{"id":9271,"date":"2021-09-17T09:30:00","date_gmt":"2021-09-17T04:00:00","guid":{"rendered":"https:\/\/kylas.io\/?p=9271"},"modified":"2023-04-24T10:08:55","modified_gmt":"2023-04-24T04:38:55","slug":"web-forms-a-guide","status":"publish","type":"post","link":"https:\/\/kylas.io\/en\/marketing\/what-are-web-forms-and-how-can-they-help-me-generate-leads","title":{"rendered":"What Are Web Forms and How Can They Help Me Generate Leads?"},"content":{"rendered":"\n<p class=\"has-medium-font-size\">Web forms make the digital world go round. <\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">Let\u2019s think like a user\/consumer for a second, about all the activities you may undertake on a website: You may enquire about a service, buy a product, ask a question about a product, download a paper\/freebie, log in to use a service\/app, and so on. All of these are done by filling a form, aka a web form.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-ht-block-toc  is-style-outline htoc htoc--position-wide toc-list-style-plain\" data-htoc-state=\"expanded\"><span class=\"htoc__title\"><span class=\"ht_toc_title\">Table of Contents<\/span><span class=\"htoc__toggle\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\"><g fill=\"#444\"><path d=\"M15 7H1c-.6 0-1 .4-1 1s.4 1 1 1h14c.6 0 1-.4 1-1s-.4-1-1-1z\"><\/path><path d=\"M15 1H1c-.6 0-1 .4-1 1s.4 1 1 1h14c.6 0 1-.4 1-1s-.4-1-1-1zM15 13H1c-.6 0-1 .4-1 1s.4 1 1 1h14c.6 0 1-.4 1-1s-.4-1-1-1z\"><\/path><\/g><\/svg><\/span><\/span><div class=\"htoc__itemswrap\"><ul class=\"ht_toc_list\"><li class=\"\"><a href=\"#htoc-what-exactly-are-web-forms\">What Exactly Are Web Forms?<\/a><\/li><li class=\"\"><a href=\"#htoc-web-forms-and-lead-generation\">Web Forms and Lead Generation<\/a><\/li><li class=\"\"><a href=\"#htoc-the-ideal-way-to-generate-leads\">The Ideal Way To Generate Leads<\/a><\/li><li class=\"\"><a href=\"#htoc-how-to-create-a-web-form\">How To Create A Web Form?<\/a><\/li><\/ul><\/div><\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"htoc-what-exactly-are-web-forms\">What Exactly Are Web Forms?<\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">Web forms are essentially HTML forms where users visiting your website enter their information, which is then sent to your server and made available for you as a brand. <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright size-large is-resized\"><img data-src=\"https:\/\/kylas.io\/wp-content\/uploads\/2021\/09\/15001260-Inblog-Experimentation-1024x860.jpg\" alt=\"Web Form for newlsletter subscription\" class=\"wp-image-9328 lazy\" width=\"301\" height=\"252\" title=\"Subscription Web Forms \" srcset=\"https:\/\/kylas.io\/en\/wp-content\/uploads\/2021\/09\/15001260-Inblog-Experimentation-1024x860.jpg 1024w, https:\/\/kylas.io\/en\/wp-content\/uploads\/2021\/09\/15001260-Inblog-Experimentation-300x252.jpg 300w, https:\/\/kylas.io\/en\/wp-content\/uploads\/2021\/09\/15001260-Inblog-Experimentation-768x645.jpg 768w, https:\/\/kylas.io\/en\/wp-content\/uploads\/2021\/09\/15001260-Inblog-Experimentation.jpg 1500w\" sizes=\"(max-width: 301px) 100vw, 301px\" \/><figcaption>Web Form for Newlsletter Subscription<\/figcaption><\/figure><\/div>\n\n\n\n<p class=\"has-white-color has-text-color has-medium-font-size\">.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">Websites exist to help you make a connection with a brand, and each connection is done through a web form. A web form, then, essentially, helps you convert your website into a sales strategy that widens the top of the funnel and pulls in more leads.<\/p>\n\n\n\n<p class=\"has-white-color has-text-color has-medium-font-size\">.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">Let\u2019s take a second to talk about that concept: using your website to make a connection with your audience, and the roles that web forms play in it.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">Think about product or service: what is the reason for you to build a website around it and why would you need a web form?<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"has-medium-font-size\"><li>You may be a software company offering a web app \u2013 users will use your website to sign up for a demo or trial or the product itself. They may also use your website to sign in to their app accounts<\/li><\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"has-medium-font-size\"><li>You may be a manufacturing company offering information on your products \u2013 users will use your website to download brochures, get in touch with you for quotes or with enquiries, or perhaps to raise service requests (depending on how much you decided to include in your site).<\/li><\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"has-medium-font-size\"><li>You may be an F&amp;B company or restaurant displaying your menu \u2013 users could use your website to book a table or to simply get in touch,  order a product, or perhaps set up a subscription.<\/li><\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"has-medium-font-size\"><li>You may be a lifestyle services company \u2013 users may use your website to sign up for a service, a workshop or webinar, download resources, and so on.