{"id":8946,"date":"2021-08-24T09:30:00","date_gmt":"2021-08-24T04:00:00","guid":{"rendered":"https:\/\/kylas.io\/?p=8946"},"modified":"2023-08-09T18:58:32","modified_gmt":"2023-08-09T13:28:32","slug":"sales-promotion","status":"publish","type":"post","link":"https:\/\/kylas.io\/en\/sales-strategy\/sales-promotion","title":{"rendered":"The Ultimate Guide to Acing Sales Promotion &#038; Closing Deals Like a Rockstar"},"content":{"rendered":"\n<style>\n@media only screen and (max-width: 700px){\n.img-full-mob{\nwidth:100% !important;\nheight:100% !important;\n}\n}\n<\/style>\n\n\n\n<p class=\"has-medium-font-size\">It\u2019s almost the festive season \u2013 are you ready for the sales? Amazon Prime Day, The End of Reason Sale, and Black Friday; are all terms we\u2019re familiar with because we log on in a heartbeat to make our purchases (either something we\u2019ve been eyeing for a while or something we choose impulsively). They are also all forms of \u2018<a href=\"https:\/\/kylas.io\/sales-techniques\/sales-promotion-techniques\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"text-decoration: underline;\"><span class=\"has-inline-color has-vivid-cyan-blue-color\">sales promotions<\/span><\/span><\/a>\u2019.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">Businesses selling any kind of product \u2013 even B2B businesses \u2013 use the same kind of <a href=\"https:\/\/kylas.io\/sales-strategy\/dynamic-sales-strategy\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"text-decoration: underline;\"><span class=\"has-inline-color has-vivid-cyan-blue-color\">sales strategy<\/span><\/span><\/a> to increase demand temporarily.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-ht-block-toc  is-style-outline htoc htoc--position-wide toc-list-style-plain\" data-htoc-state=\"expanded\"><span class=\"htoc__title\"><span class=\"ht_toc_title\">Table of Contents<\/span><span class=\"htoc__toggle\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\"><g fill=\"#444\"><path d=\"M15 7H1c-.6 0-1 .4-1 1s.4 1 1 1h14c.6 0 1-.4 1-1s-.4-1-1-1z\"><\/path><path d=\"M15 1H1c-.6 0-1 .4-1 1s.4 1 1 1h14c.6 0 1-.4 1-1s-.4-1-1-1zM15 13H1c-.6 0-1 .4-1 1s.4 1 1 1h14c.6 0 1-.4 1-1s-.4-1-1-1z\"><\/path><\/g><\/svg><\/span><\/span><div class=\"htoc__itemswrap\"><ul class=\"ht_toc_list\"><li class=\"\"><a href=\"#htoc-what-is-sales-promotion\">What is Sales Promotion?<\/a><\/li><li class=\"\"><a href=\"#htoc-what-are-the-objectives-of-sales-promotion\">What Are The Objectives of Sales Promotion?<\/a><\/li><li class=\"\"><a href=\"#htoc-types-of-sales-promotions\">Types of Sales Promotions<\/a><\/li><li class=\"\"><a href=\"#htoc-the-pros-amp-cons-of-using-sales-promotions\">The Pros &amp; Cons of Using Sales Promotions<\/a><\/li><li class=\"\"><a href=\"#htoc-customer-behaviour-traits-that-can-help-you-with-sales-promotions\">Customer Behaviour Traits That Can Help You With Sales Promotions<\/a><\/li><li class=\"\"><a href=\"#htoc-preparing-to-run-a-sales-promotion\">Preparing to Run a Sales Promotion<\/a><\/li><\/ul><\/div><\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"htoc-what-is-sales-promotion\">What is Sales Promotion?<\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">Sales promotion, as you can probably tell by now, is a marketing tactic used by companies to temporarily boost demand for products (although it can certainly also be used for some types of services).<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">The idea is to drive an accelerated upswing in sales numbers and revenue in order to meet a target or achieve other objectives, which we will cover below.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">As a standard rule, however, a sales promotion is always a short-term tactic used to achieve a short-term goal.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"htoc-what-are-the-objectives-of-sales-promotion\">What Are The Objectives of Sales Promotion?<\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img data-src=\"https:\/\/kylas.io\/wp-content\/uploads\/2021\/08\/Sales-Promotion-In-Blog-Info-3.png\" alt=\"Infographic for sales promotion showcasing its different objectives\" class=\"img-full-mob lazy\" width=\"768\" height=\"356\" title=\"Objectives of Sales Promotion\"><figcaption>Objectives of Sales Promotion<\/figcaption><\/figure><\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">Sales promotions can be run for a number of reasons, including:<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-1-to-drive-up-lead-flow\" style=\"font-size:22px\">1. To Drive Up Lead Flow<\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">When you find your <a href=\"https:\/\/kylas.io\/sales-strategy\/stages-of-sales-pipeline\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"text-decoration: underline;\">sales pipeline<\/span><\/a> drying up and needing a fast and effective solution, the answer can be a sales promotion. Putting an offer on your products or offering other incentives will help your marketing team increase their conversions and push more leads to your sales team.