{"id":9650,"date":"2021-10-19T09:30:00","date_gmt":"2021-10-19T04:00:00","guid":{"rendered":"https:\/\/kylas.io\/?p=9650"},"modified":"2023-01-10T15:07:23","modified_gmt":"2023-01-10T09:37:23","slug":"sales-performance-metrics","status":"publish","type":"post","link":"https:\/\/kylas.io\/en\/sales-effectiveness\/sales-performance-metrics","title":{"rendered":"5 Key Sales Performance Metrics That Small Business Owners Need to Know"},"content":{"rendered":"\n<p class=\"has-medium-font-size\">For most\u00a0growing businesses, the problem\u00a0they face\u00a0isn\u2019t\u00a0having\u00a0too little<span style=\"text-decoration: underline;\"> <a href=\"https:\/\/kylas.io\/crm-productivity\/crm-data\" target=\"_blank\" rel=\"noreferrer noopener\">data\u00a0on leads<\/a><\/span>\u00a0\u2014 it\u2019s too much data! As per the statistics, organizations generate\u00a0<a href=\"https:\/\/explodingtopics.com\/blog\/lead-generation-stats\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"has-inline-color has-vivid-cyan-blue-color\"><span style=\"text-decoration: underline;\">1,877 leads<\/span><\/span><\/a>\u00a0per month on average.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">With the amount of&nbsp;sales data&nbsp;they&nbsp;generate in a given year, month, or even a day, things can get overwhelming.&nbsp;Hence, there must be a way to dig deeper into that data and turn&nbsp;it into usable insights.&nbsp;The answer is <strong>Sales Performance Metrics<\/strong>.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">But many sales departments struggle with knowing which metrics they should be looking at. The more data you collect, the more difficult it can be to see the big picture and tune into what you really want and need to know.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">The best solution is to narrow your focus. Instead of tracking everything, track only the most important information that will help you to remain profitable, fuel growth, and make essential business decisions.&nbsp;<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-ht-block-toc  is-style-outline htoc htoc--position-wide toc-list-style-plain\" data-htoc-state=\"expanded\"><span class=\"htoc__title\"><span class=\"ht_toc_title\">Table of Contents<\/span><span class=\"htoc__toggle\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\"><g fill=\"#444\"><path d=\"M15 7H1c-.6 0-1 .4-1 1s.4 1 1 1h14c.6 0 1-.4 1-1s-.4-1-1-1z\"><\/path><path d=\"M15 1H1c-.6 0-1 .4-1 1s.4 1 1 1h14c.6 0 1-.4 1-1s-.4-1-1-1zM15 13H1c-.6 0-1 .4-1 1s.4 1 1 1h14c.6 0 1-.4 1-1s-.4-1-1-1z\"><\/path><\/g><\/svg><\/span><\/span><div class=\"htoc__itemswrap\"><ul class=\"ht_toc_list\"><li class=\"\"><a href=\"#htoc-what-are-performance-metrics\">What are Performance Metrics?&nbsp;<\/a><ul class=\"ht_toc_child_list\"><li class=\"\"><a href=\"#htoc-1-sales-team-performance\">1.&nbsp;Sales Team Performance&nbsp;<\/a><\/li><li class=\"\"><a href=\"#htoc-2-win-rate-conversions\">2.&nbsp;Win Rate \/ Conversions&nbsp;<\/a><\/li><li class=\"\"><a href=\"#htoc-3-total-revenue\">3.&nbsp;Total Revenue&nbsp;<\/a><\/li><li class=\"\"><a href=\"#htoc-4-sales-funnel-activity-and-leakage\">4. Sales Funnel Activity and Leakage&nbsp;<\/a><\/li><li class=\"\"><a href=\"#htoc-5-product-performance\">5.&nbsp;Product Performance&nbsp;<\/a><\/li><li class=\"\"><a href=\"#htoc-6-pipeline-sales-metrics\">6.&nbsp;Pipeline Sales Metrics&nbsp;<\/a><\/li><\/ul><\/li><\/ul><\/div><\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"htoc-what-are-performance-metrics\"><strong>What are Performance Metrics?<\/strong>&nbsp;<\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">Performance metrics are a measure of an employees&#8217; tasks and activities that can be tracked.&nbsp;They are often quantifiable and can be&nbsp;measured over days, weeks, months, or years.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">Ranges are kept in order to identify ideal performance.&nbsp;Generally,&nbsp;performance metrics are used by&nbsp;a business to determine if the outcomes align with the goals that were set.&nbsp;If a performance metric falls&nbsp;below the range that was set, this indicates underperformance, whereas&nbsp;if an outcome falls within the range or above it,&nbsp;that indicates the&nbsp;business is&nbsp;meeting its goals&nbsp;and is performing well.