<\/li><\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"has-medium-font-size\"><li>You may be an e-commerce company \u2013 most obviously, users will use your website to order products, set up subscriptions, track their orders, raise requests &amp; inquiries, and so on.<\/li><\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">As you can see, much of it depends on how much convenience and independence you want to offer to users via your website. How much can they interact with your brand via your website? <\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">Nowadays, most consumers shy away from phone conversations with brands \u2013 they prefer the speed, ease, and convenience of self-service. And your website, equipped with some well-thought-out web forms, is the perfect way to offer that.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"htoc-web-forms-and-lead-generation\">Web Forms and Lead Generation<\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">At their very basic, web forms are <a href=\"https:\/\/kylas.io\/marketing\/small-business-lead-generation-strategies\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"text-decoration: underline;\">lead generation<\/span><\/a> tools \u2013 that is what we are going to talk about in this blog post. <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright size-large is-resized\"><img data-src=\"https:\/\/kylas.io\/wp-content\/uploads\/2021\/09\/15001260-Inblog-Experimentation-1-1024x860.png\" alt=\"mobile tablet and laptop with lead generation webform\" class=\"wp-image-9322 lazy\" width=\"301\" height=\"252\" title=\"Lead Generation Web Form on different devices\" srcset=\"https:\/\/kylas.io\/en\/wp-content\/uploads\/2021\/09\/15001260-Inblog-Experimentation-1-1024x860.png 1024w, https:\/\/kylas.io\/en\/wp-content\/uploads\/2021\/09\/15001260-Inblog-Experimentation-1-300x252.png 300w, https:\/\/kylas.io\/en\/wp-content\/uploads\/2021\/09\/15001260-Inblog-Experimentation-1-768x645.png 768w, https:\/\/kylas.io\/en\/wp-content\/uploads\/2021\/09\/15001260-Inblog-Experimentation-1.png 1500w\" sizes=\"(max-width: 301px) 100vw, 301px\" \/><figcaption>Lead Generation Web Form on different devices<\/figcaption><\/figure><\/div>\n\n\n\n<p class=\"has-white-color has-text-color has-medium-font-size\">.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">Brands use web forms to capture the details of interested users that may have landed on the website via various channels\u2026paid ads, social media profiles, google results, or even by directly typing in your web address.<\/p>\n\n\n\n<p class=\"has-white-color has-text-color has-medium-font-size\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-generating-leads-from-your-website\" style=\"font-size:22px\">Generating leads from your website:<\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">The idea behind lead generation is that people visiting your website are likely to be interested in your product\/service, and hence you would want to capture their contact details. <\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">Once you have their details, you can get in touch with them and tell them more about your product, follow up with them till they turn into a customer, and so on.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">The only way to capture their contact details is by giving them a form to fill \u2013 a web form.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img width=\"690\" height=\"388\" data-src=\"https:\/\/kylas.io\/wp-content\/uploads\/2021\/09\/GIF.gif\" alt=\"Kylas Lead Gneration WebForm GIf\" class=\"wp-image-9273 lazy\" title=\"Lead Generation Web Form in Kylas\"><figcaption>Lead Generation Web Form in Kylas<\/figcaption><\/figure><\/div>\n\n\n\n<p class=\"has-medium-font-size\">At its very basic then, a web form is how you do business with your relevant audiences online, around the world. They help you bridge the gap between your <a href=\"https:\/\/kylas.io\/business-growth\/media-plan-and-why-is-it-important-for-small-business-marketing\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"text-decoration: underline;\">marketing strategy<\/span><\/a> and sales strategy by acting as a lead generation tool.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"htoc-the-ideal-way-to-generate-leads\">The Ideal Way To Generate Leads<\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img data-src=\"https:\/\/kylas.io\/wp-content\/uploads\/2021\/09\/2-1.png\" alt=\"Infographic illustrating the way to create leads with the help of Web Forms\" class=\"wp-image-9350 lazy\" width=\"768\" height=\"356\" title=\"How to generate leads?\" srcset=\"https:\/\/kylas.io\/en\/wp-content\/uploads\/2021\/09\/2-1.png 1024w, https:\/\/kylas.io\/en\/wp-content\/uploads\/2021\/09\/2-1-300x139.png 300w, https:\/\/kylas.io\/en\/wp-content\/uploads\/2021\/09\/2-1-768x356.png 768w\" sizes=\"(max-width: 767px) 89vw, (max-width: 1000px) 54vw, (max-width: 1071px) 543px, 580px\" \/><figcaption>How to generate leads?