target audience.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">The five lead generation strategies we\u2019ve outlined here keep in mind the aspects that we highlighted as essential for small business growth \u2013 they&#8217;re low on budget, easy to execute, low on resource requirement, and bring in high-quality returns and long-term impact.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">While a couple of them are easy to get started with and can show results almost right away (depending on your market), a couple of them are slow to start and compound into long-term results. <\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">We recommend using all of them; it\u2019s important to <strong>approach lead generation with a mix of strategies to maximize small business growth.<\/strong><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">If you have any others you\u2019d like to add to the list, or if you have any questions about the ones we\u2019ve covered here, feel free to reach out! Simply drop a line in the comments section below.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Most small businesses have a tough time kickstarting lead generation strategies, and it\u2019s mainly because of two reasons: limited budget and limited patience. When running a small business and having your product set up, you\u2019re all geared up to scale and bring in new business. Unfortunately, having limited resources makes it challenging for small businesses &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/kylas.io\/en\/marketing\/small-business-lead-generation-strategies\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Best Lead Generation Strategies That Work Wonders for Small Businesses&#8221;<\/span><\/a><\/p>\n","protected":false},"author":23,"featured_media":14662,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"ub_ctt_via":"","footnotes":""},"categories":[14,16,40],"tags":[38,149,150],"acf":[],"featured_image_src":"https:\/\/kylas.io\/en\/wp-content\/uploads\/2021\/08\/Copy-of-PB-Banner-Guide-Images-ONLY-2.jpg","author_info":{"display_name":"Shagun Sharma","author_link":"https:\/\/kylas.io\/en\/author\/shagun"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Best Lead Generation Strategies That Work Wonders for Small Businesses<\/title>\n<meta name=\"description\" content=\"Small business growth demands lead generation strategies that are easy to kickstart &amp; give high returns. 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Find five main strategies here.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/kylas.io\/en\/marketing\/small-business-lead-generation-strategies","og_locale":"en_US","og_type":"article","og_title":"Best Lead Generation Strategies That Work Wonders for Small Businesses","og_description":"Small business growth demands lead generation strategies that are easy to kickstart & give high returns. Find five main strategies here.","og_url":"https:\/\/kylas.io\/en\/marketing\/small-business-lead-generation-strategies","og_site_name":"Kylas Growth Engine | Sales CRM Software for Small businesses","og_image":[{"width":1200,"height":675,"url":"https:\/\/kylas.io\/en\/wp-content\/uploads\/2021\/08\/Copy-of-PB-Banner-Guide-Images-ONLY-2.jpg","type":"image\/jpeg"}],"author":"Shagun Sharma","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Shagun Sharma","Est. reading time":"13 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/kylas.io\/en\/marketing\/small-business-lead-generation-strategies","url":"https:\/\/kylas.io\/en\/marketing\/small-business-lead-generation-strategies","name":"Best Lead Generation Strategies That Work Wonders for Small Businesses","isPartOf":{"@id":"https:\/\/kylas.io\/en\/#website"},"datePublished":"2021-08-17T04:00:00+00:00","dateModified":"2023-04-24T04:40:01+00:00","author":{"@id":"https:\/\/kylas.io\/en\/#\/schema\/person\/58914992bfe5c67716dfe2e8863250a3"},"description":"Small business growth demands lead generation strategies that are easy to kickstart & give high returns. 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