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\"><strong>Caveat:<\/strong> As with any marketing tactic, the <a href=\"https:\/\/kylas.io\/sales-techniques\/lead-qualification\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"text-decoration: underline;\"><span class=\"has-inline-color has-vivid-cyan-blue-color\">lead qualification<\/span><\/span><\/a> ratio must be kept track of when using sales promotions to increase flow. Many a user gets drawn in by sales promotions but doesn\u2019t actually fit the lead criteria.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-2-to-achieve-sales-targets\" style=\"font-size:22px\">2. To Achieve Sales Targets<\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">Sales targets can sometimes prove elusive for reasons outside our control. Market conditions, upcoming economic reforms, natural or man-made disasters, or even just consumer trends, can make it seem impossible to meet the quarter\u2019s sales targets.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">A sales promotion or \u201coffer\u201d, in such cases, is a sales strategy that incentivizes buyers to make a purchase decision despite these external factors, so you can meet your sales targets.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-3-to-clear-inventory\" style=\"font-size:22px\">3. To Clear Inventory<\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">Sales promotions (aptly and directly called \u201cclearance sales\u201d in B2C categories) make it easy for manufacturers to clear out earlier stock and maximize sales revenue from it, before launching new products.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">While you\u2019re used to seeing such sales on products like clothing and technology, it\u2019s a sales promotion tactic that applies to every industry.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">For example, diesel vehicles in India recently made the switch from the previous emission benchmark of BSIV to the updated benchmark of BSVI. <\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">Vehicle manufacturers needed to update their engines and clear out BSIV inventory \u2013 naturally, sales promotions made sense to temporarily boost demand. Plus it was also necessary to sell as many BSIV vehicles as possible before the manufacturing line completely switched over to the updated engines and they were left with an outdated inventory.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-4-to-beat-intense-competition\" style=\"font-size:22px\">4. To Beat Intense Competition<\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">In today\u2019s world, where technology has guaranteed competition not only for the B2C brands but also for B2B brands that once held a monopoly in their markets. Today,  most brands are fighting to win business from their competitors.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">Sales promotion is an age-old sales strategy that helps brands beat out the competition by the sheer direct benefit of offering more value. <\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">When consumers have so many choices in front of them, sometimes all it takes to <a href=\"https:\/\/kylas.io\/sales-techniques\/create-winning-sales-script-pitch-close-deals\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"text-decoration: underline;\"><span class=\"has-inline-color has-vivid-cyan-blue-color\">close a deal<\/span><\/span><\/a> is receiving more value from the company than its competitor. This is especially true in most B2B industries.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-5-to-sell-new-products\" style=\"font-size:22px\">5. To Sell New Products<\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">Sales promotions are often used as a way to introduce new products and new product lines. To understand this better let\u2019s look at the products that are promoted on mall floors \u2013 new cosmetic lines, new cars, new technology, etc., all with some sort of sales promotion or display to help attract as many potential customers as possible.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">Because consumers can be wary of trying new products \u2013 and especially new product lines \u2013 from even brands they\u2019ve bought from before, a sales promotion helps break that initial barrier to purchase and create a buzz around the new launch.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-6-to-upsell-cross-sell-customers\" style=\"font-size:22px\">6. To Upsell\/Cross-Sell Customers<\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">As we mentioned earlier, customers can be wary of trying new products, even from a brand they\u2019ve bought from before. Consider, for example, forklifts being launched by a brand that previously only made stacking equipment. <\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">They already have the customer base \u2013 a customer base that most definitely needs and uses forklifts. Those customers, however, would need to be introduced to the new product and swayed from their current supplier of forklifts\u2026no easy feat. <\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">A sales promotion will help launch the product, create buzz, and win over prospects.