&nbsp;&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image is-style-default\"><figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/kylas.io\/wp-content\/uploads\/2021\/10\/in-blog-infographic-2-1.png\" alt=\"Infographic on key sales metrics\" class=\"wp-image-9659\" width=\"768\" height=\"356\" title=\"Key Sales Performance Metrics \" srcset=\"https:\/\/kylas.io\/en\/wp-content\/uploads\/2021\/10\/in-blog-infographic-2-1.png 1024w, https:\/\/kylas.io\/en\/wp-content\/uploads\/2021\/10\/in-blog-infographic-2-1-300x139.png 300w, https:\/\/kylas.io\/en\/wp-content\/uploads\/2021\/10\/in-blog-infographic-2-1-768x356.png 768w\" sizes=\"(max-width: 767px) 89vw, (max-width: 1000px) 54vw, (max-width: 1071px) 543px, 580px\" \/><figcaption>Key Sales Performance Metrics<\/figcaption><\/figure><\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">When it comes to understanding trends and their resulting impact, less is more \u2014 here are the top five sales performance metrics you should be tracking:&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-1-sales-team-performance\" style=\"font-size:22px\">1.&nbsp;<strong>Sales Team Performance<\/strong>&nbsp;<\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">Sales managers should know where their sales team stands at all times. Your sales performance metrics should give you an exact picture of&nbsp;which sales representative has&nbsp;completed&nbsp;his&nbsp;targets,&nbsp;how many deals&nbsp;he has&nbsp;in the pipeline,&nbsp;and&nbsp;how much time will they take to convert deals.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">But also important to sales leaders is knowing if quotas are too high or too low. If you have less than 60% of your sales team not reaching their goals, then you may need to consider lowering your quota. On the opposite end of the spectrum, if you have 80% or more of your team hitting goals, then you likely have some that are coasting until the next cycle.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">Sales team performance&nbsp;can actually impact the overall sales productivity.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-2-win-rate-conversions\" style=\"font-size:22px\">2.&nbsp;<strong>Win Rate \/ Conversions<\/strong>&nbsp;<\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">The conversion rate is the number of leads that ultimately&nbsp;convert into&nbsp;customers.&nbsp;For example, if you get 10,000 leads in a month and 10 of them make a purchase, then your win rate is 10%.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">Knowing this metric can help you determine how many leads you need each month to hit your revenue goals.&nbsp;You can also review your win rate and conversions to see whether your sales reps are becoming more effective. If your win rate is increasing, but the number of leads is remaining relatively stable, then your sales performance is improving.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">However, if the win rate is dropping or you\u2019re not receiving as many leads per month, then it could signal something is wrong with your process, sales team performance, or lead generation strategies.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-3-total-revenue\" style=\"font-size:22px\">3.&nbsp;<strong>Total Revenue<\/strong>&nbsp;<\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">Your sales process is important, but at the end of the day, your revenue is what counts the most.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">Total revenue isn\u2019t how much&nbsp;revenue&nbsp;you\u2019re bringing in, but&nbsp;also is an indicator of how much revenue your business is&nbsp;generating within a specific time frame.&nbsp;This&nbsp;metric&nbsp;allows you to measure the progress of your business in generating sales revenue.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">One can say, this is a primary reason&nbsp;why most businesses have shifted to the subscription-based model.&nbsp;Experts suggest businesses have&nbsp;monthly recurring revenue&nbsp;to make the entire process more&nbsp;predictable, thus making your sales&nbsp;forecasting more accurate.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-4-sales-funnel-activity-and-leakage\" style=\"font-size:22px\">4. <strong>Sales Funnel Activity and Leakage<\/strong>&nbsp;<\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">Realistically speaking, not&nbsp;all the leads&nbsp;in your <a href=\"https:\/\/kylas.io\/sales-effectiveness\/sales-funnel-small-businesses\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"text-decoration: underline;\">sales funnel<\/span><\/a> will make it to the bottom.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">Therefore,&nbsp;it is all the more important&nbsp;for sales&nbsp;managers&nbsp;to know exactly where in the funnel they\u2019re losing the most prospects so they can find&nbsp;corrective measures&nbsp;to plug those holes.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">Measuring sales funnel leakage&nbsp;gives you the exact&nbsp;stage&nbsp;where prospects drop out of your funnel.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">For example, if there&nbsp;is a huge drop-off&nbsp;and only half&nbsp;of the leads were interested to do a discovery&nbsp;call, which&nbsp;means&nbsp;your sales team isn\u2019t being effective.