<\/figcaption><\/figure><\/div>\n\n\n\n<p class=\"has-medium-font-size\">The thing to remember about lead generation is that your audience doesn\u2019t want to give you their information unless they absolutely have to. The first instinct, for every website visitor, is to shy away from the web form. And that brings us to step 1 of the ideal way to generate leads:<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-1-make-your-website-attractive\" style=\"font-size:22px\">1. Make Your Website Attractive<\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">Your website needs to draw in your audience \u2013 just because they land thereafter clicking on an ad or a social media post, or even by typing in your address, doesn\u2019t mean they will stick around. Your website should be:<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"has-medium-font-size\"><li>Visually attractive<\/li><\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"has-medium-font-size\"><li>Informative, with all the details any prospective customer might need<\/li><\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"has-medium-font-size\"><li>Engaging in tonality that will appeal to your audience<\/li><\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"has-medium-font-size\"><li>Easy to navigate and explore<\/li><\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">It also, of course, helps to have a website that creates a brand experience for your audience \u2013 with your brand colours, visuals of your product, people, and so on. <\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">It also helps to give users a glimpse into your company \u2013 the people behind it, the culture of it \u2013 to help them connect with you. The better your website visitors connect with your brand, the more likely they are to turn into leads simply based on what they see on your website.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-2-offer-a-reward-for-their-contact-details\" style=\"font-size:22px\">2. Offer A Reward for Their Contact Details<\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">So you need to use web forms to collect lead details. But just because you add a form to your homepage doesn\u2019t mean everyone will fill it. <\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">No prospective customer will simply leave their details on your website because you ask for them \u2013 they need something in return. That could either be information (or the promise of information), or something tangible like a download.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">Your web form should make it clear why they need to leave their information, and what they get in return for it.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-3-make-the-process-of-lead-generation-easy\" style=\"font-size:22px\">3. Make The Process of Lead Generation Easy<\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">If the web form is lengthy, glitchy, or difficult to find, it makes filling it harder for a prospective customer. <\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">Even when users need to get in touch with you, if the process is difficult, they will drop off \u2013 and likely move focus to a competitor of yours that they are considering at the same time.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">The process of lead generation is \u201ceasy\u201d for a prospective customer if<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"has-medium-font-size\"><li>It asks of the least possible number of details from them (while still being viable for you)<\/li><\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"has-medium-font-size\"><li>It is easy to enter into \u2013 i.e. the web form is easy to find and operate on your website<\/li><\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"has-medium-font-size\"><li>It can be completed without needing excessive attention (as the basic number of details are usually filled on autopilot)<\/li><\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-4-close-by-informing-the-lead-of-the-next-steps\">4. Close By Informing The Lead Of The Next Steps<\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">After a lead provides you with their information, they must get a confirmation telling them what comes next. Think of the process of ordering food online \u2013 when you\u2019re done with the process, you get a confirmation saying \u201cYour order will soon be on its way!\u201d, and the same goes for e-commerce.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">Filling a lead generation form is like completing a similar transaction. If you promised your customer a download, you need to communicate that \u201cYour document will begin downloading shortly\u201d. If they requested a callback, the message could be \u201cSomeone from our team will call you within 24 hours\u201d, and so on.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">This helps create a sense of satisfaction and tells the lead what they can expect, closing the lead generation loop with effective communication.