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-7-to-break-into-new-markets\" style=\"font-size:22px\">7. To Break Into New Markets<\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">Many a company launches their product and service targeted to one consumer base and grows to learn that they can tap into many more consumer segments than they previously realized. <\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">Perhaps the brand finds out its market is larger than expected, or perhaps they realize that a different consumer cohort finds different benefits from the same product.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">A sales promotion helps in this case, where the brand can utilize promotion strategies to help break into the new market with a bang.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"htoc-types-of-sales-promotions\">Types of Sales Promotions<\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img data-src=\"https:\/\/kylas.io\/wp-content\/uploads\/2021\/08\/Sales-Promotion-In-Blog-Info-2.png\" alt=\"Infographic showing 5 different sales promotions techniques\" class=\"img-full-mob lazy\" width=\"768\" height=\"356\" title=\"Sales Promotion Types\"><figcaption>Sales Promotion Types<\/figcaption><\/figure><\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">Contrary to what you may immediately think, a sales promotion is not necessarily just an offer or a discount \u2013 even though that is the most common. Promotions come in many types, and different types of sales promotions suit different purposes. Let\u2019s have a look:<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-1-discounts-and-offers\" style=\"font-size:22px\">1. Discounts and Offers<\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">There is no denying that <a href=\"https:\/\/kylas.io\/business-growth\/small-business-growth-pricing-strategy\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"text-decoration: underline;\">Product Pricing<\/span> <\/a>is one of the biggest factors that come into play while making a  purchase. Every single person feels great when they get a good deal on a product \u2013 and even more so when it\u2019s a limited-period offer that they\u2019ve managed to catch in time.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">For a successful sales promotion targeted to <a href=\"https:\/\/kylas.io\/sales-effectiveness\/sales-productivity-crm-hacks\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"text-decoration: underline;\"><span class=\"has-inline-color has-vivid-cyan-blue-color\">boost your sales<\/span><\/span><\/a> and revenue, a <strong>\u2018flash sale\u2019<\/strong> or <strong>\u2018limited period offer\u2019<\/strong> is a great idea because it pushes people to take action and makes price the only \u2013 if not one of the only \u2013 decision-making factors.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-vivid-cyan-blue-color has-text-color has-medium-font-size\" id=\"htoc-use-this-sales-promotion-type-when\">Use this sales promotion type when you want to:<\/h4>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"has-medium-font-size\">\n<li>Push prospects to make decisions faster<\/li>\n<\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"has-medium-font-size\">\n<li>You want to increase the velocity of your sales<\/li>\n<\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"has-medium-font-size\">\n<li>Price has been a point of contention in closing deals<\/li>\n<\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"has-medium-font-size\">\n<li>Have a lot of leads that are <strong>\u2018on the fence\u2019<\/strong><\/li>\n<\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"has-medium-font-size\">\n<li>Want to clear out inventory<\/li>\n<\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"has-medium-font-size\">\n<li>Have another brand pushing competitive pricing<\/li>\n<\/ul>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-2-freebies\" style=\"font-size:22px\">2. Freebies<\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">Freebies or free samples are ideal for B2C brands, where products are easily handled and distributed, but don\u2019t let that limit your imagination. Software companies, for example, can offer freebies such as additional features or trial periods as well.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">Freebies help you break the barrier when it comes to product trials \u2013 as we mentioned earlier, most consumers hesitate to buy new products, even from brands they\u2019ve bought from before. They also help you create a buzz during a new product launch!