&nbsp;Only the sales managers figure this out, they will be better able to take appropriate&nbsp;measures&nbsp;to fix sales funnel leakage.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-5-product-performance\" style=\"font-size:22px\">5.&nbsp;<strong>Product Performance<\/strong>&nbsp;<\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">For a business to grow,&nbsp;alignment&nbsp;of the sales and&nbsp;the&nbsp;marketing&nbsp;team&nbsp;is a must. This is largely due to the fact that&nbsp;the marketing&nbsp;team plays an equally important&nbsp;role&nbsp;in&nbsp;bringing in qualified leads to the sales team.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">What works best is when the sales&nbsp;managers&nbsp;that track product performance are better able to fuse this alignment with marketing by knowing exactly which products or services are bringing in the most revenue and the highest profits.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">If a product is performing well, it\u2019s essential to understand the context around its performance. For example, marketing may have launched a viral campaign that sent sales temporarily skyrocketing. Marketing needs to know how effective their efforts were so that they can continue to repeat their performance or make adjustments to improve.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-6-pipeline-sales-metrics\" style=\"font-size:22px\"><strong>6.&nbsp;Pipeline Sales Metrics<\/strong>&nbsp;<\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">As a business, one needs to audit the health of your sales pipeline with these metrics.&nbsp;To better understand the data, you must measure the following metrics by a specific time frame, such as a month or quarter.&nbsp;&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"has-medium-font-size\"><li><strong>Average length of&nbsp;the sales cycle:&nbsp;<\/strong>This refers to the amount of time it takes for leads to go through the <a href=\"https:\/\/kylas.io\/sales-strategy\/sales-pipeline-management\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"text-decoration: underline;\">sales pipeline<\/span><\/a> until&nbsp;it becomes&nbsp;a closed-won deal.&nbsp;<\/li><\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"has-medium-font-size\"><li><strong>Total open opportunities:&nbsp;<\/strong>This refers to the number of open deals by a team or&nbsp;individual&nbsp;sales&nbsp;representative.&nbsp;<\/li><\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"has-medium-font-size\"><li><strong>Total closed opportunities<\/strong>: This refers to the number of closed-won deals.&nbsp;<\/li><\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"has-medium-font-size\"><li><strong>Conversion rate by sales funnel stage:<\/strong>&nbsp;This&nbsp;is&nbsp;the number of converting leads at every stage of the sales funnel&nbsp;and&nbsp;can be measured by a team and by an individual.&nbsp;<\/li><\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"has-medium-font-size\"><li><strong>Total value of sales:<\/strong>&nbsp;This&nbsp;metric&nbsp;represents the&nbsp;income generated directly and exclusively from sales activities.&nbsp;<\/li><\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"has-medium-font-size\"><li><strong>Annual contract value (ACV):<\/strong>&nbsp;ACV refers to the amount of revenue a contract generates per year.&nbsp;<\/li><\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"has-medium-font-size\"><li><strong>Win rate:<\/strong>&nbsp;This refers to the number of deals won divided by the total number of deals, and can be measured by a team and by an individual.&nbsp;<\/li><\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"ub-styled-box ub-notification-box\" id=\"ub-styled-box-62f0fee1-bcb7-4dfe-b6e7-209497b61d93\">\n\n\n<p class=\"has-medium-font-size\"><strong><em><a href=\"https:\/\/kylas.io\" target=\"_blank\" rel=\"noreferrer noopener\"><u>Kylas&nbsp;CRM<\/u><\/a> helps you to track&nbsp;Sales Performance Metrics&nbsp;easily!&nbsp;<\/em><\/strong><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\"><em><strong>With features such as report generation and usable performance dashboards in&nbsp;<a href=\"https:\/\/kylas.io\/\" target=\"_blank\" rel=\"noreferrer noopener\"><u>Kylas<\/u><\/a>, you and your sales team can start making better use of your sales performance metrics?&nbsp;&nbsp;Try&nbsp;Kylas&nbsp;free for 15 days&nbsp;and see how we can help you improve your sales&nbsp;performance!&nbsp;<\/strong><\/em><\/p>\n\n\n<\/div>","protected":false},"excerpt":{"rendered":"<p>For most\u00a0growing businesses, the problem\u00a0they face\u00a0isn\u2019t\u00a0having\u00a0too little data\u00a0on leads\u00a0\u2014 it\u2019s too much data! As per the statistics, organizations generate\u00a01,877 leads\u00a0per month on average. With the amount of&nbsp;sales data&nbsp;they&nbsp;generate in a given year, month, or even a day, things can get overwhelming.