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"htoc-how-to-create-a-web-form\">How To Create A Web Form?<\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img data-src=\"https:\/\/kylas.io\/wp-content\/uploads\/2021\/09\/In-blog-Infographics-Edited-1-2.png\" alt=\"Infographic illustrating 5 Steps For Creating A Webform\" class=\"wp-image-9346 lazy\" width=\"768\" height=\"356\" title=\"Steps for Creating Web Forms\" srcset=\"https:\/\/kylas.io\/en\/wp-content\/uploads\/2021\/09\/In-blog-Infographics-Edited-1-2.png 1024w, https:\/\/kylas.io\/en\/wp-content\/uploads\/2021\/09\/In-blog-Infographics-Edited-1-2-300x139.png 300w, https:\/\/kylas.io\/en\/wp-content\/uploads\/2021\/09\/In-blog-Infographics-Edited-1-2-768x356.png 768w\" sizes=\"(max-width: 767px) 89vw, (max-width: 1000px) 54vw, (max-width: 1071px) 543px, 580px\" \/><figcaption>Steps for Creating Web Forms<\/figcaption><\/figure><\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">Now that you know what a web form is and what an ideal lead generation process with a web form looks like, let\u2019s get down to the nitty-gritty of actually creating one.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-step-1-know-the-purpose-of-your-web-form\" style=\"font-size:22px\">Step 1: Know the Purpose of Your Web Form<\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">There\u2019s no point putting a web form on your site \u201cjust in case\u201d someone wants to get in touch. If that\u2019s the case, the purpose of that web form will be to attract visitors looking to contact you for information. Having a purpose for your web form is important because it tells users what they\u2019re filling in their details to achieve.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">The other perspective to this point is also that you can use various purposes to help draw in leads. Your one website, for example, could have web forms with different end goals &#8211; asking a query, signing up for a newsletter, downloading a brochure, etc. &#8211; to maximize your chances of lead generation.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">Here are some types of lead generation web forms, for example:<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"has-vivid-cyan-blue-color has-text-color has-medium-font-size wp-block-heading\" id=\"htoc-contact-form\">Contact Form:<\/h4>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">This is a \u201cLeave us a message to get in touch!\u201d form. Instead of simply providing contact details on your website, you create a form that allows visitors to leave you a message along with their details. This is a great way to generate a lead while gathering their details as well as their intent via their message.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"has-vivid-cyan-blue-color has-text-color has-medium-font-size wp-block-heading\" id=\"htoc-free-trial-form\">Free Trial Form:<\/h4>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">Especially common in the product\/software industry, this type of form allows users to sign up for a free trial of your product. Forms like this are often accompanied by the caveat \u201cNo credit card required!\u201d to break any conversion barriers.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"has-vivid-cyan-blue-color has-text-color has-medium-font-size wp-block-heading\" id=\"htoc-get-a-quote-form\">\u2018Get a Quote\u2019 Form:<\/h4>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">Especially in B2B industries or service industries where the norm is to begin conversations with a quote request, this type of form brings the familiar conversation online. Users can fill in their contact details and requirement so your sales team can revert with a call and begin the proposal process.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"has-vivid-cyan-blue-color has-text-color has-medium-font-size wp-block-heading\" id=\"htoc-sign-up-sign-in-form\">Sign up\/Sign-in Form:<\/h4>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">Depending on your business structure, you may need to provide users with an account that they can keep coming back to (this is also especially relevant if you have a loyalty program, or offer subscriptions). In this case, you will need a signup\/sign-in form where users can create and enter their details.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"has-vivid-cyan-blue-color has-text-color has-medium-font-size wp-block-heading\" id=\"htoc-subscription-form\">Subscription Form:<\/h4>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">Have visitors to your website subscribe to your newsletter or service with a subscription form. While you may not have a product\/service for users to subscribe to, running an email marketing initiative that regularly reaches out to leads is always a good idea \u2013 which means you can use a \u201cSubscribe to our newsletter\u201d form as a lead generation avenue.