<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-vivid-cyan-blue-color has-text-color has-medium-font-size\" id=\"htoc-use-freebies-when\">Use freebies when you want to:<\/h4>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"has-medium-font-size\">\n<li>Cross-sell your products to existing customers<\/li>\n<\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"has-medium-font-size\">\n<li>Create buzz for a new product launch<\/li>\n<\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"has-medium-font-size\">\n<li>Break the trial barrier \u2013 or do you think a product trial is what will help convert more leads<\/li>\n<\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"has-medium-font-size\">\n<li>Increase your brand\u2019s goodwill among existing customers<\/li>\n<\/ul>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-3-bundling\" style=\"font-size:22px\">3. Bundling<\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">Bundling is the term used for when you club a couple or more products, or products &amp; services, together and sell them as a unit or a \u2018combo\u2019. <\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">You see this all the time in FMCG brands or fast-food chains, and the same principle absolutely applies when trying to close a B2B deal as well. A B2B company, for example, may bundle a year of free service along with a product, or a couple of add-on features that are otherwise chargeable.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">The idea is that the customer gets the combination of products for a total value less than if he were to buy them individually. It\u2019s a form of creating value to try and win the deal. It is not likely to work to draw in more leads or break a competition barrier, but it will work to push a prospect over the fence if they\u2019re procrastinating closing the deal.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-vivid-cyan-blue-color has-text-color has-medium-font-size\" id=\"htoc-use-this-sales-promotion-strategy-when\">Use this sales promotion strategy when:<\/h4>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"has-medium-font-size\">\n<li>A prospective deal isn\u2019t converting because of a value hurdle<\/li>\n<\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"has-medium-font-size\">\n<li>You\u2019re trying to push inventory or service that isn\u2019t getting bought independently<\/li>\n<\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"has-medium-font-size\">\n<li>You\u2019re trying to add value to create goodwill<\/li>\n<\/ul>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-4-add-on-benefits\" style=\"font-size:22px\">4. Add-on benefits<\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">A <a href=\"https:\/\/retailmenot.mediaroom.com\/2018-04-25-RetailMeNot-Survey-Deals-and-Promotional-Offers-Drive-Incremental-Purchases-Online-Especially-Among-Millennial-Buyers\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><span style=\"text-decoration: underline;\">survey by RetailMeNot<\/span><\/a> found that 80% of customers would rather get free shipping than receive their package faster. <\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">This reluctance to buy add-ons is universal and can help you close deals. A good way to push a deal towards conversion is to pack on the added benefits: free shipping, free service, extended warranty, etc., that customers usually have to pay for with the product.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-vivid-cyan-blue-color has-text-color has-medium-font-size\" id=\"htoc-use-this-sales-promotion-strategy-when1\">Use this sales promotion strategy when you:<\/h4>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"has-medium-font-size\">\n<li>Have a deal that\u2019s \u2018on the fence\u2019<\/li>\n<\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"has-medium-font-size\">\n<li>Want to get customers to try a new product<\/li>\n<\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"has-medium-font-size\">\n<li>Want to push prospects to make decisions faster<\/li>\n<\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"has-medium-font-size\">\n<li>Value or price is a point of contention, and offering these add-ons makes economic sense to your firm<\/li>\n<\/ul>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-5-refunds\" style=\"font-size:22px\">5. Refunds<\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">You\u2019ve probably seen the \u201cmoney-back guarantee\u201d with a number of consumer products. This is a sales promotion strategy where you offer to return or refund the value of the purchase if the consumer is not happy. <\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">Like with freebies, it\u2019s often used to break the barrier to trial for new customers or new products.