&nbsp;Hence, there must be a way to dig deeper into that data and turn&nbsp;it into &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/kylas.io\/en\/sales-effectiveness\/sales-performance-metrics\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;5 Key Sales Performance Metrics That Small Business Owners Need to Know&#8221;<\/span><\/a><\/p>\n","protected":false},"author":23,"featured_media":9651,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"ub_ctt_via":"","footnotes":""},"categories":[12],"tags":[5,19,22],"acf":[],"featured_image_src":"https:\/\/kylas.io\/en\/wp-content\/uploads\/2021\/10\/Copy-of-PB-Banner-Guide-Images-ONLY-1.png","author_info":{"display_name":"Shagun Sharma","author_link":"https:\/\/kylas.io\/en\/author\/shagun"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Key Sales Performance Metrics for Small Business Owners<\/title>\n<meta name=\"description\" content=\"Find out about how tracking these 5 Key Sales Performances Metrics that can help your small business scale with expertise.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kylas.io\/en\/sales-effectiveness\/sales-performance-metrics\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Key Sales Performance Metrics for Small Business Owners\" \/>\n<meta property=\"og:description\" content=\"Find out about how tracking these 5 Key Sales Performances Metrics that can help your small business scale with expertise.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/kylas.io\/en\/sales-effectiveness\/sales-performance-metrics\" \/>\n<meta property=\"og:site_name\" content=\"Kylas Growth Engine | Sales CRM Software for Small businesses\" \/>\n<meta property=\"og:image\" content=\"https:\/\/kylas.io\/en\/wp-content\/uploads\/2021\/10\/Copy-of-PB-Banner-Guide-Images-ONLY-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Shagun Sharma\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Shagun Sharma\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"5 Key Sales Performance Metrics for Small Business Owners","description":"Find out about how tracking these 5 Key Sales Performances Metrics that can help your small business scale with expertise.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/kylas.io\/en\/sales-effectiveness\/sales-performance-metrics","og_locale":"en_US","og_type":"article","og_title":"5 Key Sales Performance Metrics for Small Business Owners","og_description":"Find out about how tracking these 5 Key Sales Performances Metrics that can help your small business scale with expertise.","og_url":"https:\/\/kylas.io\/en\/sales-effectiveness\/sales-performance-metrics","og_site_name":"Kylas Growth Engine | Sales CRM Software for Small businesses","og_image":[{"width":1200,"height":675,"url":"https:\/\/kylas.io\/en\/wp-content\/uploads\/2021\/10\/Copy-of-PB-Banner-Guide-Images-ONLY-1.png","type":"image\/png"}],"author":"Shagun Sharma","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Shagun Sharma","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/kylas.io\/en\/sales-effectiveness\/sales-performance-metrics","url":"https:\/\/kylas.io\/en\/sales-effectiveness\/sales-performance-metrics","name":"5 Key Sales Performance Metrics for Small Business Owners","isPartOf":{"@id":"https:\/\/kylas.io\/en\/#website"},"datePublished":"2021-10-19T04:00:00+00:00","dateModified":"2023-01-10T09:37:23+00:00","author":{"@id":"https:\/\/kylas.io\/en\/#\/schema\/person\/58914992bfe5c67716dfe2e8863250a3"},"description":"Find out about how tracking these 5 Key Sales Performances Metrics that can help your small business scale with expertise.","breadcrumb":{"@id":"https:\/\/kylas.io\/en\/sales-effectiveness\/sales-performance-metrics#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/kylas.io\/en\/sales-effectiveness\/sales-performance-metrics"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/kylas.io\/en\/sales-effectiveness\/sales-performance-metrics#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/kylas.io\/en\/"},{"@type":"ListItem","position":2,"name":"5 Key Sales Performance Metrics That Small Business Owners Need to Know"}]},{"@type":"WebSite","@id":"https:\/\/kylas.io\/en\/#website","url":"https:\/\/kylas.io\/en\/","name":"Kylas Growth Engine | Sales CRM Software for Small businesses","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/kylas.io\/en\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/kylas.io\/en\/#\/schema\/person\/58914992bfe5c67716dfe2e8863250a3","name":"Shagun Sharma","description":"Shagun is a content marketer at Kylas, extremely well-versed in all things Marketing. 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