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-step-2-plan-your-web-form-fields\" style=\"font-size:22px\">Step 2: Plan Your Web Form Fields<\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">Based on the purpose of your web form, you now need to plan the fields that will go into the form itself. Here are some best practices:<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"has-vivid-cyan-blue-color has-text-color has-medium-font-size wp-block-heading\" id=\"htoc-keep-the-number-of-fields-minimal\">Keep the Number of Fields Minimal:<\/h4>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">Website visitors are impatient and appreciate a quick form where they don\u2019t need to pay undue attention.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"has-vivid-cyan-blue-color has-text-color has-medium-font-size wp-block-heading\" id=\"htoc-don-t-skimp-on-the-contact-details\">Don\u2019t Skimp on the Contact Details:<\/h4>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">For example, if you think you need an email and a phone number, don\u2019t pick between them at the cost of your lead data.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"has-vivid-cyan-blue-color has-text-color has-medium-font-size wp-block-heading\" id=\"htoc-account-for-time\">Account For Fime:<\/h4>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">How long will it take for a lead to fill the fields you\u2019ve planned? Is that an apt amount of time considering the output they\u2019re getting? For something like subscribing to a newsletter, for example, you want to have a quick-enter email address form.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"has-vivid-cyan-blue-color has-text-color has-medium-font-size wp-block-heading\" id=\"htoc-use-a-relevant-submit-button\">Use a Relevant Submit Button:<\/h4>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">Instead of simply saying \u201cSubmit\u201d, you can remind users why they\u2019re filling the form \u2013 \u201cSubscribe Now!\u201d, \u201cSign Up\u201d, \u201cGet a Quote\u201d, for example.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-step-3-plan-the-look-amp-feel-of-your-form\" style=\"font-size:22px\">Step 3: Plan the Look &amp; Feel of Your Form<\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">Like everything else on your website, web forms need to be in sync with your brand. Ensure you keep your brand experience consistent with forms that are:<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"has-vivid-cyan-blue-color has-text-color has-medium-font-size wp-block-heading\" id=\"htoc-in-line-with-your-brand-colours\">In line with Your Brand Colours:<\/h4>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">White is the best colour for web forms, but you can always use your brand colours in elements like the form title. The form submission too should be in your brand colours and in line with the look of other buttons on your website.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"has-vivid-cyan-blue-color has-text-color has-medium-font-size wp-block-heading\" id=\"htoc-following-your-brand-tonality\">Following Your Brand Tonality:<\/h4>\n\n\n\n<p class=\"has-medium-font-size\"><br>Do you have a friendly, informal tone to your website content? Keep that consistent in your web forms with titles, descriptions and button text that is friendly and conversational. When reading your form, users should have a feel of continuity and consistency.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"has-vivid-cyan-blue-color has-text-color has-medium-font-size wp-block-heading\" id=\"htoc-pay-attention-to-form-size-amp-position\">Pay Attention to Form Size &amp; Position:<\/h4>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">How big will your form be? Where do you want to position it? These are more important questions than you may believe. <\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">For example, it\u2019s commonly acknowledged that people read from left to right in a Z pattern \u2013 so, you\u2019ll find most web forms are positioned to the right of the page (where the users\u2019 eyes come to rest), or right below the title on the left (where the user begins scanning the screen).<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-step-4-make-security-a-part-of-the-form-submission-process\" style=\"font-size:22px\">Step 4: Make Security a Part of the Form Submission Process<\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">Security is one of the biggest aspects of any information-sharing process online today. Consumers are more hesitant than ever to share their details online, and businesses too, want to avoid bot traffic and data.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\" id=\"htoc-there-are-two-ways-to-ensure-your-web-forms-are-secure\">There are two ways to ensure your web forms are secure:<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"has-vivid-cyan-blue-color has-text-color has-medium-font-size wp-block-heading\" id=\"htoc-use-a-captcha-test\"><strong>Use a CAPTCHA test:<\/strong><\/h4>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">This ensures that the person submitting the form is, in fact, a person and not a bot. As you may be familiar, the test involves users typing out a string of letters and numbers, to prove that they are not a computer-generated bot. The most common tool used to embed a CAPTCHA test is reCAPTCHA from Google \u2013 both free and easy to use.