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">This works especially well when the value of your product is realized more profoundly after using it &#8211; \u201cif only we could get more people to just try the product\u201d are words very commonly heard in many meeting rooms.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">A limited-period refund guarantee can help you push sales by reducing that barrier to trial.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-vivid-cyan-blue-color has-text-color has-medium-font-size\" id=\"htoc-use-this-sales-promotion-strategy-when11\">Use this sales promotion strategy when you want to:<\/h4>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"has-medium-font-size\">\n<li>Get customers to try a new product<\/li>\n<\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"has-medium-font-size\">\n<li>Break the trial barrier \u2013 or you think a product trial is what will help convert more deals<\/li>\n<\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"has-medium-font-size\">\n<li>Push prospects to make decisions faster<\/li>\n<\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"has-medium-font-size\">\n<li>Have another brand pushing competitive pricing<\/li>\n<\/ul>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"htoc-the-pros-amp-cons-of-using-sales-promotions\">The Pros &amp; Cons of Using Sales Promotions<\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">So, you need to push your sales and have a number of sales promotion strategies that might be appropriate \u2013 should you be using them? As a sales strategy, promotions come with their own pros and cons.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-background has-fixed-layout\" style=\"background-color:#e7f5fe\"><thead><tr><th>Pros<\/th><th>Cons&nbsp;<\/th><\/tr><\/thead><tbody><tr><td>Promotions&nbsp;are a great means to an end<\/td><td>Promotions are only a short-term&nbsp;sales&nbsp;strategy&nbsp;<br><\/td><\/tr><tr><td>They help stimulate demand&nbsp;<\/td><td>They can divert attention from long-term selling activities&nbsp;<\/td><\/tr><tr><td>Promotions make things easier on the sales team&nbsp;<\/td><td>Some sales promotions can dilute the brand&nbsp;for new audiences<\/td><\/tr><tr><td>They help keep sales numbers high round the year&nbsp;<\/td><td>Once effective they can easily become an overused strategy&nbsp;<\/td><\/tr><tr><td>Promotions can increase customer goodwill &amp; loyalty&nbsp;<\/td><td>They can make it a challenge to sell at regular price points again&nbsp;<\/td><\/tr><\/tbody><\/table><figcaption class=\"wp-element-caption\">Sales Promotion Pros and Cons<\/figcaption><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\"><em>Behind every sale, promotion is a consumer behavior trait that\u2019s driving the strategy. Understanding these traits not only helps you better understand the different promotion types, but when to use which, and how to make the most out of them. <\/em><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">After all, running a sales promotion isn\u2019t as easy as a marketing campaign \u2013 it can fail when not strategized well.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"htoc-customer-behaviour-traits-that-can-help-you-with-sales-promotions\">Customer Behaviour Traits That Can Help You With Sales Promotions<\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">Let\u2019s look at some of the consumer behavior traits that will help you run successful sales promotions:<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-1-risk-aversion\" style=\"font-size:22px\">1. Risk aversion<\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">Risk aversion is a cognitive bias often found in <a href=\"https:\/\/kylas.io\/sales-effectiveness\/sales-strategy\/psychology-behind-selling-understanding-your-customers-and-how-to-sell-them\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"text-decoration: underline;\">consumer psychology<\/span><\/a>, where the pain of losing or missing out on something is more compelling than the happiness of gain. It is what has people adding products to a cart during a flash sale faster than they would at another time.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">The same risk aversion applies when closing a B2B deal \u2013 if the prospect feels like he stands more to lose from missing out on what you\u2019re offering at the moment, he is more likely to grab your sales promotion and you can close your deal.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">Risk aversion usually comes into play with limited-period offers and discounts that offer much higher value to the buyer than at other times during the year.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-2-social-proof\" style=\"font-size:22px\">2. Social proof<\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">While it\u2019s a very old psychological concept, social proof is a relatively recent phenomenon in consumer purchase behaviour. <\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">Most consumers today trust the word of their peers, colleagues, or even other unknown consumers, over that of brands. Rather than trust just the advertisement or brand material, they will look for reviews and the experience of other customers before they make a purchase.