{"id":9791,"date":"2021-10-26T00:53:47","date_gmt":"2021-10-25T19:23:47","guid":{"rendered":"https:\/\/kylas.io\/?post_type=casestudy&#038;p=9791"},"modified":"2022-04-04T14:52:22","modified_gmt":"2022-04-04T09:22:22","slug":"daalchini-case-study","status":"publish","type":"casestudy","link":"https:\/\/kylas.io\/en\/casestudy\/daalchini-case-study","title":{"rendered":"How a Food-Tech Startup Improved Internal Processes and Customer Engagement"},"content":{"rendered":"\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\"><strong>Praveen Kumar<\/strong>&nbsp;<\/p>\n\n\n\n<p style=\"font-size:18px\">AVP,&nbsp;Daalchini&nbsp;Technologies&nbsp;<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>About&nbsp;Daalchini<\/strong><\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:18px\">Founded by Prerna Kalra and Vidya Bhushan in 2017,&nbsp;Daalchini&nbsp;is a brand of full-stack smart retail offerings that cater to on-the-go food consumption with a&nbsp;specialized&nbsp;supply chain designed to serve 6-meal-a-day needs of our customers.&nbsp;&nbsp;<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:18px\">Operating&nbsp;through IoT-led &#8216;phygital&#8217; vending machines,&nbsp;Daalchini&nbsp;offers healthy&nbsp;meals to corporate professionals.&nbsp;&nbsp;<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Challenges<\/strong><\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:18px\">When the business at&nbsp;Daalchini&nbsp;began&nbsp;to scale up, the&nbsp;team&nbsp;wanted a process where they&nbsp;could have&nbsp;frequent conversations&nbsp;with their new clients and could also&nbsp;follow-up on time.&nbsp;The team monitored leads on an excel sheet initially, however, as the business scaled,&nbsp;they had very&nbsp;low visibility into&nbsp;the&nbsp;leads pipeline.&nbsp;<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>As the team grew and operations scaled,&nbsp;we&nbsp;wanted something more sustainable. Monitoring&nbsp;our&nbsp;teams, keeping track of&nbsp;client conversations, and following up on every call had become tedious.<\/p><\/blockquote><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:18px\">Pravin&nbsp;realized&nbsp;that excel sheets&nbsp;didn\u2019t suffice the need any&nbsp;longer and&nbsp;it was getting difficult to&nbsp;organize&nbsp;outbound meetings and demos to align them to their targets.&nbsp;In addition to that,&nbsp;he found that recording the data manually was a time-consuming activity.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:18px\">As a growing business, they couldn\u2019t afford to spend their time&nbsp;on manual tasks that could be easily automated. This&nbsp;was the&nbsp;primary reason&nbsp;Pravin decided to opt for a Sales CRM that could help them scale their business&nbsp;faster.&nbsp;<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Why&nbsp;Kylas<\/strong><\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:18px\">Pravin&nbsp;needed&nbsp;an&nbsp;easy-to-use&nbsp;CRM, that would&nbsp;help&nbsp;him&nbsp;track&nbsp;sales activities, create multiple pipelines,&nbsp;monitor&nbsp;team&nbsp;performance,&nbsp;and automate&nbsp;business processes.&nbsp;<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:18px\">When\u00a0the team\u00a0attended the Demo,\u00a0they\u00a0were impressed\u00a0with\u00a0Kylas\u00a0and how it\u00a0could\u00a0quickly capture\u00a0Leads from\u00a0the\u00a0web form and\u00a03<sup>rd<\/sup>\u00a0party sources.\u00a0<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:18px\">Not only that,&nbsp;Daalchini&nbsp;required connecting with various&nbsp;third-party&nbsp;platforms and tools to function seamlessly.&nbsp;Kylas&nbsp;offered integrations that looked promising to&nbsp;the&nbsp;business.&nbsp;<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How&nbsp;Kylas&nbsp;Helped<\/strong>&nbsp;<\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:18px\">The&nbsp;sales&nbsp;managers could now view the details of all their team members&#8217; activities. All the data\u2014the number of calls made, deals closed, and&nbsp;follow-ups\u2014was now easy to track and monitor. This also contributed to the team members becoming more accountable and&nbsp;efficient.&nbsp;&nbsp;<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-pullquote is-style-default\"><blockquote><p><em>Kylas&nbsp;is an intuitive and easy to use CRM that helped us&nbsp;engage more proactively with customers for faster conversion.<\/em><\/p><\/blockquote><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:18px\">Daalchini&nbsp;needed&nbsp;a&nbsp;CRM platform&nbsp;that could help&nbsp;improve their&nbsp;sales&nbsp;Reporting and Monitoring.&nbsp;&nbsp;<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:18px\">After&nbsp;implementing&nbsp;Kylas, the team could set up&nbsp;calls&nbsp;and reminders and this gave their salespeople a lot of clarity and they could prioritize their tasks.&nbsp;Also, the team was able to&nbsp;create email templates &amp; automate them, thereby increasing productivity.&nbsp;<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-pullquote is-style-default\"><blockquote><p><em><em>As a growing business, we needed to connect with various&nbsp;third-party&nbsp;platforms and tools for our daily operations. And Kylas helped in seamless integrations with&nbsp;Facebook,&nbsp;Klenty&nbsp;integration via&nbsp;Zapier, and&nbsp;Indiamart.<\/em><\/em><\/p><\/blockquote><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Road Ahead<\/strong><\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:18px\">Daalchini&nbsp;Technologies plans to raise growth capital of up to USD 8 million (around Rs 58 crore) in the next 2-3 years to support its growth plans.&nbsp;<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:18px\">Daalchini&nbsp;plans to expand its presence across India by growing from 400 to 600 vending machines across 20 cities, including Delhi-NCR, Mumbai, Pune, Goa, Chandigarh, and Mohali.&nbsp;&nbsp;<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:18px\">Elaborating on the company&#8217;s growth journey, Prerna Kalra, Co-founder, and CEO,\u00a0Daalchini\u00a0technologies says: &#8220;We grew from 2 kiosks to 50 in FY19, and from 50 to 200 in FY20. In Q4 of FY21, we grew from 200 to 310 and now 440+ kiosks by expanding the scope of our solution&#8230; At the pace at which we are growing, we should be able to achieve an annual turnover rate of Rs 144 crore by the end of FY22&#8221;.\u00a0\u00a0<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:18px\">With the upcoming expansion,&nbsp;Daalchini&nbsp;aims to uplift more lives through new and exciting employment opportunities.&nbsp;Praveen&nbsp;believes&nbsp;that by adopting&nbsp;Kylas&nbsp;as the sales CRM software, they&nbsp;will be&nbsp;on&nbsp;very&nbsp;solid ground&nbsp;to revolutionize&nbsp;tech-driven&nbsp;snacking&nbsp;over the next few years.&nbsp;<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:18px\">Simply put,&nbsp;Kylas&nbsp;has undoubtedly become an integral part of&nbsp;Daalchini\u2019s&nbsp;growth story.&nbsp;<\/p>\n","protected":false},"template":"","acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Daalchini Case Study | Kylas<\/title>\n<meta name=\"description\" content=\"How\u00a0Kylas\u00a0CRM Helped a\u00a0Food-Tech Startup Improve Internal Processes. 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