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"has-vivid-cyan-blue-color has-text-color has-medium-font-size wp-block-heading\" id=\"htoc-email-validation\"><strong>Email validation: <\/strong><\/h4>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">This is an additional step that requires users to open their email account and click on a validation link, ensuring that they have received legitimate email IDs. This, however, we would not recommend for forms such as query forms or newsletter subscription forms \u2013 the effort of validation on the part of the user must be worth the purpose of the web form.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-step-5-embed-the-form-on-your-website\" style=\"font-size:22px\">Step 5: Embed the Form On Your Website<\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">Whether you host your website on an easy plug-and-play platform like WordPress or have built it from scratch via HTML, embedding web forms is pretty straightforward and only needs a little bit of expertise. WordPress, of course, is the easier method to work with, since there is no coding required.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">As a standard practice, however, allow us to introduce you to the basic steps involved in embedding the form on your website:<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"has-vivid-cyan-blue-color has-text-color has-medium-font-size wp-block-heading\" id=\"htoc-use-a-tool-to-actually-create-the-form\"><strong>Use a tool to actually create the form: <\/strong><\/h4>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">WP Forms, Type Form, Jot Form, are all varying levels of basic\/sophisticated form creation tools (WP Forms is a drag-and-drop form builder particularly for WordPress<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"has-vivid-cyan-blue-color has-text-color has-medium-font-size wp-block-heading\" id=\"htoc-get-the-embed-code\"><strong>Get the embed code: <\/strong><\/h4>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">After you\u2019ve created the form, each tool will allow you to copy an embed code. If you\u2019re not sure where to look for this, look for a \u201cShare\u201d or \u201cPublish\u201d button, or something to that effect.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"has-vivid-cyan-blue-color has-text-color has-medium-font-size wp-block-heading\" id=\"htoc-find-the-embedding-section-of-your-website\"><strong>Find the embedding section of your website:<\/strong> <\/h4>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">In your WordPress backend or in your code &#8211; and paste the embedded form code into it. This is the step where, if you\u2019re running a website on HTML, you may need some professional help.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">Once you\u2019ve got your web form embedded on your website, get ready for a fount of data! Web forms help you generate leads so you can establish a database, get better insights into your consumers, and increase your conversions and revenue via your website.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\"><em>We hope this blog post has been a thorough guide on getting started with web forms as a lead generation tool. If you have any questions, we\u2019d be happy to have them answered by our marketing or development experts! Simply drop your query in the comments section below.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Web forms make the digital world go round. Let\u2019s think like a user\/consumer for a second, about all the activities you may undertake on a website: You may enquire about a service, buy a product, ask a question about a product, download a paper\/freebie, log in to use a service\/app, and so on. All of &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/kylas.io\/en\/marketing\/what-are-web-forms-and-how-can-they-help-me-generate-leads\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;What Are Web Forms and How Can They Help Me Generate Leads?&#8221;<\/span><\/a><\/p>\n","protected":false},"author":23,"featured_media":14644,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"ub_ctt_via":"","footnotes":""},"categories":[40],"tags":[22,150,155,156],"acf":[],"featured_image_src":"https:\/\/kylas.io\/en\/wp-content\/uploads\/2021\/09\/PB-Banner-Guide-Images-ONLY-2-2.jpg","author_info":{"display_name":"Shagun Sharma","author_link":"https:\/\/kylas.io\/en\/author\/shagun"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What Are Web Forms &amp; How Can They Help Me Generate Leads? | Kylas<\/title>\n<meta name=\"description\" content=\"Not using web forms? You are missing out on a big lead generation strategy that can widen the top of your funnel. Here is a quick guide.