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">This is why case studies, customer testimonials, customer videos, have become almost a standard part of every brand\u2019s marketing strategy \u2013 once leveraged, it will make your sales promotion that much more powerful too.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">Once you talk about how many people have benefited from your bundle offer, for example, you can help push the sale promotion even further.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-3-need-for-esteem\" style=\"font-size:22px\">3. Need for Esteem<\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">Esteem needs are one of the upper-level needs in Maslow\u2019s Hierarchy of Needs, and very much apply at a corporate B2B level too. <\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">Status, reputation, and recognition are part of the need for esteem that most companies and executives at companies are prone to fall prey to, and are ideal to keep in mind when dealing with a high-flying client.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">Hence, when creating a sales promotion that you\u2019re hoping appeals to upscale clients as well, you\u2019d do well to keep in mind their need for esteem and ensure that the promotion offers value without undercutting their focus on esteem: they don\u2019t need the promotion, but everyone loves a good promotion without compromising on reputation and esteem.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-4-need-for-security\" style=\"font-size:22px\">4. Need for security<\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">Safety needs are one of the lower-level needs in Maslow\u2019s Hierarchy of Needs and are prioritized by growing businesses. <\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">This is a good cue to take when pitching a sales promotion to close a business deal: if it offers value or security in some way, they are more likely to use the promotion and close the deal.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\"><strong>Caveat:<\/strong> The need for security doesn\u2019t apply necessarily only to growing businesses \u2013 it&#8217;s is just a higher-order priority for them. For enterprises, safety in decisions is more of corporate hygiene.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-5-scarcity-aversion\" style=\"font-size:22px\">5. Scarcity Aversion<\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">Scarcity aversion is very close to risk aversion, in that the pain of loss is more powerful than the draw of the gain. This is why you see a lot of brands creating a temporary scarcity of products, to help drive up demand \u2013 the same principle, in fact, is applied in economics too.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">This is a powerful component in delivering sales promotion strategies that drive prospects to make faster decisions, which makes it ideal for flash sales, clearance sales, bundles, and add-ons intended to clear out inventory or push sales revenue temporarily.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"htoc-preparing-to-run-a-sales-promotion\">Preparing to Run a Sales Promotion<\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img data-src=\"https:\/\/kylas.io\/wp-content\/uploads\/2021\/08\/Sales-Promotion-In-Blog-Info-1-1.png\" alt=\"A check list for all the preparations that need to be made before running sales promotions\" class=\"img-full-mob lazy\" width=\"768\" height=\"356\" title=\"Preparing for Sales Promotion Checklist\"><figcaption>Preparing for Sales Promotion Checklist<\/figcaption><\/figure><\/div>\n\n\n\n<p class=\"has-medium-font-size\">Running a sales promotion isn\u2019t as easy as a decision made in the boardroom. Your marketing and sales team needs to be ready to push that promotion and get the results you expect from it \u2013 after all, it\u2019s only a short-term strategy to achieve your objective.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">Here are a few ways in which they need to prepare:<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-1-having-a-known-process-in-place\" style=\"font-size:22px\">1. Having a Known Process in Place<\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">Every sales promotion has a certain process by which it\u2019s applied or made use. When planning the sales promotion, it\u2019s important to formalize these parameters and have a written process in place that can be shared with everyone \u2013 the marketing team, sales team, etc. to ensure everyone is on the same page.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">This could apply to details of the promotion, steps by which the promotion is applied, the eligibility criteria of prospects\/customers for which the promotion applies, and so on.