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kylas.io\/en\/marketing\/what-are-web-forms-and-how-can-they-help-me-generate-leads\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Are Web Forms &amp; How Can They Help Me Generate Leads? | Kylas\" \/>\n<meta property=\"og:description\" content=\"Not using web forms? You are missing out on a big lead generation strategy that can widen the top of your funnel. Here is a quick guide.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/kylas.io\/en\/marketing\/what-are-web-forms-and-how-can-they-help-me-generate-leads\" \/>\n<meta property=\"og:site_name\" content=\"Kylas Growth Engine | Sales CRM Software for Small businesses\" \/>\n<meta property=\"og:image\" content=\"https:\/\/kylas.io\/en\/wp-content\/uploads\/2021\/09\/PB-Banner-Guide-Images-ONLY-2-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"768\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Shagun Sharma\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Shagun Sharma\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"13 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What Are Web Forms & How Can They Help Me Generate Leads? | Kylas","description":"Not using web forms? You are missing out on a big lead generation strategy that can widen the top of your funnel. Here is a quick guide.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/kylas.io\/en\/marketing\/what-are-web-forms-and-how-can-they-help-me-generate-leads","og_locale":"en_US","og_type":"article","og_title":"What Are Web Forms & How Can They Help Me Generate Leads? | Kylas","og_description":"Not using web forms? You are missing out on a big lead generation strategy that can widen the top of your funnel. Here is a quick guide.","og_url":"https:\/\/kylas.io\/en\/marketing\/what-are-web-forms-and-how-can-they-help-me-generate-leads","og_site_name":"Kylas Growth Engine | Sales CRM Software for Small businesses","og_image":[{"width":1024,"height":768,"url":"https:\/\/kylas.io\/en\/wp-content\/uploads\/2021\/09\/PB-Banner-Guide-Images-ONLY-2-2.jpg","type":"image\/jpeg"}],"author":"Shagun Sharma","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Shagun Sharma","Est. reading time":"13 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/kylas.io\/en\/marketing\/what-are-web-forms-and-how-can-they-help-me-generate-leads","url":"https:\/\/kylas.io\/en\/marketing\/what-are-web-forms-and-how-can-they-help-me-generate-leads","name":"What Are Web Forms & How Can They Help Me Generate Leads? | Kylas","isPartOf":{"@id":"https:\/\/kylas.io\/en\/#website"},"datePublished":"2021-09-17T04:00:00+00:00","dateModified":"2023-04-24T04:38:55+00:00","author":{"@id":"https:\/\/kylas.io\/en\/#\/schema\/person\/58914992bfe5c67716dfe2e8863250a3"},"description":"Not using web forms? You are missing out on a big lead generation strategy that can widen the top of your funnel. Here is a quick guide.","breadcrumb":{"@id":"https:\/\/kylas.io\/en\/marketing\/what-are-web-forms-and-how-can-they-help-me-generate-leads#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/kylas.io\/en\/marketing\/what-are-web-forms-and-how-can-they-help-me-generate-leads"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/kylas.io\/en\/marketing\/what-are-web-forms-and-how-can-they-help-me-generate-leads#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/kylas.io\/en\/"},{"@type":"ListItem","position":2,"name":"What Are Web Forms and How Can They Help Me Generate Leads?"}]},{"@type":"WebSite","@id":"https:\/\/kylas.io\/en\/#website","url":"https:\/\/kylas.io\/en\/","name":"Kylas Growth Engine | Sales CRM Software for Small businesses","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/kylas.io\/en\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/kylas.io\/en\/#\/schema\/person\/58914992bfe5c67716dfe2e8863250a3","name":"Shagun Sharma","description":"Shagun is a content marketer at Kylas, extremely well-versed in all things Marketing. She works closely with the sales team to create best-in-class content for our readers. Her experience combined with her thorough research skills makes all her blogs very in-depth and insightful. In her leisure time, Shagun enjoys hiking, gardening, and immersing herself in music."}]}},"_links":{"self":[{"href":"https:\/\/kylas.io\/en\/wp-json\/wp\/v2\/posts\/9271"}],"collection":[{"href":"https:\/\/kylas.io\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kylas.io\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kylas.io\/en\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/kylas.io\/en\/wp-json\/wp\/v2\/comments?post=9271"}],"version-history":[{"count":44,"href":"https:\/\/kylas.io\/en\/wp-json\/wp\/v2\/posts\/9271\/revisions"}],"predecessor-version":[{"id":18465,"href":"https:\/\/kylas.io\/en\/wp-json\/wp\/v2\/posts\/9271\/revisions\/18465"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kylas.io\/en\/wp-json\/wp\/v2\/media\/14644"}],"wp:attachment":[{"href":"https:\/\/kylas.io\/en\/wp-json\/wp\/v2\/media?parent=9271"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kylas.io\/en\/wp-json\/wp\/v2\/categories?post=9271"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kylas.io\/en\/wp-json\/wp\/v2\/tags?post=9271"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}