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-2-understand-the-prospects-and-their-drivers\" style=\"font-size:22px\">2. Understand The Prospects and Their Drivers<\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">It\u2019s important that your sales team understands the prospects and the psychological drivers behind them having been attracted to the sales promotion in the first place. <\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">When running a sales promotion, prospective customers are first exposed to the promotion during the marketing phase of your selling \u2013 that means, more often than not, your sales team will be receiving leads who have already gotten drawn in by the sales strategy.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">They then need to be able to understand each prospect and their driver, so as to successfully convert that reeled-in potential buyer into a deal.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-3-understand-the-sales-promotion-and-its-boundaries\" style=\"font-size:22px\">3. Understand Sales Promotion Techniques and their Boundaries<\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">Just like it\u2019s important that each member of your team understand the process of the sales promotion, it\u2019s important that they understand the intricacies of the promotion itself. <\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">Why is it being offered, why now? What do you hope to gain as the outcome, and is there a particular target to be achieved? Why is this the promotion being offered, as opposed to anything else?<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">They need to be able to match this understanding of the sales promotion with their understanding of the consumer, to better convert deals. <\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">When we spoke about the need for esteem and the need for security, for example \u2013 your sales team would need to understand when each comes into play to be able to pitch the sales promotion accordingly.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<amp-fit-text layout=\"fixed-height\" min-font-size=\"6\" max-font-size=\"72\" height=\"80\"><h3 id=\"htoc-4-know-the-legalities-of-the-promotion1\" style=\"font-size:22px\">4. Know the Legalities of the Promotion<\/h3><\/amp-fit-text>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">Each sales promotion comes with a host of legal terms &amp; conditions. Your sales team needs to know these, in order to have better authority over pushing the promotion. <\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">Of course, your usual approval workflow also comes into play here \u2013 when a sales representative is uncertain about any legal implications, they know to immediately defer to their superior.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\"><strong><em>And with that, we conclude our comprehensive guide to acing sales promotions and closing deals like a rockstar! Sales promotions are one of the <a href=\"https:\/\/kylas.io\/sales-effectiveness\/small-business-sales-strategy\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"text-decoration: underline;\">most effective sales strategie<\/span>s<\/a> to meet short-term goals, and we hope you are now equipped to use them to your benefit<\/em><\/strong>.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\"><strong><em>As always if you have any questions, we\u2019d be happy to answer them \u2013 simply drop them in the comments section below!<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s almost the festive season \u2013 are you ready for the sales? Amazon Prime Day, The End of Reason Sale, and Black Friday; are all terms we\u2019re familiar with because we log on in a heartbeat to make our purchases (either something we\u2019ve been eyeing for a while or something we choose impulsively). They are &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/kylas.io\/en\/sales-strategy\/sales-promotion\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;The Ultimate Guide to Acing Sales Promotion &#038; Closing Deals Like a Rockstar&#8221;<\/span><\/a><\/p>\n","protected":false},"author":23,"featured_media":14659,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"ub_ctt_via":"","footnotes":""},"categories":[34,36],"tags":[5,17,19,151],"acf":[],"featured_image_src":"https:\/\/kylas.io\/en\/wp-content\/uploads\/2021\/08\/PB-Banner-Guide-Images-ONLY-4-e1629721715578.jpg","author_info":{"display_name":"Shagun Sharma","author_link":"https:\/\/kylas.io\/en\/author\/shagun"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Acing Sales Promotion &amp; Closing Deals Like a Rockstar [A guide]<\/title>\n<meta name=\"description\" content=\"Sales Promotion: An effective sales strategy is an important tool in a marketer&#039;s kit. 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